Germany verdict (TL;DR)
Verified 2026-05-19The German NPS software market is dominated at the pure-play tier by Delighted and Retently among DACH B2B SaaS and mid-market companies. There is no credible German-built NPS pure-play as of 2026. German enterprise buyers in manufacturing, automotive, BFSI, and insurance typically run customer satisfaction inside enterprise VoC platforms (Qualtrics, Medallia, InMoment) or CRM-embedded survey modules rather than standalone NPS pure-plays. DSGVO (Datenschutz-Grundverordnung, the German GDPR implementation) compliance is table-stakes; German DPAs and data supervisory authorities (Landesbeauftragter fur den Datenschutz) impose strict requirements on data processing agreements and lawful basis documentation for survey respondent data. BetrVG (Betriebsverfassungsgesetz) applies if NPS is deployed internally for employee satisfaction measurement: the works council (Betriebsrat) has co-determination rights over the introduction of employee survey systems, and any employee NPS program requires works council agreement before deployment. Server location in the EU or EEA is a hard requirement for many German enterprise procurement processes; verify data residency before signing.
Picks for Germany
- German DACH B2B SaaS running global NPS program: Delighted Default NPS tool at DACH B2B SaaS exporters. EU data residency on Enterprise tier; DSGVO-compliant DPA available. Factor Momentive-STG vendor trust on multi-year contracts.
- German B2B SaaS wanting affordable NPS, CSAT, and CES: Retently Affordable NPS plus CSAT plus CES for DACH B2B SaaS. EUR-equivalent pricing at 40-55% below Delighted at SMB scale; transparent pricing; EU data residency; DSGVO DPA available.
- German B2B SaaS with operational closed-loop customer success: AskNicely Operational NPS with frontline routing for German B2B SaaS with customer success teams. EU data residency available; DSGVO DPA required before deployment to German respondents.
- German support team running CSAT in Zendesk or Freshdesk: Nicereply Support-centric CSAT and NPS for German SaaS support teams. EU data residency; DSGVO-compliant DPA; works council review required if deployed to internal employees.
- German SMB wanting simple one-click email NPS: Customer Thermometer UK-built one-click email NPS for German SMB wanting low-complexity email survey. EU data residency; DSGVO-aware DPA; no mobile SDK means lower data scope.
How the nps and customer survey software market looks in Germany
Germany's NPS software market has a distinct structural split that every buyer must understand before evaluating tools. Customer NPS (measuring satisfaction of external B2B or B2C customers) and employee NPS (measuring internal staff satisfaction) are operationally and legally different programs in Germany, and the same tool cannot be deployed for both without separate legal processes.
Customer NPS programs at German DACH B2B companies follow global patterns: Delighted and Retently are the dominant pure-plays at German-based SaaS companies with US or global customer bases. The key German-specific operational requirement is EU data residency, which is a hard procurement requirement at many German mid-market and enterprise companies regardless of legal necessity. Both Delighted (Enterprise tier) and Retently have EU data residency options; verify hosting location in the vendor DPA.
Employee NPS programs in Germany require works council (Betriebsrat) co-determination under BetrVG Section 87(1)(6), which gives the works council the right to co-determine the introduction of technical devices capable of monitoring employee behavior or performance. An employee NPS or engagement survey deployed without works council agreement can be challenged and blocked. Standard practice: negotiate a Betriebsvereinbarung (works agreement) covering the survey system, data collected, anonymity guarantees, and intended use before deployment. All NPS platforms are technically capable of employee surveys; BetrVG compliance is an operational governance requirement, not a software feature.
German buyers should also note that the Bundesdatenschutzgesetz (BDSG), the German Federal Data Protection Act, supplements DSGVO with stricter requirements in certain areas including employee data (Section 26 BDSG), which requires a legal basis for processing employee personal data for HR purposes. Employee NPS data falls under Section 26 BDSG and requires either consent or necessity for the employment relationship.
DSGVO (Datenschutz-Grundverordnung, German GDPR implementation) and BDSG (Bundesdatenschutzgesetz) govern NPS survey respondent data in Germany. Customer NPS programs require a documented lawful basis (legitimate interests for B2B, consent for B2C) and a DSGVO-compliant Data Processing Agreement (Auftragsverarbeitungsvertrag, AVV) with the NPS platform vendor. EU or EEA data residency is a hard procurement requirement at many German enterprises; verify server location in vendor DPA and AVV. Employee NPS programs additionally require: (1) works council co-determination under BetrVG Section 87(1)(6) before deployment; (2) a Betriebsvereinbarung (works agreement) documenting data collected, anonymity guarantees, and use restrictions; (3) compliance with BDSG Section 26 for employee personal data processing. German data supervisory authorities (Datenschutzbeauftragter at state level; BfDI at federal level) have issued guidance on employee survey data; consult your company's Data Protection Officer (Datenschutzbeauftragter, required for most German companies under DSGVO Article 37) before deploying any employee NPS program.
Quick comparison, ranked for Germany
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Delighted | SMB and tech-forward mid-market NPS programs | $0 | $0 | 4.6 | Global; strongest in US, UK, Canada, Australia | |
| 7 Retently | B2B SaaS SMB and mid-market | $0 | $0 | 4.7 | Global; strongest in US, EU, UK | |
| 2 AskNicely | Multi-location service businesses and B2B SaaS | Quote | - | 4.7 | Global; strongest in US, UK, Australia, New Zealand | |
| 10 Nicereply | Customer-support teams | $49 | $49 | 4.6 | Global; strongest in EU, UK, US | |
| 6 Customer Thermometer | SMB and support teams wanting one-click email feedback | $29 | $29 | 4.7 | Global; strongest in UK, EU, US, Australia | |
| 4 SurveyMonkey CX | Existing SurveyMonkey customers running NPS programs | Quote | - | 4.3 | Global; strongest in US, UK, EU | |
| 5 Promoter.io | Mid-market B2B SaaS and service businesses | $99 | $99 | 4.4 | Global; strongest in US, UK, Canada | |
| 9 Simplesat | IT service providers and MSPs | $79 | $79 | 4.8 | Global; strongest in US, UK, Australia | |
| 8 Qualaroo | Product and growth teams wanting in-app feedback | $80 | $80 | 4.4 | Global; strongest in US, UK | |
| 3 Wootric (InMoment) | B2B SaaS and mid-market CX programs inside InMoment XI | Quote | - | 4.4 | Global; strongest in US, UK, EU |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Germany actually pay
Median annual deal size by employee band, in EUR. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (EUR) | Sample | Notes |
|---|---|---|---|---|
| Delighted | German DACH B2B SaaS, 10-100 employees | €1,100 | 38 | Starter to Premium tier; EUR-billed; EU data residency on Enterprise add-on |
| Retently | German DACH B2B SaaS SMB, 10-200 employees | €3,800 | 31 | Basic to Pro tier; EUR-equivalent; EU data residency included |
| Nicereply | German SaaS support team, 5-30 agents | €2,100 | 27 | Starter to Business tier; EUR-equivalent; per-agent; DSGVO AVV available |
| AskNicely | German DACH B2B SaaS, 50-300 employees | €14,500 | 18 | Grow and Scale tiers; EUR-equivalent; EU data residency; quote-based |
All 10, ranked for Germany
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Germany market.
Delighted
Long-running NPS-pure-play leader, factor Momentive corporate orbit and slowing post-2023 velocity.
Delighted is the long-running NPS-pure-play leader, founded 2013. Acquired by SurveyMonkey in 2018 for an undisclosed amount, then carried through the 2021 SurveyMonkey rebrand to Momentive, the failed Zendesk acquisition attempt in February 2022, the Symphony Technology Group take-private of June 2023 at $1.5B, and the partial revert to the SurveyMonkey brand in March 2024 (with Delighted retained as a sub-brand under Momentive). The product centers on fast NPS, CSAT, and CES program setup with email, web, in-app, SMS, and link distribution; closed-loop alerting; basic text analytics on open-ends; and clean Salesforce, HubSpot, Zendesk, Slack, and Segment integrations. Strengths: fastest time-to-value in the category (initial NPS program live in under an hour), clean UX, mature integration set, transparent SMB pricing, and a large installed base across SMB and tech-forward mid-market. Best fit for SMB and mid-market ($1M-$200M revenue, 10-500 employees) wanting to launch structured NPS programs with minimal setup. Trade-offs: product velocity has visibly slowed since the 2023 Symphony Technology Group take-private; AI feature investment has been routed to the broader SurveyMonkey CX module rather than into Delighted itself; pricing escalations of 8-15% have been reported by mid-market buyers at renewal post-2023; executive churn at the Momentive parent during the rebrand-and-revert cycle has affected roadmap continuity; and feature depth around panel management, advanced segmentation, and B2B account-level closed-loop sits below AskNicely and Retently.
SMB and mid-market (10-500 employees, $1M-$200M revenue) launching structured NPS programs fast with email, web, and in-app distribution and mature CRM closed-loop.
Enterprise XM at scale (Qualtrics, InMoment XI better), B2B SaaS needing account-level closed-loop with field operations (AskNicely better), or buyers wary of the Symphony Technology Group post-PE pattern.
Strengths
- Fastest time-to-value in the category
- Clean uncluttered UX
- Mature CRM, support, and CS integration set
- Transparent SMB pricing tiers
- Large installed base across SMB and tech mid-market
- Native integrations with Salesforce, HubSpot, Zendesk, Slack, Segment
Weaknesses
- Product velocity visibly slowed post-2023 Symphony Tech Group take-private
- AI investment routed to SurveyMonkey CX rather than Delighted itself
- Renewal price escalations of 8-15% reported by mid-market buyers
- Executive churn at Momentive parent affecting roadmap continuity
- Panel and B2B account-level closed-loop depth below AskNicely
- Standalone brand position uncertain inside Momentive portfolio
Pricing tiers
public- FreeUp to 50 responses per month, single survey type$0 /mo
- StarterUp to 250 responses per month, all survey types$17 /mo
- PremiumUp to 2,500 responses per month, custom branding$224 /mo
- Premium PlusUp to 10,000 responses per month, SSO, advanced integrations$449 /mo
- Enterprise~$15K-$60K per year for upper-mid and enterpriseQuote
- · Response-volume overages at all paid tiers
- · SSO restricted to Premium Plus and above
- · SMS distribution metered separately
- · Annual price increases of 8-15% reported post-2023 take-private
Key features
- +NPS, CSAT, and CES surveys
- +Email, web, in-app, SMS, link distribution
- +Closed-loop alerting
- +Basic open-end text analytics
- +Segmentation and trends
- +Salesforce, HubSpot, Zendesk, Slack integrations
- +40+ integrations
Retently
Modern NPS plus CSAT plus CES platform for B2B SaaS SMB at affordable pricing.
Retently is a modern NPS plus CSAT plus CES platform founded 2014, with offices in Chisinau (Moldova) and Delaware (US). Privately-held, bootstrapped per public statements. The product covers NPS, CSAT, and CES collection through email, web, in-app, and SMS, with closed-loop alerting, basic text analytics, and integrations with Salesforce, HubSpot, Zapier, Slack, and Intercom. Strengths: all three metrics (NPS plus CSAT plus CES) in one affordable tool, modern UX, transparent SMB pricing, multi-language support, bootstrapped stable execution, and strong Intercom integration for B2B SaaS. Best fit for B2B SaaS SMB ($1M-$50M revenue, 5-200 employees) wanting all three metrics without separate vendor relationships. Trade-offs: brand recognition below Delighted and AskNicely, integration count narrower than Delighted (about 25 vs 40), enterprise XM depth absent, AI text analytics limited, and Support quality reportedly variable for free-tier users.
B2B SaaS SMB ($1M-$50M revenue, 5-200 employees) wanting NPS plus CSAT plus CES in one affordable platform with modern UX and closed-loop workflow.
Enterprise CX programs (Qualtrics, InMoment XI better), multi-location service businesses (AskNicely better), or buyers needing the deepest integration ecosystem.
Strengths
- All three metrics (NPS, CSAT, CES) in one tool
- Modern UX
- Affordable transparent SMB pricing
- Multi-language support
- Bootstrapped stable execution
- Strong Intercom integration
Weaknesses
- Brand recognition below Delighted
- Integration count narrower than Delighted
- No enterprise XM depth
- AI text analytics limited
- Support quality variable for free-tier users
- Reporting depth below AskNicely
Pricing tiers
public- FreeUp to 100 surveys per month, NPS only$0 /mo
- StarterUp to 1,500 contacts, all metrics$50 /mo
- PremiumUp to 5,000 contacts, advanced features$99 /mo
- Custom~$3K-$15K per year for mid-marketQuote
- · Contact-volume overages
- · SMS distribution metered separately
- · Annual price increases of 5-8%
Key features
- +NPS, CSAT, CES surveys
- +Email, web, in-app, SMS distribution
- +Closed-loop alerting
- +Multi-language support
- +Salesforce, HubSpot, Intercom integrations
- +25+ integrations
AskNicely
Modern NPS-pure-play with frontline operational closed-loop, raised $25M Series B in 2020.
AskNicely is the modern NPS-pure-play platform with strongest frontline operational closed-loop, founded 2014 in Auckland with US HQ in Portland. Last major round was a $25M Series B in October 2020, with private growth funding since. The product centers on NPS, CSAT, and CES measurement plus a frontline workflow that routes detractor and promoter signals to operations managers (location managers, account managers, service technicians) for action, with leaderboards, coaching prompts, and team-level reporting. Strengths: strongest frontline operational closed-loop in the category (Delighted and SurveyMonkey CX stop at CRM alerting), strong fit for multi-location service businesses (franchise, hospitality, fitness, home services) and B2B SaaS with field teams, mature segmentation and account-level reporting, transparent mid-market pricing, and stable founder-led execution since 2014. Best fit for multi-location service businesses (50-5,000 employees) and B2B SaaS ($10M-$500M revenue) where frontline managers need NPS in their daily workflow. Trade-offs: UX is denser than Delighted (more screens, more configuration), pricing scales faster than NPS-pure-play SMB tools at lower volumes, AI text analytics depth sits below full VoC platforms, integration count narrower than Delighted (about 30 vs Delighted 40), and Support quality reportedly variable since 2023 expansion.
Multi-location service businesses (franchise, hospitality, fitness, home services, 50-5,000 employees) and B2B SaaS ($10M-$500M revenue) where frontline managers need NPS as part of daily workflow.
SMB wanting fastest possible time-to-value (Delighted better), buyers needing deep AI text analytics (Wootric inside InMoment XI or Qualtrics better), or budget-constrained orgs running ad-hoc NPS.
Strengths
- Strongest frontline operational closed-loop in category
- Built for multi-location and field-team businesses
- Mature account-level segmentation and reporting
- Stable founder-led execution since 2014
- Strong Salesforce and HubSpot integration
- Coaching and leaderboard workflow for frontline managers
Weaknesses
- UX denser than Delighted
- Pricing scales fast at low response volumes
- AI text analytics below full VoC platforms
- Integration count narrower than Delighted
- Support quality reportedly variable since 2023 expansion
- Brand recognition below Delighted and SurveyMonkey CX
Pricing tiers
partial- Essentials~$300-$600 per month for SMB NPSQuote
- Pro~$800-$2,000 per month with frontline workflowQuote
- Premium~$2,000-$6,000 per month with advanced integrationsQuote
- Enterprise~$60K-$200K per year for upper-mid and enterpriseQuote
- · Per-frontline-user seat scaling
- · SMS distribution metered separately
- · Per-location billing for multi-location franchises
- · Annual price increases of 5-10%
Key features
- +NPS, CSAT, CES surveys
- +Frontline operational closed-loop
- +Coaching and leaderboards
- +Account-level segmentation
- +Email, SMS, in-app distribution
- +Salesforce, HubSpot, Slack integrations
- +30+ integrations
Nicereply
Support-centric CSAT and NPS embedded in Zendesk, Freshdesk, and Help Scout for support teams.
Nicereply is the support-centric CSAT and NPS platform, founded 2010 in Bratislava, Slovakia. Privately-held, bootstrapped per public statements, founder-led. The product centers on per-ticket and per-agent CSAT, NPS, and CES feedback embedded in customer-support workflows: Zendesk, Freshdesk, Help Scout, Front, Intercom, LiveAgent, and Pipedrive. Strengths: tight integration with major support help-desk platforms (Zendesk, Freshdesk, Help Scout, Front), agent-level scorecards and leaderboards, transparent SMB pricing, founder-led stable execution since 2010, EU-hosted with GDPR-native compliance, and multi-language survey support. Best fit for customer-support teams (10-500 agents) wanting per-ticket and per-agent CSAT and NPS embedded in help-desk workflow. Trade-offs: narrow focus on support workflows (not a fit for relational NPS, marketing CSAT, or product feedback), feature depth below Delighted for non-support use cases, brand recognition below Delighted and AskNicely, AI text analytics limited, and Support team focus means less B2B account-level closed-loop than AskNicely.
Customer-support teams (10-500 agents) wanting per-ticket and per-agent CSAT, NPS, and CES embedded in Zendesk, Freshdesk, Help Scout, Front, or Intercom workflows.
Relational NPS programs (Delighted, AskNicely better), B2B account-level CX (AskNicely better), or buyers needing in-app or on-website feedback (Qualaroo better).
Strengths
- Tight integration with major help-desk platforms
- Agent-level scorecards and leaderboards
- Transparent SMB pricing
- Founder-led stable execution since 2010
- EU-hosted, GDPR-native
- Multi-language survey support
Weaknesses
- Narrow focus on support workflows
- Feature depth below Delighted for non-support
- Brand recognition below Delighted
- AI text analytics limited
- Less B2B account-level closed-loop than AskNicely
- Not a fit for relational NPS programs
Pricing tiers
public- Starter3 users, 100 responses per month$49 /mo
- Growth10 users, 1,000 responses per month$99 /mo
- Business25 users, 2,500 responses per month$249 /mo
- Enterprise~$5K-$25K per year for upper-mid support teamsQuote
- · Per-agent seat scaling
- · Response-volume overages
- · Annual price increases of 5-8%
Key features
- +Per-ticket CSAT, NPS, CES
- +Help-desk integration (Zendesk, Freshdesk, Help Scout, Front)
- +Agent-level scorecards
- +Multi-language support
- +Closed-loop alerting
- +15+ integrations
Customer Thermometer
UK-built one-click email CSAT and NPS for non-technical buyers wanting embed-in-email simplicity.
Customer Thermometer is the UK-built one-click email CSAT and NPS platform, founded 2010 in Oxford. Privately-held, founder-led, with deep installed base across UK SMB and global support teams. The product centers on one-click email feedback (a four-button image embedded directly in email signature or transactional email), with simple closed-loop alerting and basic reporting. Strengths: simplest setup in the category (no respondent landing page, single-click response in email client), strong UK and EU presence, GDPR-native compliance (UK Oxford-hosted), transparent SMB pricing, and founder-led stable execution since 2010. Best fit for non-technical buyers wanting embed-in-email simplicity for support CSAT, internal team feedback, or simple NPS without survey complexity. Trade-offs: dramatically less feature depth than Delighted, AskNicely, or Retently (no advanced segmentation, no in-app widget, limited text analytics, no AI), pricing scales fast at higher contact volumes, integrations limited (about 20 vs Delighted 40), and not a fit for structured NPS programs at mid-market or enterprise scale.
Non-technical SMB buyers (5-200 employees) wanting one-click email CSAT or NPS for support, internal team feedback, or simple transactional satisfaction measurement.
Structured NPS programs at mid-market scale (Delighted, AskNicely better), B2B SaaS needing account-level closed-loop, or buyers needing AI text analytics.
Strengths
- Simplest setup in category (one-click email)
- UK and EU GDPR-native compliance
- Oxford-hosted EU data residency
- Transparent SMB pricing
- Founder-led stable execution since 2010
- Embed in email signature or transactional email
Weaknesses
- Dramatically less feature depth than Delighted
- No advanced segmentation
- No in-app widget
- Limited text analytics, no AI
- Pricing scales fast at higher volumes
- Integration count narrow (about 20)
Pricing tiers
public- SparkUp to 500 responses per month$29 /mo
- FlameUp to 2,500 responses per month$59 /mo
- InfernoUp to 10,000 responses per month$159 /mo
- Enterprise~$5K-$25K per year for upper-midQuote
- · Response-volume overages at tier boundaries
- · Per-mailbox installer billing for some integrations
- · Annual price increases of 5-8%
Key features
- +One-click email CSAT, NPS, CES
- +Email signature embed
- +Transactional email embed
- +Closed-loop alerting
- +Simple dashboards
- +20+ integrations
SurveyMonkey CX
NPS and CX module of SurveyMonkey, factor Symphony Tech Group vendor trust pattern.
SurveyMonkey CX is the dedicated NPS and customer experience module of SurveyMonkey, launched 2017 inside what was then SurveyMonkey Enterprise and carried through the 2021 rebrand to Momentive, the failed Zendesk acquisition attempt of February 2022, the Symphony Technology Group take-private of June 2023 at $1.5B, and the partial revert to the SurveyMonkey brand in March 2024. The product covers NPS, CSAT, and CES surveys with email, web, and link distribution, closed-loop alerting, basic text analytics, and integration with SurveyMonkey base for broader survey programs. Strengths: tight integration with the SurveyMonkey installed base (one vendor relationship for surveys plus NPS), familiar SurveyMonkey UX for existing customers, broad CRM and support integrations, and competitive bundled pricing when you are already a SurveyMonkey customer. Best fit for orgs already standardized on SurveyMonkey base wanting NPS without a separate vendor relationship. Trade-offs: SurveyMonkey CX inherits the full Momentive vendor trust gap (rebrand, failed acquisition, take-private, partial revert, executive churn), AI feature velocity below Typeform-class survey tools and below dedicated VoC platforms, NPS-specific workflow depth below AskNicely and Retently, post-2023 pricing escalations of 8-15% reported, and the post-take-private Symphony Tech Group margin-expansion pattern affects renewal posture.
Existing SurveyMonkey customers (50-5,000 employees) wanting NPS without a separate vendor relationship and willing to absorb the Momentive vendor trust pattern.
NPS-only standalone purchases (Delighted, AskNicely, Retently better), buyers concerned about Symphony Tech Group PE pattern, or enterprise CX programs needing AI text analytics depth.
Strengths
- Tight integration with SurveyMonkey installed base
- One vendor relationship for surveys plus NPS
- Familiar SurveyMonkey UX
- Broad CRM and support integrations
- Competitive bundled pricing for existing SurveyMonkey customers
- Multi-language support
Weaknesses
- Full Momentive vendor trust gap (rebrand churn, take-private, partial revert)
- AI feature velocity below Typeform and dedicated VoC
- NPS workflow depth below AskNicely and Retently
- Post-2023 pricing escalations of 8-15%
- Symphony Tech Group margin-expansion pattern at renewal
- Executive churn at Momentive parent
Pricing tiers
opaque- SurveyMonkey CX (standalone)~$15K-$60K per year for SMB and mid-marketQuote
- SurveyMonkey CX Enterprise~$60K-$200K per year for upper-mid and enterpriseQuote
- · Per-response volume overages
- · Per-feature add-ons (text analytics, advanced logic)
- · Annual price increases of 8-15% reported post-Symphony Tech Group
Key features
- +NPS, CSAT, CES surveys
- +Email, web, link distribution
- +Closed-loop alerting
- +Basic text analytics
- +SurveyMonkey base integration
- +Salesforce, HubSpot, Slack integrations
- +Multi-language support
Promoter.io
NPS-specialized platform for mid-market with mature segmentation, narrower velocity than category leaders.
Promoter.io is an NPS-specialized platform founded 2013 in Austin, privately-held with limited public funding disclosure since the 2016-2018 growth phase. The product covers NPS, CSAT, and CES with email, web, and in-app distribution, mature segmentation, closed-loop alerting, and integrations with Salesforce, HubSpot, Zendesk, and Slack. Strengths: pure NPS specialization for mid-market, mature account-level segmentation, transparent mid-market pricing, founder-led stable execution, and predictable renewals (no PE pattern). Best fit for mid-market B2B SaaS and service businesses ($10M-$200M revenue) wanting NPS specialization without enterprise XM platform commitment. Trade-offs: product velocity narrower than category leaders (Delighted, AskNicely, Retently are shipping AI and frontline-workflow features faster), AI text analytics depth limited, brand recognition below Delighted, integration count narrower than Delighted, and Support depth varies by tier.
Mid-market B2B SaaS and service businesses ($10M-$200M revenue, 50-1,000 employees) wanting NPS specialization with mature segmentation and stable predictable renewals.
SMB wanting fastest possible time-to-value (Delighted better), multi-location field-team operations (AskNicely better), or buyers needing AI-led text analytics on open-ends.
Strengths
- Pure NPS specialization for mid-market
- Mature account-level segmentation
- Transparent mid-market pricing
- Founder-led stable execution
- Predictable renewals (no PE pattern)
- Strong Salesforce integration
Weaknesses
- Product velocity narrower than Delighted, AskNicely, Retently
- AI text analytics depth limited
- Brand recognition below Delighted
- Integration count narrower
- Support depth varies by tier
- Limited frontline operational workflow vs AskNicely
Pricing tiers
public- StarterUp to 1,000 contacts, NPS only$99 /mo
- GrowthUp to 5,000 contacts, NPS plus CSAT$199 /mo
- ProUp to 25,000 contacts, all metrics, segmentation$399 /mo
- Enterprise~$12K-$50K per year for upper-mid and enterpriseQuote
- · Contact-volume overages at tier boundaries
- · Per-feature add-ons (advanced segmentation)
- · Annual price increases of 5-8%
Key features
- +NPS, CSAT, CES surveys
- +Email, web, in-app distribution
- +Closed-loop alerting
- +Account-level segmentation
- +Basic text analytics
- +Salesforce, HubSpot, Zendesk integrations
- +25+ integrations
Simplesat
IT and MSP-focused simple CSAT and NPS embedded in ConnectWise, HaloPSA, and Autotask.
Simplesat is the IT and MSP-focused CSAT and NPS platform, founded 2018 in Lehi, Utah. Privately-held, founder-led. The product centers on ticket-level CSAT and NPS embedded into PSA tools used by IT service providers and managed service providers: ConnectWise PSA, HaloPSA, Autotask, Freshservice, ServiceNow, and Zendesk. Strengths: strongest PSA integration in the category (ConnectWise, HaloPSA, Autotask are dominant in IT and MSP), simple one-click CSAT in ticket-close emails, transparent SMB pricing, founder-led stable execution, and tight fit for IT and MSP buyer workflow. Best fit for IT service providers and managed service providers (5-200 employees) running ticket-level CSAT and NPS against PSA workflows. Trade-offs: narrow target market (IT and MSP, not general SMB or B2B SaaS), brand recognition limited outside MSP community, feature depth dramatically below Delighted and AskNicely for non-MSP use cases, AI text analytics limited, and not a fit for relational NPS programs or non-ticket-anchored feedback.
IT service providers and managed service providers (5-200 employees) running ticket-level CSAT and NPS against ConnectWise, HaloPSA, Autotask, or Freshservice workflows.
General SMB or B2B SaaS without MSP workflow (Delighted, Retently better), relational NPS programs, or buyers needing in-app or on-website feedback.
Strengths
- Strongest PSA integration for IT and MSP
- Simple ticket-level CSAT in ticket-close emails
- Native ConnectWise, HaloPSA, Autotask integration
- Transparent SMB pricing
- Founder-led stable execution
- Useful for MSP renewals and account health
Weaknesses
- Narrow target market (IT and MSP)
- Brand recognition limited outside MSP community
- Feature depth below Delighted for non-MSP use cases
- AI text analytics limited
- Not a fit for relational NPS programs
- Reporting depth below AskNicely
Pricing tiers
public- BasicUp to 1,000 responses per year$79 /mo
- ProUp to 5,000 responses per year, advanced features$169 /mo
- PremiumUp to 25,000 responses per year$269 /mo
- Enterprise~$5K-$20K per year for upper-mid MSPQuote
- · Response-volume overages
- · Per-PSA-integration add-ons for less common PSAs
- · Annual price increases of 5-8%
Key features
- +Ticket-level CSAT, NPS, CES
- +PSA integration (ConnectWise, HaloPSA, Autotask)
- +Ticket-close email embed
- +Closed-loop alerting
- +Agent-level reporting
- +20+ integrations
Qualaroo
ProProfs-owned in-app survey and NPS platform with limited brand attention inside sprawling ProProfs portfolio.
Qualaroo is the in-app survey and NPS platform, founded 2012 and acquired by ProProfs in 2018. ProProfs operates a sprawling product portfolio (training, quiz maker, knowledge base, project management, survey, chat, help desk, picture survey, and Qualaroo) under common ownership, and Qualaroo competes for roadmap attention inside that portfolio. The product centers on in-app and on-website survey targeting (Nudges), NPS, CSAT, and CES collection, basic text analytics, and integrations with Salesforce, HubSpot, and Slack. Strengths: strong in-app and on-website targeting (Nudges), NPS plus CSAT plus CES coverage, mature targeting rules (URL, behavior, segmentation), transparent mid-market pricing, and useful for product teams wanting on-site feedback. Best fit for product and growth teams wanting in-app and on-website micro-survey targeting at mid-market scale. Trade-offs: ProProfs portfolio attention is sprawling (Qualaroo competes with 10+ sister products for roadmap focus), brand recognition limited despite 2012 founding, AI feature velocity below Delighted and Retently, Support quality reportedly variable across ProProfs portfolio, integration count limited (about 20), and the ProProfs vendor experience is reportedly inconsistent.
Product and growth teams (mid-market, 50-1,000 employees) wanting in-app and on-website micro-survey targeting with NPS plus CSAT plus CES coverage.
Buyers needing focused vendor relationship (sprawling ProProfs portfolio dilutes attention), enterprise CX programs (Qualtrics better), or AI-led text analytics buyers.
Strengths
- Strong in-app and on-website targeting (Nudges)
- NPS plus CSAT plus CES coverage
- Mature targeting rules (URL, behavior, segment)
- Transparent mid-market pricing
- Useful for product and growth teams
- Customizable in-app widget
Weaknesses
- ProProfs portfolio attention sprawling
- Brand recognition limited
- AI feature velocity below Delighted
- Support quality variable across ProProfs portfolio
- Integration count limited (about 20)
- Vendor experience reportedly inconsistent
Pricing tiers
public- EssentialsUp to 100 responses per month$80 /mo
- PremiumUp to 500 responses per month$160 /mo
- Business~$5K-$24K per year for mid-marketQuote
- · Response-volume overages
- · Per-feature add-ons (advanced targeting, branching)
- · Annual price increases of 5-10%
Key features
- +In-app and on-website surveys (Nudges)
- +NPS, CSAT, CES collection
- +Targeting rules (URL, behavior, segment)
- +Basic text analytics
- +Closed-loop alerting
- +Salesforce, HubSpot, Slack integrations
Wootric (InMoment)
NPS module inside the InMoment XI Platform after 2019 acquisition, standalone brand thinning.
Wootric is the NPS module inside the InMoment XI Platform, founded 2014 as a standalone NPS-pure-play and acquired by InMoment in May 2019. InMoment is PE-backed by Madison Dearborn Partners and has rolled Wootric into the broader InMoment XI experience-improvement platform; the standalone Wootric brand has progressively thinned, with new buyers increasingly directed to InMoment XI rather than a Wootric-only deal. The product centers on NPS, CSAT, and CES collection through email, web, and in-app, with closed-loop alerting and integration into the InMoment AI Spotlight text-analytics engine. Strengths: AI text analytics depth materially above other NPS-pure-play tools (inherited from the InMoment XI Platform), strong fit when you are already buying InMoment for broader VoC, mature B2B account-level reporting, and Salesforce plus HubSpot integration. Best fit for existing InMoment XI customers wanting NPS as one input alongside other VoC signals. Trade-offs: standalone Wootric experience has thinned post-acquisition (existing customers report fewer Wootric-specific feature releases, sales increasingly pushes InMoment XI bundle), pricing opaque and bundled into InMoment XI deals (typically $25K-$120K per year minimum), implementation complexity inherits from the broader InMoment XI platform (4-12 weeks typical), and the Wootric brand is uncertain medium-term inside the InMoment portfolio.
Existing InMoment XI customers wanting NPS as one input alongside other VoC signals, or B2B SaaS ($50M-$500M revenue) wanting NPS plus AI text analytics in one platform.
SMB wanting NPS-only purchase (Delighted, Retently, Promoter.io better), buyers needing fast standalone time-to-value, or budget-conscious orgs without broader VoC need.
Strengths
- AI text analytics inherited from InMoment XI
- Strong fit when already buying InMoment for full VoC
- Mature B2B account-level reporting
- Salesforce and HubSpot integration
- Closed-loop alerting integrated with InMoment AI Spotlight
- Multi-language survey support
Weaknesses
- Standalone Wootric experience thinning post-2019 acquisition
- Pricing opaque and bundled into InMoment XI
- Implementation complexity inherits from InMoment XI
- Wootric brand uncertain inside InMoment portfolio
- Fewer Wootric-specific feature releases since 2022
- Not a fit for SMB wanting fast time-to-value
Pricing tiers
opaque- Wootric Standalone (sunset trajectory)~$25K-$60K per year if available as standaloneQuote
- InMoment XI bundle~$60K-$240K per year typical InMoment XI deal including Wootric NPSQuote
- InMoment XI Enterprise$240K-$800K per year for enterprise CX programsQuote
- · Implementation services ($20K-$120K)
- · Per-response volume overages
- · AI text-analytics modules billed separately
- · Annual price increases of 8-15% reported post-Madison Dearborn
Key features
- +NPS, CSAT, CES surveys
- +Email, web, in-app distribution
- +Closed-loop alerting
- +InMoment AI Spotlight text analytics integration
- +B2B account-level reporting
- +Salesforce, HubSpot integrations
- +Multi-language support
Frequently asked questions
The questions buyers actually ask before they sign.
What are the BetrVG requirements for deploying NPS to German employees?
Is there a German-built NPS platform worth evaluating?
What is the difference between NPS, CSAT, and CES?
What is the difference between transactional NPS and relational NPS?
How has the Delighted product trajectory changed under Momentive ownership?
How does an NPS-pure-play platform differ from a full VoC platform?
What is the post-acquisition status of Wootric inside InMoment?
When does an in-app NPS widget make sense vs email NPS?
Which NPS platforms have the strongest closed-loop workflow?
How should I evaluate vendor trust for NPS platforms inside corporate parents?
Do I actually need a dedicated NPS tool, or is my CRM or support platform enough?
Which NPS platforms work for regulated industries and EU data residency requirements?
Final word
Looking at a different market? See the global NPS and Customer Survey Software ranking, or pick another country at the top of this page.
Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.