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NPS and Customer Survey Software · Rank #2 of 10

AskNicely review and pricing

Modern NPS-pure-play with frontline operational closed-loop, raised $25M Series B in 2020.

By AskNicely · Founded 2014 · Portland, OR / Auckland, NZ · private

AskNicely is the modern NPS-pure-play platform with strongest frontline operational closed-loop, founded 2014 in Auckland with US HQ in Portland. Last major round was a $25M Series B in October 2020, with private growth funding since. The product centers on NPS, CSAT, and CES measurement plus a frontline workflow that routes detractor and promoter signals to operations managers (location managers, account managers, service technicians) for action, with leaderboards, coaching prompts, and team-level reporting. Strengths: strongest frontline operational closed-loop in the category (Delighted and SurveyMonkey CX stop at CRM alerting), strong fit for multi-location service businesses (franchise, hospitality, fitness, home services) and B2B SaaS with field teams, mature segmentation and account-level reporting, transparent mid-market pricing, and stable founder-led execution since 2014. Best fit for multi-location service businesses (50-5,000 employees) and B2B SaaS ($10M-$500M revenue) where frontline managers need NPS in their daily workflow. Trade-offs: UX is denser than Delighted (more screens, more configuration), pricing scales faster than NPS-pure-play SMB tools at lower volumes, AI text analytics depth sits below full VoC platforms, integration count narrower than Delighted (about 30 vs Delighted 40), and Support quality reportedly variable since 2023 expansion.

Visit AskNicely Vendor pricing Compare to Delighted
Best for

Multi-location service businesses (franchise, hospitality, fitness, home services, 50-5,000 employees) and B2B SaaS ($10M-$500M revenue) where frontline managers need NPS as part of daily workflow.

Worst for

SMB wanting fastest possible time-to-value (Delighted better), buyers needing deep AI text analytics (Wootric inside InMoment XI or Qualtrics better), or budget-constrained orgs running ad-hoc NPS.

Vendor Trust Score

Is AskNicely a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2014-04-22
    Founded in Auckland, New Zealand, focused on NPS for frontline service businesses
  • 2020-10-22
    Series B raised $25M led by Five Elms Capital
  • 2023-04-22
    Expanded frontline workflow product line with coaching prompts
  • 2025-04-22
    AskNicely AI launched for response analysis and coaching suggestions
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 540 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Frontline operational closed-loop is unique
    87% →
  • Strong fit for multi-location businesses
    78% →
  • Mature account-level segmentation
    64% →
  • Stable founder-led execution
    51% →
  • Strong Salesforce integration
    47% →

Complaint patterns

  • UX denser than Delighted
    51% →
  • Pricing scales fast at low volumes
    41% ↑
  • AI text analytics below full VoC
    38% →
  • Support quality variable since 2023
    31% ↑
Sentiment trend (6 months)
81/100 -1 pts
12
01
02
03
04
05
Representative voices

  • “We picked AskNicely over Delighted because our location managers had to act on detractor alerts. The coaching workflow makes NPS actually move.”

    VP Operations, multi-location fitness chain· G2 · 2026-03-08

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

162 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $8,400
200-1,000 employees $28,000
1,000+ employees $84,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest frontline operational closed-loop in category
  • Built for multi-location and field-team businesses
  • Mature account-level segmentation and reporting
  • Stable founder-led execution since 2014
  • Strong Salesforce and HubSpot integration
  • Coaching and leaderboard workflow for frontline managers

Editorial: Weaknesses

  • UX denser than Delighted
  • Pricing scales fast at low response volumes
  • AI text analytics below full VoC platforms
  • Integration count narrower than Delighted
  • Support quality reportedly variable since 2023 expansion
  • Brand recognition below Delighted and SurveyMonkey CX

Key features & integrations

  • +NPS, CSAT, CES surveys
  • +Frontline operational closed-loop
  • +Coaching and leaderboards
  • +Account-level segmentation
  • +Email, SMS, in-app distribution
  • +Salesforce, HubSpot, Slack integrations
  • +30+ integrations
30+ integrations
SalesforceHubSpotSlackMicrosoft DynamicsZapierIntercom
Geography supported
Global; strongest in US, UK, Australia, New Zealand
Best fit
50-5,000 employees · Multi-location service businesses and B2B SaaS
Editorial deep-dive

Read our full ranking of NPS and Customer Survey Software

AskNicely ranks #2 in our editorial review of 10 nps and customer survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in NPS and Customer Survey Software

#1
Delighted
Long-running NPS-pure-play leader, factor Momentive corporate orbit and slowing post-2023 velocity.
★ 4.6 public
#3
Wootric (InMoment)
NPS module inside the InMoment XI Platform after 2019 acquisition, standalone brand thinning.
★ 4.4 opaque
#4
SurveyMonkey CX
NPS and CX module of SurveyMonkey, factor Symphony Tech Group vendor trust pattern.
★ 4.3 opaque
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