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NPS and Customer Survey Software · Rank #3 of 10

Wootric (InMoment) review and pricing

NPS module inside the InMoment XI Platform after 2019 acquisition, standalone brand thinning.

By InMoment (Wootric by InMoment) · Founded 2014 · Salt Lake City, UT (InMoment HQ) · pe backed

Wootric is the NPS module inside the InMoment XI Platform, founded 2014 as a standalone NPS-pure-play and acquired by InMoment in May 2019. InMoment is PE-backed by Madison Dearborn Partners and has rolled Wootric into the broader InMoment XI experience-improvement platform; the standalone Wootric brand has progressively thinned, with new buyers increasingly directed to InMoment XI rather than a Wootric-only deal. The product centers on NPS, CSAT, and CES collection through email, web, and in-app, with closed-loop alerting and integration into the InMoment AI Spotlight text-analytics engine. Strengths: AI text analytics depth materially above other NPS-pure-play tools (inherited from the InMoment XI Platform), strong fit when you are already buying InMoment for broader VoC, mature B2B account-level reporting, and Salesforce plus HubSpot integration. Best fit for existing InMoment XI customers wanting NPS as one input alongside other VoC signals. Trade-offs: standalone Wootric experience has thinned post-acquisition (existing customers report fewer Wootric-specific feature releases, sales increasingly pushes InMoment XI bundle), pricing opaque and bundled into InMoment XI deals (typically $25K-$120K per year minimum), implementation complexity inherits from the broader InMoment XI platform (4-12 weeks typical), and the Wootric brand is uncertain medium-term inside the InMoment portfolio.

Visit Wootric (InMoment) Vendor pricing Compare to AskNicely
Best for

Existing InMoment XI customers wanting NPS as one input alongside other VoC signals, or B2B SaaS ($50M-$500M revenue) wanting NPS plus AI text analytics in one platform.

Worst for

SMB wanting NPS-only purchase (Delighted, Retently, Promoter.io better), buyers needing fast standalone time-to-value, or budget-conscious orgs without broader VoC need.

Vendor Trust Score

Is Wootric (InMoment) a trustworthy vendor?

6.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
4.5
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
5.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
6.0
Trust signal log
  • 2019-05-22
    InMoment acquired Wootric for an undisclosed amount
  • 2021-04-22
    Wootric integrated into the InMoment XI Platform
  • 2023-04-22
    Standalone Wootric brand visibility reduced, sales pushed toward InMoment XI bundle
  • 2024-09-22
    InMoment AI Spotlight extended to Wootric NPS responses
  • 2025-04-22
    Mid-enterprise buyers reported 8-15% renewal escalations under Madison Dearborn ownership
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 320 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • AI text analytics depth above NPS-pure-play tools
    87% →
  • Strong fit when already buying InMoment XI
    78% →
  • Mature B2B account-level reporting
    64% →
  • Salesforce and HubSpot integration
    47% →

Complaint patterns

  • Standalone Wootric brand thinning
    51% ↑
  • Pricing opaque and bundled into InMoment XI
    47% ↑
  • Implementation complexity inherited from XI
    41% →
  • Renewal escalations of 8-15% under Madison Dearborn
    38% ↑
  • Fewer Wootric-specific feature releases
    31% ↑
Sentiment trend (6 months)
66/100 -2 pts
12
01
02
03
04
05
Representative voices

  • “We bought Wootric in 2020 as a standalone. By 2024 InMoment was clearly steering us into the XI bundle. The NPS product is fine but the standalone Wootric experience is fading.”

    Director of Customer Experience, Series E B2B SaaS· G2 · 2026-01-30

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

96 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $38,000
1,000-5,000 employees $96,000
5,000+ employees $240,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • AI text analytics inherited from InMoment XI
  • Strong fit when already buying InMoment for full VoC
  • Mature B2B account-level reporting
  • Salesforce and HubSpot integration
  • Closed-loop alerting integrated with InMoment AI Spotlight
  • Multi-language survey support

Editorial: Weaknesses

  • Standalone Wootric experience thinning post-2019 acquisition
  • Pricing opaque and bundled into InMoment XI
  • Implementation complexity inherits from InMoment XI
  • Wootric brand uncertain inside InMoment portfolio
  • Fewer Wootric-specific feature releases since 2022
  • Not a fit for SMB wanting fast time-to-value

Key features & integrations

  • +NPS, CSAT, CES surveys
  • +Email, web, in-app distribution
  • +Closed-loop alerting
  • +InMoment AI Spotlight text analytics integration
  • +B2B account-level reporting
  • +Salesforce, HubSpot integrations
  • +Multi-language support
50+ integrations
SalesforceHubSpotZendeskMicrosoft DynamicsSlackSegment
Geography supported
Global; strongest in US, UK, EU
Best fit
200-10,000 employees · B2B SaaS and mid-market CX programs inside InMoment XI
Editorial deep-dive

Read our full ranking of NPS and Customer Survey Software

Wootric (InMoment) ranks #3 in our editorial review of 10 nps and customer survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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