Wootric (InMoment) vendor trust score

Verdict

Wootric (InMoment)'s vendor trust profile warrants caution. Below-average dimensions need explicit mitigation language in the contract.

Vendor Trust Score

Is Wootric (InMoment) a trustworthy vendor?

6.1/10

Mixed

Pricing transparency

Published rates; no hidden fees

4.5

Contract fairness

Reasonable terms; no auto-renew traps

6.5

Incident response

How they handle outages and breaches

7.5

Post-acquisition behavior

Customer treatment after M&A or PE

5.5

Executive stability

Leadership churn over 24 months

6.5

Roadmap honesty

Public commitments held

6.0

Trust signal log

2019-05-22

InMoment acquired Wootric for an undisclosed amount
2021-04-22

Wootric integrated into the InMoment XI Platform
2023-04-22

Standalone Wootric brand visibility reduced, sales pushed toward InMoment XI bundle
2024-09-22

InMoment AI Spotlight extended to Wootric NPS responses
2025-04-22

Mid-enterprise buyers reported 8-15% renewal escalations under Madison Dearborn ownership

Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.

Trust is separate from product quality. A vendor can ship great software and treat customers badly — or vice versa. We score the two independently.
8.0+/10: strong. Few concerns at renewal or procurement.
6.5–7.9: mixed. Negotiate hard on the lowest dimensions; monitor across the contract term.
5.0–6.4: cautious. Add explicit mitigation language to the master agreement.
Below 5.0: concerning. Treat this as a contracted-risk evaluation, not a product-fit evaluation.
Updates: we re-verify scoring quarterly. Material trust events (acquisitions, breaches, leadership change, hostile contract terms) get logged on the timeline above.

Last updated 2026-05-10. Scoring methodology: editorial standards. Disagree? Tell us.