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NPS and Customer Survey Software · Rank #8 of 10

Qualaroo review and pricing

ProProfs-owned in-app survey and NPS platform with limited brand attention inside sprawling ProProfs portfolio.

By ProProfs (Qualaroo by ProProfs) · Founded 2012 · Los Angeles, CA · private

Qualaroo is the in-app survey and NPS platform, founded 2012 and acquired by ProProfs in 2018. ProProfs operates a sprawling product portfolio (training, quiz maker, knowledge base, project management, survey, chat, help desk, picture survey, and Qualaroo) under common ownership, and Qualaroo competes for roadmap attention inside that portfolio. The product centers on in-app and on-website survey targeting (Nudges), NPS, CSAT, and CES collection, basic text analytics, and integrations with Salesforce, HubSpot, and Slack. Strengths: strong in-app and on-website targeting (Nudges), NPS plus CSAT plus CES coverage, mature targeting rules (URL, behavior, segmentation), transparent mid-market pricing, and useful for product teams wanting on-site feedback. Best fit for product and growth teams wanting in-app and on-website micro-survey targeting at mid-market scale. Trade-offs: ProProfs portfolio attention is sprawling (Qualaroo competes with 10+ sister products for roadmap focus), brand recognition limited despite 2012 founding, AI feature velocity below Delighted and Retently, Support quality reportedly variable across ProProfs portfolio, integration count limited (about 20), and the ProProfs vendor experience is reportedly inconsistent.

Visit Qualaroo Vendor pricing Compare to Retently
Best for

Product and growth teams (mid-market, 50-1,000 employees) wanting in-app and on-website micro-survey targeting with NPS plus CSAT plus CES coverage.

Worst for

Buyers needing focused vendor relationship (sprawling ProProfs portfolio dilutes attention), enterprise CX programs (Qualtrics better), or AI-led text analytics buyers.

Vendor Trust Score

Is Qualaroo a trustworthy vendor?

6.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
6.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.0
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
6.0
Trust signal log
  • 2012-04-22
    Founded as in-app survey and feedback platform (Nudges)
  • 2018-04-22
    ProProfs acquired Qualaroo, integrated into sprawling ProProfs portfolio
  • 2023-04-22
    Buyers reported inconsistent Qualaroo-specific feature velocity vs sister ProProfs products
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 200 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • In-app and on-website targeting (Nudges)
    84% →
  • NPS plus CSAT plus CES coverage
    71% →
  • Mature targeting rules
    64% →
  • Customizable widget
    47% →

Complaint patterns

  • ProProfs portfolio attention sprawling
    51% ↑
  • Brand recognition limited
    41% →
  • AI velocity below Delighted
    38% ↑
  • Support quality variable across portfolio
    31% →
Sentiment trend (6 months)
69/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

84 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $2,400
200-1,000 employees $8,400
1,000+ employees $22,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strong in-app and on-website targeting (Nudges)
  • NPS plus CSAT plus CES coverage
  • Mature targeting rules (URL, behavior, segment)
  • Transparent mid-market pricing
  • Useful for product and growth teams
  • Customizable in-app widget

Editorial: Weaknesses

  • ProProfs portfolio attention sprawling
  • Brand recognition limited
  • AI feature velocity below Delighted
  • Support quality variable across ProProfs portfolio
  • Integration count limited (about 20)
  • Vendor experience reportedly inconsistent

Key features & integrations

  • +In-app and on-website surveys (Nudges)
  • +NPS, CSAT, CES collection
  • +Targeting rules (URL, behavior, segment)
  • +Basic text analytics
  • +Closed-loop alerting
  • +Salesforce, HubSpot, Slack integrations
20+ integrations
SalesforceHubSpotSlackZapierGoogle AnalyticsMailchimp
Geography supported
Global; strongest in US, UK
Best fit
50-1,000 employees · Product and growth teams wanting in-app feedback
Editorial deep-dive

Read our full ranking of NPS and Customer Survey Software

Qualaroo ranks #8 in our editorial review of 10 nps and customer survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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