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NPS and Customer Survey Software · Rank #5 of 10

Promoter.io review and pricing

NPS-specialized platform for mid-market with mature segmentation, narrower velocity than category leaders.

By Promoter.io · Founded 2013 · Austin, TX · private

Promoter.io is an NPS-specialized platform founded 2013 in Austin, privately-held with limited public funding disclosure since the 2016-2018 growth phase. The product covers NPS, CSAT, and CES with email, web, and in-app distribution, mature segmentation, closed-loop alerting, and integrations with Salesforce, HubSpot, Zendesk, and Slack. Strengths: pure NPS specialization for mid-market, mature account-level segmentation, transparent mid-market pricing, founder-led stable execution, and predictable renewals (no PE pattern). Best fit for mid-market B2B SaaS and service businesses ($10M-$200M revenue) wanting NPS specialization without enterprise XM platform commitment. Trade-offs: product velocity narrower than category leaders (Delighted, AskNicely, Retently are shipping AI and frontline-workflow features faster), AI text analytics depth limited, brand recognition below Delighted, integration count narrower than Delighted, and Support depth varies by tier.

Visit Promoter.io Vendor pricing Compare to SurveyMonkey CX
Best for

Mid-market B2B SaaS and service businesses ($10M-$200M revenue, 50-1,000 employees) wanting NPS specialization with mature segmentation and stable predictable renewals.

Worst for

SMB wanting fastest possible time-to-value (Delighted better), multi-location field-team operations (AskNicely better), or buyers needing AI-led text analytics on open-ends.

Vendor Trust Score

Is Promoter.io a trustworthy vendor?

8.1/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2013-04-22
    Founded in Austin as NPS-pure-play platform
  • 2018-04-22
    Reached mid-market scale, founder-led stable execution
  • 2024-04-22
    Product velocity narrowed relative to Delighted and AskNicely
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 220 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Pure NPS specialization
    87% →
  • Mature account-level segmentation
    71% →
  • Transparent mid-market pricing
    64% →
  • Founder-led stable execution
    51% →
  • Predictable renewals
    47% →

Complaint patterns

  • Product velocity narrower than category leaders
    47% ↑
  • AI text analytics depth limited
    41% ↑
  • Brand recognition below Delighted
    38% →
  • Support depth varies by tier
    31% →
Sentiment trend (6 months)
75/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

84 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $3,600
200-1,000 employees $12,000
1,000+ employees $30,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Pure NPS specialization for mid-market
  • Mature account-level segmentation
  • Transparent mid-market pricing
  • Founder-led stable execution
  • Predictable renewals (no PE pattern)
  • Strong Salesforce integration

Editorial: Weaknesses

  • Product velocity narrower than Delighted, AskNicely, Retently
  • AI text analytics depth limited
  • Brand recognition below Delighted
  • Integration count narrower
  • Support depth varies by tier
  • Limited frontline operational workflow vs AskNicely

Key features & integrations

  • +NPS, CSAT, CES surveys
  • +Email, web, in-app distribution
  • +Closed-loop alerting
  • +Account-level segmentation
  • +Basic text analytics
  • +Salesforce, HubSpot, Zendesk integrations
  • +25+ integrations
25+ integrations
SalesforceHubSpotZendeskSlackZapierIntercom
Geography supported
Global; strongest in US, UK, Canada
Best fit
50-1,000 employees · Mid-market B2B SaaS and service businesses
Editorial deep-dive

Read our full ranking of NPS and Customer Survey Software

Promoter.io ranks #5 in our editorial review of 10 nps and customer survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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