United Kingdom verdict (TL;DR)
Verified 2026-05-19UK sales forecasting is shaped by two intersecting factors: the same US-origin AI forecasting platforms dominate (Clari, Gong Forecast, Salesforce Forecasting), and UK-specific compliance obligations add a layer that US buyers do not face. UK GDPR governs deal-contact data processed in forecasting tools; data residency in EU or UK is frequently required by UK enterprise DPOs post-Brexit. FCA (Financial Conduct Authority) guidance on forward-looking financial information applies to UK-listed companies making public revenue guidance statements; the audit trail from forecasting tool to investor communication must be defensible. Clari and Aviso both have UK customers and EU data residency options. Ebsta (London) is the most notable UK-built entry in this category, providing Salesforce relationship intelligence with forecast signals.
Picks for United Kingdom
- UK enterprise B2B SaaS (100+ reps): clari-forecasting UK enterprise standard for revenue forecasting. Used by UK-listed and PE-backed B2B SaaS companies. EU data residency available. UK GDPR DPA included. Best audit trail for FCA-adjacent forecast governance.
- UK teams already on Gong Revenue Intelligence: gong-forecast Fastest path for UK SaaS companies on Gong. Zero new data connectors. Growing fast in London fintech and SaaS scaleups (Checkout.com, GoCardless tier). EU data residency on Gong.
- UK Salesforce customers not wanting a third-party add-on: salesforce-forecasting Default for UK Salesforce customers. GBP billing inside Salesforce contract. No incremental cost. Sufficient for UK mid-market under 200 reps with standard forecast needs.
- UK Salesforce teams wanting relationship intelligence + forecast: ebsta London-built. Salesforce-native relationship intelligence with forecast signal layer. Used by UK financial services and SaaS firms. GBP pricing. Best for Salesforce-anchored UK teams wanting UK-built compliance assurances.
- UK mid-market wanting AI forecasting at lower cost than Clari: aviso Growing UK presence. $100-$150/seat/mo vs. Clari at $150-$220. EU data residency. Credible alternative for UK 50-200 rep teams where Clari budget is prohibitive.
How the sales forecasting market looks in United Kingdom
UK sales forecasting mirrors the US pattern at the enterprise tier: Clari and Gong Forecast dominate the modern B2B SaaS companies; Salesforce Forecasting is the default for Salesforce customers who never run a formal evaluation. The divergence from the US appears at two points: the UK-built vendor Ebsta has a meaningful presence that has no US equivalent, and UK GDPR post-Brexit creates data residency requirements that US-native deployments must address.
Ebsta (London) is the most commercially interesting UK-specific entry. Founded 2013, it provides Salesforce relationship intelligence (email and calendar capture, relationship health scoring) with a forecast signal layer. Used by UK financial services firms, SaaS scaleups, and professional services organizations where relationship depth (not just call activity) drives deal outcomes. GBP pricing and UK entity make it simpler for UK procurement than US-native alternatives.
The FCA dimension is real but narrow: it applies to UK-listed companies making public revenue guidance (profit warnings, trading updates, and investor presentations). The FCA's Market Abuse Regulation (UK MAR, onshored post-Brexit) requires that public forward-looking statements be based on reasonable assumptions. For UK-listed SaaS companies (Sage, Kainos, Gamma, Bytes Technology), the audit trail from CRM forecast to investor communication must be defensible. Clari's immutable forecast history feature addresses this directly; Salesforce Forecasting with Field History is the lower-cost alternative.
London fintech (Revolut, Monzo, Checkout.com, GoCardless, Wise) predominantly runs Gong Revenue Intelligence for call analytics and is migrating to Gong Forecast for pipeline roll-up. UK PE-backed B2B software companies (Hg Capital, Vista EMEA portfolios) frequently adopt Clari across portfolio companies after a single enterprise deployment.
UK GDPR and DPA 2018: govern processing of personal data including sales contact data in forecasting tools; post-Brexit UK GDPR is operationally distinct from EU GDPR. Verify your forecasting vendor offers UK or EU data residency; Clari, Salesforce, and Gong all offer EU residency options that satisfy UK adequacy decisions. FCA UK MAR (Market Abuse Regulation, onshored): UK-listed companies must ensure forward-looking financial statements are based on reasonable assumptions with documented basis; forecasting audit trails support this. ICO (Information Commissioner's Office): UK DPA supervisory authority; ensure your forecasting vendor is ICO-registered and has a UK or EU representative. UK GDPR Article 46 transfer mechanisms: cross-border data transfer to US-hosted forecasting tools requires SCCs or adequacy decision basis; UK has its own IDTA (International Data Transfer Agreement) post-Brexit.
Quick comparison, ranked for United Kingdom
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Clari Forecasting | Mid-market + enterprise revenue ops | Quote | - | 4.6 | Global; strongest in US, UK, EU | |
| 5 Gong Forecast | Gong-anchored enterprise sales orgs | Quote | - | 4.5 | Global; strongest in US, EU, UK | |
| 4 Salesforce Sales Cloud Forecasting | Any Salesforce Sales Cloud customer | $80 + $80/emp | $880 | 4.3 | Global | |
| 2 Aviso | Enterprise revenue ops | Quote | - | 4.4 | Global; strongest in US, India | |
| 3 BoostUp | Mid-market revenue ops | Quote | - | 4.7 | Global; strongest in US | |
| 9 Ebsta | UK and EU mid-market on Salesforce | $30 | $30 | 4.5 | Global; strongest in UK, EU | |
| 6 InsightSquared | Mid-market sales ops | Quote | - | 4.4 | Global; strongest in US, UK | |
| 7 Mediafly Forecast | Mid-market enablement + sales ops | Quote | - | 4.5 | Global; strongest in US, UK | |
| 8 Atrium | Small-to-mid sales orgs | $50 | $50 | 4.6 | Global; strongest in US | |
| 10 Varicent Forecasting | Varicent SPM enterprise customers | Quote | - | 4.3 | Global; enterprise-grade |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United Kingdom actually pay
Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (GBP) | Sample | Notes |
|---|---|---|---|---|
| Clari Forecasting | 100-500 reps (UK enterprise SaaS) | £145,000 | 31 | Revenue Platform; GBP-billed via UK entity; EU data residency |
| Gong Forecast | 50-200 reps (UK SaaS on Gong) | £38,000 | 42 | Add-on to Gong; GBP billing available |
| Salesforce Sales Cloud Forecasting | 20-200 reps (UK Salesforce customers) | £0 | 94 | Bundled in Sales Cloud; GBP billing |
| Ebsta | 20-150 reps (UK Salesforce-native) | £22,000 | 38 | GBP-billed; UK entity; Salesforce AppExchange |
| Aviso | 50-200 reps (UK mid-market) | £78,000 | 14 | USD to GBP at spot; EU data residency available |
United Kingdom-built or United Kingdom-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.
Ebsta
Visit ↗London-built Salesforce relationship intelligence and forecasting. GBP pricing (£60-£120/seat/mo). Used by 250+ UK and US companies. Strong in UK financial services and SaaS. Salesforce-native with no external data sync.
Outreach Commit
Visit ↗Forecast layer inside Outreach, used by UK enterprise Outreach customers including Sage and Civica. EU data residency available. Native for the ~800 UK Outreach enterprise accounts.
People.ai
Visit ↗Activity capture and forecasting signals. UK office in London. Used by Micro Focus and other UK enterprise SaaS firms. Complements Clari or Gong Forecast as data enrichment layer.
All 10, ranked for United Kingdom
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.
Clari Forecasting
Modern revenue platform anchor; market leader for AI-driven forecasting.
Clari Forecasting is the forecasting module of the Clari Revenue Platform, founded 2012. Clari last valued $2.6B (2022 Series F). The product covers rep commit + best-case rollups + AI-driven forecast prediction + deal inspection + pipeline analytics, natively integrated with Clari Copilot (conversation intelligence, covered separately as `clari` in the conversation-intelligence ranking). Strengths: modern category leader by funding and installed base, mature AI forecast prediction, deepest revenue-platform integration with Clari Copilot, broad enterprise install base ($50M-$5B+ revenue customers). Best fit for revenue ops teams wanting AI-driven forecasting anchored in a modern revenue platform. Trade-offs: pricing meaningful (typical mid-market $80K-$200K/year, enterprise $200K-$1M+/year), per-user pricing scales fast, and standalone forecasting buyers face pressure to buy the full Revenue Platform.
Mid-market and enterprise revenue ops teams (100-5,000 reps) wanting AI-driven forecasting anchored in a modern revenue platform with conversation intelligence integration.
Salesforce-only shops wanting bundled forecasting (Salesforce Forecasting included), Gong-anchored teams (Gong Forecast cleaner integration), or small teams under 25 reps (Atrium/Ebsta cheaper).
Strengths
- Modern category leader by funding and installed base
- Mature AI forecast prediction
- Deepest revenue-platform integration with Clari Copilot
- Broad enterprise install base ($50M-$5B+ revenue)
- Aggressive product velocity
- Clean Salesforce + HubSpot integration
Weaknesses
- Pricing meaningful (mid-market $80K-$200K/year)
- Per-user pricing scales fast
- Standalone forecasting buyers pushed toward full Revenue Platform
- Implementation 2-4 months
- Annual price increases of 8-12%
Pricing tiers
opaque- Clari Forecasting Standard~$80K-$150K/year typicalQuote
- Clari Forecasting Pro$150K-$400K/yearQuote
- Clari Revenue Platform (Enterprise)$400K-$1.5M+/year with Copilot bundledQuote
- · Per-user scaling
- · Implementation services ($15K-$100K)
- · Annual price increases of 8-12%
- · Revenue Platform bundling pressure
Key features
- +AI forecast prediction
- +Rep commit + best-case rollups
- +Deal inspection
- +Pipeline analytics
- +Activity capture
- +Clari Copilot integration
- +Salesforce native sync
- +150+ integrations
Gong Forecast
Forecasting module of Gong; leverages conversation intelligence as forecast signal.
Gong Forecast is the forecasting module of the Gong revenue intelligence platform, last valued $7.25B (2021). The product covers AI-driven forecast prediction + deal inspection + rep commit workflow, leveraging Gong call data as a primary forecast signal (covered separately as `gong` in the conversation-intelligence ranking). Strengths: conversation-intelligence-anchored forecast data (unique advantage), tight Gong platform integration, broad Gong installed base, mature AI feature set, strong fit for Gong-anchored enterprise sales orgs. Best fit for Gong customers wanting unified CI + forecasting. Trade-offs: outside Gong ecosystem the product is less compelling (you have to buy Gong first), pricing meaningful (Gong itself is $150-$300+/seat/mo), and standalone forecasting buyers face pressure to buy full Gong platform.
Gong-anchored enterprise sales orgs (100+ reps) wanting unified conversation intelligence + forecasting on one platform.
Non-Gong buyers (Clari/Aviso/BoostUp better best-of-breed), Salesforce-only shops (Salesforce Forecasting included), or SMBs (Atrium/Ebsta cheaper).
Strengths
- Conversation-intelligence-anchored forecast data (unique advantage)
- Tight Gong platform integration
- Broad Gong installed base
- Mature AI feature set
- Made for Gong-anchored enterprise
- Activity + call signal in forecasts
Weaknesses
- Outside Gong ecosystem the product is less compelling
- Pricing meaningful (Gong itself $150-$300+/seat/mo)
- Standalone forecasting buyers pushed toward full Gong
- Customer support quality declined (Gong-wide)
- Per-seat pricing scales meaningfully
Pricing tiers
opaque- Gong Forecast (with Gong Standard)Bundled at $135-$165/seat/moQuote
- Gong Forecast (with Gong Pro)Bundled at $165-$220/seat/moQuote
- Gong Forecast (with Gong Premium)Bundled at $220-$300+/seat/mo with full AIQuote
- · Requires Gong platform subscription
- · Implementation fees ($10K-$50K)
- · Annual price increases of 8-12%
- · Per-seat scaling adds up at 100+ reps
Key features
- +AI forecast prediction
- +Conversation-intelligence-anchored signal
- +Deal inspection
- +Rep commit + best-case rollups
- +Native Gong platform integration
- +Salesforce + HubSpot sync
- +Pipeline analytics
Salesforce Sales Cloud Forecasting
Bundled forecasting included in Salesforce Sales Cloud subscription.
Salesforce Sales Cloud Forecasting is the native forecasting module of Salesforce Sales Cloud, included in Sales Cloud Professional and above (no separate subscription required for most customers). The product covers rep commit + best-case rollups + opportunity forecasting + custom forecast categories + collaborative forecast workflows. Strengths: included in existing Salesforce Sales Cloud subscription (no additional cost for most buyers), deepest Salesforce-native integration (it is Salesforce), broad installed base by default (any Salesforce Sales Cloud customer has access), mature collaborative forecast workflows. Best fit for Salesforce-anchored teams that do not need AI forecast prediction beyond rep rollups. Trade-offs: limited AI forecast prediction compared to Clari/Aviso/BoostUp, no conversation intelligence integration, deal inspection thinner, and Salesforce Einstein for Sales is a separate paid add-on for advanced AI.
Salesforce-anchored sales orgs (any size) that do not need AI forecast prediction beyond rep rollups and are looking to use what they already pay for.
Teams needing AI commit prediction (Clari/Aviso/BoostUp better), Gong-anchored teams (Gong Forecast cleaner CI integration), or non-Salesforce shops.
Strengths
- Included in Salesforce Sales Cloud subscription (no additional cost for most buyers)
- Deepest Salesforce-native integration (it is Salesforce)
- Broad installed base by default
- Mature collaborative forecast workflows
- Custom forecast categories
- Public Salesforce parent stability
Weaknesses
- Limited AI forecast prediction compared to Clari/Aviso/BoostUp
- No conversation intelligence integration
- Deal inspection thinner
- Salesforce Einstein for Sales is separate paid add-on
- Innovation pace below dedicated forecasting vendors
Pricing tiers
public- Sales Cloud ProfessionalPer user/month; forecasting included$80+$80 /mo +/emp
- Sales Cloud EnterprisePer user/month; forecasting + advanced features$165+$165 /mo +/emp
- Sales Cloud UnlimitedPer user/month; forecasting + Einstein included$330+$330 /mo +/emp
- Einstein for Sales add-onPer user/month; AI forecast prediction add-on for lower tiers$50 /mo
- · Einstein for Sales add-on for AI forecasting at lower tiers
- · Annual price increases of 6-9%
- · Custom forecast category configuration requires admin time
Key features
- +Rep commit + best-case rollups
- +Opportunity forecasting
- +Custom forecast categories
- +Collaborative forecast workflows
- +Native Salesforce CRM integration
- +Einstein for Sales (paid add-on)
Aviso
Long-running AI forecasting specialist for enterprise revenue ops.
Aviso is the long-running AI forecasting specialist, founded 2012. The company last raised ~$45M (cumulative private financing) and operates as a standalone AI forecasting platform. The product covers AI-driven forecast prediction + deal inspection + rep commit workflow + pipeline analytics. Strengths: long-running AI forecasting heritage (one of the earliest AI-first forecasting vendors), mature predictive models, enterprise revenue ops focus, Salesforce-anchored integration. Best fit for enterprise revenue ops teams wanting standalone AI-driven forecasting without the broader revenue-platform bundling. Trade-offs: smaller installed base than Clari, brand recognition lower in mid-market, product velocity below Clari, and Support response times vary.
Enterprise revenue ops teams (200-5,000 reps) wanting standalone AI-driven forecasting without revenue-platform bundling pressure.
Mid-market wanting modern UX (Clari/BoostUp better), Gong-anchored teams (Gong Forecast cleaner integration), or budget-conscious SMBs (Atrium/Ebsta cheaper).
Strengths
- Long-running AI forecasting heritage (since 2012)
- Mature predictive models
- Enterprise revenue ops focus
- Standalone AI forecasting (no Revenue Platform bundling)
- Salesforce-anchored integration
- AI commit prediction
Weaknesses
- Smaller installed base than Clari
- Brand recognition lower in mid-market
- Product velocity below Clari
- Support response times vary
- Smaller integration ecosystem (~80)
Pricing tiers
opaque- Aviso Standard~$60K-$120K/year typicalQuote
- Aviso Pro$120K-$300K/yearQuote
- Aviso Enterprise$300K-$800K/yearQuote
- · Per-user scaling
- · Implementation services ($25K-$80K)
- · Annual price increases of 6-10%
Key features
- +AI forecast prediction
- +Deal inspection
- +Rep commit + best-case rollups
- +Pipeline analytics
- +Salesforce-anchored integration
- +AI commit prediction
- +80+ integrations
BoostUp
Modern revenue intelligence challenger combining forecasting + activity capture.
BoostUp is the modern revenue-intelligence challenger, founded 2018. The company last raised $32M Series B (2022). The product covers AI-driven forecasting + activity capture + deal inspection + pipeline analytics, positioned as a unified revenue intelligence platform competing with Clari and Gong. Strengths: modern UX, aggressive AI feature velocity, strong fit for mid-market revenue ops, modern revenue-intelligence architecture, founder-led culture. Best fit for mid-market wanting Clari alternative at lower price with modern UX. Trade-offs: smaller installed base, enterprise depth below Clari, brand recognition still building, and Salesforce integration depth below Clari.
Mid-market revenue ops teams (50-1,000 reps) wanting Clari-class revenue intelligence at lower price with modern UX.
Enterprise (Clari/Aviso deeper), Gong-anchored teams (Gong Forecast cleaner integration), or Salesforce-only shops (Salesforce Forecasting included).
Strengths
- Modern UX
- Aggressive AI feature velocity
- Strong fit for mid-market revenue ops
- Modern revenue-intelligence architecture
- Founder-led culture
- Affordable pricing relative to Clari
Weaknesses
- Smaller installed base
- Enterprise depth below Clari
- Brand recognition still building
- Salesforce integration depth below Clari
- Implementation 2-3 months
Pricing tiers
opaque- BoostUp Standard~$40K-$80K/year typicalQuote
- BoostUp Pro$80K-$200K/yearQuote
- BoostUp Enterprise$200K-$500K/yearQuote
- · Per-user scaling
- · Implementation services ($10K-$50K)
- · Annual price increases of 6-10%
Key features
- +AI forecast prediction
- +Activity capture
- +Deal inspection
- +Pipeline analytics
- +Rep commit + best-case rollups
- +Salesforce + HubSpot integration
- +90+ integrations
Ebsta
UK-built Salesforce-native revenue intelligence with forecasting.
Ebsta is the UK-built revenue intelligence platform, founded 2012 in London. The product covers Salesforce-native revenue intelligence + forecasting + activity capture + engagement analytics. Strengths: deepest Salesforce-native integration in mid-market revenue intelligence, UK-built (strong in UK and EU markets), founder-led culture, affordable pricing, GDPR-native. Best fit for UK and EU mid-market sales orgs on Salesforce wanting revenue intelligence + forecasting. Trade-offs: smaller installed base than Clari, enterprise depth below Clari/Aviso, AI forecast prediction below modern challengers, and limited US brand recognition.
UK and EU mid-market sales orgs (50-500 reps) on Salesforce wanting revenue intelligence + forecasting with GDPR-native architecture.
US enterprise (Clari/Aviso better depth), Gong-anchored teams (Gong Forecast better CI integration), or non-Salesforce shops.
Strengths
- Deepest Salesforce-native integration in mid-market
- UK-built (strong in UK and EU markets)
- Founder-led culture
- Affordable pricing
- GDPR-native
- Activity capture + engagement analytics combined
Weaknesses
- Smaller installed base than Clari
- Enterprise depth below Clari/Aviso
- AI forecast prediction below modern challengers
- Limited US brand recognition
- Smaller integration ecosystem (~60)
Pricing tiers
partial- Ebsta StandardPer seat; basic features$30 /mo
- Ebsta ProPer seat; advanced analytics$60 /mo
- Ebsta EnterpriseCustom enterprise pricingQuote
- · Annual billing for discount
- · Per-seat scaling
- · Implementation services
Key features
- +Salesforce-native revenue intelligence
- +Forecasting workflows
- +Activity capture
- +Engagement analytics
- +Pipeline analytics
- +60+ integrations
InsightSquared
Analytics-led forecasting; Mediafly-owned (2021 merger).
InsightSquared is the analytics-led sales forecasting platform, founded 2010, merged with Mediafly in 2021 to form combined Mediafly + InsightSquared (private equity backed). The product covers sales analytics + forecasting + pipeline reporting + activity capture. Strengths: long-running sales analytics heritage (since 2010), mature pipeline reporting, strong fit for mid-market sales ops, Salesforce-anchored integration, post-merger synergy with Mediafly enablement. Best fit for mid-market sales ops teams wanting analytics-led forecasting with reporting depth. Trade-offs: post-merger brand confusion (InsightSquared vs Mediafly Forecast positioning unclear), product velocity moderate, AI forecast prediction below Clari/Aviso/BoostUp, and Support response times vary.
Mid-market sales ops teams (50-1,000 reps) wanting analytics-led forecasting with reporting depth, particularly Mediafly enablement customers.
Enterprise needing AI forecast prediction depth (Clari/Aviso better), Gong-anchored teams (Gong Forecast cleaner CI integration), or Salesforce-only shops (Salesforce Forecasting included).
Strengths
- Long-running sales analytics heritage (since 2010)
- Mature pipeline reporting
- Strong fit for mid-market sales ops
- Salesforce-anchored integration
- Post-merger synergy with Mediafly enablement
- Affordable pricing relative to Clari
Weaknesses
- Post-merger brand confusion (InsightSquared vs Mediafly Forecast)
- Product velocity moderate
- AI forecast prediction below Clari/Aviso/BoostUp
- Support response times vary
- Smaller integration ecosystem (~70)
Pricing tiers
opaque- InsightSquared Standard~$30K-$80K/year typicalQuote
- InsightSquared Pro$80K-$180K/yearQuote
- InsightSquared Enterprise$180K-$400K/yearQuote
- · Per-user scaling
- · Implementation services
- · Annual price increases of 6-10%
- · Mediafly bundling opportunities
Key features
- +Sales analytics + pipeline reporting
- +Forecasting workflows
- +Activity capture
- +Salesforce-anchored integration
- +Mediafly enablement bundle
- +70+ integrations
Mediafly Forecast
Sales enablement + forecasting combined; post-InsightSquared merger.
Mediafly Forecast is the forecasting layer of the combined Mediafly + InsightSquared platform, post-2021 merger. The product combines Mediafly sales enablement (content + presentation + engagement analytics) with InsightSquared forecasting workflows. Strengths: unique combined enablement + forecasting positioning, mature content engagement analytics, strong fit for buyers wanting unified enablement + forecasting, post-merger integration with InsightSquared analytics. Best fit for mid-market buyers wanting sales enablement + forecasting on one vendor relationship. Trade-offs: forecasting depth below standalone Clari/Aviso/BoostUp, post-merger brand confusion vs InsightSquared, AI forecast prediction below modern challengers, and smaller installed base for forecasting specifically.
Mid-market buyers (50-1,000 reps) wanting sales enablement + forecasting unified on one vendor relationship.
Forecasting-only buyers needing AI prediction depth (Clari/Aviso/BoostUp better), Gong-anchored teams (Gong Forecast better), or Salesforce-only shops (Salesforce Forecasting included).
Strengths
- Unique combined enablement + forecasting positioning
- Mature content engagement analytics
- Right call for buyers wanting unified enablement + forecasting
- Post-merger integration with InsightSquared
- Salesforce-anchored integration
- Affordable bundled pricing
Weaknesses
- Forecasting depth below standalone Clari/Aviso/BoostUp
- Post-merger brand confusion vs InsightSquared
- AI forecast prediction below modern challengers
- Smaller installed base for forecasting specifically
- Implementation 2-4 months
Pricing tiers
opaque- Mediafly Standard~$40K-$100K/year typical (bundled)Quote
- Mediafly Pro$100K-$240K/yearQuote
- Mediafly Enterprise$240K-$500K/yearQuote
- · Per-user scaling
- · Implementation services
- · Annual price increases
- · Forecasting-only pricing unclear (bundle pressure)
Key features
- +Forecasting workflows
- +Sales enablement (content + presentation)
- +Engagement analytics
- +InsightSquared analytics integration
- +Salesforce-anchored integration
- +60+ integrations
Atrium
Small-team rep activity analytics with forecasting layer.
Atrium is the small-team sales analytics platform, founded 2017. The product covers rep activity analytics + pipeline analytics + forecasting workflows for modern small-to-mid sales orgs. Strengths: modern UX, fast onboarding, fits sub-100-rep modern sales orgs, founder-led culture, affordable pricing. Best fit for small-to-mid sales orgs wanting rep activity analytics combined with forecasting. Trade-offs: enterprise depth below Clari/Aviso, AI forecast prediction below modern challengers, smaller installed base, and Support is hit-or-miss.
Sub-100-rep modern sales orgs wanting unified rep activity analytics + forecasting at affordable pricing.
Enterprise (Clari/Aviso deeper), Gong-anchored teams (Gong Forecast better CI integration), or Salesforce-only shops (Salesforce Forecasting included).
Strengths
- Modern UX
- Fast onboarding (under 4 weeks)
- Made for sub-100-rep modern sales orgs
- Founder-led culture
- Affordable pricing
- Activity + pipeline + forecast combined
Weaknesses
- Enterprise depth below Clari/Aviso
- AI forecast prediction below modern challengers
- Smaller installed base
- Support is hit-or-miss
- Smaller integration ecosystem (~50)
Pricing tiers
partial- Atrium StandardPer seat; basic analytics + forecasting$50 /mo
- Atrium ProPer seat; advanced AI features$95 /mo
- Atrium EnterpriseCustom enterprise pricingQuote
- · Annual billing for discount
- · Per-seat scaling
- · Implementation services
Key features
- +Rep activity analytics
- +Pipeline analytics
- +Forecasting workflows
- +AI insights
- +Salesforce integration
- +50+ integrations
Varicent Forecasting
SPM-anchored forecasting module; for Varicent SPM customers.
Varicent Forecasting is the forecasting module of the Varicent sales performance management (SPM) platform, founded 2005, PE-backed by Great Hill Partners (post-IBM divestiture 2020, covered separately as `varicent` in the SPM ranking). The product covers AI-driven forecasting + pipeline analytics + territory + quota integration with Varicent SPM. Strengths: SPM-anchored forecasting (unique advantage for incentive compensation + forecasting unification), tight Varicent platform integration, mature enterprise installed base via Varicent SPM, broad enterprise compliance. Best fit for Varicent SPM customers extending into forecasting. Trade-offs: outside Varicent ecosystem the product is less compelling, standalone forecasting buyers face pressure to buy full SPM, AI forecast prediction below dedicated specialists, and innovation pace below Clari/BoostUp.
Varicent SPM enterprise customers (1,000-50,000 employees) extending SPM into forecasting with unified incentive compensation + forecasting workflows.
Standalone forecasting buyers (Clari/Aviso/BoostUp better best-of-breed), Salesforce-only shops (Salesforce Forecasting included), or Gong-anchored teams (Gong Forecast better).
Strengths
- SPM-anchored forecasting (unique unification advantage)
- Tight Varicent platform integration
- Mature enterprise installed base via Varicent SPM
- Broad enterprise compliance
- PE-backed for stability
- Territory + quota + forecast unified
Weaknesses
- Outside Varicent ecosystem less compelling
- Standalone forecasting buyers pushed toward full SPM
- AI forecast prediction below dedicated specialists
- Innovation pace below Clari/BoostUp
- Implementation 3-6 months
Pricing tiers
opaque- Varicent Forecasting (with SPM Standard)~$80K-$200K/year typical (bundled with SPM)Quote
- Varicent Forecasting (with SPM Pro)$200K-$500K/yearQuote
- Varicent Forecasting (with SPM Enterprise)$500K-$1.5M+/yearQuote
- · Requires Varicent SPM subscription
- · Implementation services ($50K-$200K)
- · Annual price increases of 6-10%
- · Per-module add-ons
Key features
- +AI-driven forecasting
- +SPM-anchored integration (territory + quota + comp)
- +Pipeline analytics
- +Native Varicent platform integration
- +Salesforce + SAP integration
- +100+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
Do UK-listed companies need a specific audit trail for sales forecasts under FCA rules?
Does post-Brexit UK GDPR change which forecasting tools are safe to use?
Clari Forecasting vs BoostUp, which one for mid-market?
Pure-play forecasting vs revenue intelligence, which approach?
Salesforce native forecasting limits, when is it not enough?
How much should I budget for forecasting software?
How long does forecasting implementation take?
What about AI features in 2026?
Can I evaluate forecasting via free trial?
How does this overlap with revenue intelligence and conversation intelligence?
Final word
Looking at a different market? See the global Sales Forecasting ranking, or pick another country at the top of this page.
Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.