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Sales Forecasting · Rank #6 of 10

InsightSquared review and pricing

Analytics-led forecasting; Mediafly-owned (2021 merger).

By Mediafly, Inc. · Founded 2010 · Boston, MA · private

InsightSquared is the analytics-led sales forecasting platform, founded 2010, merged with Mediafly in 2021 to form combined Mediafly + InsightSquared (private equity backed). The product covers sales analytics + forecasting + pipeline reporting + activity capture. Strengths: long-running sales analytics heritage (since 2010), mature pipeline reporting, strong fit for mid-market sales ops, Salesforce-anchored integration, post-merger synergy with Mediafly enablement. Best fit for mid-market sales ops teams wanting analytics-led forecasting with reporting depth. Trade-offs: post-merger brand confusion (InsightSquared vs Mediafly Forecast positioning unclear), product velocity moderate, AI forecast prediction below Clari/Aviso/BoostUp, and Support response times vary.

Visit InsightSquared Vendor pricing Compare to Gong Forecast
Best for

Mid-market sales ops teams (50-1,000 reps) wanting analytics-led forecasting with reporting depth, particularly Mediafly enablement customers.

Worst for

Enterprise needing AI forecast prediction depth (Clari/Aviso better), Gong-anchored teams (Gong Forecast cleaner CI integration), or Salesforce-only shops (Salesforce Forecasting included).

Vendor Trust Score

Is InsightSquared a trustworthy vendor?

6.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-09-15
    Mediafly + InsightSquared merger; combined entity
  • 2024-09-20
    Post-merger brand confusion flagged by customers
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Long-running sales analytics heritage
    78% →
  • Mature pipeline reporting
    71% →
  • Affordable pricing relative to Clari
    64% →

Complaint patterns

  • Post-merger brand confusion
    51% →
  • AI forecast prediction below Clari
    41% ↑
  • Product velocity moderate
    38% →
Sentiment trend (6 months)
73/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 reps $48,000
200-1,000 reps $132,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Long-running sales analytics heritage (since 2010)
  • Mature pipeline reporting
  • Strong fit for mid-market sales ops
  • Salesforce-anchored integration
  • Post-merger synergy with Mediafly enablement
  • Affordable pricing relative to Clari

Editorial: Weaknesses

  • Post-merger brand confusion (InsightSquared vs Mediafly Forecast)
  • Product velocity moderate
  • AI forecast prediction below Clari/Aviso/BoostUp
  • Support response times vary
  • Smaller integration ecosystem (~70)

Key features & integrations

  • +Sales analytics + pipeline reporting
  • +Forecasting workflows
  • +Activity capture
  • +Salesforce-anchored integration
  • +Mediafly enablement bundle
  • +70+ integrations
70+ integrations
SalesforceHubSpotMicrosoft DynamicsSlackSnowflakeMediafly Enablement
Geography supported
Global; strongest in US, UK
Best fit
50–2,000 employees · Mid-market sales ops
Editorial deep-dive

Read our full ranking of Sales Forecasting

InsightSquared ranks #6 in our editorial review of 10 sales forecasting platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Sales Forecasting

#5
Gong Forecast
Forecasting module of Gong; leverages conversation intelligence as forecast signal.
★ 4.5 opaque
#7
Mediafly Forecast
Sales enablement + forecasting combined; post-InsightSquared merger.
★ 4.5 opaque
#4
Salesforce Sales Cloud Forecasting
Bundled forecasting included in Salesforce Sales Cloud subscription.
★ 4.3 public
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