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Australia edition · 10 products ranked · Verified 2026-05-24

Top 10 Sales Forecasting Software in Australia for 2026

Independent Australian sales forecasting ranking, AUD pricing, ASX continuous disclosure considerations, Clari at Atlassian-tier scale-ups, Salesforce-native motion for Aussie SMB.

Australia verdict (TL;DR)

Verified 2026-05-24

Clari is the default at Atlassian, Canva and SafetyCulture-tier Aussie SaaS scale-ups for rev-ops-led forecasting. Salesforce forecasting holds the Aussie mid-market and any org already running Sales Cloud as the system of record. Gong Forecast has taken share through 2025 by extending conversation intelligence into pipeline scoring. Aviso and BoostUp cover AI-led forecasting for Aussie 200-2,000 rep orgs. Varicent Forecast handles complex multi-team plans. Atrium and Ebsta are lighter mid-market choices. InsightSquared and Mediafly Forecast trail. ASX continuous disclosure makes forecasting accuracy a material concern for ASX-listed Aussie SaaS.

Picks for Australia

  • Atlassian, Canva-tier Aussie SaaS rev-ops forecasting at scale: clari-forecasting Clari is the default at large Aussie SaaS rev-ops teams running quarterly forecasts feeding ASX continuous disclosure and IR cadence.
  • Aussie SMB and mid-market already running Salesforce CRM: salesforce-forecasting Salesforce Forecasting (Collaborative Forecasts + Forecasting AI) is the path of least resistance for Aussie buyers with Salesforce as system of record.
  • Forecast accuracy lift from conversation intelligence signals: gong-forecast Gong Forecast pulls deal-level conversation signals into pipeline scoring. Fits Aussie SaaS firms already running Gong for call analytics.
  • Aussie 200-2,000 rep orgs wanting AI-led pipeline scoring: aviso Aviso's AI pipeline scoring fits Aussie scale-ups outgrowing Salesforce native forecasting but not yet at Clari scale.
  • Complex multi-team forecasting at insurers and banks: varicent-forecast Varicent Forecast handles overlay-heavy, multi-product, multi-channel forecasting typical at Big Four banks, AMP, Suncorp and IAG.
  • Aussie mid-market wanting lightweight rev-ops forecasting: atrium-hq Atrium delivers Salesforce-anchored rev-ops analytics including forecasting at AUD-friendly pricing for 50-300 rep orgs.
Market context

How the sales forecasting market looks in Australia

Aussie forecasting buying centres on rev-ops at Atlassian-tier SaaS firms and finance-aligned sales operations at ASX-listed enterprise. Clari has the largest Aussie SaaS install base at Atlassian, Canva, SafetyCulture, Employment Hero, Go1 and Bigtincan-adjacent firms. Salesforce Forecasting holds the broad Aussie mid-market by default because Salesforce CRM penetration is high. Gong Forecast has been the fastest-growing entrant through 2025 as conversation-intelligence customers fold pipeline analysis into the same workflow.

For ASX-listed Aussie SaaS firms, forecasting accuracy matters beyond rev-ops. ASIC continuous disclosure obligations under the Corporations Act 2001 and ASX Listing Rule 3.1 require timely disclosure of materially price-sensitive information, which includes guidance revisions. ASX-listed Aussie SaaS firms (WiseTech, TechnologyOne, Xero, Megaport, Nuix, NextDC) have all faced shareholder scrutiny over guidance misses, which has elevated forecasting tooling from an internal rev-ops convenience to a board-level concern. Forecasting tools that produce defensible methodology (Clari, Aviso, BoostUp) are favoured for that reason.

Aviso, BoostUp and Varicent Forecast cover the enterprise-AI-forecast segment at Big Four banks (CBA, NAB, Westpac, ANZ) and insurers (Suncorp, IAG, QBE, AMP, Medibank). Salesforce Forecasting, InsightSquared (now Mediafly Forecast) and Ebsta cover Aussie SMB-to-mid pipeline analytics. Most stacks sit on top of Salesforce, HubSpot or Microsoft Dynamics hosted in AWS Sydney or Azure Australia East.

Compliance & local rules

Sales forecasting in Australia is touched by securities, privacy and labour regulation. ASIC continuous disclosure rules under the Corporations Act 2001 and ASX Listing Rule 3.1 require timely disclosure of material price-sensitive information by ASX-listed entities, which makes forecast tooling and methodology a board-level concern at Atlassian, WiseTech, TechnologyOne, Xero, Megaport and similar ASX-listed Aussie SaaS. Aussie SaaS firms that update annual guidance based on forecast outputs should be able to evidence methodology and inputs. Privacy Act 1988 APP 6 (use and disclosure) and APP 11 (security) govern who can see rep-level forecast data; many Aussie HR functions treat individual forecasting as performance information requiring APP 6-compliant handling. APP 8 governs cross-border transfer where US-headquartered forecast tools process Australian sales data overseas. APRA CPS 234 and CPS 230 catch forecasting tools used at regulated entities. Fair Work Act considerations apply where forecast performance feeds into individual remuneration, dismissal or PIPs. Modern Slavery Act 2018 reporting captures large-vendor selection. SOX-equivalent controls apply at Australian subsidiaries of US-listed parents.

At a glance

Quick comparison, ranked for Australia

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Clari Forecasting
Mid-market + enterprise revenue ops
Quote - 4.6 Global; strongest in US, UK, EU
4 Salesforce Sales Cloud Forecasting
Any Salesforce Sales Cloud customer
$80 + $80/emp $880 4.3 Global
5 Gong Forecast
Gong-anchored enterprise sales orgs
Quote - 4.5 Global; strongest in US, EU, UK
2 Aviso
Enterprise revenue ops
Quote - 4.4 Global; strongest in US, India
3 BoostUp
Mid-market revenue ops
Quote - 4.7 Global; strongest in US
10 Varicent Forecasting
Varicent SPM enterprise customers
Quote - 4.3 Global; enterprise-grade
8 Atrium
Small-to-mid sales orgs
$50 $50 4.6 Global; strongest in US
9 Ebsta
UK and EU mid-market on Salesforce
$30 $30 4.5 Global; strongest in UK, EU
6 InsightSquared
Mid-market sales ops
Quote - 4.4 Global; strongest in US, UK
7 Mediafly Forecast
Mid-market enablement + sales ops
Quote - 4.5 Global; strongest in US, UK

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in Australia actually pay

Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (AUD) Sample Notes
Clari Forecasting 100-500 reps A$145,000 22 Clari Capture + Forecast
Salesforce Sales Cloud Forecasting 50-500 reps A$18,000 41 Salesforce Forecasting add-on or bundled in higher Sales Cloud editions
Gong Forecast 100-500 reps A$88,000 17 Gong Forecast attached to existing Gong subscription
Aviso 200-1,000 reps A$105,000 13 Aviso Insights, Aussie mid-enterprise tier
BoostUp 100-500 reps A$78,000 11 BoostUp RevBI, Aussie SaaS scale-up tier
Varicent Forecasting 500-3,000 reps A$145,000 9 Varicent Forecast at insurance and banking
Local challengers

Australia-built or Australia-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.

Clari ANZ

Visit ↗

Sydney commercial team. The default at large Aussie SaaS rev-ops including Atlassian-tier scale-ups.

Salesforce ANZ

Visit ↗

Salesforce Sydney is the broadest Aussie CRM presence. Salesforce Forecasting comes free of integration friction for the Aussie Salesforce-on-Sales-Cloud majority.

Gong ANZ

Visit ↗

Sydney commercial team. Gong Forecast inherits the existing Gong conversation-intelligence install base at Aussie SaaS firms.

The Australia ranking

All 10, ranked for Australia

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.

#1

Clari Forecasting

Modern revenue platform anchor; market leader for AI-driven forecasting.

Founded 2012 · Sunnyvale, CA · private · 100–10,000+ employees
G2 4.6 (1,480)
Capterra 4.5
Custom quote
○ Sales call required
Visit Clari Forecasting

Clari Forecasting is the forecasting module of the Clari Revenue Platform, founded 2012. Clari last valued $2.6B (2022 Series F). The product covers rep commit + best-case rollups + AI-driven forecast prediction + deal inspection + pipeline analytics, natively integrated with Clari Copilot (conversation intelligence, covered separately as `clari` in the conversation-intelligence ranking). Strengths: modern category leader by funding and installed base, mature AI forecast prediction, deepest revenue-platform integration with Clari Copilot, broad enterprise install base ($50M-$5B+ revenue customers). Best fit for revenue ops teams wanting AI-driven forecasting anchored in a modern revenue platform. Trade-offs: pricing meaningful (typical mid-market $80K-$200K/year, enterprise $200K-$1M+/year), per-user pricing scales fast, and standalone forecasting buyers face pressure to buy the full Revenue Platform.

Best for

Mid-market and enterprise revenue ops teams (100-5,000 reps) wanting AI-driven forecasting anchored in a modern revenue platform with conversation intelligence integration.

Worst for

Salesforce-only shops wanting bundled forecasting (Salesforce Forecasting included), Gong-anchored teams (Gong Forecast cleaner integration), or small teams under 25 reps (Atrium/Ebsta cheaper).

Strengths

  • Modern category leader by funding and installed base
  • Mature AI forecast prediction
  • Deepest revenue-platform integration with Clari Copilot
  • Broad enterprise install base ($50M-$5B+ revenue)
  • Aggressive product velocity
  • Clean Salesforce + HubSpot integration

Weaknesses

  • Pricing meaningful (mid-market $80K-$200K/year)
  • Per-user pricing scales fast
  • Standalone forecasting buyers pushed toward full Revenue Platform
  • Implementation 2-4 months
  • Annual price increases of 8-12%

Pricing tiers

opaque
  • Clari Forecasting Standard
    ~$80K-$150K/year typical
    Quote
  • Clari Forecasting Pro
    $150K-$400K/year
    Quote
  • Clari Revenue Platform (Enterprise)
    $400K-$1.5M+/year with Copilot bundled
    Quote
Watch for
  • · Per-user scaling
  • · Implementation services ($15K-$100K)
  • · Annual price increases of 8-12%
  • · Revenue Platform bundling pressure

Key features

  • +AI forecast prediction
  • +Rep commit + best-case rollups
  • +Deal inspection
  • +Pipeline analytics
  • +Activity capture
  • +Clari Copilot integration
  • +Salesforce native sync
  • +150+ integrations
150+ integrations
SalesforceHubSpotMicrosoft DynamicsOutreachSalesloftSlackSnowflake
Geography
Global; strongest in US, UK, EU
#4

Salesforce Sales Cloud Forecasting

Bundled forecasting included in Salesforce Sales Cloud subscription.

Founded 1999 · San Francisco, CA · public · 10–100,000+ employees
G2 4.3 (2,480)
Capterra 4.4
From $80 + $80 /mo + /employee
● Transparent pricing
Visit Salesforce Sales Cloud Forecasting

Salesforce Sales Cloud Forecasting is the native forecasting module of Salesforce Sales Cloud, included in Sales Cloud Professional and above (no separate subscription required for most customers). The product covers rep commit + best-case rollups + opportunity forecasting + custom forecast categories + collaborative forecast workflows. Strengths: included in existing Salesforce Sales Cloud subscription (no additional cost for most buyers), deepest Salesforce-native integration (it is Salesforce), broad installed base by default (any Salesforce Sales Cloud customer has access), mature collaborative forecast workflows. Best fit for Salesforce-anchored teams that do not need AI forecast prediction beyond rep rollups. Trade-offs: limited AI forecast prediction compared to Clari/Aviso/BoostUp, no conversation intelligence integration, deal inspection thinner, and Salesforce Einstein for Sales is a separate paid add-on for advanced AI.

Best for

Salesforce-anchored sales orgs (any size) that do not need AI forecast prediction beyond rep rollups and are looking to use what they already pay for.

Worst for

Teams needing AI commit prediction (Clari/Aviso/BoostUp better), Gong-anchored teams (Gong Forecast cleaner CI integration), or non-Salesforce shops.

Strengths

  • Included in Salesforce Sales Cloud subscription (no additional cost for most buyers)
  • Deepest Salesforce-native integration (it is Salesforce)
  • Broad installed base by default
  • Mature collaborative forecast workflows
  • Custom forecast categories
  • Public Salesforce parent stability

Weaknesses

  • Limited AI forecast prediction compared to Clari/Aviso/BoostUp
  • No conversation intelligence integration
  • Deal inspection thinner
  • Salesforce Einstein for Sales is separate paid add-on
  • Innovation pace below dedicated forecasting vendors

Pricing tiers

public
  • Sales Cloud Professional
    Per user/month; forecasting included
    $80+$80 /mo +/emp
  • Sales Cloud Enterprise
    Per user/month; forecasting + advanced features
    $165+$165 /mo +/emp
  • Sales Cloud Unlimited
    Per user/month; forecasting + Einstein included
    $330+$330 /mo +/emp
  • Einstein for Sales add-on
    Per user/month; AI forecast prediction add-on for lower tiers
    $50 /mo
Watch for
  • · Einstein for Sales add-on for AI forecasting at lower tiers
  • · Annual price increases of 6-9%
  • · Custom forecast category configuration requires admin time

Key features

  • +Rep commit + best-case rollups
  • +Opportunity forecasting
  • +Custom forecast categories
  • +Collaborative forecast workflows
  • +Native Salesforce CRM integration
  • +Einstein for Sales (paid add-on)
500+ integrations
Salesforce CRM (native)SlackTableauMuleSoftOutlookMicrosoft Teams
Geography
Global
#5

Gong Forecast

Forecasting module of Gong; leverages conversation intelligence as forecast signal.

Founded 2015 · Palo Alto, CA · private · 50–10,000+ employees
G2 4.5 (880)
Capterra 4.5
Custom quote
○ Sales call required
Visit Gong Forecast

Gong Forecast is the forecasting module of the Gong revenue intelligence platform, last valued $7.25B (2021). The product covers AI-driven forecast prediction + deal inspection + rep commit workflow, leveraging Gong call data as a primary forecast signal (covered separately as `gong` in the conversation-intelligence ranking). Strengths: conversation-intelligence-anchored forecast data (unique advantage), tight Gong platform integration, broad Gong installed base, mature AI feature set, strong fit for Gong-anchored enterprise sales orgs. Best fit for Gong customers wanting unified CI + forecasting. Trade-offs: outside Gong ecosystem the product is less compelling (you have to buy Gong first), pricing meaningful (Gong itself is $150-$300+/seat/mo), and standalone forecasting buyers face pressure to buy full Gong platform.

Best for

Gong-anchored enterprise sales orgs (100+ reps) wanting unified conversation intelligence + forecasting on one platform.

Worst for

Non-Gong buyers (Clari/Aviso/BoostUp better best-of-breed), Salesforce-only shops (Salesforce Forecasting included), or SMBs (Atrium/Ebsta cheaper).

Strengths

  • Conversation-intelligence-anchored forecast data (unique advantage)
  • Tight Gong platform integration
  • Broad Gong installed base
  • Mature AI feature set
  • Made for Gong-anchored enterprise
  • Activity + call signal in forecasts

Weaknesses

  • Outside Gong ecosystem the product is less compelling
  • Pricing meaningful (Gong itself $150-$300+/seat/mo)
  • Standalone forecasting buyers pushed toward full Gong
  • Customer support quality declined (Gong-wide)
  • Per-seat pricing scales meaningfully

Pricing tiers

opaque
  • Gong Forecast (with Gong Standard)
    Bundled at $135-$165/seat/mo
    Quote
  • Gong Forecast (with Gong Pro)
    Bundled at $165-$220/seat/mo
    Quote
  • Gong Forecast (with Gong Premium)
    Bundled at $220-$300+/seat/mo with full AI
    Quote
Watch for
  • · Requires Gong platform subscription
  • · Implementation fees ($10K-$50K)
  • · Annual price increases of 8-12%
  • · Per-seat scaling adds up at 100+ reps

Key features

  • +AI forecast prediction
  • +Conversation-intelligence-anchored signal
  • +Deal inspection
  • +Rep commit + best-case rollups
  • +Native Gong platform integration
  • +Salesforce + HubSpot sync
  • +Pipeline analytics
200+ integrations
Gong platform (native)SalesforceHubSpotMicrosoft DynamicsOutreachSalesloftSlack
Geography
Global; strongest in US, EU, UK
#2

Aviso

Long-running AI forecasting specialist for enterprise revenue ops.

Founded 2012 · Redwood City, CA · private · 200–5,000 employees
G2 4.4 (380)
Capterra 4.3
Custom quote
○ Sales call required
Visit Aviso

Aviso is the long-running AI forecasting specialist, founded 2012. The company last raised ~$45M (cumulative private financing) and operates as a standalone AI forecasting platform. The product covers AI-driven forecast prediction + deal inspection + rep commit workflow + pipeline analytics. Strengths: long-running AI forecasting heritage (one of the earliest AI-first forecasting vendors), mature predictive models, enterprise revenue ops focus, Salesforce-anchored integration. Best fit for enterprise revenue ops teams wanting standalone AI-driven forecasting without the broader revenue-platform bundling. Trade-offs: smaller installed base than Clari, brand recognition lower in mid-market, product velocity below Clari, and Support response times vary.

Best for

Enterprise revenue ops teams (200-5,000 reps) wanting standalone AI-driven forecasting without revenue-platform bundling pressure.

Worst for

Mid-market wanting modern UX (Clari/BoostUp better), Gong-anchored teams (Gong Forecast cleaner integration), or budget-conscious SMBs (Atrium/Ebsta cheaper).

Strengths

  • Long-running AI forecasting heritage (since 2012)
  • Mature predictive models
  • Enterprise revenue ops focus
  • Standalone AI forecasting (no Revenue Platform bundling)
  • Salesforce-anchored integration
  • AI commit prediction

Weaknesses

  • Smaller installed base than Clari
  • Brand recognition lower in mid-market
  • Product velocity below Clari
  • Support response times vary
  • Smaller integration ecosystem (~80)

Pricing tiers

opaque
  • Aviso Standard
    ~$60K-$120K/year typical
    Quote
  • Aviso Pro
    $120K-$300K/year
    Quote
  • Aviso Enterprise
    $300K-$800K/year
    Quote
Watch for
  • · Per-user scaling
  • · Implementation services ($25K-$80K)
  • · Annual price increases of 6-10%

Key features

  • +AI forecast prediction
  • +Deal inspection
  • +Rep commit + best-case rollups
  • +Pipeline analytics
  • +Salesforce-anchored integration
  • +AI commit prediction
  • +80+ integrations
80+ integrations
SalesforceMicrosoft DynamicsHubSpotOutreachSlackSnowflake
Geography
Global; strongest in US, India
#3

BoostUp

Modern revenue intelligence challenger combining forecasting + activity capture.

Founded 2018 · Santa Clara, CA · private · 50–2,000 employees
G2 4.7 (480)
Capterra 4.6
Custom quote
○ Sales call required
Visit BoostUp

BoostUp is the modern revenue-intelligence challenger, founded 2018. The company last raised $32M Series B (2022). The product covers AI-driven forecasting + activity capture + deal inspection + pipeline analytics, positioned as a unified revenue intelligence platform competing with Clari and Gong. Strengths: modern UX, aggressive AI feature velocity, strong fit for mid-market revenue ops, modern revenue-intelligence architecture, founder-led culture. Best fit for mid-market wanting Clari alternative at lower price with modern UX. Trade-offs: smaller installed base, enterprise depth below Clari, brand recognition still building, and Salesforce integration depth below Clari.

Best for

Mid-market revenue ops teams (50-1,000 reps) wanting Clari-class revenue intelligence at lower price with modern UX.

Worst for

Enterprise (Clari/Aviso deeper), Gong-anchored teams (Gong Forecast cleaner integration), or Salesforce-only shops (Salesforce Forecasting included).

Strengths

  • Modern UX
  • Aggressive AI feature velocity
  • Strong fit for mid-market revenue ops
  • Modern revenue-intelligence architecture
  • Founder-led culture
  • Affordable pricing relative to Clari

Weaknesses

  • Smaller installed base
  • Enterprise depth below Clari
  • Brand recognition still building
  • Salesforce integration depth below Clari
  • Implementation 2-3 months

Pricing tiers

opaque
  • BoostUp Standard
    ~$40K-$80K/year typical
    Quote
  • BoostUp Pro
    $80K-$200K/year
    Quote
  • BoostUp Enterprise
    $200K-$500K/year
    Quote
Watch for
  • · Per-user scaling
  • · Implementation services ($10K-$50K)
  • · Annual price increases of 6-10%

Key features

  • +AI forecast prediction
  • +Activity capture
  • +Deal inspection
  • +Pipeline analytics
  • +Rep commit + best-case rollups
  • +Salesforce + HubSpot integration
  • +90+ integrations
90+ integrations
SalesforceHubSpotOutreachSalesloftSlackSnowflake
Geography
Global; strongest in US
#10

Varicent Forecasting

SPM-anchored forecasting module; for Varicent SPM customers.

Founded 2005 · Toronto, ON · pe backed · 1,000–50,000+ employees
G2 4.3 (380)
Capterra 4.4
Custom quote
○ Sales call required
Visit Varicent Forecasting

Varicent Forecasting is the forecasting module of the Varicent sales performance management (SPM) platform, founded 2005, PE-backed by Great Hill Partners (post-IBM divestiture 2020, covered separately as `varicent` in the SPM ranking). The product covers AI-driven forecasting + pipeline analytics + territory + quota integration with Varicent SPM. Strengths: SPM-anchored forecasting (unique advantage for incentive compensation + forecasting unification), tight Varicent platform integration, mature enterprise installed base via Varicent SPM, broad enterprise compliance. Best fit for Varicent SPM customers extending into forecasting. Trade-offs: outside Varicent ecosystem the product is less compelling, standalone forecasting buyers face pressure to buy full SPM, AI forecast prediction below dedicated specialists, and innovation pace below Clari/BoostUp.

Best for

Varicent SPM enterprise customers (1,000-50,000 employees) extending SPM into forecasting with unified incentive compensation + forecasting workflows.

Worst for

Standalone forecasting buyers (Clari/Aviso/BoostUp better best-of-breed), Salesforce-only shops (Salesforce Forecasting included), or Gong-anchored teams (Gong Forecast better).

Strengths

  • SPM-anchored forecasting (unique unification advantage)
  • Tight Varicent platform integration
  • Mature enterprise installed base via Varicent SPM
  • Broad enterprise compliance
  • PE-backed for stability
  • Territory + quota + forecast unified

Weaknesses

  • Outside Varicent ecosystem less compelling
  • Standalone forecasting buyers pushed toward full SPM
  • AI forecast prediction below dedicated specialists
  • Innovation pace below Clari/BoostUp
  • Implementation 3-6 months

Pricing tiers

opaque
  • Varicent Forecasting (with SPM Standard)
    ~$80K-$200K/year typical (bundled with SPM)
    Quote
  • Varicent Forecasting (with SPM Pro)
    $200K-$500K/year
    Quote
  • Varicent Forecasting (with SPM Enterprise)
    $500K-$1.5M+/year
    Quote
Watch for
  • · Requires Varicent SPM subscription
  • · Implementation services ($50K-$200K)
  • · Annual price increases of 6-10%
  • · Per-module add-ons

Key features

  • +AI-driven forecasting
  • +SPM-anchored integration (territory + quota + comp)
  • +Pipeline analytics
  • +Native Varicent platform integration
  • +Salesforce + SAP integration
  • +100+ integrations
100+ integrations
Varicent SPM (native)SalesforceSAPMicrosoft DynamicsOracleWorkday
Geography
Global; enterprise-grade
#8

Atrium

Small-team rep activity analytics with forecasting layer.

Founded 2017 · San Francisco, CA · private · 10–200 employees
G2 4.6 (280)
Capterra 4.5
From $50 /mo
◐ Partial disclosure
Visit Atrium

Atrium is the small-team sales analytics platform, founded 2017. The product covers rep activity analytics + pipeline analytics + forecasting workflows for modern small-to-mid sales orgs. Strengths: modern UX, fast onboarding, fits sub-100-rep modern sales orgs, founder-led culture, affordable pricing. Best fit for small-to-mid sales orgs wanting rep activity analytics combined with forecasting. Trade-offs: enterprise depth below Clari/Aviso, AI forecast prediction below modern challengers, smaller installed base, and Support is hit-or-miss.

Best for

Sub-100-rep modern sales orgs wanting unified rep activity analytics + forecasting at affordable pricing.

Worst for

Enterprise (Clari/Aviso deeper), Gong-anchored teams (Gong Forecast better CI integration), or Salesforce-only shops (Salesforce Forecasting included).

Strengths

  • Modern UX
  • Fast onboarding (under 4 weeks)
  • Made for sub-100-rep modern sales orgs
  • Founder-led culture
  • Affordable pricing
  • Activity + pipeline + forecast combined

Weaknesses

  • Enterprise depth below Clari/Aviso
  • AI forecast prediction below modern challengers
  • Smaller installed base
  • Support is hit-or-miss
  • Smaller integration ecosystem (~50)

Pricing tiers

partial
  • Atrium Standard
    Per seat; basic analytics + forecasting
    $50 /mo
  • Atrium Pro
    Per seat; advanced AI features
    $95 /mo
  • Atrium Enterprise
    Custom enterprise pricing
    Quote
Watch for
  • · Annual billing for discount
  • · Per-seat scaling
  • · Implementation services

Key features

  • +Rep activity analytics
  • +Pipeline analytics
  • +Forecasting workflows
  • +AI insights
  • +Salesforce integration
  • +50+ integrations
50+ integrations
SalesforceHubSpotOutreachSalesloftSlack
Geography
Global; strongest in US
#9

Ebsta

UK-built Salesforce-native revenue intelligence with forecasting.

Founded 2012 · London, UK · private · 50–500 employees
G2 4.5 (280)
Capterra 4.5
From $30 /mo
◐ Partial disclosure
Visit Ebsta

Ebsta is the UK-built revenue intelligence platform, founded 2012 in London. The product covers Salesforce-native revenue intelligence + forecasting + activity capture + engagement analytics. Strengths: deepest Salesforce-native integration in mid-market revenue intelligence, UK-built (strong in UK and EU markets), founder-led culture, affordable pricing, GDPR-native. Best fit for UK and EU mid-market sales orgs on Salesforce wanting revenue intelligence + forecasting. Trade-offs: smaller installed base than Clari, enterprise depth below Clari/Aviso, AI forecast prediction below modern challengers, and limited US brand recognition.

Best for

UK and EU mid-market sales orgs (50-500 reps) on Salesforce wanting revenue intelligence + forecasting with GDPR-native architecture.

Worst for

US enterprise (Clari/Aviso better depth), Gong-anchored teams (Gong Forecast better CI integration), or non-Salesforce shops.

Strengths

  • Deepest Salesforce-native integration in mid-market
  • UK-built (strong in UK and EU markets)
  • Founder-led culture
  • Affordable pricing
  • GDPR-native
  • Activity capture + engagement analytics combined

Weaknesses

  • Smaller installed base than Clari
  • Enterprise depth below Clari/Aviso
  • AI forecast prediction below modern challengers
  • Limited US brand recognition
  • Smaller integration ecosystem (~60)

Pricing tiers

partial
  • Ebsta Standard
    Per seat; basic features
    $30 /mo
  • Ebsta Pro
    Per seat; advanced analytics
    $60 /mo
  • Ebsta Enterprise
    Custom enterprise pricing
    Quote
Watch for
  • · Annual billing for discount
  • · Per-seat scaling
  • · Implementation services

Key features

  • +Salesforce-native revenue intelligence
  • +Forecasting workflows
  • +Activity capture
  • +Engagement analytics
  • +Pipeline analytics
  • +60+ integrations
60+ integrations
Salesforce (native)HubSpotMicrosoft DynamicsOutreachSalesloftLinkedIn Sales Navigator
Geography
Global; strongest in UK, EU
#6

InsightSquared

Analytics-led forecasting; Mediafly-owned (2021 merger).

Founded 2010 · Boston, MA · private · 50–2,000 employees
G2 4.4 (480)
Capterra 4.3
Custom quote
○ Sales call required
Visit InsightSquared

InsightSquared is the analytics-led sales forecasting platform, founded 2010, merged with Mediafly in 2021 to form combined Mediafly + InsightSquared (private equity backed). The product covers sales analytics + forecasting + pipeline reporting + activity capture. Strengths: long-running sales analytics heritage (since 2010), mature pipeline reporting, strong fit for mid-market sales ops, Salesforce-anchored integration, post-merger synergy with Mediafly enablement. Best fit for mid-market sales ops teams wanting analytics-led forecasting with reporting depth. Trade-offs: post-merger brand confusion (InsightSquared vs Mediafly Forecast positioning unclear), product velocity moderate, AI forecast prediction below Clari/Aviso/BoostUp, and Support response times vary.

Best for

Mid-market sales ops teams (50-1,000 reps) wanting analytics-led forecasting with reporting depth, particularly Mediafly enablement customers.

Worst for

Enterprise needing AI forecast prediction depth (Clari/Aviso better), Gong-anchored teams (Gong Forecast cleaner CI integration), or Salesforce-only shops (Salesforce Forecasting included).

Strengths

  • Long-running sales analytics heritage (since 2010)
  • Mature pipeline reporting
  • Strong fit for mid-market sales ops
  • Salesforce-anchored integration
  • Post-merger synergy with Mediafly enablement
  • Affordable pricing relative to Clari

Weaknesses

  • Post-merger brand confusion (InsightSquared vs Mediafly Forecast)
  • Product velocity moderate
  • AI forecast prediction below Clari/Aviso/BoostUp
  • Support response times vary
  • Smaller integration ecosystem (~70)

Pricing tiers

opaque
  • InsightSquared Standard
    ~$30K-$80K/year typical
    Quote
  • InsightSquared Pro
    $80K-$180K/year
    Quote
  • InsightSquared Enterprise
    $180K-$400K/year
    Quote
Watch for
  • · Per-user scaling
  • · Implementation services
  • · Annual price increases of 6-10%
  • · Mediafly bundling opportunities

Key features

  • +Sales analytics + pipeline reporting
  • +Forecasting workflows
  • +Activity capture
  • +Salesforce-anchored integration
  • +Mediafly enablement bundle
  • +70+ integrations
70+ integrations
SalesforceHubSpotMicrosoft DynamicsSlackSnowflakeMediafly Enablement
Geography
Global; strongest in US, UK
#7

Mediafly Forecast

Sales enablement + forecasting combined; post-InsightSquared merger.

Founded 2006 · Chicago, IL · private · 50–2,000 employees
G2 4.5 (380)
Capterra 4.4
Custom quote
○ Sales call required
Visit Mediafly Forecast

Mediafly Forecast is the forecasting layer of the combined Mediafly + InsightSquared platform, post-2021 merger. The product combines Mediafly sales enablement (content + presentation + engagement analytics) with InsightSquared forecasting workflows. Strengths: unique combined enablement + forecasting positioning, mature content engagement analytics, strong fit for buyers wanting unified enablement + forecasting, post-merger integration with InsightSquared analytics. Best fit for mid-market buyers wanting sales enablement + forecasting on one vendor relationship. Trade-offs: forecasting depth below standalone Clari/Aviso/BoostUp, post-merger brand confusion vs InsightSquared, AI forecast prediction below modern challengers, and smaller installed base for forecasting specifically.

Best for

Mid-market buyers (50-1,000 reps) wanting sales enablement + forecasting unified on one vendor relationship.

Worst for

Forecasting-only buyers needing AI prediction depth (Clari/Aviso/BoostUp better), Gong-anchored teams (Gong Forecast better), or Salesforce-only shops (Salesforce Forecasting included).

Strengths

  • Unique combined enablement + forecasting positioning
  • Mature content engagement analytics
  • Right call for buyers wanting unified enablement + forecasting
  • Post-merger integration with InsightSquared
  • Salesforce-anchored integration
  • Affordable bundled pricing

Weaknesses

  • Forecasting depth below standalone Clari/Aviso/BoostUp
  • Post-merger brand confusion vs InsightSquared
  • AI forecast prediction below modern challengers
  • Smaller installed base for forecasting specifically
  • Implementation 2-4 months

Pricing tiers

opaque
  • Mediafly Standard
    ~$40K-$100K/year typical (bundled)
    Quote
  • Mediafly Pro
    $100K-$240K/year
    Quote
  • Mediafly Enterprise
    $240K-$500K/year
    Quote
Watch for
  • · Per-user scaling
  • · Implementation services
  • · Annual price increases
  • · Forecasting-only pricing unclear (bundle pressure)

Key features

  • +Forecasting workflows
  • +Sales enablement (content + presentation)
  • +Engagement analytics
  • +InsightSquared analytics integration
  • +Salesforce-anchored integration
  • +60+ integrations
60+ integrations
SalesforceHubSpotMicrosoft DynamicsSlackSnowflakeInsightSquared
Geography
Global; strongest in US, UK

Frequently asked questions

The questions buyers actually ask before they sign.

How does ASX continuous disclosure affect forecasting tool selection?
ASX-listed entities must disclose price-sensitive information without delay under Listing Rule 3.1, including material changes to guidance. Several Aussie ASX-listed SaaS firms have faced shareholder action over guidance misses. Forecasting tools that produce defensible methodology, evidence trails and reproducible outputs (Clari, Aviso, BoostUp, Varicent) reduce the risk that a guidance revision is challenged for lacking process. Salesforce Forecasting is enough at SMB scale but rarely the choice once a firm is ASX-listed and material to the index.
Clari vs Salesforce Forecasting for a 200-rep Aussie SaaS?
Clari for rev-ops-led, methodology-defensible forecasting that survives board scrutiny. Salesforce Forecasting for the path of least resistance if your rev-ops team is small and Salesforce is the only system of record. Most Aussie 100-500-rep SaaS firms run Salesforce Forecasting initially and add Clari after Series C or before IPO. Atlassian-tier firms are on Clari well before listing.
Does Gong Forecast replace Clari?
Not quite. Gong Forecast is strongest when conversation-intelligence signals are the differentiator and your team is already deep in Gong. Clari has broader rev-ops feature scope including pipeline inspection, deal review and rep performance. Many Aussie SaaS firms run both at scale, with Gong inside the deal-cycle workflow and Clari for the executive-and-board forecast view.
Do Aussie banks and insurers need different forecasting tooling?
Yes. Big Four banks and tier-one insurers run multi-product, multi-channel, overlay-heavy plans where Varicent Forecast and Anaplan handle the structural complexity better than Clari. Salesforce Forecasting is rarely sufficient at that scale. The conversation-intelligence overlay (Gong, Chorus) is weaker because bank and insurance sales are less call-driven and more relationship-driven than Aussie SaaS sales.
Clari Forecasting vs BoostUp, which one for mid-market?
Clari Forecasting if you have a $50M-$1B+ revenue mid-market org wanting the modern category leader with deepest revenue-platform integration (Clari Copilot conversation intelligence native), aggressive AI feature velocity, and broadest enterprise install base. BoostUp if you want a modern challenger at meaningfully lower pricing, similar AI feature set, and modern UX. Most $100M+ revenue mid-market evaluations in 2026 favor Clari for the platform breadth. Most cost-conscious mid-market evaluations choose BoostUp for value.
Pure-play forecasting vs revenue intelligence, which approach?
Pure-play forecasting tools (Aviso, InsightSquared standalone) focus on forecast accuracy and rep rollup workflows without expanding into conversation intelligence or activity capture. Revenue intelligence platforms (Clari, Gong, BoostUp) bundle forecasting with conversation intelligence, activity capture, and deal inspection. Buyers should pick pure-play if they already have CI elsewhere (Gong, Chorus) and want forecasting as a separate best-of-breed layer. Pick revenue intelligence if they want unified platform consolidation. The market is consolidating toward revenue intelligence; pure-play forecasting faces structural pressure.
Salesforce native forecasting limits, when is it not enough?
Salesforce Sales Cloud Forecasting (included in Sales Cloud Professional and above) covers rep commit + best-case rollups + custom forecast categories adequately for most basic workflows. Limits: (1) no AI forecast prediction without Einstein for Sales paid add-on, (2) no conversation intelligence integration, (3) deal inspection thinner, (4) no native activity capture as forecast signal. Buyers should add Clari/Aviso/BoostUp/Gong Forecast when: (a) AI commit prediction is required, (b) conversation intelligence signal needs to feed forecast, (c) deal inspection depth matters, or (d) enterprise revenue ops sophistication requires more than rep rollups.
How much should I budget for forecasting software?
Salesforce Sales Cloud Forecasting: $0 incremental (included in existing Sales Cloud Professional and above). Small teams (10-100 reps): $18K-$30K/year (Atrium Standard, Ebsta Standard). Mid-market (50-500 reps): $40K-$160K/year (Clari Forecasting Standard, BoostUp Standard, InsightSquared Standard, Mediafly Standard). Mid-market+ (200-2,000 reps): $150K-$400K/year (Clari Forecasting Pro, BoostUp Pro, Aviso Pro, Gong Forecast). Enterprise (2,000+ reps): $400K-$2M+/year (Clari Revenue Platform Enterprise, Aviso Enterprise, Gong Forecast Premium, Varicent Forecasting Enterprise).
How long does forecasting implementation take?
Atrium, Ebsta: 2-4 weeks. Salesforce Sales Cloud Forecasting (basic): 2-4 weeks (admin configuration). BoostUp, InsightSquared, Mediafly: 2-3 months. Clari Forecasting, Aviso: 2-4 months. Gong Forecast: 2-4 months (assumes Gong platform already deployed). Varicent Forecasting: 3-6 months (assumes Varicent SPM already deployed). Plan implementation as revenue ops transformation, not just software setup, the forecasting model design (categories, rollup logic, commit definitions) typically takes longer than the technical configuration.
What about AI features in 2026?
AI in forecasting 2026: (1) AI commit prediction (Clari, Aviso, BoostUp, Gong Forecast lead; Salesforce Einstein for Sales is paid add-on). (2) AI deal risk scoring (most credible vendors). (3) AI activity-to-forecast signal mapping (Clari, BoostUp, Gong Forecast strongest). (4) AI conversation-intelligence-anchored forecast signal (Gong Forecast unique; Clari via Copilot integration). (5) AI scenario modeling (emerging across category). Vendors stuck on manual rollups without AI commit prediction are losing share. Buyers should evaluate AI feature maturity with their real pipeline data, not generic vendor demos.
Can I evaluate forecasting via free trial?
Free trials: Salesforce Sales Cloud (30 days), Atrium (14 days), Ebsta (14 days). Demo only: Clari Forecasting, Aviso, BoostUp, Gong Forecast, InsightSquared, Mediafly Forecast, Varicent Forecasting. For mid-market+, run a 60-90 day proof-of-value with your real pipeline data and historical close patterns before signing. Vendor demos use polished sample data; test with your actual pipeline complexity, deal-cycle length, and forecast-category definitions.
How does this overlap with revenue intelligence and conversation intelligence?
Sales forecasting (this ranking) predicts pipeline outcomes via CRM rollups + AI commit prediction. Conversation intelligence (Top 10 Conversation Intelligence) records and analyzes sales calls. Revenue intelligence combines both (forecasting + CI + activity capture) into one platform. Clari, Gong, BoostUp all anchor on revenue intelligence positioning. Clari Forecasting + Clari Copilot is one bundle; Gong Forecast + Gong CI is another. Buyers should evaluate forecasting alongside CI rather than separately, the data signals are increasingly interconnected.

Final word

Looking at a different market? See the global Sales Forecasting ranking, or pick another country at the top of this page.

Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.