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Sales Forecasting · Rank #9 of 10

Ebsta review and pricing

UK-built Salesforce-native revenue intelligence with forecasting.

By Ebsta Ltd. · Founded 2012 · London, UK · private

Ebsta is the UK-built revenue intelligence platform, founded 2012 in London. The product covers Salesforce-native revenue intelligence + forecasting + activity capture + engagement analytics. Strengths: deepest Salesforce-native integration in mid-market revenue intelligence, UK-built (strong in UK and EU markets), founder-led culture, affordable pricing, GDPR-native. Best fit for UK and EU mid-market sales orgs on Salesforce wanting revenue intelligence + forecasting. Trade-offs: smaller installed base than Clari, enterprise depth below Clari/Aviso, AI forecast prediction below modern challengers, and limited US brand recognition.

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Best for

UK and EU mid-market sales orgs (50-500 reps) on Salesforce wanting revenue intelligence + forecasting with GDPR-native architecture.

Worst for

US enterprise (Clari/Aviso better depth), Gong-anchored teams (Gong Forecast better CI integration), or non-Salesforce shops.

Vendor Trust Score

Is Ebsta a trustworthy vendor?

7.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-15
    Founder-led; UK and EU mid-market positioning strengthened
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest Salesforce-native integration in mid-market
    84% →
  • UK-built (strong in UK and EU)
    78% →
  • GDPR-native architecture
    71% →

Complaint patterns

  • Smaller installed base than Clari
    47% →
  • Limited US brand recognition
    41% →
  • AI forecast prediction below modern challengers
    38% →
Sentiment trend (6 months)
81/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 reps $36,000
200-500 reps $84,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deepest Salesforce-native integration in mid-market
  • UK-built (strong in UK and EU markets)
  • Founder-led culture
  • Affordable pricing
  • GDPR-native
  • Activity capture + engagement analytics combined

Editorial: Weaknesses

  • Smaller installed base than Clari
  • Enterprise depth below Clari/Aviso
  • AI forecast prediction below modern challengers
  • Limited US brand recognition
  • Smaller integration ecosystem (~60)

Key features & integrations

  • +Salesforce-native revenue intelligence
  • +Forecasting workflows
  • +Activity capture
  • +Engagement analytics
  • +Pipeline analytics
  • +60+ integrations
60+ integrations
Salesforce (native)HubSpotMicrosoft DynamicsOutreachSalesloftLinkedIn Sales Navigator
Geography supported
Global; strongest in UK, EU
Best fit
50–500 employees · UK and EU mid-market on Salesforce
Editorial deep-dive

Read our full ranking of Sales Forecasting

Ebsta ranks #9 in our editorial review of 10 sales forecasting platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Sales Forecasting

#8
Atrium
Small-team rep activity analytics with forecasting layer.
★ 4.6 partial
#10
Varicent Forecasting
SPM-anchored forecasting module; for Varicent SPM customers.
★ 4.3 opaque
#7
Mediafly Forecast
Sales enablement + forecasting combined; post-InsightSquared merger.
★ 4.5 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Ebsta; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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