Top 10 Auto Dialer Software in the United Kingdom for 2026

United Kingdom verdict (TL;DR)

Verified 2026-05-19

UK auto-dialer compliance is governed by three overlapping frameworks: UK GDPR (ICO-enforced), the Ofcom Persistent Misuse Policy (which restricts abandoned call rates and silent calls from predictive dialers), and TPS (Telephone Preference Service, the UK DNC equivalent). Predictive dialers must maintain an abandoned-call rate below 3% per campaign and play a recorded message with opt-out for abandoned calls; violators face Ofcom enforcement action. Aircall (Paris-built but heavily UK-deployed), JustCall, and Five9 lead the UK mid-market. Dialpad has UK enterprise presence. Five9 and Genesys Engage hold UK contact-center enterprise. ConnectAndSell serves enterprise B2B inside-sales.

Picks for United Kingdom

UK B2B SDR teams calling into US and EU accounts: orum AI parallel dialer for B2B outbound; used by UK SaaS SDR teams. UK GDPR data processing addendum available. Best for international outbound, not UK domestic predictive programs.
UK mid-market cloud calling with auto-dialer module: aircall Paris-built but UK-market-strong cloud call platform. GBP billing available, UK customer base, UK DID numbers, and Ofcom-aware abandoned-call rate controls.
UK inside-sales with CRM-integrated auto-dialer plus SMS: justcall Salesforce and HubSpot native; auto-dialer plus SMS; UK DID numbers available; GBP billing via reseller. Solid UK mid-market adoption in SaaS and financial services.
UK contact-center outbound at scale: five9 Mature predictive and progressive dialer suite with Ofcom-compliant abandoned-call-rate controls and TPS integration. UK enterprise contact-center reference customers.
UK enterprise contact center with omnichannel: genesys-engage Genesys Cloud enterprise-grade; Fortune-equivalent UK reference customers; strongest omnichannel at scale with UK GDPR data residency options.

Market context

How the auto dialer software market looks in United Kingdom

UK auto-dialer compliance is more restrictive than the US for outbound calling programs. Ofcom's Persistent Misuse Policy sets a hard limit: predictive dialers must maintain an abandoned-call rate below 3% per campaign, must not make silent calls, and must play a recorded message with an opt-out mechanism for any abandoned call. Ofcom can issue fines up to £2 million for persistent misuse. This makes aggressive predictive dialing used in some US contact-center programs legally problematic in the UK without careful configuration.

TPS (Telephone Preference Service) is the UK equivalent of the US DNC registry. Businesses must screen outbound call lists against TPS before dialing consumers. The CTPS (Corporate TPS) covers business phone numbers. Any outbound campaign to UK consumer or business numbers must verify TPS/CTPS status; failure is a breach of PECR (Privacy and Electronic Communications Regulations) enforced by the ICO.

Aircall has built the strongest UK mid-market position among cloud-call platforms with auto-dialer. Its Paris headquarters and pan-European cloud infrastructure make UK GDPR compliance straightforward; it has UK-based customer success and GBP billing options. JustCall and Dialpad serve UK SaaS buyers at similar price points. Five9 and Genesys Engage hold UK enterprise contact-center. Orum and Nooks are used by UK-based SDR teams for outbound into US and EU accounts, not for UK domestic predictive programs.

Post-Brexit UK GDPR is operationally separate from EU GDPR. Data transfers to US-based vendors (Orum, Nooks, Five9, PhoneBurner, ConnectAndSell) require a UK IDTA (International Data Transfer Agreement) or UK adequacy mechanism; verify this documentation before signing UK contracts.

Compliance & local rules

Ofcom Persistent Misuse Policy: predictive dialers must maintain abandoned-call rate below 3% per campaign; silent calls are prohibited; abandoned calls must receive a recorded message with opt-out option within 2 seconds; verify your platform supports Ofcom-compliant abandoned-call configuration. TPS/CTPS: screen outbound lists against TPS (consumers) and CTPS (businesses) before every dial campaign; ICO can fine up to £500,000 for PECR breaches; most platforms support TPS scrub via integration. UK GDPR and DPA 2018: call recordings require a lawful basis (legitimate interest or consent); ICO guidance permits implied consent for business calls when recording is announced at call start. UK IDTA: for US-based vendors, ensure a UK International Data Transfer Agreement is in place; standard EU SCCs do not automatically satisfy UK requirements post-Brexit. ICO registration: businesses using personal data (including call lists) for marketing must be registered with the ICO.

At a glance

Quick comparison, ranked for United Kingdom

Product	Best for	Starts at	10-emp/mo*	G2	Geo
1 Orum	B2B SDR teams outbound at scale	$0 + $250/emp	$2500	4.7	North America +1
2 Five9	Enterprise contact center	Quote	-	4.0	North America +2
3 Nooks	Modern B2B SDR teams	$0 + $200/emp	$2000	4.8	North America +1
4 JustCall	SMB and mid-market sales	$0 + $29/emp	$290	4.3	North America +3
5 PhoneBurner	Inside-sales reps	$0 + $149/emp	$1490	4.6	North America
6 Aircall	SMB and mid-market unified comms	$0 + $30/emp	$300	4.3	Europe +2
7 Dialpad	Mid-market unified comms	$0 + $27/emp	$270	4.4	North America +2
8 RingCentral Engage	Enterprise contact center	Quote	-	3.9	North America +2
9 ConnectAndSell	B2B outbound premium	Quote	-	4.3	North America
10 Genesys Engage	Fortune-500 enterprise contact center	Quote	-	4.0	Global

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in United Kingdom actually pay

Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.

Product	Employee band	Median annual (GBP)	Sample	Notes
Aircall	20-200 reps (UK mid-market)	£22,000	61	GBP-billed; Essentials/Professional; UK DID numbers
JustCall	10-100 reps (UK SaaS)	£14,000	47	GBP-billed via reseller; Pro tier with auto-dialer
Five9	50-300 agents (UK contact center)	£110,000	29	Per-agent annual; contact-center suite; GBP billing
Dialpad	20-100 seats (UK SaaS)	£40,000	34	GBP-billed; Sell Pro; UK data residency option
Orum	25-150 SDRs (UK SaaS international outbound)	£72,000	22	USD billed; GBP equivalent; B2B international outbound only

Local challengers

United Kingdom-built or United Kingdom-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.

Ringover

Visit ↗

Paris-founded cloud telephony (also strong in UK). Auto-dialer, IVR, call recording, GBP billing. UK mid-market alternative to Aircall at similar price points.

Mitel

Visit ↗

UK-deployed enterprise UCaaS with auto-dialer and contact-center modules. Long-standing UK enterprise and public-sector customer base.

The United Kingdom ranking

All 10, ranked for United Kingdom

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.

Orum

AI parallel dialer leader with consistently 4x+ meeting-set rate over single-line dialers.

Founded 2019 · San Francisco, CA · private · 50-5,000 employees

G2 4.7 (220)

Capterra 4.7

From $0 + $250 /mo + /employee

◐ Partial disclosure

Visit Orum

Orum launched 2019 (founder Jason Dorfman) and closed a $45M Series B Apr 2022 led by Tiger Global. The platform pioneered the modern parallel-dialer category: AI-driven prospect prioritization plus simultaneous calling of 3-8 leads, maximizing meeting-set rate per SDR-hour. Wins on parallel-dialing depth, modern UX, and PLG SDR-team adoption. Loses on enterprise contact-center coverage (parallel dialing is regulated differently in some jurisdictions) and brand mindshare in traditional inside-sales procurement defaults.

Best for

B2B SDR teams (50-2000 SDRs) running outbound prospecting at scale.

Worst for

High-volume contact-center BPOs (Five9 + Genesys fit better); inbound-heavy programs.

Strengths

AI parallel dialer with 3-8 simultaneous lines
Consistently 4x+ meeting-set rate vs single-line dialers
AI-driven prospect prioritization and routing
Native Salesforce + HubSpot + Outreach + Salesloft integration
Modern UX with strong SDR-team customer reputation
Mid-market and upper-mid-market PLG adoption

Weaknesses

Enterprise contact-center coverage limited
Parallel dialing regulated differently in some jurisdictions (TCPA compliance complexity)
Capital base smaller than Five9 + Genesys
Customer-support quality varies in EMEA hours

Pricing tiers

partial

Starter

Per-SDR-tiered; 3-line parallel

$0+$250 /mo +/emp
Pro

5-line parallel; AI prioritization

$0+$400 /mo +/emp
Enterprise

8-line parallel; multi-team governance

Quote

Watch for

· Per-minute charges on outbound calls
· Per-SDR seat charges

Key features

+AI parallel dialer (3-8 lines)
+AI-driven prospect prioritization
+Salesforce + HubSpot + Outreach + Salesloft integration
+Voicemail drop and answering-machine detection
+Local-presence dialing
+Call recording + conversation intelligence
+TCPA compliance tools
+Modern UX with SDR-team focus

60+ integrations

SalesforceHubSpotOutreachSalesloftGongChorusApolloZoomInfo

Geography

North America · Europe

View full Orum intelligence profile → Compare Orum →

Five9

NASDAQ:FIVN contact-center suite with mature predictive and progressive auto-dialer.

Founded 2001 · San Ramon, CA · public · 500-50,000+ employees

G2 4.0 (420)

Capterra 4.0

Custom quote

○ Sales call required

Visit Five9

Five9 (NASDAQ:FIVN) IPOd 2014 and is the dominant cloud contact-center suite for high-volume outbound programs. The auto-dialer module includes predictive, progressive, power, and preview dialing modes with deep BPO + inside-sales installed base. Wins on contact-center scale, predictive dialing depth, and Fortune-500 references. Loses on B2B SDR-team modern UX (Orum + Nooks fit better for that segment) and post-2023 stock decline (~70% from peak) raising questions about long-term independence.

Best for

High-volume contact-center programs (500-5000 agents) running outbound BPO or inside-sales.

Worst for

B2B SDR teams (Orum + Nooks fit better); modern PLG SDR motions.

Strengths

Mature contact-center suite with predictive, progressive, power, preview dialing
NASDAQ:FIVN with broad Fortune-500 references
Five9 Intelligent Virtual Agent (IVA) AI
Strong workforce management integration
Multi-region enterprise scalability
BPO + inside-sales installed base depth

Weaknesses

B2B SDR-team modern UX trails Orum + Nooks
Post-2023 stock decline ~70% from peak; turnaround in progress
Pricing complexity at enterprise scale
Implementation timelines 8-16 weeks typical
Customer-support quality varies

Pricing tiers

opaque

Core

Per-agent contact-center

Quote
Premium

Adds workforce management + IVA

Quote
Optimum

Adds analytics + voice recording

Quote

Watch for

· Per-minute charges on outbound calls
· Add-on module charges

Key features

+Predictive, progressive, power, preview dialing
+Workforce management integration
+Five9 Intelligent Virtual Agent
+Multi-region enterprise scalability
+Call recording + quality management
+Mature reporting and analytics
+BPO-optimized workflows
+Speech analytics

120+ integrations

SalesforceMicrosoft DynamicsOracle Service CloudZendeskServiceNowMicrosoft TeamsNetSuite

Geography

North America · Europe · Asia-Pacific

View full Five9 intelligence profile → Compare Five9 →

Nooks

AI parallel dialer with deep Gong/Chorus integration for modern PLG SDR teams.

Founded 2019 · San Francisco, CA · private · 30-2,000 employees

G2 4.8 (140)

Capterra 4.7

From $0 + $200 /mo + /employee

◐ Partial disclosure

Visit Nooks

Nooks launched 2019 (founder Dan Lee) and closed a $43M Series B Jul 2024 led by Kleiner Perkins. The platform competes head-to-head with Orum in the modern parallel-dialer category, with stronger conversation-intelligence integration (Gong, Chorus, Avoma) and PLG-SDR positioning. Wins on conversation-intelligence depth and modern UX. Loses on capital base versus Orum and brand mindshare in traditional inside-sales defaults.

Best for

Modern B2B SDR teams (30-1000 SDRs) wanting conversation-intelligence-integrated parallel dialer.

Worst for

High-volume contact-center BPOs (Five9 + Genesys fit better); enterprise inside-sales.

Strengths

AI parallel dialer with deep Gong/Chorus integration
Modern UX with PLG-SDR-team focus
AI-driven prospect prioritization
Native Salesforce + HubSpot + Outreach + Salesloft integration
Local-presence dialing
Strong customer-support quality

Weaknesses

Capital base smaller than Orum
Enterprise contact-center coverage absent
Brand mindshare in traditional inside-sales defaults lower
Sales motion still maturing for Fortune-500

Pricing tiers

partial

Standard

Per-SDR; 3-line parallel

$0+$200 /mo +/emp
Pro

5-line parallel; AI features

$0+$350 /mo +/emp
Enterprise

8-line parallel; multi-team

Quote

Watch for

· Per-minute outbound charges
· Implementation services $3K-$15K

Key features

+AI parallel dialer
+Deep Gong/Chorus/Avoma conversation-intelligence integration
+AI-driven prospect prioritization
+Salesforce + HubSpot + Outreach + Salesloft
+Voicemail drop + answering-machine detection
+Local-presence dialing
+TCPA compliance tools
+Modern UX

50+ integrations

SalesforceHubSpotOutreachSalesloftGongChorusAvomaApollo

Geography

North America · Europe

View full Nooks intelligence profile → Compare Nooks →

JustCall

Modern unified-comms with auto-dialer + SMS + voice for Salesforce-anchored mid-market.

Founded 2016 · Palo Alto, CA + Bangalore, India · private · 10-1,000 employees

G2 4.3 (580)

Capterra 4.2

From $0 + $29 /mo + /employee

● Transparent pricing

Visit JustCall

JustCall launched 2016 by SaaS Labs and closed a $35M Series A 2022 led by Sapphire Ventures. The platform serves SMB and mid-market with unified comms (voice + SMS + WhatsApp) plus auto-dialer + sales-engagement features. Wins on Salesforce + HubSpot integration depth, affordable mid-market pricing, and broad feature breadth. Loses on enterprise contact-center coverage and parallel-dialer depth versus Orum + Nooks.

Best for

SMB and mid-market Salesforce-anchored sales teams (10-500 SDRs) wanting unified comms with auto-dialer.

Worst for

Pure B2B SDR parallel-dialing (Orum + Nooks fit better); enterprise contact-center.

Strengths

Strong Salesforce + HubSpot + Pipedrive integration
Affordable mid-market pricing
Unified voice + SMS + WhatsApp on one platform
Auto-dialer + sales-engagement features
Modern UX with broad mid-market adoption
JustCall AI for conversation insights

Weaknesses

Enterprise contact-center coverage thinner
Parallel-dialer depth versus Orum + Nooks lower
Customer-support quality varies in APAC hours
Some legacy customers report platform-stability issues at peak load

Pricing tiers

public

Essentials

Per-user; basic dialer

$0+$29 /mo +/emp
Team

Per-user; auto-dialer + AI features

$0+$49 /mo +/emp
Pro

Per-user; sales-engagement + conversation-intelligence

$0+$89 /mo +/emp
Business

Enterprise features

Quote

Watch for

· Per-minute outbound charges
· Number rental costs

Key features

+Auto-dialer (single-line + multi-line)
+Unified voice + SMS + WhatsApp
+Salesforce + HubSpot + Pipedrive integration
+JustCall AI for conversation insights
+Call recording + transcription
+Local-presence dialing
+Power-dialer
+Modern UX

100+ integrations

SalesforceHubSpotPipedriveZohoSlackMicrosoft TeamsZapier

Geography

North America · Europe · Asia-Pacific · India

View full JustCall intelligence profile → Compare JustCall →

PhoneBurner

Founder-led power-dialer with 4-line concurrent dialing for inside-sales reps.

Founded 2008 · Ladera Ranch, CA · private · 10-500 employees

G2 4.6 (320)

Capterra 4.7

From $0 + $149 /mo + /employee

● Transparent pricing

Visit PhoneBurner

PhoneBurner launched 2008 and is founder-led (CEO John Greene). The platform serves inside-sales reps with 4-line power dialing, voicemail drop, and email follow-up automation. Wins on SMB + mid-market power-dialer adoption, founder-led consistent strategy, and affordable pricing. Loses on AI-parallel-dialer competition from Orum + Nooks and enterprise feature depth.

Best for

Inside-sales teams (10-500 reps) running power-dialer-led outbound.

Worst for

Modern PLG SDR teams (Orum + Nooks fit better); enterprise contact-center.

Strengths

4-line power dialer for inside-sales reps
Affordable mid-market pricing
Voicemail drop + email follow-up automation
Founder-led with consistent strategy since 2008
Strong CRM integrations (Salesforce, HubSpot, Pipedrive)
Mobile and desktop apps

Weaknesses

AI-parallel-dialer competition from Orum + Nooks
Enterprise feature depth limited
UX modernization slower than newer entrants
Customer-support response times vary

Pricing tiers

public

Standard

Per-user; 4-line dialer

$0+$149 /mo +/emp
Professional

Per-user; advanced features

$0+$199 /mo +/emp
Premium

Enterprise features

Quote

Watch for

· Per-minute outbound charges

Key features

+4-line power dialer
+Voicemail drop
+Email follow-up automation
+Local-presence dialing
+CRM integrations
+Call recording
+Mobile + desktop apps
+Customizable dispositions

30+ integrations

SalesforceHubSpotPipedriveZohoZapier

Geography

North America

View full PhoneBurner intelligence profile → Compare PhoneBurner →

Aircall

Modern unified-comms platform with built-in auto-dialer and deep CRM integrations.

Founded 2014 · Paris, France + New York, NY · private · 20-2,000 employees

G2 4.3 (1,240)

Capterra 4.3

From $0 + $30 /mo + /employee

● Transparent pricing

Visit Aircall

Aircall launched 2014 and closed a $120M Series D Jun 2021 at $1B+ valuation. The platform serves SMB and mid-market with unified comms + auto-dialer + sales-engagement features. Wins on modern UX, deep CRM integrations (100+), and EU-data-residency. Loses on enterprise scalability and parallel-dialer depth versus Orum + Nooks.

Best for

SMB and mid-market with unified-comms + auto-dialer needs and EU compliance requirements.

Worst for

Modern PLG SDR parallel-dialing (Orum + Nooks fit better); enterprise contact-center.

Strengths

Modern UX with strong customer reputation
Deep CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho)
EU-data-residency native
100+ pre-built integrations
Aircall AI for conversation insights
Unified voice + SMS + WhatsApp

Weaknesses

Enterprise scalability limited
Parallel-dialer depth versus Orum + Nooks lower
Pricing complexity at higher tiers
Customer-support quality varies

Pricing tiers

public

Essentials

Per-user; basic dialer

$0+$30 /mo +/emp
Professional

Per-user; auto-dialer + AI features

$0+$50 /mo +/emp
Custom

Enterprise features

Quote

Watch for

· Per-minute outbound charges

Key features

+Auto-dialer (single-line + multi-line)
+Unified voice + SMS
+100+ CRM and sales-stack integrations
+Aircall AI for conversation insights
+Call recording + transcription
+Local-presence dialing
+Power-dialer
+Modern UX

110+ integrations

SalesforceHubSpotPipedriveZohoOutreachSalesloftIntercomSlack

Geography

Europe · North America · Asia-Pacific

View full Aircall intelligence profile → Compare Aircall →

Dialpad

AI-conversation-intelligence built-in across dialer + meeting + contact-center.

Founded 2011 · San Ramon, CA · private · 50-5,000 employees

G2 4.4 (1,840)

Capterra 4.3

From $0 + $27 /mo + /employee

● Transparent pricing

Visit Dialpad

Dialpad launched 2011 and closed a $170M Series F Dec 2021 at $2.2B valuation. The platform was acquired by Owl Rock Capital + Iconiq Capital partnership Mar 2022. Dialpad AI is built-in across the platform: dialer, meeting, contact-center, sales-coach. Wins on AI breadth and unified-comms platform. Loses on post-PE product investment trajectory and parallel-dialer depth.

Best for

Mid-market wanting unified voice + meeting + AI-coaching on one platform.

Worst for

Pure parallel-dialer needs (Orum + Nooks fit better); SMB on tight budget.

Strengths

Dialpad AI built-in across dialer + meeting + contact-center
Modern UX with strong customer reputation
Unified voice + meeting + SMS + contact-center
Strong CRM integrations
Mobile + desktop apps
AI coaching for sales reps

Weaknesses

Post-PE product investment trajectory questions
Parallel-dialer depth versus Orum + Nooks lower
Pricing complexity at enterprise scale
Customer-support quality varies

Pricing tiers

public

Standard

Per-user; basic dialer + AI

$0+$27 /mo +/emp
Pro

Per-user; advanced AI features

$0+$35 /mo +/emp
Enterprise

Custom features

Quote

Watch for

· Per-minute outbound charges
· Contact-center add-on charges

Key features

+Dialpad AI built-in across platform
+Auto-dialer + power-dialer
+Unified voice + meeting + SMS
+AI coaching for sales reps
+Strong CRM integrations
+Modern UX
+Mobile + desktop apps
+Contact-center add-on

60+ integrations

SalesforceHubSpotMicrosoft DynamicsSlackMicrosoft TeamsZoomGoogle Workspace

Geography

North America · Europe · Asia-Pacific

View full Dialpad intelligence profile → Compare Dialpad →

RingCentral Engage

NYSE:RNG contact-center suite with mature auto-dialer and unified-comms platform.

Founded 1999 · Belmont, CA · public · 200-50,000+ employees

G2 3.9 (280)

Capterra 4.0

Custom quote

○ Sales call required

Visit RingCentral Engage

RingCentral (NYSE:RNG) is a mature unified-comms + contact-center vendor with Engage Voice (auto-dialer + outbound) and Engage Digital (omnichannel). The platform serves enterprise contact-center programs with mature predictive dialing, queue management, and BPO workflows. Wins on enterprise unified-comms + contact-center bundle. Loses on post-2021-IPO-stock-decline (~85% from peak) and modern B2B SDR-team UX versus Orum + Nooks.

Best for

Existing RingCentral unified-comms customers extending into contact-center auto-dialer.

Worst for

Modern B2B SDR parallel-dialing (Orum + Nooks fit better); standalone auto-dialer buyers.

Strengths

NYSE:RNG mature unified-comms + contact-center suite
Engage Voice auto-dialer with predictive + progressive + power
Multi-region enterprise scalability
BPO + inside-sales installed base
Strong workforce-management integration
RingCentral RingSense AI

Weaknesses

Post-2021-IPO stock decline ~85% from peak; turnaround in progress
Modern B2B SDR-team UX trails Orum + Nooks
Pricing complexity at enterprise scale
Customer-support quality varies

Pricing tiers

opaque

Engage Voice

Per-agent contact-center voice

Quote
Engage Digital

Adds omnichannel digital

Quote

Watch for

· Per-minute outbound charges
· Add-on module charges

Key features

+Predictive + progressive + power dialing
+Engage Voice + Engage Digital unified
+Workforce-management integration
+Multi-region enterprise scalability
+RingCentral RingSense AI
+Call recording + quality management
+Speech analytics
+BPO-optimized workflows

80+ integrations

SalesforceMicrosoft DynamicsOracle Service CloudZendeskServiceNowMicrosoft Teams

Geography

North America · Europe · Asia-Pacific

View full RingCentral Engage intelligence profile → Compare RingCentral Engage →

ConnectAndSell

Live-agent-assisted parallel dialer for B2B outbound sales.

Founded 2007 · San Jose, CA · private · 50-2,000 employees

G2 4.3 (120)

Capterra 4.3

Custom quote

○ Sales call required

Visit ConnectAndSell

ConnectAndSell launched 2007 and pioneered live-agent-assisted parallel dialing: human dialers initiate calls and transfer connected calls to client SDRs. The model wins on call-connect rate (typically 5-10x single-line) but loses on cost (live-agent labor) and modern UX. Best fit for B2B outbound programs with budget for premium price-point in exchange for guaranteed connections.

Best for

B2B outbound programs with budget for premium live-agent-assisted dialing.

Worst for

Cost-sensitive SDR teams (Orum + Nooks fit better); pure AI-dialer buyers.

Strengths

Live-agent-assisted parallel dialing
Guaranteed connection rate (5-10x single-line)
Founder-led with 18-year track record
Mature B2B outbound positioning
Strong CRM integrations
Live coaching during calls

Weaknesses

Premium pricing due to live-agent labor
AI-parallel-dialer competition from Orum + Nooks at lower cost
UX modernization slower than newer entrants
Scalability limited by live-agent capacity

Pricing tiers

opaque

Standard

Live-agent-assisted dialing

Quote
Premium

Additional features and coaching

Quote

Watch for

· Live-agent labor costs embedded in premium pricing

Key features

+Live-agent-assisted parallel dialing
+Guaranteed connection rate
+CRM integrations (Salesforce, HubSpot)
+Live coaching during calls
+Call recording
+Reporting and analytics
+Voicemail drop
+Custom workflows

25+ integrations

SalesforceHubSpotOutreachSalesloftMicrosoft Dynamics

Geography

North America

View full ConnectAndSell intelligence profile → Compare ConnectAndSell →

#10

Genesys Engage

Permira-owned enterprise contact-center suite with mature auto-dialer for Fortune-500.

Founded 1990 · Daly City, CA · pe backed · 1,000-200,000+ employees

G2 4.0 (340)

Capterra 4.0

Custom quote

○ Sales call required

Visit Genesys Engage

Genesys was acquired by Permira + Hellman & Friedman in 2021 ($21B+ valuation). Genesys Cloud is the modern platform; Genesys Engage is the legacy on-prem / hybrid platform. The auto-dialer module serves enterprise contact-center programs with predictive, progressive, power, and preview dialing. Wins on Fortune-500 references and global scale. Loses on post-PE pricing pressure and modern B2B SDR-team UX.

Best for

Fortune-500 enterprises with global contact-center operations.

Worst for

B2B SDR teams (Orum + Nooks fit better); SMB on tight budget.

Strengths

Mature enterprise contact-center suite
Multi-region global scalability
Predictive + progressive + power + preview dialing
Genesys Cloud (modern) + Engage (legacy) platforms
Fortune-500 references and case studies
Genesys AI built across platform

Weaknesses

Post-Permira-H&F pricing pressure 15-30% common at renewal
Modern B2B SDR-team UX trails Orum + Nooks
Implementation complexity high (6-18 months)
Engage-to-Cloud migration friction

Pricing tiers

opaque

Genesys Cloud

Modern cloud contact-center

Quote
Genesys Engage

Legacy on-prem / hybrid

Quote

Watch for

· Per-minute outbound charges
· Renewal pricing pressure 15-30%
· Engage-to-Cloud migration services

Key features

+Predictive + progressive + power + preview dialing
+Genesys Cloud + Engage platforms
+Multi-region global scalability
+Genesys AI built across platform
+Workforce-management integration
+Mature reporting and analytics
+Speech analytics
+BPO-optimized workflows

150+ integrations

SalesforceMicrosoft DynamicsOracle Service CloudZendeskServiceNowSAPWorkday

Geography

Global

View full Genesys Engage intelligence profile → Compare Genesys Engage →

Frequently asked questions

The questions buyers actually ask before they sign.

What is the Ofcom Persistent Misuse Policy and how does it affect predictive dialers?

Ofcom's Persistent Misuse Policy prohibits using telecoms networks in ways that cause unnecessary annoyance or inconvenience. For outbound calling, it specifically restricts abandoned calls (where a connection is made but no agent is available) to below 3% of total calls per campaign per day. Silent calls (where the caller makes no audible announcement) are prohibited entirely. For any abandoned call, a recorded message identifying the caller and providing an opt-out must play within 2 seconds of the call being answered. Predictive dialers must be configured to meet these thresholds; some US-default configurations with higher abandonment rates are non-compliant in the UK. Five9 and Genesys Engage have UK-specific compliance configurations; verify these with your Ofcom compliance team before deploying a predictive dialer program.

Is parallel dialing (Orum, Nooks) legal in the UK?

Parallel dialing into UK consumer numbers raises Ofcom Persistent Misuse concerns, particularly the silent-call prohibition and the 3% abandoned-call-rate rule. However, Orum and Nooks are primarily used for B2B SDR outbound into business phone numbers (not consumer numbers), which reduces but does not eliminate the Ofcom exposure. The more common UK use case for Orum and Nooks is UK-based SDR teams calling US and EU business numbers, where UK regulations do not apply. For domestic UK outbound to consumer numbers, use Ofcom-compliant predictive dialer configurations from Five9 or Genesys; for UK B2B outbound at SDR scale, get UK legal counsel review of your parallel-dialing configuration before launching.

What is TPS and how do I ensure my auto-dialer is compliant?

TPS (Telephone Preference Service) is the UK's opt-out register for consumers who do not wish to receive unsolicited sales calls. CTPS (Corporate TPS) covers business lines. Under PECR, businesses cannot call TPS-registered numbers for direct marketing without explicit consent overriding the registration. Before any outbound call campaign to UK numbers, your auto-dialer must scrub the list against TPS and CTPS; most enterprise platforms (Five9, Genesys, RingCentral Engage) integrate TPS scrubbing via partner; mid-market platforms (Aircall, JustCall, Dialpad) may require a separate TPS scrub service (e.g., Callwave, CTPS Checker). Verify your platform's TPS integration and scrub frequency before deploying UK consumer outbound.

Parallel dialer vs traditional auto-dialer, which wins?

For B2B SDR teams running outbound prospecting (the modern use case), parallel dialers (Orum, Nooks) win because 3-8 simultaneous lines produce 4-10x the meeting-set rate of single-line dialers. For contact-center BPO programs running high-volume outbound (the traditional use case), predictive auto-dialers (Five9, Genesys, RingCentral Engage) win because they optimize for call-connect-rate-per-agent-hour with workforce-management integration. The categories serve different buyers.

Is parallel dialing TCPA-compliant?

Parallel dialing introduces TCPA (Telephone Consumer Protection Act) compliance complexity that single-line dialers do not. Parallel dialers (Orum, Nooks, ConnectAndSell) ship TCPA compliance tools including answering-machine detection, DNC list integration, and abandon-rate controls. Compliance depends on operator setup, not just vendor tooling. Always involve legal counsel before deploying parallel dialing for B2C outreach; B2B outreach has separate compliance considerations.

How much should I budget for auto-dialer software?

SMB inside-sales (10-100 reps): $5.8K-$18K/year (JustCall Essentials, Aircall Essentials, PhoneBurner Standard). Mid-market B2B SDR teams (30-500 SDRs): $78K-$340K/year (Nooks, Orum, Aircall Professional, JustCall Pro). Enterprise contact-center (500-5000 agents): $240K-$1.85M/year (Five9 Premium, RingCentral Engage, Genesys Cloud, ConnectAndSell Standard). Fortune-500 contact-center (5000+ agents): $950K-$2.4M+/year (Five9 Enterprise, Genesys Cloud Enterprise, RingCentral Engage Custom).

Five9 vs Genesys vs RingCentral Engage for enterprise contact center?

All three are mature enterprise contact-center suites. Five9 is the strongest standalone contact-center pure-play with NASDAQ:FIVN scale but post-2023 stock decline. Genesys (Permira-H&F-owned) has the deepest Fortune-500 references but post-PE pricing pressure (15-30% renewal increases common). RingCentral Engage benefits from unified-comms + contact-center bundle but post-2021-IPO stock decline (~85%) raises questions. For new contact-center deployments, Five9 typically wins on focus; for unified-comms + contact-center bundles, RingCentral wins; for global scale and existing Genesys investments, Genesys wins.

What is the role of AI in auto-dialer software?

AI is reshaping auto-dialer at four layers: (1) Prospect prioritization: AI ranks prospects in real-time based on intent signals + historical conversion data (Orum AI, Nooks AI). (2) Conversation intelligence: AI transcribes, summarizes, and coaches based on call content (Dialpad AI, JustCall AI, Aircall AI). (3) Voicemail and answering-machine detection: AI distinguishes voicemail from live answer with >95% accuracy (Orum, Nooks, ConnectAndSell). (4) Compliance: AI flags TCPA risks and DNC matches in real-time. The role is shifting from manual dialing toward judgment-driven conversation strategy.

How long does auto-dialer implementation take?

JustCall: 1-3 weeks. PhoneBurner: 1-2 weeks. Aircall: 1-3 weeks. Dialpad: 2-4 weeks. Orum: 1-3 weeks. Nooks: 1-3 weeks. Five9: 8-16 weeks for enterprise. RingCentral Engage: 8-16 weeks for enterprise. ConnectAndSell: 2-6 weeks (includes live-agent ramp). Genesys Cloud: 8-16 weeks. Genesys Engage: 6-18 months for legacy enterprise. Plan implementation as a sales-ops + IT + compliance collaboration; TCPA setup is often the gating step.

Do I need a separate auto-dialer plus sales-engagement platform?

It depends. Modern B2B SDR teams (30-1000 SDRs) often run a parallel dialer (Orum, Nooks) plus a sales-engagement platform (Outreach, Salesloft, covered in our Sales Engagement ranking). The dialer optimizes meeting-set rate per hour; the sales-engagement platform manages multi-touch sequences across email + LinkedIn + voice. Enterprise contact-center programs often run a single integrated platform (Five9, Genesys, RingCentral Engage) covering both. The decision depends on whether sales operations and contact-center operations report to the same C-suite executive.

What about Sales Engagement platforms that include dialer?

Sales engagement platforms (Outreach, Salesloft, Apollo) include dialer modules but optimize for multi-touch sequence orchestration rather than parallel dialing. For modern B2B SDR teams running parallel dialing as the primary motion, dedicated dialers (Orum, Nooks) deliver more depth. For multi-touch sequence-orchestrated outbound, Outreach and Salesloft win. Increasingly, teams run both: sales-engagement for sequence orchestration + dedicated parallel dialer for call execution.

What about RingCentral, Zoom Phone, and Microsoft Teams Phone for outbound?

Unified-comms platforms (RingCentral MVP, Zoom Phone, Microsoft Teams Phone) include basic outbound dialing but are not optimized for high-volume outbound or parallel dialing. For B2B SDR outbound at scale, dedicated dialers (Orum, Nooks, JustCall, PhoneBurner) deliver materially better meeting-set rates. For light outbound from CSMs or AEs alongside primary inbound/meeting use, unified-comms is sufficient. The decision depends on outbound call volume per user per day.

How do I evaluate connect rate and answer-rate metrics?

Connect rate (live-answer percentage) varies by industry and lead quality, but typical ranges: B2B cold (5-15% single-line, 30-50% parallel), B2B warm (15-30% single-line, 60-80% parallel), B2C cold (10-25%), B2C warm (40-60%). Beware vendor connect-rate claims without context: vendors measure differently. Always test with your own list. Parallel dialers typically deliver 3-5x higher connect-rate at the trade-off of higher TCPA compliance complexity and per-minute costs.

Final word

Looking at a different market? See the global Auto Dialer Software ranking, or pick another country at the top of this page.

Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.