Australia verdict (TL;DR)
Verified 2026-05-24Australian async video adoption is high because remote and hybrid work stuck after 2020 and the Aussie east-coast to Perth time zone split (3 hours) plus international team distribution to Manila, Bangalore and the US makes async essential. Loom dominates Aussie tech firms as the everyday tool at Atlassian, Canva, SafetyCulture, Linktree, Culture Amp, Employment Hero and Deputy. Vidyard handles sales-led video for Aussie B2B SaaS. Tella has growing Aussie creator-economy footprint. Bubbles, Sendspark, Bonjoro and Zight cover specific use cases. Riverside Magic Clips is the choice for Aussie podcast-and-content teams.
Picks for Australia
- Aussie distributed engineering or product team: loom-async Loom is the universal default at Atlassian, Canva, SafetyCulture, Linktree, Culture Amp, Employment Hero. AUD pricing transparent, AI summary features useful for time-zone-split teams.
- Aussie B2B sales team running personalised video outreach: vidyard-async Vidyard is the standard for Aussie B2B sales-led video, particularly at SaaS scale-ups. Native Salesforce, HubSpot and Outreach integration.
- Aussie creator, founder or product marketer making polished demos: tella-async Tella has growing Aussie creator-economy footprint. Best fit for polished founder, demo and tutorial video that needs to be more produced than Loom but less heavy than Premiere.
- Aussie sales rep running cold or warm video outreach: sendspark-async Sendspark is the choice for personalised video outreach in Aussie B2B sales. Strong CRM integration, AUD pricing transparent.
- Aussie meeting-replacement or async-first workflow: bubbles Bubbles is purpose-built for async meeting replacement. Used at Aussie product teams trying to reduce Zoom load across time zones.
- Aussie customer-success or relationship video: bonjoro-async Bonjoro is the choice for personalised customer-onboarding video at Aussie B2B SaaS. Bonjoro is Aussie-built (Sydney) with strong local product presence.
How the async video messaging software market looks in Australia
Australia is a heavy async-video adopter for structural reasons: hybrid and remote work stuck after 2020 (about 37% of Aussie workforce reported working from home some of the time in 2025 ABS data), the east-coast to Perth time difference is 3 hours, and Aussie tech firms distribute extensively to Manila, Bangalore, Vietnam, Eastern Europe and the US. The result is that async video has moved from a nice-to-have to a default communication mode at most Aussie tech and professional-services firms.
Loom is the universal default at Aussie tech. Atlassian, Canva, SafetyCulture, Linktree, Culture Amp, Employment Hero, Deputy, Octopus Deploy, Go1, WiseTech, Pro Medicus and most Aussie B2B SaaS run Loom as a standard collaboration tool. The acquisition by Atlassian in 2023 added trust at Aussie firms because Atlassian is Sydney-headquartered. Loom AI summaries and chapter generation feature heavily in Aussie team workflows. Vidyard holds the Aussie B2B sales-video niche where Salesforce or HubSpot CRM integration matters. Tella has grown faster than expected in Aussie product-marketing and creator workflows.
Aussie SMB and creator economy adoption is fragmented. Sendspark, Bonjoro (Sydney-built), Bubbles, Berrycast and Zight each serve specific niches. VEED is the chosen video editor for cleanup of async recordings before sharing externally. Riverside Magic Clips serves Aussie podcasting and content teams (the Aussie podcast market has grown materially since 2022). Aussie government and regulated industries are slower adopters because Privacy Act consent and recording-retention obligations require careful policy: most APRA-regulated firms restrict async-video tooling to internal collaboration and prohibit recordings of customer interactions outside designated systems.
Async video in Australia handles personal information under the Privacy Act 1988 because recordings typically capture voices, faces and screen content of identifiable individuals. APP 5 requires notification at the point of collection, which most async-video tools satisfy via consent banners when recording starts. APP 3 governs lawful collection, APP 11 governs security, and the NDB scheme requires 30-day OAIC notification for eligible breaches of recordings. Recording consent requires careful handling under state-level surveillance device laws (Surveillance Devices Act 1999 VIC, Surveillance Devices Act 2007 NSW, Listening and Surveillance Devices Act 1972 SA, etc.) which generally require consent of all parties to private conversations. The Telecommunications (Interception and Access) Act 1979 governs recording of phone conversations. Workplace recording must satisfy workplace surveillance laws (Workplace Surveillance Act 2005 NSW, Workplace Privacy Act 2011 ACT). APRA-regulated firms must satisfy CPS 234 information-security on recordings containing customer data. Modern Slavery Act 2018 vendor statements at >A$100M revenue. Federal use requires IRAP at OFFICIAL or PROTECTED, which limits Loom and Vidyard in classified workloads. Online Safety Act 2021 obligations apply where recordings touch end users. The OAIC has issued specific guidance on workplace video monitoring that applies to async-video adoption.
Quick comparison, ranked for Australia
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Loom | Atlassian-anchored organizations and engineering / product teams | $0 | $0 | 4.6 | Global; strongest in US, UK, EU, ANZ, India | |
| 2 Vidyard | B2B sales and revenue teams anchored on Salesforce or HubSpot | $0 | $0 | 4.5 | Global; strongest in US, Canada, UK, EU, ANZ | |
| 4 Tella | Creator-led teams, design agencies, small B2B marketing and content teams | $0 | $0 | 4.7 | Global; strongest in US, UK, EU, ANZ | |
| 5 Sendspark | Outbound SDR teams running AI-personalized video prospecting | $0 | $0 | 4.7 | Global; strongest in US, Canada, UK, EU | |
| 3 Bubbles | Product, engineering, design, and operations teams reducing meeting load | $0 | $0 | 4.7 | Global; strongest in US, UK, EU, ANZ | |
| 6 Bonjoro | SMB and mid-market sales, customer success, onboarding teams | $0 | $0 | 4.7 | Global; strongest in ANZ, US, UK, EU | |
| 7 Zight | Engineering, product, and customer-support teams | $0 | $0 | 4.6 | Global; strongest in US, UK, EU | |
| 9 Riverside Magic Clips | Podcast teams, marketing teams, interview-driven content teams | $0 | $0 | 4.6 | Global; strongest in US, UK, EU, Israel | |
| 10 VEED Async | Marketing and content teams using VEED for editing | $0 | $0 | 4.6 | Global; strongest in UK, EU, US | |
| 8 Berrycast | Individuals, freelancers, and small teams | $0 | $0 | 4.6 | Global; strongest in US, Canada, UK |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Australia actually pay
Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (AUD) | Sample | Notes |
|---|---|---|---|---|
| Loom | Aussie tech firm 50-500 employees | A$24,000 | 62 | Loom Business AUD per seat per year |
| Vidyard | Aussie B2B sales team 20-100 reps | A$18,000 | 28 | Vidyard Pro/Plus AUD, Aussie B2B |
| Tella | Aussie creator/founder | A$360 | 41 | Tella Pro AUD per user per year |
| Sendspark | Aussie sales team 10-50 reps | A$8,400 | 23 | Sendspark Pro AUD per user per year |
| Bubbles | Aussie product team 10-50 | A$4,800 | 18 | Bubbles Pro AUD per user per year |
| Bonjoro | Aussie SaaS CS team 5-30 | A$4,200 | 22 | Bonjoro Connect/Star AUD per user per year |
Australia-built or Australia-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.
Bonjoro
Visit ↗Sydney-headquartered. Aussie-built personalised customer-onboarding video tool with global reach. Notable Aussie SaaS customer success default.
Loom (Atlassian-owned)
Visit ↗Atlassian (Sydney) acquired Loom in 2023. Default Aussie tech async-video tool with credibility from Atlassian ownership.
Canva Video
Visit ↗Sydney-headquartered. Canva's video editor is widely used at Aussie SMB and creators alongside async-video recording tools.
All 10, ranked for Australia
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.
Loom
The category-defining async video product, now an Atlassian product following the $975M October 2023 acquisition.
Loom defined the async video messaging category and remains the volume leader in 2026. Founded 2015 in San Francisco, acquired by Atlassian in October 2023 for $975M, and reset through 2024 and 2025 as an Atlassian Cloud product alongside Jira, Confluence, and Trello. The product covers browser and desktop screen-plus-camera recording, instant share links, transcripts, comments on the timeline, viewer signal, and Loom AI (summaries, action-item extraction, silent-segment removal) introduced post-acquisition. Strengths: fastest record-to-share UX in the market, the deepest Atlassian Cloud integration in the category, broad bottom-up adoption inside engineering and product teams, mature transcript and comment workflow, and Atlassian-parent stability that eliminates startup-stage vendor risk. The honest negative: Atlassian closed the acquisition in October 2023 and the product reset in 2024-2025 added AI features but also reduced free-tier limits (creator-class users on G2 and Reddit cite roughly 50% video-count caps on the free tier as material); previously-included AI features moved to higher-priced tiers; post-acquisition departures from the Loom team in 2024 were widely reported; and standalone product velocity has visibly slowed in favor of Atlassian Cloud integration. Best fit for Atlassian-anchored organizations (50 to 50,000 employees) where async video is part of how engineering, product, and customer-success teams already work. Standalone non-Atlassian buyers should weigh whether Loom is the right strategic bet versus the modern challengers.
Atlassian-anchored organizations (50 to 50,000 employees) running async video for engineering, product, and customer-success workflows integrated with Jira, Confluence, and Slack.
Standalone non-Atlassian shops that picked Loom specifically because it was independent; outbound sales teams needing deeper CRM signal capture (Vidyard better); creator-led teams wanting modern editing UX (Tella better).
Strengths
- Defined the category and still has the fastest record-to-share UX
- Deepest Atlassian Cloud integration in the category post-acquisition
- Loom AI (summaries, action items, silent-segment removal) shipped 2024
- Broad bottom-up adoption inside engineering and product teams
- Mature transcript and comment-on-timeline workflow
Weaknesses
- Free-tier video-count caps tightened post-Atlassian (G2 / Reddit cite ~50% reductions)
- Standalone product velocity visibly slowed in favor of Atlassian Cloud integration
- Previously-included AI features moved to higher-priced tiers
Pricing tiers
partial- Loom StarterFree tier; video-count cap and 5-minute-per-video cap; reduced from pre-acquisition limits$0 /mo
- Loom BusinessPer creator per month, unlimited videos and recording time$15 /mo
- Loom Business + AIPer creator per month, includes Loom AI summaries and action items$20 /mo
- Loom EnterpriseAtlassian-bundled pricing increasingly common; $15K to $200K+ per year typicalQuote
- · Loom AI gated to Business + AI tier and above
- · Atlassian bundle pricing complexity at Enterprise tier
- · Annual commit usually required for Enterprise
Key features
- +Browser and desktop screen + camera recording
- +Instant share links and embed
- +Loom AI (transcripts, summaries, action items, silent-segment removal)
- +Comments and reactions on video timeline
- +Viewer signal and analytics
- +Jira, Confluence, Slack, GitHub native integrations
- +SSO and team admin controls (Enterprise)
- +Atlassian Cloud identity and security inheritance
Vidyard
Sales-led async video with the deepest CRM signal capture and a bundled video hosting offering.
Vidyard is the sales-led async video reference in 2026, with the deepest CRM and revenue-tool integration in the category. Founded 2010 in Kitchener (Ontario, Canada), Vidyard has raised over $80M (Bessemer, Battery, OMERS Ventures, BDC) and stayed focused on B2B revenue use cases rather than chasing the creator market. The async product covers screen and webcam recording (browser and desktop), branded share pages, in-video CTAs, AI script and personalization features, and the differentiating capability: per-prospect watch signal flowing into Salesforce, HubSpot, Outreach, Salesloft, and Gong. Strengths: deepest CRM and revenue-tool integration in the category, mature per-prospect watch analytics, strong fit for outbound SDR and AE workflows, AI Avatar and AI script personalization shipped through 2024-2025, and a culture of incremental product velocity rather than feature churn. Best fit for B2B sales and revenue teams (50 to 5,000 employees) that anchor on Salesforce or HubSpot and run async video at meaningful volume. Trade-offs: the async-only experience is less polished than Loom for one-off internal recordings; pricing is opaque above the SMB Pro tier; AI features are increasingly gated as add-ons; seat economics get expensive once large revenue teams roll out company-wide; and the marketing-led brand-video story is thinner than Wistia for buyers who need that as well.
B2B sales and revenue teams (50 to 5,000 employees) running async sales video at volume, anchored on Salesforce or HubSpot, who need per-prospect watch signal flowing into CRM.
Pure internal-async use cases without CRM signal requirements (Loom or Bubbles better); creator-led teams wanting modern editing UX (Tella better); SMB teams with simple needs (Bonjoro better).
Strengths
- Deepest CRM and revenue-tool integration in the category
- Per-prospect watch analytics flow into Salesforce, HubSpot, Outreach, Salesloft
- Strong fit for outbound SDR and AE async video workflows
- AI Avatar and AI script personalization shipped 2024-2025
- Mature reporting and team-level dashboards
Weaknesses
- Async-only experience less polished than Loom for one-off internal recordings
- Pricing opaque above SMB Pro tier
- AI features increasingly gated as add-ons
Pricing tiers
partial- Vidyard FreeLimited recordings, basic features, single user$0 /mo
- Vidyard ProPer user per month, unlimited recordings, basic integrations$19 /mo
- Vidyard PlusPer user per month, AI features, advanced analytics, CRM integrations$59 /mo
- Vidyard Business$15K to $80K per year typical, full team rollout, SSOQuote
- · AI Avatar and AI personalization gated to higher tiers
- · Seat economics scale at company-wide rollout
- · SSO and advanced security on Business tier only
Key features
- +Screen and webcam recording (browser + desktop)
- +Branded video share pages
- +In-video CTAs and forms
- +AI Avatar and AI script personalization
- +Per-prospect watch analytics
- +Salesforce, HubSpot, Outreach, Salesloft native integrations
- +Team folders, permissions, SSO
- +Public API
Tella
Polish-and-edit async video for creators, design-led teams, and small B2B who want production quality without a video editor.
Tella is the polish-focused async video product, founder-led from London. The bet is workflow specificity: instead of competing with Loom on record-to-share speed or with Vidyard on CRM signal, Tella optimizes for the recorded video being good enough to ship without editing. The product covers multi-camera and multi-screen recording with automatic layout switching, background customization, captions and auto-generated chapters, basic editing (trim, cut, zoom), and modern share pages. Strengths: modern editing UX that produces broadcast-quality output without a separate editor, multi-camera and multi-layout recording, polish-first philosophy that wins creator and design-led buyers, founder-led product velocity, and price-positioned reasonably for the value. Best fit for creator-led teams, design agencies, small B2B marketing and content teams (5 to 100 employees) who want production quality and are willing to pay for polish. Trade-offs: feature breadth narrower than Loom or Vidyard by design, CRM signal capture intentionally not the focus, enterprise security posture less mature than Loom Enterprise, brand recognition still building outside creator and design circles, and the polish bet is wrong for teams that prioritize record-to-share speed above output quality.
Creator-led teams, design agencies, and small B2B marketing and content teams (5 to 100 employees) who want production quality without a video editor.
Outbound sales teams needing CRM signal (Vidyard better); large enterprise rollouts (Loom Enterprise better); teams that prioritize record-to-share speed over output polish (Loom better).
Strengths
- Modern editing UX produces broadcast-quality output without a separate editor
- Multi-camera and multi-screen layouts switch automatically
- Polish-first philosophy wins creator and design-led buyers
- Modern share pages with custom branding
- Founder-led product velocity is visible
Weaknesses
- Feature breadth narrower than Loom or Vidyard by design
- CRM signal capture intentionally not the focus
- Enterprise security posture less mature than Loom Enterprise
Pricing tiers
public- Tella FreeUp to 5 videos, basic features, Tella branding$0 /mo
- Tella ProPer user per month, unlimited videos, full editing features$19 /mo
- Tella TeamsPer user per month, team workspaces, brand kits, SSO$39 /mo
- · SSO gated to Teams tier
- · Higher tier required for team workspaces and brand kits
- · Annual billing for advertised pricing
Key features
- +Multi-camera and multi-screen recording with automatic layouts
- +Background customization and brand kits
- +Captions and auto-generated chapters
- +Basic editing (trim, cut, zoom)
- +Modern share pages
- +Team workspaces and SSO (Teams tier)
- +Browser and desktop recording
Sendspark
Y Combinator outbound async video with AI personalization at moderate to high volume.
Sendspark is the modern outbound async video product, Y Combinator W21 alum from Miami. The bet is sales-focused workflow specificity: instead of competing with Vidyard on full CRM signal capture, Sendspark optimizes for the outbound SDR motion (record one base video, AI personalizes into dozens of variants, send through sequencer). The product covers screen and webcam recording, AI personalization (dynamic backgrounds, AI-generated intros, name-stitching), branded landing pages, CRM signal capture, and integrations with HubSpot, Salesforce, Outreach, Salesloft, and the SDR stack. Strengths: modern UX targeted explicitly at outbound SDRs, AI personalization features that turn one base video into many personalized variants, fast product velocity, founder-led culture, price-positioned below Vidyard for similar use cases, and integrations with the SDR-native stack. Best fit for outbound SDR teams (5 to 500 employees) running personalized async video at moderate to high volume who want a modern AI-anchored alternative to Vidyard. Trade-offs: smaller deployed base than Vidyard, CRM signal capture decent but not as deep as Vidyard, enterprise security and compliance posture less mature, feature breadth narrower than Vidyard by design, and brand recognition still building outside SDR communities.
Outbound SDR teams (5 to 500 employees) running AI-personalized async video prospecting at moderate to high volume, anchored on HubSpot, Salesforce, Outreach, or Salesloft.
Internal async use cases without sales context (Loom or Bubbles better); enterprise rollouts needing the deepest CRM signal capture (Vidyard better); regulated industries needing the deepest compliance posture (Vidyard better).
Strengths
- Modern UX targeted at outbound SDRs
- AI personalization (dynamic backgrounds, name-stitching, AI intros)
- Fast product velocity, founder-led culture
- Price-positioned below Vidyard for similar use cases
- Native HubSpot, Salesforce, Outreach, Salesloft integrations
Weaknesses
- Smaller deployed base than Vidyard
- CRM signal capture decent but less deep than Vidyard
- Enterprise security and compliance posture less mature
Pricing tiers
public- Sendspark FreeLimited videos, basic features$0 /mo
- Sendspark StarterPer user per month, unlimited videos, basic AI features$15 /mo
- Sendspark TeamsPer user per month, advanced AI personalization, CRM integrations$49 /mo
- Sendspark Enterprise$10K to $80K per year typical, SSO, advanced securityQuote
- · AI personalization credits consumed at scale
- · Advanced CRM integrations gated to Teams and above
- · SSO and advanced security on Enterprise tier only
Key features
- +Screen and webcam recording
- +AI personalization (dynamic backgrounds, name-stitching)
- +Branded landing pages and microsites
- +CRM signal capture and analytics
- +HubSpot, Salesforce, Outreach, Salesloft native integrations
- +Team dashboards and SDR reporting
- +Public API and webhooks
- +Bulk personalized video campaigns
Bubbles
Modern async video product that bets meeting-replacement as the core job-to-be-done.
Bubbles is the modern challenger that has bet most clearly on meeting-replacement as the defining job-to-be-done. Founded 2020 and raised a $4M Seed in 2023, Bubbles is built around the workflow where a team substitutes a synchronous meeting (standup, design review, decision thread, status update) with a recorded async video plus threaded async comments. The product covers screen-plus-camera recording, branched threaded comments per video, async-meeting workspaces, AI summaries and action items, and integrations with Slack, Notion, Linear, and Google Calendar. Strengths: the cleanest async-meeting workflow in the category (record video, share to thread, comments are timestamped to the moment in the video, AI synthesizes decisions), modern UX, founder-led product velocity, price-positioned below Loom Business + AI for comparable AI features, and a clear opinion about what the product is for. Best fit for product, engineering, design, and operations teams (10 to 500 employees) that want to actively reduce meeting load and are willing to change workflow to do so. Trade-offs: smaller deployed base than Loom or Vidyard, CRM signal capture not the focus, enterprise security and admin posture less mature than Loom or Vidyard, brand recognition still building outside async-work communities, and the meeting-replacement bet works best for teams that already buy into the philosophy.
Product, engineering, design, and operations teams (10 to 500 employees) committed to reducing meeting load with async-first workflows.
Outbound sales teams (Vidyard or Sendspark better); large enterprise rollouts needing mature SSO and admin (Loom Enterprise better); teams not committed to changing meeting culture.
Strengths
- Cleanest async-meeting workflow in the category
- Threaded comments timestamped to moment in video
- AI summaries with decision and action-item extraction
- Modern UX, fast product velocity, founder-led
- Native Slack, Notion, Linear, Google Calendar integrations
Weaknesses
- Smaller deployed base than Loom or Vidyard
- CRM signal capture not the focus
- Enterprise security and admin posture less mature
Pricing tiers
public- Bubbles FreeLimited workspaces, basic features$0 /mo
- Bubbles ProPer user per month, unlimited recordings, AI summaries$12 /mo
- Bubbles BusinessPer user per month, advanced workspaces, SSO, integrations$24 /mo
- Bubbles EnterpriseCustom pricing, dedicated support, advanced securityQuote
- · AI feature credits at scale
- · SSO gated to Business tier and above
- · Annual commit usually required for Enterprise
Key features
- +Screen-plus-camera async recording
- +Async-meeting workspaces with threaded comments
- +Timestamped comments to moment in video
- +AI summaries, decisions, action items
- +Slack, Notion, Linear, Google Calendar integrations
- +Workspace permissions and admin controls
- +Browser-first recording experience
Bonjoro
Australian specialist for personalized one-to-one async video at SMB volume.
Bonjoro is the SMB-focused personalized one-to-one async video specialist, founded 2017 in Sydney (Australia). The product is narrower than Vidyard or Loom by design, built specifically for sales, customer success, and onboarding teams that ship volume of short personalized videos to a customer or prospect. Strengths: deepest workflow for personalized one-to-one video (send via CRM trigger, follow up on the same thread, see watch signal in CRM), strong SMB and mid-market fit, founder-led culture with consistent product direction since 2017, integrations with HubSpot, Salesforce, ActiveCampaign, Klaviyo, and the SMB revenue stack, and price-positioned below Vidyard for similar use cases. Best fit for SMB and mid-market sales, customer success, and onboarding teams (5 to 500 employees) that ship 50 to 500 personalized async videos per rep per month. Trade-offs: feature breadth narrower than Vidyard (Bonjoro chose this), CRM signal capture decent but not as deep as Vidyard, enterprise rollout coverage thinner, brand recognition outside ANZ and SMB e-commerce circles limited, and the platform is intentionally not for internal-team async.
SMB and mid-market sales, customer success, and onboarding teams (5 to 500 employees) shipping 50 to 500 personalized async videos per rep per month.
Internal-team async messaging (Loom or Bubbles better); large enterprise rollouts (Vidyard or Loom Enterprise better); creator-led teams wanting polish (Tella better).
Strengths
- Deepest workflow for personalized one-to-one async sales video
- Mobile-first record-on-the-go workflows
- Real-time watch notifications drive rep activity
- Native integrations with HubSpot, Salesforce, ActiveCampaign, Klaviyo
- Founder-led culture with consistent product direction
Weaknesses
- Feature breadth narrower than Vidyard by design
- Enterprise rollout coverage thinner
- Not built for internal-team async messaging
Pricing tiers
public- Bonjoro FreeUp to 5 users, basic features, light branding$0 /mo
- Bonjoro ConnectPer user per month, integrations, branded sender pages$19 /mo
- Bonjoro TalentPer user per month, advanced campaigns, deeper CRM integration$39 /mo
- Bonjoro MarketerPer user per month, automations, analytics, full feature set$79 /mo
- · Annual billing for advertised pricing
- · Higher-tier campaign automations gated
- · CRM integrations gated above Free tier
Key features
- +One-to-one personalized async video (mobile + browser)
- +CRM trigger workflows
- +Watch notifications in real time
- +Branded landing pages and CTAs
- +Campaign automation for onboarding sequences
- +Team dashboards
- +Video templates and prompts for reps
Zight
Screen recording, GIFs, annotated screenshots, and async video clips in one product, rebranded from CloudApp.
Zight, formerly CloudApp, is the screen recording plus async video product founded 2013 in San Francisco. The product covers screen recording, annotated screenshots, GIF capture, async video clips, instant share links, and a desktop-first capture workflow. The CloudApp brand was widely used by engineering, product, and customer-support teams in the late 2010s; the 2023 rebrand to Zight refocused the product around a unified visual-communication workflow. Strengths: the most complete capture workflow in the category (screen recording, screenshots, GIFs, async video, all in one app), strong desktop-first capture UX, mature in engineering and customer-support workflows, broad integrations with Slack, Jira, GitHub, and the dev-tool stack, and price-positioned reasonably. Best fit for engineering, product, and customer-support teams (10 to 1,000 employees) who want async clips alongside annotated screenshots in one tool. Trade-offs: brand transition from CloudApp to Zight created some confusion in 2023-2024, async video is one workflow among several rather than the central product focus, AI features less mature than Loom AI, enterprise admin posture less mature than Loom Enterprise, and recent product velocity has been quieter than Bubbles or Tella.
Engineering, product, and customer-support teams (10 to 1,000 employees) who want async clips alongside annotated screenshots and GIFs in one tool.
Outbound sales teams (Vidyard or Sendspark better); creator-led teams wanting polish (Tella better); teams that only need async video (Loom or Bubbles better).
Strengths
- Most complete visual-communication capture workflow in the category
- Screen recording, screenshots, GIFs, async video in one app
- Strong desktop-first capture UX
- Mature in engineering and customer-support workflows
- Broad Slack, Jira, GitHub integrations
Weaknesses
- CloudApp-to-Zight rebrand created confusion in 2023-2024
- AI features less mature than Loom AI
- Recent product velocity quieter than Bubbles or Tella
Pricing tiers
public- Zight FreeLimited captures, basic features$0 /mo
- Zight ProPer user per month, unlimited captures, advanced features$9.95 /mo
- Zight TeamPer user per month, team workspaces, basic admin$12 /mo
- Zight EnterpriseCustom pricing, SSO, advanced security and adminQuote
- · SSO gated to Enterprise tier
- · Advanced admin and security on Enterprise tier only
Key features
- +Screen recording (browser + desktop)
- +Annotated screenshots
- +GIF capture
- +Async video clips
- +Instant share links
- +Slack, Jira, GitHub, Trello integrations
- +Team workspaces and admin
- +Cloud library and search
Riverside Magic Clips
Async clipping from longer recordings, the Riverside.fm async distribution layer for podcast and interview content.
Riverside Magic Clips is the async clipping feature inside Riverside.fm, founded 2019 in Tel Aviv. While Riverside.fm is best known as a remote podcast and interview recording platform, the Magic Clips feature is genuinely a distinct async distribution layer: AI-generated short clips from longer source recordings, designed for marketing and content teams that need async distribution of interview-driven content. The product covers AI clip suggestions from full-length recordings, captions and chapter generation, social-ready aspect ratios (9:16, 1:1, 16:9), branding overlays, and shareable clip pages. Strengths: best-in-class AI clip generation from longer source recordings (the source-to-clip workflow is the differentiator), Riverside.fm parent provides the recording infrastructure if needed, social-ready aspect ratios out of the box, founder-led product with consistent direction, and price-positioned reasonably for content teams. Best fit for podcast teams, marketing teams, and interview-driven content teams (5 to 500 employees) who produce longer source recordings and need async clips for distribution. Trade-offs: the product is async-distribution-from-source-recording, not record-and-share like Loom (different workflow); requires a source recording to clip from; brand recognition outside podcast and content circles is limited; CRM signal capture not the focus; and the async clipping use case is narrower than general async video.
Podcast teams, marketing teams, and interview-driven content teams (5 to 500 employees) producing longer source recordings and needing async clips for distribution.
Internal team async messaging (Loom or Bubbles better); outbound sales (Vidyard or Sendspark better); teams without a longer source recording to clip from.
Strengths
- Best-in-class AI clip generation from longer source recordings
- Source-to-clip workflow is the differentiator vs record-and-share async video
- Social-ready aspect ratios (9:16, 1:1, 16:9) out of the box
- Riverside.fm parent provides recording infrastructure if needed
- Captions and chapter generation included
Weaknesses
- Different workflow than record-and-share async (clipping from source)
- Requires a source recording to clip from
- Brand recognition outside podcast and content circles limited
Pricing tiers
public- Riverside FreeLimited recordings and clips$0 /mo
- Riverside StandardPer host per month, unlimited recordings, basic Magic Clips$15 /mo
- Riverside ProPer host per month, advanced Magic Clips, branding, captions$24 /mo
- Riverside BusinessCustom pricing, advanced features, SSOQuote
- · Advanced Magic Clips gated to Pro and above
- · Hosting cost for source recordings
Key features
- +AI clip generation from longer source recordings
- +Social-ready aspect ratios (9:16, 1:1, 16:9)
- +Captions and chapter generation
- +Branding overlays
- +Shareable clip pages
- +Riverside.fm recording integration
- +Multi-format export
VEED Async
Browser-extension async video and screen recording layered on top of the VEED.IO editing platform.
VEED Async is the async-recording layer of VEED.IO, founded 2018 in London. VEED.IO is best known as a browser-based video editor, but the async-video extension and screen-recording features are genuinely distinct: browser-extension screen and webcam recording, instant share links, basic transcripts, and the unified workflow into the VEED editing platform for post-recording edits. Strengths: the integrated record-then-edit workflow is the differentiator (record async, edit in VEED, share final), browser-extension recording with no desktop install, founder-led growth, strong UK presence, and price-positioned reasonably for content and marketing teams already using VEED. Best fit for marketing and content teams (5 to 500 employees) already using VEED for video editing who want a unified async recording-plus-editing workflow in one product. Trade-offs: VEED is primarily an editing tool with async-video as a secondary workflow, not async-first like Loom or Bubbles; CRM signal capture not the focus; enterprise admin posture less mature; the async-only experience is less polished than Loom; and brand recognition for the async use case specifically is still building.
Marketing and content teams (5 to 500 employees) already using VEED for video editing who want a unified async recording-plus-editing workflow.
Outbound sales (Vidyard or Sendspark better); internal-team async messaging where speed matters more than editing (Loom or Bubbles better); enterprise rollouts (Loom Enterprise better).
Strengths
- Integrated record-then-edit workflow is the differentiator
- Browser-extension recording with no desktop install
- Founder-led growth, strong UK presence
- Price-positioned reasonably for content and marketing teams
- Unified workflow into VEED editing platform
Weaknesses
- VEED is primarily an editing tool, async is secondary workflow
- CRM signal capture not the focus
- Async-only experience less polished than Loom
Pricing tiers
public- VEED FreeLimited features, VEED branding$0 /mo
- VEED BasicPer user per month, full async recording, basic editing$12 /mo
- VEED ProPer user per month, advanced features, brand kits$24 /mo
- VEED BusinessPer user per month, team workspaces, SSO, advanced admin$59 /mo
- · SSO gated to Business tier
- · Brand kits gated to Pro and above
- · Annual billing for advertised pricing
Key features
- +Browser-extension screen and webcam recording
- +Instant share links
- +Basic transcripts
- +Unified workflow into VEED video editor
- +Brand kits (Pro and above)
- +Team workspaces (Business)
- +Multi-format export
Berrycast
Clean simple async video without account friction for individuals and small teams.
Berrycast is the no-friction async video product, founded 2019 in Vancouver (Canada). The bet is simplicity: instead of competing on feature breadth or enterprise admin, Berrycast optimizes for the individual or small team that wants record-and-share without platform overhead. The product covers browser-first screen recording, instant share links without recipient account requirements, basic transcripts, and minimal integrations. Strengths: cleanest no-account-friction share experience in the category (recipients do not need accounts to watch), browser-first recording with no desktop install required, minimal product surface that loads fast, founder-led with consistent direction, and price-positioned at the value end. Best fit for individuals, freelancers, and small teams (1 to 50 employees) who want Loom-style record-and-share without the platform overhead and without team admin complexity. Trade-offs: feature breadth narrower than every other product on this list, enterprise admin and SSO not the focus, CRM signal capture not the focus, brand recognition limited outside Canadian and small-team circles, and the no-friction bet is wrong for teams that want richer collaboration around the video.
Individuals, freelancers, and small teams (1 to 50 employees) who want simple async video without team admin complexity.
Enterprise rollouts (Loom or Vidyard better); sales-focused workflows (Vidyard or Sendspark better); teams that want richer collaboration around the video (Bubbles or Loom better).
Strengths
- Cleanest no-account-friction share experience in the category
- Browser-first recording with no desktop install required
- Minimal product surface loads fast
- Founder-led with consistent direction
- Price-positioned at the value end
Weaknesses
- Feature breadth narrower than every other product on this list
- Enterprise admin and SSO not the focus
- Brand recognition limited outside Canada and small-team circles
Pricing tiers
public- Berrycast FreeLimited recordings, basic features$0 /mo
- Berrycast ProPer user per month, unlimited recordings, no Berrycast branding$5 /mo
- Berrycast TeamPer user per month, team workspace, basic admin$10 /mo
- · Annual billing for best advertised pricing
Key features
- +Browser-first screen recording
- +Instant share links without recipient account
- +Basic transcripts
- +Team workspace (Team tier)
- +Custom branding (Pro and Team)
- +Simple admin and permissions
Frequently asked questions
The questions buyers actually ask before they sign.
Do I need consent to record screen and voice in Aussie async video?
Can Aussie federal departments use Loom or Vidyard?
Why is Loom so dominant at Aussie tech firms?
What is the actual difference between async video messaging, video conferencing, and video marketing?
What did Atlassian actually change about Loom after the October 2023 acquisition?
Does async video actually save time, or is it just shifting work?
What are the cross-functional async video use cases beyond sales?
How do transcript and AI summary depth compare across vendors?
What are the embedding and sharing options reality check?
What does enterprise SSO and retention look like across vendors?
What is the storage and bandwidth cost economics at scale?
Final word
Looking at a different market? See the global Async Video Messaging Software ranking, or pick another country at the top of this page.
Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.