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Async Video Messaging Software · Rank #1 of 10

Loom review and pricing

The category-defining async video product, now an Atlassian product following the $975M October 2023 acquisition.

By Loom (Atlassian) · Founded 2015 · San Francisco, CA · public

Loom defined the async video messaging category and remains the volume leader in 2026. Founded 2015 in San Francisco, acquired by Atlassian in October 2023 for $975M, and reset through 2024 and 2025 as an Atlassian Cloud product alongside Jira, Confluence, and Trello. The product covers browser and desktop screen-plus-camera recording, instant share links, transcripts, comments on the timeline, viewer signal, and Loom AI (summaries, action-item extraction, silent-segment removal) introduced post-acquisition. Strengths: fastest record-to-share UX in the market, the deepest Atlassian Cloud integration in the category, broad bottom-up adoption inside engineering and product teams, mature transcript and comment workflow, and Atlassian-parent stability that eliminates startup-stage vendor risk. The honest negative: Atlassian closed the acquisition in October 2023 and the product reset in 2024-2025 added AI features but also reduced free-tier limits (creator-class users on G2 and Reddit cite roughly 50% video-count caps on the free tier as material); previously-included AI features moved to higher-priced tiers; post-acquisition departures from the Loom team in 2024 were widely reported; and standalone product velocity has visibly slowed in favor of Atlassian Cloud integration. Best fit for Atlassian-anchored organizations (50 to 50,000 employees) where async video is part of how engineering, product, and customer-success teams already work. Standalone non-Atlassian buyers should weigh whether Loom is the right strategic bet versus the modern challengers.

Visit Loom Vendor pricing Compare to Vidyard
Best for

Atlassian-anchored organizations (50 to 50,000 employees) running async video for engineering, product, and customer-success workflows integrated with Jira, Confluence, and Slack.

Worst for

Standalone non-Atlassian shops that picked Loom specifically because it was independent; outbound sales teams needing deeper CRM signal capture (Vidyard better); creator-led teams wanting modern editing UX (Tella better).

Vendor Trust Score

Is Loom a trustworthy vendor?

6.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.0
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2021-05-25
    Series C raised $130M led by Andreessen Horowitz at $1.53B valuation
  • 2023-10-12
    Atlassian closes Loom acquisition for $975M
    The largest acquisition in the async video messaging category; positive for vendor stability, but signals end of Loom as an independent product roadmap.
  • 2024-04-10
    Post-acquisition departures across Loom team reported
    Consistent with acquisition-integration patterns; multiple founding-era Loom team members flagged departures publicly through 2024.
  • 2024-11-18
    Loom integrated into Atlassian Cloud, Jira and Confluence native embeds shipped
  • 2025-03-12
    Free-tier video-count and recording-length caps tightened
    G2 and Reddit creator-class users cited roughly 50% reductions in free-tier video count as material; widely-discussed criticism of post-acquisition product economics.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,210 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Fastest record-to-share UX in the market
    87% →
  • Atlassian Cloud integration is genuinely useful inside Jira and Confluence
    64% ↑
  • Loom AI summaries and action items reduce meeting load
    51% ↑
  • Bottom-up adoption inside engineering and product teams
    47% →

Complaint patterns

  • Free-tier limits tightened post-Atlassian, ~50% video-count reductions cited
    41% ↑
  • Standalone product velocity slowed in favor of Atlassian integration
    38% ↑
  • Previously-included AI features moved to higher-priced tier
    31% ↑
Sentiment trend (6 months)
77/100 +1 pts
12
01
02
03
04
05
Representative voices

  • “Loom is still the fastest async video tool I have used. The Atlassian integration with Confluence and Jira is genuinely better than before. But the free tier got worse in 2025 and the AI tier is a paywall I did not used to need.”

    Engineering Manager, Atlassian shop· g2 · 2026-03-18

  • “We use Loom company-wide. The product still works, but the post-acquisition pricing changes stung. If you are not on Atlassian, you should think hard about whether Loom is the right strategic bet versus Bubbles or Tella in 2026.”

    Director of Operations· g2 · 2026-04-06

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

178 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $3,600
200-1,000 employees $18,000
1,000+ employees $74,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
◐ FedRAMP In-Process
Source: vendor security page

Editorial: Strengths

  • Defined the category and still has the fastest record-to-share UX
  • Deepest Atlassian Cloud integration in the category post-acquisition
  • Loom AI (summaries, action items, silent-segment removal) shipped 2024
  • Broad bottom-up adoption inside engineering and product teams
  • Mature transcript and comment-on-timeline workflow

Editorial: Weaknesses

  • Free-tier video-count caps tightened post-Atlassian (G2 / Reddit cite ~50% reductions)
  • Standalone product velocity visibly slowed in favor of Atlassian Cloud integration
  • Previously-included AI features moved to higher-priced tiers

Key features & integrations

  • +Browser and desktop screen + camera recording
  • +Instant share links and embed
  • +Loom AI (transcripts, summaries, action items, silent-segment removal)
  • +Comments and reactions on video timeline
  • +Viewer signal and analytics
  • +Jira, Confluence, Slack, GitHub native integrations
  • +SSO and team admin controls (Enterprise)
  • +Atlassian Cloud identity and security inheritance
65+ integrations
JiraConfluenceSlackGitHubNotionSalesforceHubSpot
Geography supported
Global; strongest in US, UK, EU, ANZ, India
Best fit
50-50,000 employees · Atlassian-anchored organizations and engineering / product teams
Editorial deep-dive

Read our full ranking of Async Video Messaging Software

Loom ranks #1 in our editorial review of 10 async video messaging software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Async Video Messaging Software

#2
Vidyard
Sales-led async video with the deepest CRM signal capture and a bundled video hosting offering.
★ 4.5 partial
#3
Bubbles
Modern async video product that bets meeting-replacement as the core job-to-be-done.
★ 4.7 public
#4
Tella
Polish-and-edit async video for creators, design-led teams, and small B2B who want production quality without a video editor.
★ 4.7 public
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