United Kingdom verdict (TL;DR)
Verified 2026-05-23UK synthetic monitoring buying is shaped by FCA operational resilience (PS21/3, fully effective March 2025), UK enterprise digital-experience monitoring demand at retail and media, and UK fintech engineering preference for code-first synthetic monitoring on Playwright. Datadog Synthetic Monitoring dominates at UK enterprise SaaS already on Datadog. Catchpoint has very strong UK media (Sky, BBC, FT digital) and UK retail (Tesco, M&S, ASOS, John Lewis) installed base. Checkly (Berlin, EU-residency) is the UK fintech and SaaS engineering favourite. ThousandEyes (Cisco-owned) at UK enterprise IT for SaaS-dependency monitoring. UK GDPR plus IDTA require documentation from all US-headquartered vendors processing UK telemetry. ICO PECR cookie consent has minimal impact on synthetic monitoring (bot traffic).
Picks for United Kingdom
- UK enterprise SaaS already on Datadog observability: datadog-synthetics Datadog Synthetic Monitoring bundled with Datadog observability at UK enterprise SaaS already on Datadog. UK managed locations and EU Frankfurt residency. GBP billing through Datadog UK. UK IDTA-compliant DPA. The procurement-friendly choice for UK enterprises that have made the broader Datadog observability decision.
- UK enterprise media, retail, and CDN-dependent (Sky, BBC, Tesco, M&S, ASOS, John Lewis): catchpoint Catchpoint has very strong UK enterprise installed base at UK media (Sky, BBC, FT digital, Channel 4) and UK retail (Tesco, M&S, ASOS, John Lewis, Boots, Sainsbury's). 1,000-plus global node footprint with UK POPs across London, Manchester, Edinburgh. The procurement default at UK enterprise DEM when third-party POP visibility is the deciding feature. GBP billing.
- UK fintech and SaaS engineering teams standardized on Playwright (Monzo, GoCardless, Wise tier): checkly Checkly (Berlin, EU data residency) at UK fintech and SaaS engineering teams that have standardized on Playwright. TypeScript and JavaScript test authoring, Checkly CLI for synthetic-as-code workflows. EU residency simplifies UK GDPR posture; no UK IDTA addendum needed (UK-EU adequacy decision applies). GBP equivalent billing.
- UK enterprise IT monitoring SaaS-dependency paths: thousandeyes ThousandEyes (Cisco-owned) at UK enterprise IT for monitoring SaaS-dependency paths from UK distributed-workforce locations. BGP-aware network-path monitoring surfaces ISP (BT, Sky, Virgin Media, TalkTalk) and peering-point degradation that browser synthetic tests do not. Cisco UK presence accelerates procurement at Cisco-anchored UK enterprise.
- UK BFSI under FCA operational resilience with Davis AI diagnosis: dynatrace-synthetic Dynatrace Synthetic Monitoring bundled with Dynatrace observability at UK BFSI under FCA PS21/3. Davis AI causation correlates synthetic test failures with upstream dependency root cause; produces FCA-defensible evidence for impact-tolerance verification. EU Frankfurt data residency. Used at Barclays, Lloyds, NatWest, HSBC UK-tier BFSI.
- UK mid-market wanting predictable per-user synthetic monitoring pricing: new-relic-synthetics New Relic Synthetics bundled with New Relic observability. Per-user plus per-GB pricing scales structurally cheaper than Datadog at UK mid-market (200-2,000 employees). GBP billing. EU data residency. UK GDPR DPA, UK IDTA-compliant. Discipline on pricing notable since Francisco Partners and TPG take-private (November 2023).
How the synthetic monitoring software market looks in United Kingdom
UK synthetic monitoring market has three distinct buyer profiles, mirroring the UK observability buying pattern. The first is UK enterprise retail and media: Tesco, M&S, ASOS, John Lewis, Sky, BBC, FT digital, Sainsbury's, Boots commonly procure Catchpoint for the third-party POP visibility depth, alongside Datadog Synthetic Monitoring at organisations already on Datadog observability. Catchpoint UK installed base at media and retail is very strong; the 1,000-plus global node footprint with UK POPs (London, Manchester, Edinburgh) is the deciding feature when CDN provider blame games and ISP-level degradation matter to incident response.
The second is UK fintech and SaaS scaleups. Monzo, Wise, GoCardless, Checkout.com, Revolut, Starling, Cleo, Modulr, Onfido, Marshmallow run modern engineering stacks and have standardized on Playwright for test automation. Checkly (Berlin, EU data residency) is the UK fintech and SaaS engineering favourite for code-first synthetic monitoring. The EU residency simplifies UK GDPR posture and avoids UK IDTA addendum requirements; the Playwright-native authoring fits modern UK engineering practice.
The third is UK BFSI under FCA operational resilience (PS21/3, fully effective March 2025). UK financial services must identify important business services and verify impact tolerances; synthetic monitoring contributes to the verification layer for customer-facing service availability. Dynatrace Synthetic Monitoring (bundled with Dynatrace observability) and Datadog Synthetic Monitoring dominate UK BFSI synthetic deployment at Barclays, Lloyds, NatWest, HSBC UK, Nationwide, Santander UK. Catchpoint has share at UK BFSI for the deep POP footprint.
UK enterprise IT for distributed-workforce SaaS-dependency monitoring is a fourth profile. ThousandEyes (Cisco-owned) at UK enterprise IT for monitoring SaaS-dependency paths from UK distributed-workforce locations; BGP-aware network-path monitoring surfaces UK ISP (BT, Sky, Virgin Media, TalkTalk) and peering-point degradation that browser synthetic tests do not.
UK GDPR plus DPA 2018 require UK GDPR-compliant DPAs from all US-headquartered synthetic monitoring vendors. UK IDTA (March 2022) is mandatory for UK-to-US transfers; verify current IDTA-compliant DPA addenda. EU-headquartered Checkly does not require UK IDTA (UK-EU adequacy decision applies).
ICO PECR cookie consent has minimal impact on synthetic monitoring. Synthetic monitoring is bot traffic and does not set user cookies for tracking purposes; PECR does not apply. The exception is synthetic test results that include real user cookies for authenticated path testing; design test-definition scope to avoid real user cookies in test results.
Pingdom (SolarWinds) has historical UK installed base from the 2010s but carries the SUNBURST-era trust drag pattern. AlertSite (SmartBear) has limited UK enterprise reference base. Uptrends (ITRS Group London) is interesting for UK buyers: ITRS Group is London-headquartered, giving Uptrends an indirect UK ownership tie even though Uptrends is Nieuwegein-engineered.
UK GDPR plus DPA 2018: synthetic test data that includes identifiable user telemetry (test results capturing user-session data, identifiable IP addresses of test endpoints) constitutes personal data; UK GDPR DPA required from all vendors. Most synthetic tests are bot traffic against non-PII paths and avoid UK GDPR scope; verify test-definition scope for tests on authenticated user paths. UK IDTA (March 2022): mandatory for UK-to-US transfers; US-headquartered synthetic monitoring vendors (Datadog, New Relic, Catchpoint, ThousandEyes, AlertSite, Pingdom, Site24x7) must hold current IDTA-compliant DPA addenda. EU-headquartered Checkly does not require UK IDTA (UK-EU adequacy decision applies). EU-headquartered Uptrends similarly does not require UK IDTA. PECR: synthetic monitoring does not typically set user-tracking cookies; PECR cookie consent does not apply to bot traffic. Verify test-definition scope to ensure tests do not capture real user cookies. FCA operational resilience (PS21/3, fully effective March 2025): UK financial services must identify important business services and verify impact tolerances; synthetic monitoring contributes to availability verification. Document evidence trail for FCA examination. FCA Consumer Duty (July 2023): synthetic monitoring detection of customer-facing service degradation contributes to Consumer Duty good-outcomes evidence. ICO breach notification: 72-hour reporting requirement for personal-data breaches; if synthetic test data is breached and includes user telemetry, ICO notification required. NHS Digital DSPT: UK NHS organisations using synthetic monitoring on patient-impacting systems must meet DSPT standards; verify vendor DPA covers DSPT requirements. NIS Regulations 2018 (UK approach to NIS2): operators of essential services use synthetic monitoring as detection layer; verify alert workflows for NIS-compliant incident-reporting timelines.
Quick comparison, ranked for United Kingdom
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 2 Datadog Synthetic Monitoring | Mid-market and enterprise on the Datadog observability platform | $0 | $0 | 4.4 | Global; 25+ public vantage points across AWS regions plus private locations | |
| 5 Catchpoint | Enterprise digital-experience teams at global SaaS and CDN providers | Quote | - | 4.6 | Global; 300+ vantage points including backbone, broadband, wireless, last-mile | |
| 1 Checkly | Engineering teams across SaaS, B2B, and modern enterprise | $0 + $0/emp | $0 | 4.7 | Global; 20+ public vantage points (AWS regions) plus unlimited private locations | |
| 9 ThousandEyes | Cisco-anchored enterprises needing network-path visibility | Quote | - | 4.5 | Global; 200+ cloud agent locations | |
| 8 Dynatrace Synthetic Monitoring | Enterprise SRE teams on the Dynatrace platform | Quote | - | 4.4 | Global; vantage points in US, EU, APAC | |
| 10 New Relic Synthetics | Cost-conscious mid-market and enterprise on the New Relic platform | $0 | $0 | 4.3 | Global; data centers in US, EU | |
| 6 Uptrends | Mid-market teams wanting transparent pricing and mature browser monitoring | $16 | $16 | 4.4 | Global; 230+ public checkpoints | |
| 3 Pingdom | SMB and mid-market wanting simple uptime monitoring | $15 | $15 | 4.3 | Global; 70+ public vantage points | |
| 7 Site24x7 | SMB and mid-market wanting all-in-one IT monitoring | $9 | $9 | 4.5 | Global; 130+ public vantage points | |
| 4 AlertSite | Mid-market and enterprise with API-heavy testing needs | Quote | - | 4.2 | Global; 80+ vantage points |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United Kingdom actually pay
Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (GBP) | Sample | Notes |
|---|---|---|---|---|
| Datadog Synthetic Monitoring | 200-1,000 employees | £32,000 | 47 | Bundled with Datadog observability; GBP-billed; UK enterprise; EU Frankfurt |
| Catchpoint | 500-5,000 employees | £125,000 | 38 | Enterprise DEM contract; GBP-billed; UK media and retail; multi-year |
| Catchpoint | 5,000+ employees | £320,000 | 22 | Enterprise DEM contract; GBP-billed; global node footprint; multi-pillar |
| Checkly | 50-500 employees | £8,400 | 52 | Team or Enterprise plan; GBP equivalent; UK fintech favourite; EU residency |
| ThousandEyes | 500-5,000 employees | £82,000 | 27 | Cisco-bundled; GBP-billed; BGP-aware network-path; UK distributed-workforce |
| Dynatrace Synthetic Monitoring | 2,000-10,000 employees | £68,000 | 22 | Bundled with Dynatrace DPS; GBP-billed; FCA-aligned UK BFSI |
| New Relic Synthetics | 500-2,000 employees | £15,500 | 31 | Bundled with New Relic observability; GBP-billed; UK mid-market |
| Uptrends | 50-500 employees | £7,200 | 18 | Business plan; GBP equivalent; EU residency; ITRS London parent |
United Kingdom-built or United Kingdom-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.
Uptrends (ITRS Group, London parent)
Visit ↗Nieuwegein, Netherlands engineered; ITRS Group (London) parent. Indirect UK ownership tie even though Uptrends engineering is Dutch. UK SMB and mid-market synthetic monitoring presence. EU data residency simplifies UK GDPR posture; UK-EU adequacy applies. GBP billing available through reseller. Honest qualifier: limited UK enterprise reference base versus Catchpoint and Datadog.
StatusCake (UK monitoring, complementary)
Visit ↗London-headquartered. Founded 2012. Primarily a website monitoring and uptime vendor (covered in our separate Status Page ranking); offers basic synthetic monitoring capability as part of website monitoring. UK SMB installed base. Not a like-for-like Datadog Synthetic Monitoring or Catchpoint competitor at enterprise DEM tier; complementary UK-built monitoring vendor.
Sky Synthetic Monitoring practice (internal)
Visit ↗Sky Group (UK media) operates significant internal synthetic monitoring tooling alongside Catchpoint. Not a vendor; mentioned for UK media-sector pattern context. Sky engineering has publicly discussed synthetic monitoring architecture combining Catchpoint at the third-party POP layer with internal tools for the highest-velocity workloads.
All 10, ranked for United Kingdom
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.
Datadog Synthetic Monitoring
Premium synthetic monitoring inside the Datadog observability platform.
Datadog Synthetic Monitoring is the synthetics module of the broader Datadog observability platform (NASDAQ:DDOG, public since 2019). The product covers API checks, browser checks, mobile app checks, and multistep tests, with tight integration to Datadog APM, RUM, and logs (a failed synthetic check can deep-link directly into the underlying trace). The trade-offs: premium per-run pricing on top of an already-premium platform ($5 per 10K API test runs, $12 per 1K browser test runs), best-fit narrowed to organizations already buying Datadog (standalone Datadog Synthetics rarely makes sense), and customer cost-predictability complaints are the loudest in the category.
Mid-market and enterprise (200-10,000+ employees) already on Datadog APM, RUM, and logs who want unified synthetic monitoring in the same platform.
Cost-conscious teams, code-first engineering teams (Checkly preferred), or anyone wanting standalone synthetics without committing to the Datadog platform.
Strengths
- Tight integration with Datadog APM, RUM, logs, and infrastructure monitoring
- Failed synthetic checks deep-link into underlying traces
- Broad public vantage-point coverage plus private locations
- Multistep API and browser tests with assertions
- Strong mobile app synthetic testing
- Public company financial transparency and stable roadmap
Weaknesses
- Premium per-run pricing on top of premium platform pricing
- Cost-predictability complaints loudest in the category
- Rarely makes sense as standalone (requires Datadog APM/logs/RUM to unlock value)
- Authoring is recorder-led with limited Playwright/code-first support
- Multi-product billing creates surprise bills when teams scale check frequency
Pricing tiers
public- API tests$5 per 10K API test runs/month$0 /mo
- Browser tests$12 per 1K browser test runs/month$0 /mo
- Mobile testsCustom pricing; per device-month$0 /mo
- EnterpriseVolume discounts; multi-product bundlesQuote
- · Run overage pricing scales aggressively at high check frequency
- · Browser test runs ~24x more expensive than API runs
- · Multi-product Datadog billing creates surprise total cost
- · Annual contracts standard
Key features
- +API synthetic tests
- +Browser synthetic tests with recorder
- +Mobile app synthetic tests
- +Multistep test workflows
- +Global public locations + private locations
- +Integration with Datadog APM, RUM, logs
- +Test failure deep-linking to traces
- +Continuous testing in CI/CD
Catchpoint
Enterprise digital-experience monitoring with the deepest global node footprint.
Catchpoint is the enterprise digital-experience monitoring leader, founded in 2008 by former DoubleClick engineers, with the deepest global vantage-point footprint in the category (300+ nodes across backbone, broadband, wireless, and last-mile). The product covers synthetic monitoring, RUM, network-path analysis (BGP, DNS, CDN), and endpoint monitoring. Fortune 500 default for global SaaS, CDN providers, and content-delivery-sensitive organizations. The trade-offs: pricing opaque and enterprise-only, implementation requires professional services, and the platform is over-built for organizations under 500 employees.
Enterprise digital-experience teams (500-100,000+ employees) at global SaaS, CDN providers, content-delivery, and consumer internet companies where network-path visibility is mission-critical.
SMB and mid-market under 500 employees, cost-conscious teams (Checkly 90% cheaper), or buyers wanting transparent pricing.
Strengths
- Deepest global vantage-point footprint (300+ nodes including backbone, broadband, wireless, last-mile)
- Network-path analysis (BGP, DNS, CDN) genuinely best-in-class
- Fortune 500 default for global SaaS and CDN-sensitive organizations
- Mature SLA reporting and executive dashboards
- Endpoint monitoring for distributed workforce
- Battle-tested at extreme scale (Akamai, Verizon, Comcast)
Weaknesses
- Pricing opaque, enterprise-only (typically $50K-$1M+ annually)
- Implementation requires professional services (4-12 weeks)
- Over-built for organizations under 500 employees
- UI complexity steep learning curve for new users
- No code-first authoring (recorder-led)
Pricing tiers
opaque- StandardIndustry estimate $50K-$200K annuallyQuote
- EnterpriseIndustry estimate $200K-$1M+ for Fortune 500Quote
- · Professional services implementation $20K-$200K
- · Multi-year contracts standard
- · Endpoint monitoring priced separately
Key features
- +Synthetic monitoring (API, web, multistep)
- +Real User Monitoring (RUM)
- +Network-path analysis (BGP, DNS, CDN)
- +Endpoint monitoring
- +300+ global vantage points
- +Mature SLA reporting and executive dashboards
- +Internet outage detection
- +Catchpoint IPM (Internet Performance Monitoring)
Checkly
Modern code-first synthetic monitoring built on Playwright.
Checkly is the leading code-first synthetic monitoring platform, built around Playwright (now the dominant browser automation framework) and a monitoring-as-code workflow via CLI, Terraform, and GitHub Actions. The product is opinionated and engineering-led, synthetic checks are versioned in Git alongside application code, reviewed in pull requests, and deployed through CI pipelines, rather than authored in a vendor-hosted point-and-click recorder. Closed a $20M Series A in 2022 (Accel, CRV, others). The trade-offs: not a full observability platform (no APM, no logs, no infrastructure monitoring), pricing scales with check runs (high-frequency global checks add up fast), and the Playwright learning curve excludes non-engineering teams used to recorder UIs.
Engineering teams (10-2,000 engineers) who treat synthetics as part of the SDLC, want Playwright-native authoring, and prefer monitoring-as-code over recorder UIs.
Non-engineering buyers (marketing teams, compliance teams) who need a point-and-click recorder, or organizations wanting full observability convergence in one vendor.
Strengths
- Playwright-native authoring; ships the same browser automation engineers already use for E2E tests
- Monitoring-as-code via CLI, Terraform, GitHub Actions, and Pulumi
- Heartbeat checks, API checks, browser checks, multistep checks all in one product
- Predictable pricing with published tiers and run-based overage (no enterprise opacity)
- Modern engineering-led product culture (founder Tim Nolet)
- Strong OpenTelemetry support; can export traces from synthetic runs
- Private locations for behind-the-firewall checks
Weaknesses
- Not a full observability platform (no APM, logs, or infrastructure monitoring)
- Run-based pricing creates bill spikes when teams add high-frequency global checks
- Playwright learning curve excludes non-engineering buyers
- Smaller global vantage-point footprint than Catchpoint or ThousandEyes
- Newer brand; enterprise procurement teams sometimes prefer legacy vendors
Pricing tiers
public- HobbyFree; up to 10K check runs/month, 5 users$0+$0 /mo +/emp
- TeamPer month; 60K API runs + 5K browser runs, unlimited users$80 /mo
- ScalePer month; 300K API + 30K browser, advanced features$300 /mo
- EnterpriseCustom volume, dedicated support, SSO/SCIMQuote
- · Run overage pricing scales with check frequency and global locations
- · High-frequency 1-minute checks across multiple regions multiply run counts
Key features
- +Playwright-based browser checks
- +API checks with multistep workflows
- +Heartbeat monitoring
- +Monitoring-as-code (Terraform, CLI, GitHub Actions)
- +Private locations
- +OpenTelemetry trace export
- +Status pages
- +Alert channels (Slack, PagerDuty, Opsgenie, webhooks)
ThousandEyes
Cisco-owned network-path and BGP-aware synthetic monitoring.
ThousandEyes was founded in 2010 by Mohit Lad and Ricardo Oliveira (former UCLA researchers) and acquired by Cisco in May 2020 for approximately $1B. The product is the leader in network-path visibility (BGP, DNS, CDN, last-mile), with synthetic monitoring as one capability inside a broader network-intelligence platform. Post-acquisition, ThousandEyes has been integrated into Cisco AppDynamics (the broader Cisco observability fabric) and into the Cisco Catalyst Center for enterprise networking. The trade-offs: synthetic monitoring is not the primary use case (network-path visibility is), pricing opaque and enterprise-only, and Cisco-anchored procurement is the path of least resistance (non-Cisco shops sometimes find the integration friction high).
Cisco-anchored enterprises (1,000-100,000+ employees) needing network-path visibility, BGP/DNS analysis, and synthetic monitoring as one signal in a broader Cisco observability fabric.
SMB and mid-market under 500 employees, code-first engineering teams (Checkly preferred), or non-Cisco shops wanting standalone synthetics.
Strengths
- Best-in-class network-path visibility (BGP, DNS, CDN, last-mile)
- Cisco-anchored enterprise relationships post-2020 acquisition
- Integrated into Cisco AppDynamics and Catalyst Center
- Mature global vantage-point footprint
- Internet outage and route-change detection
Weaknesses
- Synthetic monitoring is secondary to network-path visibility
- Pricing opaque, enterprise-only
- Cisco-anchored procurement preferred; non-Cisco shops find friction
- Post-acquisition product roadmap blended into Cisco AppDynamics
- Best-fit narrowed to network-aware enterprises
Pricing tiers
opaque- Network IntelligenceIndustry estimate $50K-$300K annuallyQuote
- EnterpriseIndustry estimate $300K-$2M+ for Fortune 500Quote
- · Per-agent pricing (cloud agents, enterprise agents, endpoint agents)
- · Multi-year contracts standard
- · Cisco AppDynamics bundle complexity
Key features
- +Network-path visualization (BGP, DNS, CDN)
- +Synthetic transaction tests
- +API monitoring
- +Browser synthetic tests
- +Endpoint agent monitoring (distributed workforce)
- +Internet outage detection
- +Cisco AppDynamics integration
- +Catalyst Center integration
Dynatrace Synthetic Monitoring
AI-driven enterprise synthetic monitoring inside the Dynatrace platform.
Dynatrace Synthetic Monitoring (NYSE:DT, public since 2019) is the synthetics module of the Dynatrace observability platform. The product covers HTTP monitors, browser monitors, and multistep tests, with tight integration to Davis AI (root-cause analysis on synthetic failures across the broader Dynatrace deployment) and OneAgent auto-instrumentation. The trade-offs: pricing opaque and enterprise-only, the product is over-built for organizations under 500 employees, and standalone Dynatrace Synthetics (without the broader platform) rarely makes commercial sense.
Enterprise SRE teams (500-100,000+ employees) already on the Dynatrace platform who want synthetic monitoring tied into Davis AI root-cause analysis.
SMB and mid-market under 500 employees, cost-conscious teams (Checkly 90% cheaper), or buyers wanting standalone synthetics.
Strengths
- Davis AI ties synthetic failures to root-cause across the Dynatrace platform
- Tight integration with Dynatrace APM, RUM, infrastructure, security
- Best-in-class for enterprise SRE teams already on Dynatrace
- "Answers, not dashboards" UX paradigm applied to synthetics
- Mature global vantage-point coverage
Weaknesses
- Pricing opaque, enterprise-only (typically $50K-$2M+ annually)
- Over-built for organizations under 500 employees
- Standalone synthetics rarely justifies purchase outside Dynatrace platform
- Multi-year contracts standard
- OneAgent licensing complexity carries into synthetic billing
Pricing tiers
opaque- Full-stack syntheticIndustry estimate $50K-$200K annually mid-enterpriseQuote
- EnterpriseIndustry estimate $200K-$2M+ annually for Fortune 500Quote
- · DDU (Davis Data Unit) consumption from synthetic monitoring data
- · Multi-year contracts standard
- · OneAgent licensing complexity
Key features
- +HTTP synthetic monitors
- +Browser synthetic monitors
- +Multistep transaction monitors
- +Private synthetic locations
- +Davis AI integration for root-cause
- +OneAgent auto-instrumentation
- +Tight integration with Dynatrace APM, RUM, infrastructure
New Relic Synthetics
Value-tier synthetic monitoring bundled in New Relic observability.
New Relic Synthetics is the synthetic monitoring module inside the New Relic observability platform. New Relic was taken private in November 2023 by Francisco Partners and TPG Capital for approximately $6.5B, ending its public-company tenure (NYSE:NEWR since 2014). Synthetics is bundled in the platform alongside APM, infrastructure, logs, and browser monitoring, priced via the broader ingestion-based model ($0.30/GB Standard, $0.55/GB Data Plus). The trade-offs: synthetics is not the primary product (APM is), PE-driven product roadmap changes since the take-private have created customer concerns, and AI features lag Datadog Watchdog and Dynatrace Davis.
Cost-conscious mid-market and enterprise (100-10,000 employees) already on New Relic for APM who want synthetic monitoring in the same bundle.
Modern engineering teams wanting Playwright (Checkly preferred), buyers wanting deepest AI features (Dynatrace preferred), or those concerned about Francisco Partners post-acquisition product investment trajectory.
Strengths
- Bundled in New Relic ingestion-based pricing (30-50% cheaper than Datadog at scale)
- Tight integration with New Relic APM, logs, infrastructure, browser monitoring
- Mature platform (founded 2008, pre-Datadog)
- Scripted browser tests with Node.js + Selenium WebDriver
- Public locations plus private synthetic minions
Weaknesses
- PE-driven product roadmap concerns post Nov 2023 $6.5B take-private
- Synthetics not the primary product; less investment than APM
- AI features lag Datadog Watchdog or Dynatrace Davis
- UX feels older than Datadog or Checkly
- Selenium-based scripting feels dated next to Playwright-native Checkly
Pricing tiers
public- Standard$0.30/GB ingested; synthetics included in usage$0 /mo
- Data Plus$0.55/GB ingested; longer retention, advanced features$0 /mo
- FreeUp to 100 GB/month; 1 user$0+$0 /mo +/emp
- · Per-user fees on Standard ($99-$549/user)
- · Free tier was reduced post-Francisco Partners acquisition
- · Browser test data volume can spike at high check frequency
Key features
- +Scripted browser tests (Node.js + Selenium WebDriver)
- +Simple browser monitors
- +API endpoint monitors
- +Ping/uptime monitors
- +Step monitor (multistep)
- +Private synthetic minions
- +Integration with New Relic APM and browser monitoring
- +Public locations across regions
Uptrends
Mid-market synthetic monitoring inside the ITRS Group portfolio.
Uptrends is the Dutch-founded synthetic monitoring product acquired by ITRS Group (UK-based capital markets and IT monitoring vendor, owned by PE firm Montagu) in 2021. The product covers uptime monitoring, web application monitoring, API monitoring, transaction monitoring, and Real User Monitoring, with a mid-market price point and a recorder-led authoring model. The trade-offs: brand visibility outside the Benelux is modest, ITRS focus is split across capital-markets monitoring (Geneos) and the Uptrends acquisition is one of several portfolio assets, and modern engineering teams gravitate to Checkly for code-first authoring.
Mid-market teams (50-2,000 employees) wanting transparent published pricing, mature browser/transaction monitoring, and a recorder-led authoring model.
Modern engineering teams wanting code-first authoring (Checkly preferred), or Fortune 500 buyers wanting Catchpoint-grade network-path analysis.
Strengths
- Strong mid-market price point with transparent published tiers
- Web application monitoring (full-page browser checks) with waterfall analysis
- Generous vantage-point footprint (230+ checkpoints globally)
- Multi-step transaction monitoring with visual editor
- Real User Monitoring (RUM) included
- Public status pages and SLA reporting
Weaknesses
- Brand visibility outside Benelux is modest
- ITRS focus split across capital-markets monitoring (Geneos) and broader portfolio
- No code-first authoring (recorder-led)
- Feature breadth narrower than Datadog or Catchpoint
- AI features lag Datadog Watchdog and Dynatrace Davis
Pricing tiers
public- StarterPer month; 10 basic monitors$16 /mo
- PremiumPer month; transaction + multi-step + browser monitors$32 /mo
- ProfessionalPer month; private locations, RUM, advanced features$73 /mo
- BusinessPer month; large monitor counts + advanced reporting$234 /mo
- EnterpriseCustom volume, dedicated supportQuote
- · Transaction monitor pricing scales with check frequency
- · Add-on monitors priced separately
- · Annual contracts at higher tiers
Key features
- +Uptime monitoring
- +Web application monitoring (full-page browser with waterfall)
- +API monitoring
- +Multi-step transaction monitoring
- +Real User Monitoring (RUM)
- +Public status pages
- +Private checkpoints
- +SLA reporting
Pingdom
Legacy uptime monitoring brand inside SolarWinds.
Pingdom is the recognizable Swedish-founded uptime monitoring brand acquired by SolarWinds in 2014 (now NYSE:SWI). The product covers uptime checks, transaction monitoring, page-speed checks, and public-facing status pages, with a simple no-code authoring model that has historically been the easiest on-ramp in the category. The trade-offs: the product has seen relatively limited investment since the SolarWinds acquisition compared to modern entrants, the SUNBURST supply-chain incident in December 2020 (Russian SVR backdoored SolarWinds Orion; Pingdom infrastructure was reportedly not directly impacted but the parent-company brand damage was severe) continues to weigh on enterprise procurement, and feature breadth has fallen behind Datadog Synthetics and Checkly.
SMB and mid-market teams (under 500 employees) wanting simple uptime + transaction monitoring with public status pages and minimal setup.
Modern engineering teams wanting code-first authoring (Checkly preferred), enterprise procurement teams still cautious post-SUNBURST, or buyers wanting tight APM/observability integration.
Strengths
- Recognizable brand with simple no-code authoring (easiest on-ramp historically)
- Public-facing status pages included
- Page-speed monitoring with Real User Monitoring add-on
- Generous geographic vantage-point coverage
- SolarWinds parent provides enterprise procurement familiarity
Weaknesses
- Relatively limited product investment since 2014 SolarWinds acquisition
- SUNBURST 2020 supply-chain incident still weighs on enterprise procurement of SolarWinds-branded products
- Feature breadth has fallen behind Datadog, Checkly, and Catchpoint
- No native code-first authoring (recorder-only)
- Brand momentum has stalled in modern engineering buyer circles
Pricing tiers
public- StarterPer month; 10 uptime checks, 50K real-user views$15 /mo
- StandardPer month; 25 uptime checks, 500K views$39 /mo
- AdvancedPer month; 100 uptime checks, 5M views$99 /mo
- ProfessionalPer month; 250 uptime checks, 10M views$199 /mo
- · Transaction checks priced separately (per check per month)
- · Annual billing for published rates
- · RUM and page-speed add-ons priced separately
Key features
- +Uptime monitoring
- +Transaction monitoring (multistep)
- +Page-speed monitoring
- +Real User Monitoring (RUM) add-on
- +Public status pages
- +Alert channels (email, SMS, webhook, integrations)
- +SLA reporting
- +Mobile app for alerts
Site24x7
Zoho all-in-one IT monitoring with synthetic checks bundled in.
Site24x7 is the IT monitoring suite from Zoho (large privately held Indian software vendor founded 1996, also behind Zoho CRM, Zoho One, ManageEngine), launched 2006. The product bundles synthetic monitoring (website, API, transaction, real browser) with server monitoring, network monitoring, application performance monitoring, log management, and cloud monitoring inside a single subscription. The trade-offs: best-fit narrowed to SMB and mid-market wanting one tool for everything (the product is broad rather than deep in any single area), the UI feels dated, and enterprise-grade buyers consistently prefer category-specific best-of-breed tools.
SMB and mid-market teams (5-500 employees) wanting one IT monitoring tool for synthetic + server + network + APM at a single low price point.
Engineering teams wanting code-first Playwright (Checkly preferred), enterprise digital-experience teams (Catchpoint preferred), or buyers wanting deep best-of-breed in any single area.
Strengths
- All-in-one bundle (synthetic + server + network + APM + logs + cloud) inside single subscription
- Strong value at SMB price points
- Recognizable Zoho parent with stable financials
- Broad geographic vantage-point coverage (130+ locations)
- Mobile app for alerts
- Reasonable AI-driven anomaly detection
Weaknesses
- Broad rather than deep, no single area is best-of-breed
- UI feels dated compared to Datadog or Checkly
- Synthetic monitoring features narrower than dedicated vendors (no native Playwright)
- Enterprise buyers gravitate to category-specific tools
- Zoho brand recognition uneven outside India and SMB
Pricing tiers
public- StarterPer month; 10 monitors$9 /mo
- ProPer month; 40 monitors + advanced features$35 /mo
- ClassicPer month; 100 monitors + APM bundle$89 /mo
- ElitePer month; 250 monitors + all features$225 /mo
- EnterprisePer month; 500+ monitors, dedicated support$449 /mo
- · Add-on monitors priced separately
- · Real Browser Monitoring counted separately
- · Log management volumes add to bill at higher tiers
Key features
- +Website monitoring (uptime)
- +API monitoring
- +Real Browser Monitoring (multistep)
- +Server and network monitoring
- +Application Performance Monitoring (APM)
- +Log management
- +Cloud monitoring (AWS, Azure, GCP)
- +Public status pages
AlertSite
SmartBear-owned synthetic monitoring for API and web.
AlertSite is the synthetic monitoring product owned by SmartBear (the same parent behind SoapUI, ReadyAPI, TestComplete, and Zephyr). The product covers API monitoring, web transaction monitoring, and SLA reporting, with a heritage in the SoapUI API testing community. The trade-offs: brand momentum has slowed (SmartBear has invested more heavily in BitBar and Zephyr), the product feels dated compared to Datadog and Checkly, and SmartBear is owned by Francisco Partners (PE) which adds the usual post-acquisition product-investment concerns.
API-heavy teams already using SoapUI/ReadyAPI who want to reuse API tests as synthetic monitors, plus enterprise teams needing strong SLA reporting.
Modern engineering teams wanting Playwright-native authoring (Checkly preferred), or buyers wanting transparent published pricing.
Strengths
- SoapUI integration; reuse API tests as synthetic monitors
- Mature SLA reporting and historical performance dashboards
- Private node support for behind-the-firewall checks
- SmartBear ecosystem (TestComplete, Zephyr, ReadyAPI)
- Long-established product (founded 1998 as Boca Internet Technologies)
Weaknesses
- Brand momentum slowed under SmartBear; investment skewed toward BitBar and Zephyr
- UI feels dated compared to Datadog Synthetics or Checkly
- PE-owned (SmartBear owned by Francisco Partners since 2017); typical post-acquisition concerns
- Pricing opaque (sales-led for most tiers)
- Smaller public vantage-point footprint than Catchpoint
Pricing tiers
opaque- EssentialSales-led; per-monitor pricingQuote
- ProfessionalAdds private nodes, SLA reportingQuote
- EnterpriseCustom volume, dedicated supportQuote
- · Private node deployments priced separately
- · Annual contracts standard
- · Implementation services for enterprise
Key features
- +API monitoring
- +Web transaction monitoring
- +SoapUI integration
- +Private node support
- +SLA reporting and historical dashboards
- +Multi-step user-journey synthetic tests
- +Alert channels (Slack, PagerDuty, email)
- +Public status pages
Frequently asked questions
The questions buyers actually ask before they sign.
Why does Catchpoint dominate UK enterprise media and retail synthetic monitoring?
Why is Checkly the UK fintech engineering favourite in 2026?
How does FCA operational resilience (PS21/3) affect UK synthetic monitoring procurement?
What is the difference between synthetic monitoring, RUM, and APM?
Should I choose code-first (Playwright) or no-code (recorder) synthetic monitoring?
Is standalone synthetic monitoring dying as observability platforms converge?
What is the New Relic Francisco Partners trajectory and should it affect my buying decision?
What happened to ThousandEyes after Cisco acquired it?
How much should I budget for synthetic monitoring software?
How does the SolarWinds SUNBURST incident affect Pingdom buying decisions in 2026?
How do I evaluate AI claims in synthetic monitoring vendors?
What about private locations and behind-the-firewall checks?
Can I evaluate via free trial?
Final word
Looking at a different market? See the global Synthetic Monitoring Software ranking, or pick another country at the top of this page.
Last updated 2026-05-23. Local pricing reverified quarterly. Found something inaccurate? Tell us.