United States verdict (TL;DR)
Verified 2026-05-18The US is the largest SOAR market globally and the home base of every major SOAR vendor. Splunk SOAR (post-Cisco acquisition) and Cortex XSOAR (Palo Alto Networks) dominate the mature enterprise SOC tier where Python-extensible playbook depth and Fortune 500 scale are non-negotiable. Tines and Torq split the engineering-led no-code market, with Tines winning on community and roadmap honesty and Torq winning on hyperautomation positioning and net new logo growth. Google SecOps SOAR is the default for Chronicle customers despite persisting post-acquisition support concerns. ServiceNow SecOps is the right call only for ServiceNow-anchored organizations where SOC-to-IT handoff is the primary pain. FedRAMP Authorization matters for federal civilian SOC buyers: Splunk SOAR (GovCloud), Cortex XSOAR, Swimlane, Google SecOps SOAR, IBM QRadar SOAR, ServiceNow SecOps, and LogicHub all carry FedRAMP authorizations; Tines is in-process and Torq has none.
Picks for United States
- Mature US SOC running Splunk Enterprise Security: splunk-soar Deepest Python-extensible playbook engine. Native Splunk ES integration. 300+ pre-built apps. FedRAMP Authorized (GovCloud). Cisco backing post-2024 with caveats on pricing.
- US Palo Alto Networks-anchored SOC: cortex-xsoar 1,000+ content packs in Cortex Marketplace. Tightest Cortex XDR and XSIAM integration. War Room collaboration. FedRAMP Authorized. Factor in XSIAM convergence trajectory.
- US engineering-led security team wanting no-code: tines Cleanest no-code authoring in category. $1B+ valuation (SoftBank Vision, May 2024). Active community. Public entry-tier pricing. FedRAMP in-process.
- US modern SOC pursuing hyperautomation: torq-io Demisto/XSOAR alumni founders. Torq Socrates AI authoring. Hyperautomation positioning ahead of Gartner SOAR category retirement. Strongest 2025 net new logo growth.
- US SOC wanting AI-native autonomous operations: swimlane Turbine AI-native rewrite. LLM-assisted playbook authoring. Independent vendor (not acquired). FedRAMP Authorized. Relevant for SOCs pursuing autonomous SOC roadmap.
- Google Chronicle / SecOps US customer: google-secops-soar Native Chronicle integration. Per-employee pricing (unusual transparency for SOAR). Mandiant threat intel included. FedRAMP Authorized. Support quality concerns persist.
- US federal civilian SOC (FedRAMP Moderate/High): splunk-soar Splunk GovCloud FedRAMP High authorized. Deepest federal detection engineering pedigree via SPL. Most federal SOC integrations in category.
- US ServiceNow-anchored large enterprise: servicenow-secops Native Now Platform integration. Bridges SOC-to-IT handoff. Right call only for organizations where ServiceNow is already the IT system of record.
How the soar software market looks in United States
The US SOAR market in 2026 is defined by the Gartner category retirement and the structural response from each vendor tier.
Gartner retired the SOAR Magic Quadrant in 2024, repositioning the space as Threat Intelligence Operations and Hyperautomation. Every US SOAR vendor has responded: Splunk SOAR is repositioning within the Cisco Security Cloud; Cortex XSOAR is actively converging into XSIAM; Tines and Torq have leaned into hyperautomation positioning; Swimlane rebranded its platform around the Turbine AI-native engine.
For mature US enterprise SOCs, the SIEM anchor largely determines the SOAR choice. Splunk ES customers evaluate Splunk SOAR first. Palo Alto Cortex XDR customers evaluate XSOAR first. Microsoft Sentinel customers evaluate Sentinel Automation (Logic Apps + Playbooks) before standalone SOAR. Google SecOps customers get SOAR bundled with the platform. The standalone SOAR evaluation only happens when the SIEM/XDR anchor does not ship native SOAR depth.
For engineering-led security teams (100-2,000 employees), Tines is the default 2026 recommendation ahead of Torq. Tines has more mature community resources, broader IT workflow expansion beyond security, and public entry-tier pricing that enables proof-of-concept without enterprise contract negotiation. Torq wins when XSOAR alumni pedigree and AI-first authoring (Torq Socrates) are differentiating factors.
Federal buyers need FedRAMP authorization. Splunk GovCloud (FedRAMP High), Cortex XSOAR, Google SecOps SOAR GovCloud, Swimlane, IBM QRadar SOAR, and ServiceNow SecOps all carry FedRAMP Moderate or High authorizations. Tines is in-process; Torq has no FedRAMP authorization as of 2026.
FedRAMP Authorization: Splunk SOAR (GovCloud, FedRAMP High), Cortex XSOAR (FedRAMP Moderate), Google SecOps SOAR (FedRAMP Moderate, GovCloud), Swimlane (FedRAMP Moderate), IBM QRadar SOAR (FedRAMP Moderate), ServiceNow SecOps (FedRAMP High), LogicHub/Devo SOAR (FedRAMP Moderate). Tines is FedRAMP in-process as of 2026; Torq has no FedRAMP authorization. SOC 2 Type 2 is table-stakes across all 10 products. HIPAA BAAs available from Splunk SOAR, Cortex XSOAR, Google SecOps SOAR, Swimlane, IBM QRadar SOAR, and ServiceNow SecOps for healthcare SOC use cases. SOAR playbooks that execute containment actions (blocking IPs, disabling accounts, quarantining endpoints) on US employee systems may require HR and legal review for civil liberties and NLRA compliance. CISA guidance on automated incident response (2024) recommends human-in-the-loop approval for containment actions affecting production systems.
Quick comparison, ranked for United States
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Splunk SOAR | Mature Splunk-anchored enterprise SOC | Quote | - | 4.3 | Global | |
| 2 Cortex XSOAR | Palo Alto-anchored enterprise SOC | Quote | - | 4.5 | Global | |
| 3 Tines | Engineering-led security and IT teams | $0 | $0 | 4.8 | Global; strong EMEA presence | |
| 4 Torq | Modern SOC pursuing hyperautomation | Quote | - | 4.7 | Global; US strongest | |
| 5 Swimlane | Mid-market and enterprise SOC | Quote | - | 4.5 | Global; US strongest | |
| 6 Google SecOps SOAR | Google Chronicle / SecOps customers | $0 + $8/emp | $80 | 4.3 | Global | |
| 7 IBM Security QRadar SOAR | Traditional IBM-anchored enterprise | Quote | - | 4.1 | Global | |
| 8 ServiceNow Security Operations | Large enterprise; ServiceNow-anchored | Quote | - | 4.2 | Global | |
| 9 D3 Smart SOAR | MSSP and mid-market SOC | Quote | - | 4.6 | Global; North America strongest | |
| 10 LogicHub (Devo SOAR) | Devo SIEM customers and MSSPs | Quote | - | 4.2 | Global; US strongest |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United States actually pay
Median annual deal size by employee band, in USD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (USD) | Sample | Notes |
|---|---|---|---|---|
| Splunk SOAR | 500-2,000 employees | $144,000 | 38 | Splunk SOAR Cloud; USD; mid-enterprise |
| Splunk SOAR | 2,000-10,000 employees | $420,000 | 31 | Fortune 500 typical; multi-year |
| Cortex XSOAR | 500-2,000 employees | $180,000 | 31 | Standalone XSOAR; USD enterprise |
| Tines | 100-500 employees | $42,000 | 28 | Professional tier; USD annual |
| Torq | 200-1,000 employees | $72,000 | 22 | Professional tier; USD annual |
| Google SecOps SOAR | 500-2,000 employees | $96,000 | 18 | Per-employee pricing; bundled with SecOps |
| ServiceNow Security Operations | 2,000-10,000 employees | $360,000 | 22 | Enterprise; Now Platform prerequisite |
United States-built or United States-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United States buyers and worth a shortlist.
Elastic SIEM with Automation (Elastic Security)
Visit ↗Elastic Security ships native rule-based automation (SIEM Automation) alongside Elastic SIEM. Not a full SOAR but used by engineering-led US SOC teams that prefer open-source detection rules and do not want a separate SOAR license. Growing in US cloud-native DevSecOps.
Hunters SOC Platform
Visit ↗Tel Aviv-founded, Boston-headquartered. Converged SIEM + SOC platform with automation built-in. Traction at US mid-enterprise 2024-2026 as a Splunk alternative. Not a standalone SOAR.
All 10, ranked for United States
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United States market.
Splunk SOAR
Deepest playbook engine for Splunk-anchored SOCs.
Splunk SOAR (formerly Phantom, acquired by Splunk in 2018 for roughly $350M) is the SOAR platform with the deepest playbook engine and the most mature Python-extensible automation framework. The product runs natively alongside Splunk Enterprise Security, which is the single biggest reason mature SOCs continue to choose it. Acquired by Cisco in March 2024 as part of the $28B Splunk deal. Trade-offs: pricing post-Cisco is still settling, the Phantom-to-Splunk SOAR rebrand confused some customers, and Cisco SecureX overlap created roadmap uncertainty that the 2025 SecureX deprecation only partially resolved.
Mature SOC teams (10+ analysts) already running Splunk Enterprise Security where deep Python-extensible playbooks are critical and Splunk-native integration is non-negotiable.
Non-Splunk SOCs (XSOAR or Tines win), engineering-led teams wanting no-code (Tines, Torq win), or mid-market without Python skills on the security team.
Strengths
- Deepest playbook engine with full Python extensibility
- Native Splunk Enterprise Security integration (single pane of glass)
- Mature pre-built playbook library (300+ apps)
- Battle-tested at Fortune 500 SOC scale
- Cisco network and observability integration post-2024 acquisition
- Strong enterprise partner ecosystem
Weaknesses
- Pricing complexity post-Cisco; multiple pricing models still settling
- Phantom-to-Splunk SOAR rebrand caused customer confusion
- Cisco SecureX deprecation (2025) created intermediate uncertainty
- Python-first authoring excludes non-developer security analysts
- Implementation 8-20 weeks for Fortune 500 deployments
- Customer support response times flagged through Cisco transition
Pricing tiers
opaque- Splunk SOAR CloudIndustry estimate $60K-$300K annually mid-enterpriseQuote
- Splunk SOAR (on-prem)Industry estimate $120K-$800K annually for Fortune 500Quote
- · Implementation $30K-$250K via certified partners
- · Multi-year contracts standard
- · Add-on apps occasionally licensed separately
- · Splunk ES licensed separately
Key features
- +Python-extensible playbook engine
- +Native Splunk ES integration
- +300+ pre-built apps and connectors
- +Visual playbook editor
- +Case management
- +Mission Control (unified SecOps workspace)
- +Custom decision logic
- +Investigation workflows
Cortex XSOAR
War-chest playbook marketplace, with XSIAM convergence ahead.
Cortex XSOAR (formerly Demisto, acquired by Palo Alto Networks in 2019 for $560M) is the SOAR platform with the largest pre-built playbook marketplace (the Cortex Marketplace ships 1,000+ content packs). The product excels for Palo Alto-anchored SOCs running Cortex XDR. The defining 2026 question: Palo Alto launched XSIAM in late 2022 explicitly to converge SIEM, XDR, and SOAR into one platform, and XSIAM is now the strategic priority. Standalone XSOAR continues to ship, but every Palo Alto analyst day reinforces XSIAM as the destination. Trade-offs: licensing complexity, multi-year contracts standard, and the open question of whether XSOAR is being quietly sunset into XSIAM.
Palo Alto Networks-anchored SOCs running Cortex XDR or XSIAM that need the deepest playbook marketplace and are willing to commit to the Palo Alto ecosystem for the next 5 years.
Non-Palo Alto SOCs (XSOAR list price not justified outside the stack), engineering-led teams (Tines, Torq win), or buyers nervous about XSIAM cannibalization.
Strengths
- Largest pre-built playbook marketplace (1,000+ content packs)
- Native Cortex XDR and XSIAM integration
- Mature case management and war room collaboration
- Threat intel management built in (formerly Demisto TIM)
- Strong MSSP multi-tenancy
- Active developer community via Marketplace
Weaknesses
- XSIAM convergence path raises whether standalone XSOAR has long-term future
- Licensing complexity (XSOAR + XDR + XSIAM SKU overlap)
- Pricing among the highest in category
- Multi-year contracts standard
- Best-fit narrowed to Palo Alto-anchored stacks
- Founder team (Demisto founders Slavik Markovich and Rishi Bhargava) largely departed post-acquisition
Pricing tiers
opaque- XSOAR StandaloneIndustry estimate $100K-$500K annuallyQuote
- XSOAR + XDR BundleIndustry estimate $250K-$1.5M annuallyQuote
- XSIAM ConvergenceIndustry estimate $400K-$3M+ for SIEM+SOAR+XDR consolidationQuote
- · Multi-year contracts standard (3-5 years)
- · Cortex Marketplace premium content packs
- · Implementation $50K-$300K
- · XDR and XSIAM priced separately
Key features
- +1,000+ pre-built content packs (Cortex Marketplace)
- +Native Cortex XDR / XSIAM integration
- +Visual playbook editor
- +War Room collaboration
- +Threat Intel Management
- +Case management
- +Multi-tenancy for MSSP
- +Python and JavaScript scripting
Tines
No-code automation, security-born, now expanding into IT and engineering.
Tines is the no-code automation platform built originally for security teams that want to stop writing Python playbooks. Founded by two former eBay security engineers (Eoin Hinchy and Thomas Kinsella), Tines raised a $50M Series C in May 2024 led by SoftBank Vision at a valuation above $1B. The product is unusual in this category because it never came out of a SIEM or XDR vendor; it was built no-code-first. The result is the cleanest authoring experience in the SOAR category, accessible to security analysts who do not write code. Trade-offs: pricing rises quickly at scale, integration depth is smaller than Cortex XSOAR (300 vs 1,000+), and the no-code abstraction has limits when complex branching logic is required.
Engineering-led security and IT teams (50-3,000 employees) that want no-code workflow automation without legacy SOAR vendor baggage. Best for organizations that value author productivity over playbook marketplace depth.
Fortune 500 SOCs running Splunk ES (Splunk SOAR wins), Palo Alto-anchored shops (XSOAR wins), or organizations needing 1,000+ pre-built playbooks.
Strengths
- Cleanest no-code playbook authoring in the category
- Founder-led with strong roadmap honesty
- Series C funded May 2024 (SoftBank Vision lead, $1B+ valuation)
- Story library covers most common SOC playbooks
- Active community (Tines Community is genuinely useful)
- Expanding beyond security into IT and engineering workflows
- Public pricing for entry tiers (unusual for SOAR)
Weaknesses
- Integration depth smaller than Cortex XSOAR Marketplace (300 vs 1,000+)
- No-code abstraction limits when complex branching logic required
- Pricing rises quickly past 50 stories or high-volume runs
- Younger ecosystem; fewer certified consultants
- No native SIEM (relies on integrations)
- Best-fit narrowed past large Fortune 500 SOC scale
Pricing tiers
partial- Community EditionFree for individuals, limited to 3 stories$0 /mo
- ProfessionalIndustry estimate $30K-$80K annuallyQuote
- EnterpriseIndustry estimate $80K-$300K annuallyQuote
- · High-volume run overage pricing
- · Premium connectors at enterprise tier
- · Multi-year contracts at higher tiers
Key features
- +No-code drag-and-drop story builder
- +Action library with 300+ integrations
- +Story library (pre-built playbooks)
- +Case management (Cases by Tines)
- +AI-assisted playbook authoring
- +Webhooks and API triggers
- +Approvals and human-in-the-loop steps
- +Audit logging
Torq
Hyperautomation positioning, founded by the original Demisto team.
Torq is the modern hyperautomation SOAR platform founded in 2020 by Ofer Smadari (former CEO of Luminate Security, ex-Demisto leadership team) and Eldad Livni. The founder pedigree (Demisto / Palo Alto XSOAR alumni) gave Torq immediate credibility, and the product positions explicitly as hyperautomation rather than SOAR, anticipating the Gartner category retirement. Raised $70M Series B in October 2022, followed by a $42M Series C in 2024. The product is no-code with a strong AI-assisted authoring layer (Torq Socrates) and is among the fastest-growing in the category by net new logos in 2025. Trade-offs: ecosystem smaller than incumbents, pricing opaque, brand recognition still catching up.
Modern SOC teams (100-3,000 employees) pursuing hyperautomation that want a fast-moving, no-code platform with code escape hatch and founder team with deep SOAR expertise.
Fortune 500 SOCs (Splunk SOAR or XSOAR win), buyers wanting public pricing (Tines wins), or risk-averse organizations preferring established incumbents.
Strengths
- Founders from Demisto / Palo Alto XSOAR (deep category expertise)
- Hyperautomation positioning anticipates Gartner SOAR retirement
- Torq Socrates AI-assisted authoring layer
- Strong 2024-2025 net new logo growth
- No-code with full code escape hatch
- Multi-tenant SaaS architecture from day one
Weaknesses
- Pricing opaque (Series-stage vendor)
- Ecosystem smaller than incumbents (Cortex XSOAR, Splunk SOAR)
- Brand recognition still catching up to Tines
- Series C in 2024 indicates capital runway pressure
- No native SIEM (relies on integrations)
- Best-fit narrowed past Fortune 500 SOC scale
Pricing tiers
opaque- Torq ProfessionalIndustry estimate $40K-$120K annuallyQuote
- Torq EnterpriseIndustry estimate $120K-$400K annuallyQuote
- Torq HyperSOCIndustry estimate $200K-$800K+ annually for autonomous SOCQuote
- · Multi-year contracts at higher tiers
- · Premium AI features (Socrates) priced separately
- · Implementation services
Key features
- +No-code workflow builder
- +Torq Socrates AI-assisted authoring
- +300+ pre-built integrations
- +HyperSOC autonomous SOC tier
- +Multi-tenant architecture
- +Code escape hatch (Python, JavaScript)
- +Case management
- +Webhook and API triggers
Swimlane
AI-native SOAR rewrite with the Turbine engine.
Swimlane was one of the original modern SOAR vendors (founded 2014) and stayed independent while peers (Phantom, Demisto, Siemplify) were acquired. The company rewrote its core platform in 2023 around the Turbine engine, an AI-native rearchitecture explicitly designed for autonomous SOC use cases. Cumulative funding exceeds $70M; ownership remains private and independent. Strong 2024 momentum on Turbine adoption, though the rewrite created a short-term migration burden for legacy Swimlane customers that some reviewers flagged. Trade-offs: brand recognition lower than Splunk SOAR and Cortex XSOAR, pricing opaque, and the Turbine rewrite migration story is still settling for legacy customers.
Mid-market and enterprise SOC teams (500-5,000 employees) pursuing autonomous SOC operations with AI-native playbook authoring, especially those wanting to avoid acquired vendors with post-deal uncertainty.
Splunk-anchored SOCs (Splunk SOAR wins), Palo Alto-anchored shops (XSOAR wins), or buyers wanting public pricing (Tines wins).
Strengths
- Independent vendor (not acquired); focus stays on SOAR/hyperautomation
- Turbine AI-native rewrite (2023) for autonomous SOC
- LLM-assisted playbook authoring native to platform
- Strong case management and reporting
- Mature integrations (250+)
- Editorial honesty about Turbine migration burden for legacy customers
Weaknesses
- Brand recognition lower than Splunk SOAR or Cortex XSOAR
- Pricing opaque
- Turbine rewrite created legacy customer migration friction
- Smaller partner ecosystem than incumbents
- Best-fit narrowed past Fortune 500 scale
- Some reviewers report Turbine still settling on edge cases
Pricing tiers
opaque- Swimlane TurbineIndustry estimate $80K-$300K annuallyQuote
- EnterpriseIndustry estimate $300K-$800K+ annuallyQuote
- · Multi-year contracts standard
- · Implementation $30K-$150K
- · Add-on AI features at higher tier
Key features
- +Turbine AI-native engine
- +LLM-assisted playbook authoring
- +Case management and reporting
- +Low-code playbook builder
- +Pre-built solutions library
- +API and webhooks
- +Role-based access
- +Multi-tenant for MSSPs
Google SecOps SOAR
Siemplify, after Google bought it; integrated into Chronicle.
Google SecOps SOAR is the former Siemplify, acquired by Google in January 2022 for roughly $500M and integrated into Google Chronicle (now Google SecOps). The product retains the strong case management and investigation workflow that made Siemplify a Magic Quadrant Leader pre-acquisition, and the Chronicle integration is now genuinely native (single UI, unified data layer). The defining 2026 question is post-acquisition customer support quality, multiple reviewers cite degraded response times since the Google integration, and product roadmap velocity slowed during the Chronicle merge. Pricing follows the parent Google SecOps per-employee model, which is unusually transparent for SOAR. Trade-offs: best-fit narrowed to Google Cloud / Chronicle customers, support quality concerns persist, and the Siemplify brand has effectively been retired.
Google SecOps (Chronicle) customers wanting integrated SOAR at predictable per-employee pricing, especially those leveraging Mandiant threat intel.
Non-Google customers (no compelling reason to choose), Splunk-anchored SOCs (Splunk SOAR wins), or buyers prioritizing top-tier customer support.
Strengths
- Strong case management and investigation workflow (Siemplify heritage)
- Native Chronicle / Google SecOps integration
- Per-employee pricing model (rare transparency in SOAR)
- Mandiant threat intel native (post-Google Mandiant acquisition)
- Unified UI with SIEM/SecOps platform
- Cloud-native scale on Google infrastructure
Weaknesses
- Customer support quality concerns persist post-acquisition
- Product roadmap velocity slowed during Chronicle merge
- Siemplify brand retired; documentation transition rough
- Best-fit narrowed to Google Cloud / Chronicle customers
- Smaller playbook marketplace than Cortex XSOAR
- Original Siemplify leadership team mostly departed
Pricing tiers
partial- Google SecOps Standard (with SOAR)Industry estimate ~$96/employee/year$0+$8 /mo +/emp
- Google SecOps Enterprise (with SOAR)Industry estimate ~$144/employee/year$0+$12 /mo +/emp
- Enterprise+ (with Mandiant Hunt)Custom enterprise pricingQuote
- · Mandiant threat intel add-ons
- · Implementation services
- · Multi-year commitments common
Key features
- +Case management and investigation workflow
- +Native Chronicle integration
- +Visual playbook builder
- +Threat intelligence integration (Mandiant)
- +Pre-built use case packs
- +API and webhooks
- +Multi-tenant for MSSPs
- +Cloud-native architecture
IBM Security QRadar SOAR
Resilient, after IBM bought it; integrated into QRadar.
IBM Security QRadar SOAR (formerly Resilient Systems, acquired by IBM in March 2016 for roughly $200M) is one of the longest-standing SOAR platforms with deep incident response heritage. Bruce Schneier was CTO at Resilient pre-acquisition, which says something about the early intellectual seriousness of the product. Best-fit for traditional enterprises with existing IBM QRadar SIEM footprint where native SIEM-to-SOAR integration matters. Trade-offs: IBM-typical post-acquisition product stagnation, dated UI, and the May 2024 IBM Security divestiture announcement to Palo Alto Networks creates significant roadmap uncertainty, particularly given that Palo Alto already owns Cortex XSOAR.
Traditional enterprises (banks, insurance, government, healthcare) with existing IBM QRadar SIEM footprint and incident response process maturity requirements.
Cloud-native organizations (Tines, Torq, Splunk SOAR win), buyers nervous about IBM-to-Palo Alto transition, or anyone needing modern UX.
Strengths
- Long-standing SOAR (founded 2010 as Resilient)
- Native QRadar SIEM integration
- Mature incident response workflow
- Deep compliance reporting (NIST, ISO 27001, HIPAA)
- Built for traditional enterprises (banks, government)
- IBM X-Force threat intelligence integration
Weaknesses
- IBM-typical post-acquisition product stagnation reported
- UI dated vs cloud-native peers
- May 2024 IBM Security divestiture to Palo Alto creates roadmap uncertainty
- Palo Alto already owns Cortex XSOAR (overlap question)
- Implementation complex (12-24 weeks)
- Customer support flagged through transitions
Pricing tiers
opaque- On-premisesIndustry estimate $60K-$300K annuallyQuote
- CloudIndustry estimate $80K-$400K annuallyQuote
- EnterpriseIndustry estimate $400K-$1M+ for Fortune 500Quote
- · IBM Security Suite bundling
- · Multi-year contracts standard
- · Implementation services
Key features
- +Incident response workflow
- +Native QRadar SIEM integration
- +Compliance reporting (NIST, ISO, HIPAA)
- +Playbook automation (Dynamic Playbooks)
- +IBM X-Force threat intel
- +Case management
- +Privacy management (breach response)
- +Custom dashboards
ServiceNow Security Operations
SecOps on the Now Platform, where security meets ITSM.
ServiceNow Security Operations (SecOps) extends the Now Platform into security incident response, vulnerability response, and threat intel management. The product is uniquely positioned: it lives in the same workflow engine as ITSM, which means security incidents auto-create change requests, CMDB tickets, and IT remediation workflows without integration overhead. Best-fit for organizations where ServiceNow is already the system of record for IT and where bridging the SOC-to-IT handoff is the biggest operational pain. Trade-offs: pricing among the highest in category, native SIEM integration is shallower than dedicated SOAR vendors, and the Now Platform commitment is a multi-million-dollar prerequisite that locks buyers in.
Large enterprises (5,000+ employees) where ServiceNow is the system of record for IT and where SOC-to-IT handoff is the biggest operational pain.
Non-ServiceNow organizations (no compelling reason to adopt the Now Platform purely for SOAR), engineering-led teams (Tines wins), or mid-market.
Strengths
- Native Now Platform integration (ITSM, CMDB, change management)
- Bridges SOC-to-IT handoff better than any dedicated SOAR
- Mature workflow engine inherited from ITSM
- Vulnerability Response module covers VM workflow
- Threat Intel Management module included
- Strong public-sector adoption
Weaknesses
- Pricing among the highest in category
- Now Platform commitment is a multi-million-dollar prerequisite
- Native SIEM integration shallower than dedicated SOAR
- Implementation complex (16-32 weeks)
- Playbook authoring less flexible than Cortex XSOAR
- Best-fit narrowed to ServiceNow-anchored organizations
Pricing tiers
opaque- SecOps StandardIndustry estimate $150K-$500K annuallyQuote
- SecOps EnterpriseIndustry estimate $500K-$2M+ annuallyQuote
- · Now Platform license prerequisite
- · Multi-year contracts standard
- · Implementation $100K-$500K via certified partners
- · ITSM, CMDB licensed separately
Key features
- +Security Incident Response (SIR) module
- +Vulnerability Response (VR) module
- +Threat Intelligence module
- +Native CMDB integration
- +Native ITSM workflow
- +Custom workflow builder (Flow Designer)
- +Risk-based prioritization
- +Mobile apps
D3 Smart SOAR
NextGen SOAR rebranded Smart SOAR, with MITRE-aligned playbooks.
D3 Security has been in the SOAR / incident response space longer than most (founded 2002 in Vancouver), and is one of the few SOAR vendors that has remained independent and privately held without acquisition. The product rebranded from NextGen SOAR to Smart SOAR in 2023, positioning around MITRE ATT&CK-aligned playbooks and a stronger AI-augmentation story. Best-fit for MSSPs and mid-market SOCs that value vendor independence and the MITRE-aligned content library. Trade-offs: brand recognition lower than the top 5, smaller ecosystem, pricing opaque, and the company has stayed quiet on funding details, making capital runway harder to assess than VC-backed peers.
MSSPs and mid-market SOC teams (200-2,000 employees) that value vendor independence, MITRE ATT&CK-aligned content, and hybrid (SaaS or on-prem) deployment.
Fortune 500 SOCs (Splunk SOAR or XSOAR win), Palo Alto-anchored shops (XSOAR wins), or buyers needing established partner ecosystem.
Strengths
- Independent vendor (not acquired); long tenure since 2002
- MITRE ATT&CK-aligned playbook library
- Smart SOAR rebrand brought modern UX
- Strong MSSP multi-tenancy
- Hybrid deployment (SaaS or on-prem)
- AI-augmented playbook recommendations
Weaknesses
- Brand recognition lower than top 5
- Smaller ecosystem and integration count (200)
- Pricing opaque
- Limited public funding transparency
- Smaller partner ecosystem
- Documentation thinner than incumbents
Pricing tiers
opaque- Smart SOAR ProfessionalIndustry estimate $40K-$120K annuallyQuote
- Smart SOAR EnterpriseIndustry estimate $120K-$400K annuallyQuote
- Smart SOAR MSSPMulti-tenant pricing for MSSPsQuote
- · Multi-year contracts at higher tiers
- · Implementation services
- · Add-on content packs
Key features
- +MITRE ATT&CK-aligned playbook library
- +Visual playbook builder
- +Case management
- +Multi-tenant for MSSPs
- +Hybrid deployment (SaaS or on-prem)
- +AI-augmented recommendations
- +Threat intel integration
- +Custom dashboards
LogicHub (Devo SOAR)
Autonomous SOC concept, bought by Devo; post-acquisition velocity slowed.
LogicHub was founded in 2016 around the autonomous SOC concept, an ambitious thesis that AI/ML should drive playbook decisions rather than rules. Devo acquired LogicHub in August 2022 to add SOAR to its SIEM platform (the same Devo covered in our Top 10 SIEM ranking). The combined Devo + LogicHub product offers integrated SIEM+SOAR on a single petabyte-scale data platform. Trade-offs: post-acquisition product investment has slowed notably, the original LogicHub leadership team mostly departed, and the autonomous SOC thesis remains more marketing than product reality. Best-fit narrowed to existing Devo SIEM customers wanting bundled SOAR.
Existing Devo SIEM customers wanting bundled SOAR on the same petabyte-scale data platform, particularly MSSPs combining SIEM + SOAR for clients.
Non-Devo SIEM organizations (no compelling reason to choose), buyers wanting active product investment, or anyone needing top-tier customer support.
Strengths
- Combined with Devo SIEM (single petabyte-scale data platform)
- Autonomous SOC thesis preserved post-acquisition (in marketing)
- AI/ML decision engine
- Strong for MSSPs combining SIEM + SOAR
- Pre-built use case packs
- Real-time analytics shared with Devo SIEM core
Weaknesses
- Post-acquisition product investment notably slowed since 2022
- Original LogicHub leadership team mostly departed
- Brand recognition lower than top 7
- Autonomous SOC thesis more marketing than product reality
- Best-fit narrowed to Devo SIEM customers
- Smaller ecosystem than incumbents
- Support quality concerns flagged
Pricing tiers
opaque- Devo SOAR StandaloneIndustry estimate $60K-$200K annuallyQuote
- Devo SIEM + SOAR BundleIndustry estimate $200K-$1M+ annuallyQuote
- · Multi-year contracts standard
- · Implementation services
- · Devo SIEM data ingestion priced separately
Key features
- +AI/ML decision engine
- +Visual playbook builder
- +Case management
- +Native Devo SIEM integration
- +Pre-built use case packs
- +Threat intel integration
- +Multi-tenant for MSSPs
- +Custom dashboards
Frequently asked questions
The questions buyers actually ask before they sign.
Splunk SOAR vs Cortex XSOAR: which one for a US enterprise SOC?
Is Tines or Torq better for US engineering-led security teams?
Which SOAR platforms are FedRAMP authorized for US federal buyers?
Is SOAR dead in 2026? Should we still buy a dedicated SOAR platform?
Is SOAR dead in 2026?
Splunk SOAR vs Cortex XSOAR, which one?
Tines vs Torq, which one for engineering-led teams?
How much should I budget for SOAR?
How long does SOAR implementation take?
What about AI in SOAR (LLMs, autonomous SOC)?
No-code vs code-based SOAR playbooks, which approach wins?
How do I measure SOAR ROI (MTTR, MTTD improvements)?
What is the difference between SOAR and XSIAM/XDR convergence?
How big are typical SOAR playbook libraries?
Final word
Looking at a different market? See the global SOAR Software ranking, or pick another country at the top of this page.
Last updated 2026-05-18. Local pricing reverified quarterly. Found something inaccurate? Tell us.