Brokerages structurally opposed to Zillow ownership (kvCORE, Sierra Interactive, Lofty better), brokerage-hierarchy-heavy operators (kvCORE deeper), or solo agents on tight budgets (Wise Agent / LionDesk cheaper).
Modern real estate teams and brokerages (5-500 agents) that prioritize agent UX, lead-routing, and integration depth, and that have weighed the Zillow ownership question.
Why we say this
Editorial pulled these weaknesses from Follow Up Boss’s product card in our Top 10 Real Estate CRM Software for 2026:
- ! Zillow acquisition Nov 2023 raises vendor-trust questions
- ! Realtor community concern about Zillow data access
- ! Pricing crept up over 2024-2025
- ! Less brokerage-hierarchy depth than kvCORE
- ! Per-user pricing scales fast for large teams
If Follow Up Boss is wrong for you, consider these instead
Same Real Estate CRM category, different best-fit buyer.
Best for
Larger teams and brokerages (50-2,000 agents) that need brokerage-hierarchy depth, ISA queues, and brokerage-level reporting.
See full profile →Best for
Workflow-heavy agents and small teams (1-30 agents) that value repeatable automation over UI polish and want an independent vendor.
See full profile →Best for
Established teams and brokerages (20-500 agents) that prioritize paid lead-gen and want bundled CRM + lead pipeline + concierge.
See full profile →Related editorial
Last updated 2026-05-10. Editorial verdict based on the published Top 10 Real Estate CRM Software for 2026 ranking. Disagree? Tell us.