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Real Estate CRM · Rank #1 of 10

Follow Up Boss review and pricing

Modern real estate CRM category leader, now Zillow-owned.

By Follow Up Boss (Zillow Group) · Founded 2011 · Vancouver, WA · public

Follow Up Boss is the modern real estate CRM category leader on product merit, founded 2011. The product was acquired by Zillow Group in November 2023 for a reported $400M+, putting the category leader inside the largest US real estate marketplace operator. Strengths: cleanest agent UX in the category, deepest agent-level adoption, strong lead-routing and team queue features, mature API and integration ecosystem with portals and lead vendors, founder-led culture through 2023. Best fit for modern teams and brokerages prioritizing agent UX. Trade-offs: the Zillow acquisition introduced a structural vendor-trust question, Zillow simultaneously operates Zillow Premier Agent (paid lead routing to agents) and Zillow Home Loans, and competing brokers worry about data access. Follow Up Boss leadership has publicly committed to data-firewall practices but the concern is not resolved in realtor communities. Pricing has also crept up over 2024-2025.

Visit Follow Up Boss Vendor pricing Compare to Lofty
Best for

Modern real estate teams and brokerages (5-500 agents) that prioritize agent UX, lead-routing, and integration depth, and that have weighed the Zillow ownership question.

Worst for

Brokerages structurally opposed to Zillow ownership (kvCORE, Sierra Interactive, Lofty better), brokerage-hierarchy-heavy operators (kvCORE deeper), or solo agents on tight budgets (Wise Agent / LionDesk cheaper).

Vendor Trust Score

Is Follow Up Boss a trustworthy vendor?

7.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
5.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2023-11-22
    Acquired by Zillow Group for reported $400M+
    Realtor communities raised concerns about Zillow accessing competing-broker pipeline data while operating Zillow Premier Agent and Zillow Home Loans. The structural conflict-of-interest question is unresolved.
  • 2024-02-15
    Founder Dan Corkill stepped back from day-to-day post-acquisition
  • 2024-09-10
    Public commitment to data-firewall practices between FUB and Zillow listings business
  • 2025-03-20
    Pricing increases reported across Pro and Platform tiers
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Cleanest agent UX in the category
    87% →
  • Strong lead-routing and team queues
    78% →
  • Mature mobile app
    71% →

Complaint patterns

  • Zillow acquisition raises trust questions
    51% ↑
  • Pricing crept up over 2024-2025
    47% ↑
  • Less brokerage-hierarchy depth than kvCORE
    38% →
Sentiment trend (6 months)
79/100 -2 pts
12
01
02
03
04
05
Representative voices

  • “Best agent CRM I have used, but the Zillow deal makes me nervous about year 3.”

    Team Lead, Mid-Atlantic brokerage· G2 · 2026-03-14

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-10 agents $7,800
10-50 agents $32,400
50+ agents $84,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Cleanest agent UX in the category
  • Deepest agent-level adoption
  • Strong lead-routing and team-queue features
  • Mature API and integration ecosystem
  • Strong portal and lead-vendor integration
  • Modern mobile app

Editorial: Weaknesses

  • Zillow acquisition Nov 2023 raises vendor-trust questions
  • Realtor community concern about Zillow data access
  • Pricing crept up over 2024-2025
  • Less brokerage-hierarchy depth than kvCORE
  • Per-user pricing scales fast for large teams

Key features & integrations

  • +Lead routing and team queues
  • +Drip nurture campaigns
  • +Action plans automation
  • +Smart Lists segmentation
  • +Mature mobile app
  • +Power dialer integration
  • +Portal and lead-vendor integration
  • +250+ integrations
250+ integrations
Zillow Premier AgentRealtor.comHomes.comYlopoBombBombSisuDotloopGoogle Workspace
Geography supported
United States, Canada
Best fit
5–500 employees · Modern teams and mid-size brokerages
Editorial deep-dive

Read our full ranking of Real Estate CRM

Follow Up Boss ranks #1 in our editorial review of 10 real estate crm platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Real Estate CRM

#2
Lofty
Modern all-in-one real estate platform (formerly Chime).
★ 4.4 partial
#3
kvCORE
Inside Real Estate flagship brokerage operating system.
★ 4.2 opaque
#4
BoomTown
Lead-gen-anchored brokerage CRM, now Inside Real Estate-owned.
★ 4.4 opaque
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