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Real Estate CRM · Rank #2 of 10

Lofty review and pricing

Modern all-in-one real estate platform (formerly Chime).

By Lofty (formerly Chime Technologies) · Founded 2016 · Phoenix, AZ · private

Lofty is the modern all-in-one real estate platform, originally launched as Chime Technologies in 2016 and rebranded to Lofty in 2023 to reflect a broader AI-anchored positioning. The product bundles IDX website + CRM + lead-gen + AI assistant into a single platform. Strengths: AI-anchored modern platform (the rebrand consolidated this positioning), bundled IDX site + CRM (fewer vendor relationships), strong fit for teams wanting one vendor, founder-led, modern UX. Best fit for modern teams (3-100 agents) that want one platform instead of stitching CRM + IDX + lead-gen vendors. Trade-offs: the Chime-to-Lofty rebrand 2023 caused some brand confusion in the agent community, AI features are aggressive but uneven in quality, and integration depth with third-party tools is below Follow Up Boss.

Visit Lofty Vendor pricing Compare to Follow Up Boss
Best for

Modern teams (3-100 agents) wanting a single platform for IDX website, CRM, and lead-gen, with comfort using AI-driven features.

Worst for

Solo agents on tight budgets (Wise Agent / LionDesk cheaper), brokerage-hierarchy operators (kvCORE deeper), or buyers who want best-of-breed CRM without bundled IDX (Follow Up Boss better).

Vendor Trust Score

Is Lofty a trustworthy vendor?

6.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2023-05-10
    Rebranded from Chime Technologies to Lofty
    Brand consolidation around AI-anchored platform positioning. Caused some short-term confusion in the agent community.
  • 2024-08-22
    AI assistant features expanded with conversation summarization
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • AI-anchored modern platform
    78% ↑
  • Bundled IDX site + CRM saves vendor count
    71% →
  • Modern UX
    64% →

Complaint patterns

  • Chime-to-Lofty rebrand caused confusion
    47% ↓
  • AI feature quality uneven
    41% →
  • Integration depth below Follow Up Boss
    38% →
Sentiment trend (6 months)
77/100 +3 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-10 agents $6,840
10-50 agents $24,600
50+ agents $67,200
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • AI-anchored modern platform
  • Bundled IDX site + CRM + lead-gen
  • Modern UX
  • Strong fit for one-vendor teams
  • Founder-led
  • Aggressive AI feature velocity

Editorial: Weaknesses

  • Chime-to-Lofty rebrand 2023 caused brand confusion
  • AI feature quality uneven
  • Integration depth below Follow Up Boss
  • Support response inconsistent
  • Pricing transparency limited

Key features & integrations

  • +AI-anchored CRM
  • +Bundled IDX website
  • +Lead-gen campaigns
  • +AI assistant for follow-up
  • +Drip nurture
  • +Transaction coordination
  • +Team queue routing
  • +100+ integrations
100+ integrations
ZillowRealtor.comHomes.comGoogle AdsFacebookBombBombDotloop
Geography supported
United States, Canada
Best fit
3–100 employees · Modern teams and small-to-mid brokerages
Editorial deep-dive

Read our full ranking of Real Estate CRM

Lofty ranks #2 in our editorial review of 10 real estate crm platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Real Estate CRM

#1
Follow Up Boss
Modern real estate CRM category leader, now Zillow-owned.
★ 4.6 public
#3
kvCORE
Inside Real Estate flagship brokerage operating system.
★ 4.2 opaque
#4
BoomTown
Lead-gen-anchored brokerage CRM, now Inside Real Estate-owned.
★ 4.4 opaque
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