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United Kingdom edition · 10 products ranked · Verified 2026-05-18

Top 10 OKR Software in the United Kingdom for 2026

Independent UK OKR software ranking, GBP pricing, UK GDPR and DPA 2018 compliance, Mooncamp UK adoption, and bundled-vs-standalone verdict.

United Kingdom verdict (TL;DR)

Verified 2026-05-18

The UK OKR market tracks the US closely with a European lean. Quantive dominates UK mid-market and enterprise as pure-play OKR leader. Lattice OKRs and Profit.co have strong UK traction across the London scaleup cohort. Mooncamp (Cologne, German-built) is popular in UK because of EU/UK GDPR-native design and modern UX, ranking ahead of Perdoo for UK buyers. Microsoft Viva Goals is the default for UK Microsoft 365 E5 customers. Asana Goals is the default for UK Asana customers. UK post-Brexit GDPR is operationally distinct from EU GDPR; vendors with UK data residency (Quantive UK region, Microsoft UK datacenter) hold an advantage. Mooncamp stores data in EU; this is GDPR-adequate but not UK-datacenter.

Picks for United Kingdom

  • UK mid-market + enterprise wanting OKR depth (200-5,000 employees): quantive Pure-play category leader. Deepest OKR workflow, strategy-execution depth, and UK GDPR-compatible data residency options. Used at UK Series B+ SaaS, fintech (Monzo-tier), and UK enterprise.
  • UK mid-market wanting OKR + performance bundle: profit-co OKR + performance + 1-on-1s combined at transparent pricing. Strong UK mid-market adoption. GBP billing via reseller. Best bundled-OKR alternative to Lattice at lower price.
  • UK Lattice performance management customers: lattice-okrs OKR module bundled with Lattice performance. Growing UK adoption in London tech scaleups already on Lattice. No separate purchase for Lattice customers.
  • UK tech-forward mid-market wanting GDPR-native OKR with modern UX: mooncamp Cologne-built GDPR-first OKR platform. Modern UX rated 4.7 G2. EU data residency satisfies UK adequacy rules. Transparent pricing at €8-€12/user/month. Popular with UK tech mid-market.
  • UK Microsoft 365 E5 customers: microsoft-viva-goals Bundled with Microsoft 365 E5. Zero marginal cost for E5 orgs. UK datacenter available. Default for UK public sector and enterprise already paying for E5.
  • UK Asana customers: asana-goals OKR module native to Asana. Bundled with Asana Business and Enterprise. Strong UK Asana adoption in media, consulting, and tech sectors.
Market context

How the okr software market looks in United Kingdom

The UK OKR market closely parallels the US with three important distinctions: post-Brexit UK GDPR data residency matters differently from EU GDPR; the UK public sector (HMRC, NHS, central government) has distinct OKR tool requirements (often Microsoft-anchored via Crown Commercial Service agreements); and UK enterprise has a stronger SAP SuccessFactors installed base which routes some OKR demand through SAP Workpath.

London-tier SaaS scaleups (fintech, proptech, healthtech) are the most active OKR buyers in the UK. The 2018-2024 funding wave created a cohort of UK series B+ companies running Quantive or Lattice OKRs as their OKR layer. Profit.co has growing UK adoption as a bundled OKR + performance alternative at lower TCO than Lattice.

Mooncamp deserves specific UK attention: despite being German-built, Mooncamp ranks consistently well with UK buyers because of EU-GDPR-native design (which satisfies UK adequacy), transparent pricing, and modern UX. UK GDPR (post-Brexit) applies the same substantive data-protection obligations as EU GDPR; EU-GDPR-compliant vendors satisfy UK GDPR via the UK's adequacy decision for the EEA.

Compliance & local rules

UK GDPR and Data Protection Act 2018 apply to employee OKR data for UK-based employees. Post-Brexit UK GDPR is operationally distinct from EU GDPR: EEA-to-UK transfers are permitted via UK adequacy decision for EEA, but UK-to-US transfers require a valid transfer mechanism (Standard Contractual Clauses, UK IDTA). Quantive, Mooncamp, Perdoo, Lattice, Asana, and Microsoft are all UK-GDPR-compatible; confirm data residency options if UK-only storage is required (Microsoft UK datacenter: yes; Quantive UK region: available on Enterprise; Mooncamp: EU only). ICO (Information Commissioner's Office) is the UK supervisory authority. Employee goal data is personal data under UK GDPR; retention periods (typically 2 years post-departure) and access controls must be documented in data-processing records (Article 30 equivalent UK GDPR).

At a glance

Quick comparison, ranked for United Kingdom

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Quantive
B2B SaaS + enterprise OKR-led orgs
$9 + $9/emp $99 4.4 Global; strongest in US, EU, UK
3 Profit.co
Mid-market wanting bundled depth
$0 $0 4.7 Global; strongest in US, India, EU
8 Lattice OKRs
Lattice customers
Quote - 4.6 Global; strongest in US, UK, EU
2 Mooncamp
European tech-forward mid-market
$8 + $8/emp $88 4.7 Strongest in EU, UK; growing US
10 Microsoft Viva Goals
Microsoft 365 E5 customers
$57 + $57/emp $627 4.2 Global; aligned with Microsoft 365 availability
9 Asana Goals
Asana customers
$25 + $25/emp $275 4.4 Global; strongest in US, EU, UK, AU
4 Weekdone
SMB teams
$0 $0 4.5 Global; strongest in EU, US, UK
5 Perdoo
Mid-market wanting strategy-execution depth
$9 + $9/emp $99 4.6 Global; strongest in EU, US, UK
6 Workpath
European enterprises
Quote - 4.6 Strongest in DACH (Germany/Austria/Switzerland), EU; growing UK
7 OKRify
Indian + South Asian mid-market
$0 $0 4.7 Strongest in India, Singapore, MENA; growing US/EU

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in United Kingdom actually pay

Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (GBP) Sample Notes
Quantive 50-200 employees £9,500 38 Essentials tier; GBP-billed via UK reseller
Quantive 200-1,000 employees £30,000 22 Scale tier; GBP
Profit.co 100-500 employees £6,500 28 Growth tier $7/user/mo; GBP-billed
Mooncamp 50-200 employees £7,000 18 €8-€12/user/mo; GBP equivalent via card billing
Microsoft Viva Goals Viva Goals standalone, 200-1,000 employees £5,600 22 ~£4.80/user/mo standalone; E5 bundle no extra cost
Local challengers

United Kingdom-built or United Kingdom-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.

Hive Learning

Visit ↗

London-built learning and OKR-adjacent performance platform. Used by UK enterprise (Sky, Unilever-tier) for learning + performance alignment. Not a pure-play OKR tool; evaluated here as UK-native performance-adjacent alternative.

Peoplebox (UK presence)

Visit ↗

Bangalore-built but with growing UK customer base via remote sales. INR/USD pricing; GBP billing on request. Good alternative for UK mid-market wanting modern OKR + performance at lower TCO than Quantive.

The United Kingdom ranking

All 10, ranked for United Kingdom

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.

#1

Quantive

Modern pure-play OKR category leader with strategy execution depth.

Founded 2015 · Denver, CO / Sofia, Bulgaria · private · 200–5,000 employees
G2 4.4 (480)
Capterra 4.6
From $9 + $9 /mo + /employee
○ Sales call required
Visit Quantive

Quantive is the pure-play OKR category leader, founded 2015 as Gtmhub. Rebranded to Quantive in 2022 to signal expansion beyond pure OKRs into strategy execution. Last raised $120M Series C 2022. The platform centers on OKR cycle workflow + strategy-execution depth + multi-quarter initiative tracking. Strengths: deepest OKR cycle workflow in pure-play category, mature strategy-execution depth (multi-quarter initiatives, weighted KR scoring), AI features (Quantive AI for KR generation and progress sentiment), integration with major HRIS/performance/work-management platforms, and strong fit for orgs treating OKRs as dedicated workflow. Best fit for B2B SaaS mid-market and enterprise (200-5,000 employees) wanting OKR depth beyond bundled alternatives. Trade-offs: pricing meaningful + scales with seat count, bundled-OKR alternatives (Lattice, Asana, Microsoft) often included in existing subscriptions, customer support quality variable as company scaled, and Gtmhub-to-Quantive rebrand created brand recognition reset.

Best for

B2B SaaS mid-market + enterprise (200-5,000 employees) treating OKRs as dedicated strategy-execution workflow with multi-quarter initiative tracking needs.

Worst for

Orgs already on Lattice/Asana/Microsoft wanting OKRs bundled (use those modules), early-stage startups (Weekdone simpler), or budget-conscious teams.

Strengths

  • Deepest pure-play OKR cycle workflow
  • Mature strategy-execution depth
  • Quantive AI for KR generation
  • Integration with major platforms
  • Strong fit for OKR-dedicated orgs
  • Bulgarian + US engineering culture

Weaknesses

  • Pricing meaningful at scale
  • Bundled-OKR alternatives often free with existing tools
  • Customer support quality variable
  • Gtmhub rebrand created brand reset
  • Per-seat scaling at enterprise
  • Less suited for OKRs-as-bonus-feature buyers

Pricing tiers

opaque
  • Essentials
    Per-user/month; basic OKR features
    $9+$9 /mo +/emp
  • Scale
    ~$15K-$60K/year for mid-market
    Quote
  • Enterprise
    $60K-$200K+/year
    Quote
Watch for
  • · Per-seat scaling
  • · Implementation services ($10K-$80K)
  • · Annual price increases of 6-10%
  • · AI features at higher tiers

Key features

  • +OKR cycle workflow
  • +Strategy execution + multi-quarter initiatives
  • +Weighted KR scoring
  • +Quantive AI for KR generation
  • +Alignment visualization
  • +Cadence + check-in rituals
  • +API access
  • +100+ integrations
100+ integrations
SalesforceHubSpotAsanaJiraSlackMicrosoft Teams
Geography
Global; strongest in US, EU, UK
#3

Profit.co

Comprehensive OKR plus performance plus 1-on-1s combined.

Founded 2018 · Cupertino, CA · private · 100–2,000 employees
G2 4.7 (380)
Capterra 4.8
From $0 /mo
● Transparent pricing
Visit Profit.co

Profit.co is the comprehensive OKR + performance + 1-on-1s combined platform, founded 2018. Privately-held. The platform bundles OKRs + performance reviews + 1-on-1 meetings + employee engagement + task management in one tool. Strengths: combined OKR + performance bundle (reduces tool sprawl), mature OKR workflow, comprehensive performance management features, transparent pricing, and strong fit for mid-market wanting bundled depth. Best fit for mid-market companies wanting OKR + performance + 1-on-1s bundled without buying separate Lattice/Quantive subscriptions. Trade-offs: feature depth below specialists in each dimension (no single dimension is best-in-class), UX dense (comprehensive features create complexity), and brand recognition lower than category leaders.

Best for

Mid-market companies (100-2,000 employees) wanting OKR + performance reviews + 1-on-1s bundled in one platform.

Worst for

OKR-only buyers (Quantive better depth), enterprise needing best-in-class (separate Lattice + Quantive better), or bundled-with-existing-tool seekers.

Strengths

  • Combined OKR + performance + 1-on-1s
  • Reduces tool sprawl
  • Mature OKR workflow
  • Comprehensive performance features
  • Transparent pricing
  • Strong fit for mid-market wanting depth bundled

Weaknesses

  • Feature depth below specialists
  • UX dense with comprehensive features
  • Brand recognition lower
  • AI features below Quantive
  • No best-in-class dimension
  • Learning curve steeper

Pricing tiers

public
  • Launch
    Free for up to 5 users
    $0 /mo
  • Growth
    Per-user/month; OKR + performance
    $7+$7 /mo +/emp
  • Enterprise
    $15K-$60K/year
    Quote
Watch for
  • · Per-seat scaling
  • · Annual price increases of 5-8%
  • · AI features at higher tiers

Key features

  • +OKR cycle workflow
  • +Performance reviews
  • +1-on-1 meetings
  • +Employee engagement
  • +Task management
  • +Alignment visualization
  • +API access
  • +60+ integrations
60+ integrations
SlackMicrosoft TeamsJiraAsanaHubSpotSalesforce
Geography
Global; strongest in US, India, EU
#8

Lattice OKRs

Lattice performance suite OKR module, default for Lattice customers.

Founded 2015 · San Francisco, CA · private · 50–2,000 employees
G2 4.6 (540)
Capterra 4.7
Custom quote
○ Sales call required
Visit Lattice OKRs

Lattice OKRs is the OKR module within Lattice, the performance management platform, founded 2015. Lattice last valued $3B (2022 Series F). Distinct from the dedicated Lattice performance product in our performance management ranking, this module focuses specifically on OKRs. Strengths: tight Lattice performance integration (OKR check-ins feed performance reviews), bundled with Lattice subscription (no separate purchase), modern UX inherited from Lattice, and growing OKR depth. Best fit for Lattice customers wanting OKRs bundled with performance management. Trade-offs: OKR depth below pure-play Quantive (Lattice prioritizes performance management over OKR depth), Lattice dependency creates lock-in, OKR module is not flagship product, and feature velocity follows Lattice product priorities rather than OKR-specific roadmap.

Best for

Lattice performance management customers (50-2,000 employees) wanting OKRs bundled with performance reviews and 1-on-1 workflow.

Worst for

Non-Lattice customers (Quantive standalone better), OKR-only depth (Quantive better), or buyers wanting pure-play OKR-first design.

Strengths

  • Tight Lattice performance integration
  • Bundled with Lattice subscription
  • Modern UX inherited from Lattice
  • Strong fit for Lattice customers
  • OKR + performance unified workflow
  • Growing OKR depth

Weaknesses

  • OKR depth below pure-play Quantive
  • Lattice dependency creates lock-in
  • OKR module is not flagship
  • Feature velocity follows Lattice priorities
  • Less suited for non-Lattice customers
  • Bundled-with-existing-tool limits standalone choice

Pricing tiers

opaque
  • Lattice Performance + OKR
    Combined subscription; ~$11-$20/user/month
    Quote
  • Lattice Enterprise
    $30K-$200K+/year
    Quote
Watch for
  • · Lattice subscription required
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +Lattice performance integration
  • +Check-ins for OKR
  • +Alignment visualization
  • +Reporting
  • +1-on-1 meetings
  • +API access
  • +60+ integrations
60+ integrations
SlackMicrosoft TeamsJiraAsanaBambooHRWorkday
Geography
Global; strongest in US, UK, EU
#2

Mooncamp

European modern OKR platform with GDPR-first posture.

Founded 2018 · Cologne, Germany · private · 50–1,000 employees
G2 4.7 (180)
Capterra 4.8
From $8 + $8 /mo + /employee
● Transparent pricing
Visit Mooncamp

Mooncamp is the European modern OKR platform, founded 2018 in Cologne. Privately-held. The platform centers on OKR workflow + alignment + modern UX with GDPR-first posture. Strengths: GDPR-first design (data residency in EU), modern German engineering culture, transparent pricing, strong fit for European mid-market, and mature OKR cycle workflow. Best fit for European tech-forward mid-market wanting GDPR-native OKRs. Trade-offs: smaller installed base than Quantive, US presence limited, brand recognition lower outside EU, AI features lighter than Quantive, and feature breadth narrower at enterprise scale.

Best for

European tech-forward mid-market (50-1,000 employees) wanting GDPR-native OKR platform with modern UX and EU data residency.

Worst for

US enterprise (Quantive better presence), buyers needing strategy-execution depth (Quantive better), or bundled-OKR seekers.

Strengths

  • GDPR-first design with EU data residency
  • Modern German engineering culture
  • Transparent pricing
  • Strong fit for European mid-market
  • Mature OKR cycle workflow
  • Clean modern UX

Weaknesses

  • Smaller installed base than Quantive
  • US presence limited
  • Brand recognition lower outside EU
  • AI features lighter than Quantive
  • Feature breadth narrower at enterprise
  • Less suited for US enterprise

Pricing tiers

public
  • Essentials
    Per-user/month; basic OKRs
    $8+$8 /mo +/emp
  • Standard
    Per-user/month; full features
    $12+$12 /mo +/emp
  • Enterprise
    $15K-$60K/year for enterprise
    Quote
Watch for
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +Alignment visualization
  • +Cadence + check-ins
  • +GDPR-first data residency
  • +API access
  • +Reporting
  • +Templates
  • +50+ integrations
50+ integrations
SlackMicrosoft TeamsJiraAsanaHubSpotSalesforce
Geography
Strongest in EU, UK; growing US
#10

Microsoft Viva Goals

Bundled with Microsoft 365 E5, default for Microsoft customers.

Founded 2018 · Redmond, WA · public · 200–500,000+ employees
G2 4.2 (280)
Capterra 4.3
From $57 + $57 /mo + /employee
● Transparent pricing
Visit Microsoft Viva Goals

Microsoft Viva Goals is the OKR module within Microsoft Viva, the employee experience platform, founded as Ally.io in 2018 and acquired by Microsoft in October 2021. Bundled with Microsoft 365 E5 or as standalone Viva Goals subscription. Strengths: tight Microsoft 365 integration (Teams, Outlook, Power BI), bundled with E5 (no separate purchase for E5 customers), public-co stability, mature alignment visualization inherited from Ally.io. Best fit for Microsoft 365 E5 customers wanting OKR module bundled with broader Viva employee experience. Trade-offs: OKR depth below pure-play Quantive, Microsoft dependency creates lock-in, requires E5 tier for full Viva features, AI features follow Microsoft Copilot priorities, and Ally.io integration consumed by Microsoft has slowed standalone product velocity.

Best for

Microsoft 365 E5 customers (200-10,000 employees) wanting OKR module bundled with broader Viva employee experience platform.

Worst for

Non-Microsoft customers (Quantive standalone better), Microsoft 365 Business/E3 customers (Viva Goals requires E5 or standalone), or OKR depth seekers.

Strengths

  • Tight Microsoft 365 integration
  • Bundled with E5
  • Public-co stability
  • Mature alignment visualization
  • Power BI reporting integration
  • Strong fit for Microsoft-anchored orgs

Weaknesses

  • OKR depth below Quantive
  • Microsoft dependency creates lock-in
  • Requires E5 for full features
  • Ally.io velocity slowed post-Microsoft
  • AI follows Copilot priorities not OKR-specific
  • Standalone Viva Goals less compelling without E5

Pricing tiers

public
  • Microsoft 365 E5 (bundled)
    Includes Viva Goals + full E5 features
    $57+$57 /mo +/emp
  • Viva Goals standalone
    Per-user/month standalone
    $6+$6 /mo +/emp
  • Viva Suite standalone
    Includes Goals + Insights + Engage + Learning
    $12+$12 /mo +/emp
Watch for
  • · E5 license required for full bundle
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +Microsoft 365 integration
  • +Teams integration
  • +Power BI reporting
  • +Alignment visualization
  • +Cadence + check-ins
  • +API access (Microsoft Graph)
  • +300+ integrations
300+ integrations
Microsoft TeamsOutlookPower BIAzure DevOpsJiraSalesforce
Geography
Global; aligned with Microsoft 365 availability
#9

Asana Goals

OKR module native to Asana project platform.

Founded 2008 · San Francisco, CA · public · 50–2,000 employees
G2 4.4 (1,880)
Capterra 4.5
From $25 + $25 /mo + /employee
● Transparent pricing
Visit Asana Goals

Asana Goals is the OKR module native to Asana, the project management platform, founded 2008. Public NYSE:ASAN since 2020. Distinct from the dedicated Asana project management product in our project management ranking, this module focuses specifically on OKRs anchored to Asana project execution. Strengths: tight Asana project integration (OKRs anchored to projects + tasks), bundled with Asana subscription (no separate purchase), modern UX inherited from Asana, and strong fit for Asana customers wanting OKR + project unified. Best fit for Asana customers wanting OKRs anchored to project execution. Trade-offs: OKR depth below pure-play Quantive (Asana prioritizes project management over OKR depth), Asana dependency creates lock-in, requires Asana Enterprise tier for full Goals features, and feature velocity follows Asana priorities rather than OKR-specific roadmap.

Best for

Asana customers (50-2,000 employees) wanting OKRs anchored to project execution with task-level traceability.

Worst for

Non-Asana customers (Quantive standalone better), OKR-only depth (Quantive better), or buyers wanting pure-play OKR-first design.

Strengths

  • Tight Asana project integration
  • Bundled with Asana subscription
  • Modern UX inherited from Asana
  • Strong fit for Asana customers
  • OKR + project unified workflow
  • Public-co stability

Weaknesses

  • OKR depth below pure-play Quantive
  • Asana dependency creates lock-in
  • Requires Asana Enterprise tier for full features
  • Feature velocity follows Asana priorities
  • OKR module is not flagship
  • Less suited for non-Asana customers

Pricing tiers

public
  • Asana Business
    Per-user/month; basic Goals
    $25+$25 /mo +/emp
  • Asana Enterprise
    Full Goals features; $30-50/user/month
    Quote
  • Asana Enterprise+
    Custom pricing
    Quote
Watch for
  • · Per-seat scaling
  • · Annual pricing only at higher tiers
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow (Goals)
  • +Asana project integration
  • +Task-level traceability
  • +Alignment visualization
  • +Reporting
  • +Cadence + check-ins
  • +API access
  • +270+ integrations
270+ integrations
SlackMicrosoft TeamsSalesforceHubSpotGoogle WorkspaceZoom
Geography
Global; strongest in US, EU, UK, AU
#4

Weekdone

Simple OKR plus weekly check-ins for SMB teams.

Founded 2013 · Tartu, Estonia · private · 10–200 employees
G2 4.5 (240)
Capterra 4.5
From $0 /mo
● Transparent pricing
Visit Weekdone

Weekdone is the simple OKR + weekly check-ins platform, founded 2013 in Tartu. Privately-held, profitable per public statements. The platform centers on lightweight OKR cycle workflow + weekly PPP (Plans, Progress, Problems) check-ins. Strengths: simple OKR cycle workflow, mature weekly check-in ritual, Estonian engineering culture, transparent affordable pricing, profitable execution since 2018. Best fit for SMB teams wanting lightweight OKR cadence without enterprise feature breadth. Trade-offs: feature depth below Quantive, AI features lighter, smaller installed base, less suited for strategy-execution depth, and brand recognition lower.

Best for

SMB teams (10-200 employees) wanting lightweight OKR + weekly check-in rhythm without enterprise feature breadth.

Worst for

Enterprise OKR programs (Quantive better), strategy-execution depth (Quantive/Perdoo better), or bundled-OKR seekers.

Strengths

  • Simple OKR cycle workflow
  • Mature weekly PPP check-ins
  • Estonian engineering culture
  • Transparent affordable pricing
  • Profitable execution since 2018
  • Strong fit for SMB lightweight cadence

Weaknesses

  • Feature depth below Quantive
  • AI features lighter
  • Smaller installed base
  • Less suited for strategy execution depth
  • Brand recognition lower
  • UX dated relative to Mooncamp

Pricing tiers

public
  • Free
    Up to 3 users; full features
    $0 /mo
  • Standard
    Per-user/month
    $6+$6 /mo +/emp
  • Pro
    $5K-$24K/year for enterprise
    Quote
Watch for
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +Weekly PPP check-ins
  • +Quarterly reviews
  • +Alignment visualization
  • +Reporting dashboards
  • +Templates
  • +API access
  • +30+ integrations
30+ integrations
SlackMicrosoft TeamsJiraAsanaGoogle WorkspaceTrello
Geography
Global; strongest in EU, US, UK
#5

Perdoo

Long-running OKR with strategy maps and KPI tracking.

Founded 2014 · Amsterdam, Netherlands · private · 50–1,000 employees
G2 4.6 (280)
Capterra 4.6
From $9 + $9 /mo + /employee
● Transparent pricing
Visit Perdoo

Perdoo is the long-running OKR platform with strategy maps, founded 2014 in Amsterdam. Privately-held. The platform differentiates with strategy maps (visualizing the relationship between objectives, KRs, and KPIs) and dual KPI + KR tracking. Strengths: strategy maps for execution visualization, mature OKR workflow since 2014, dual KPI + KR tracking, strong fit for orgs wanting strategy-execution depth without Quantive pricing, Amsterdam engineering culture. Best fit for mid-market wanting strategy-execution visualization beyond simple OKR tracking. Trade-offs: AI features below Quantive, smaller installed base, brand recognition lower than category leaders, and feature breadth narrower at enterprise.

Best for

Mid-market companies (50-1,000 employees) wanting strategy-execution depth + KPI + OKR combined visualization without Quantive pricing.

Worst for

Simple OKR-only needs (Weekdone better), enterprise depth (Quantive better), or bundled-OKR seekers.

Strengths

  • Strategy maps for execution visualization
  • Mature OKR workflow since 2014
  • Dual KPI + KR tracking
  • Strong fit for strategy-execution depth
  • Amsterdam engineering culture
  • Transparent pricing

Weaknesses

  • AI features below Quantive
  • Smaller installed base
  • Brand recognition lower
  • Feature breadth narrower at enterprise
  • UX feels older than Mooncamp
  • Less suited for bundled-OKR seekers

Pricing tiers

public
  • Premium
    Per-user/month
    $9+$9 /mo +/emp
  • Supreme
    $12K-$48K/year for enterprise
    Quote
Watch for
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +Strategy maps
  • +KPI tracking
  • +Alignment visualization
  • +Cadence + check-ins
  • +Reporting
  • +API access
  • +40+ integrations
40+ integrations
SlackMicrosoft TeamsJiraAsanaGoogle WorkspaceSalesforce
Geography
Global; strongest in EU, US, UK
#6

Workpath

Enterprise OKR for European mid-market with SAP partnership.

Founded 2016 · Frankfurt, Germany · private · 500–10,000 employees
G2 4.6 (120)
Capterra 4.6
Custom quote
○ Sales call required
Visit Workpath

Workpath is the enterprise OKR platform for European mid-market, founded 2016 in Frankfurt. Privately-held. The platform centers on enterprise-grade OKR + strategy execution with SAP technology partner relationship. Strengths: enterprise-grade OKR depth, SAP partnership (mature SAP integration), strong fit for German + EU enterprises, GDPR-first design, and consultative implementation services. Best fit for European enterprises ($500M+ revenue) wanting enterprise OKR with SAP integration. Trade-offs: pricing meaningful + opaque enterprise tiers, US presence limited, brand recognition lower outside EU, AI features below Quantive on velocity, and implementation services dependency.

Best for

European enterprises ($500M+ revenue, 1,000+ employees) wanting enterprise OKR with SAP integration and consultative implementation.

Worst for

US-only enterprises (Quantive better US presence), SMB (Weekdone simpler), or buyers wanting self-service onboarding.

Strengths

  • Enterprise-grade OKR depth
  • SAP technology partnership
  • Strong fit for German + EU enterprises
  • GDPR-first design
  • Consultative implementation services
  • Frankfurt + Berlin engineering

Weaknesses

  • Pricing meaningful + opaque
  • US presence limited
  • Brand recognition lower outside EU
  • AI features below Quantive
  • Implementation services dependency
  • Less suited for SMB

Pricing tiers

opaque
  • Workpath Pro
    ~$30K-$80K/year for mid-enterprise
    Quote
  • Workpath Enterprise
    $80K-$300K+/year for global enterprises
    Quote
Watch for
  • · Per-seat scaling
  • · Implementation services ($25K-$200K)
  • · Annual price increases of 6-10%

Key features

  • +Enterprise OKR cycle
  • +SAP integration
  • +Strategy execution
  • +Alignment + cascading
  • +Reporting dashboards
  • +Consultative services
  • +API access
  • +40+ integrations
40+ integrations
SAPMicrosoft TeamsJiraSlackSalesforceWorkday
Geography
Strongest in DACH (Germany/Austria/Switzerland), EU; growing UK
#7

OKRify

Indian-built affordable OKR for SMB and South Asian mid-market.

Founded 2019 · Bangalore, India · private · 50–500 employees
G2 4.7 (140)
Capterra 4.8
From $0 /mo
● Transparent pricing
Visit OKRify

OKRify is the Indian-built affordable OKR platform, founded 2019 in Bangalore. Privately-held. The platform centers on affordable OKR + 1-on-1s + check-ins for Indian and South Asian mid-market with INR-native pricing. Strengths: INR-native pricing, mature OKR cycle workflow, Indian engineering culture, strong fit for Indian mid-market, and competitive feature set at SMB pricing. Best fit for Indian + South Asian mid-market wanting OKR at INR-native pricing. Trade-offs: brand recognition limited outside India, smaller installed base globally, feature breadth narrower at enterprise, and less suited for global enterprises with multi-currency complexity.

Best for

Indian + South Asian mid-market companies (50-500 employees) wanting OKR + 1-on-1s + check-ins at INR-native pricing.

Worst for

US/EU enterprises (Quantive/Workpath better), global multi-entity OKR programs, or buyers needing Western brand recognition.

Strengths

  • INR-native pricing
  • Mature OKR cycle workflow
  • Indian engineering culture
  • Strong fit for Indian mid-market
  • Competitive feature set at SMB pricing
  • Affordable for emerging markets

Weaknesses

  • Brand recognition limited outside India
  • Smaller installed base globally
  • Feature breadth narrower at enterprise
  • Less suited for global multi-currency
  • AI features below Quantive
  • Limited Western customer references

Pricing tiers

public
  • Free
    Up to 5 users
    $0 /mo
  • Pro
    Per-user/month (~₹240)
    $3+$3 /mo +/emp
  • Enterprise
    Custom INR pricing for enterprise
    Quote
Watch for
  • · Per-seat scaling
  • · Annual price increases of 5-8%

Key features

  • +OKR cycle workflow
  • +1-on-1 meetings
  • +Weekly check-ins
  • +Alignment visualization
  • +Performance reviews
  • +Templates
  • +API access
  • +30+ integrations
30+ integrations
SlackMicrosoft TeamsJiraAsanaGoogle Workspace
Geography
Strongest in India, Singapore, MENA; growing US/EU

Frequently asked questions

The questions buyers actually ask before they sign.

Does UK post-Brexit GDPR affect which OKR tool I should choose?
Practically, no for most buyers. The UK GDPR mirrors EU GDPR substantively. All EU-GDPR-compliant OKR vendors (Quantive, Mooncamp, Perdoo, Lattice, Microsoft, Asana) satisfy UK GDPR requirements via UK adequacy decisions. The edge case is if your UK legal team requires UK-datacenter storage (not just EU): Microsoft offers UK datacenters; Quantive offers UK region at Enterprise tier; Mooncamp stores in EU (which satisfies UK adequacy but not UK-only datacenter). Confirm datacenter options in your DPA before signing.
Is Mooncamp a credible alternative to Quantive for UK mid-market?
Yes, for tech-forward UK mid-market (50-500 employees) wanting modern UX, transparent pricing, and GDPR-native design. Mooncamp at €8-€12/user/month is approximately 30% cheaper than Quantive Essentials. Trade-offs: smaller installed base than Quantive (180 vs 480 G2 reviews), US presence limited, and feature breadth narrower at enterprise (strategy-execution depth below Quantive). For a UK 100-300 employee SaaS company not needing multi-quarter initiative tracking, Mooncamp is a strong choice. For 500+ employees or enterprise OKR depth, Quantive is the better answer.
Should I buy a standalone OKR tool or use a bundled module?
Bundled modules (Lattice OKRs, Asana Goals, Microsoft Viva Goals) are usually the right answer if you already pay for the parent platform. They are free incrementally, integrate natively with your existing workflow, and remove a separate vendor relationship. Standalone tools (Quantive, Mooncamp, Profit.co) become the right answer when (1) you need strategy-execution depth beyond what bundled modules provide; (2) you do not use Lattice/Asana/Microsoft; (3) you treat OKRs as a dedicated workflow with weekly cadence rituals that the bundled modules cannot match. Most B2B SaaS at $50M+ revenue evaluates: do I need OKR depth, or OKR included with my existing tool.
Why is Quantive (Gtmhub) the pure-play category leader?
Quantive built OKR-first software from 2015, expanded into strategy execution 2020-2024, and renamed Gtmhub to Quantive in 2022 to signal the broader scope. The depth advantage over bundled modules is: (1) multi-quarter strategy initiatives that span OKR cycles; (2) weighted KR scoring that better matches enterprise OKR rituals; (3) AI-generated KRs from objective text; (4) mature reporting that bundled modules treat as add-on. The trade-off is per-seat pricing that scales fast at enterprise. Buyers should compare Quantive depth against Lattice/Asana/Microsoft bundled features and decide if the depth is worth the separate subscription.
What happened with Ally.io after Microsoft acquired it?
Microsoft acquired Ally.io in October 2021 and rebranded it to Microsoft Viva Goals in 2022. Practitioner reports through 2024-2026 indicate product velocity has slowed visibly as the team integrated into the broader Microsoft Viva product. AI features now follow Microsoft Copilot priorities rather than OKR-specific roadmap. For customers wanting modern AI-driven OKR features, this trajectory matters. Buyers on Microsoft 365 E5 still get Viva Goals bundled (so the value is high if you already pay for E5), but for standalone OKR depth, Quantive has pulled ahead since the acquisition.
How do OKRs differ from KPIs and how does Perdoo handle the distinction?
OKRs (objectives + key results) are aspirational, time-bound, and stretch-oriented, typically 60-70% achievement is considered successful. KPIs (key performance indicators) are operational, ongoing, and tracking-oriented, typically you want 100% on target. Most B2B orgs need both: OKRs for quarterly strategic priorities, KPIs for ongoing operational health. Perdoo uniquely separates them in its data model, OKRs track ambitious goals, KPIs track operational metrics, and Strategy Maps visualize how they relate. Quantive and other tools usually conflate them into "metrics" without explicit distinction. The Perdoo approach is more methodologically pure but adds complexity buyers should evaluate.
Are OKRs being absorbed by performance management software?
Substantially yes. The 2022-2026 trend: Lattice, 15Five, Culture Amp, Workday Talent all built OKR modules that compete with standalone OKR tools. Many B2B SaaS orgs that started with standalone Quantive or Gtmhub migrated to Lattice OKRs (when they were already buying Lattice for performance). The absorption is most aggressive in mid-market (50-2,000 employees). Pure-play OKR vendors (Quantive, Mooncamp, Profit.co) compete by offering strategy-execution depth that bundled modules do not match, multi-quarter initiatives, weighted KR scoring, deeper alignment visualization. The pure-play category is not dying, but the addressable market is shrinking as bundled alternatives mature.
How do I evaluate vendor stability for an OKR tool?
OKR tool contracts are typically annual with moderate switching cost (OKR data export to CSV is standard; rebuild cadence in new tool). Before committing: (1) check funding/profitability status (Quantive Series C 2022, Profit.co bootstrapped profitable, Weekdone profitable; Mooncamp + Perdoo + Workpath funding less visible); (2) review feature velocity vs bundled alternatives (Lattice OKRs, Asana Goals, Microsoft Viva Goals all improving fast); (3) confirm AI feature roadmap (KR generation, progress sentiment, alignment automation); (4) negotiate annual contracts only after 90 days of validated usage. Microsoft Viva Goals post-Ally.io has slowed innovation; Lattice OKRs is improving fast as Lattice valuation pressure drives feature velocity.
When should I NOT implement OKRs?
Honest editorial take: many orgs that implement OKR software do not need OKRs at all. OKRs require organizational rhythm (weekly check-ins, quarterly reviews, exec sponsorship) that smaller orgs cannot sustain. If your team is under 50 people without dedicated chief-of-staff or operations function, OKRs often become busywork. If your org has frequent strategic pivots, OKRs feel stale within weeks of being set. If leadership does not model OKR rigor (resetting their own OKRs when priorities change), the methodology degrades. Better alternatives for those contexts: V2MOM (Salesforce-style), 4DX (Stephen Covey), or simply quarterly priorities lists without methodology overhead. Buying OKR software does not create OKR culture.
Can I use Notion or Linear for OKRs instead of dedicated software?
For sub-50-person teams: yes, often. Notion + a goals database template + manual quarterly cadence works for early-stage orgs and is materially cheaper. Linear has built-in initiatives and projects that approximate OKRs. The functional gap shows up at 100+ people: bundled cadence rituals, alignment visualization across teams, exec-level rollup reporting, and AI-driven KR generation become non-trivial without dedicated tooling. The honest read: tools matter less than rhythm. A team running weekly OKR check-ins in Notion will outperform a team with Quantive but no rhythm. Adopt the methodology first, then layer in tooling when manual overhead becomes prohibitive.

Final word

Looking at a different market? See the global OKR Software ranking, or pick another country at the top of this page.

Last updated 2026-05-18. Local pricing reverified quarterly. Found something inaccurate? Tell us.