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OKR Software · Rank #9 of 10

Asana Goals review and pricing

OKR module native to Asana project platform.

By Asana, Inc. · Founded 2008 · San Francisco, CA · public

Asana Goals is the OKR module native to Asana, the project management platform, founded 2008. Public NYSE:ASAN since 2020. Distinct from the dedicated Asana project management product in our project management ranking, this module focuses specifically on OKRs anchored to Asana project execution. Strengths: tight Asana project integration (OKRs anchored to projects + tasks), bundled with Asana subscription (no separate purchase), modern UX inherited from Asana, and strong fit for Asana customers wanting OKR + project unified. Best fit for Asana customers wanting OKRs anchored to project execution. Trade-offs: OKR depth below pure-play Quantive (Asana prioritizes project management over OKR depth), Asana dependency creates lock-in, requires Asana Enterprise tier for full Goals features, and feature velocity follows Asana priorities rather than OKR-specific roadmap.

Visit Asana Goals Vendor pricing Compare to Lattice OKRs
Best for

Asana customers (50-2,000 employees) wanting OKRs anchored to project execution with task-level traceability.

Worst for

Non-Asana customers (Quantive standalone better), OKR-only depth (Quantive better), or buyers wanting pure-play OKR-first design.

Vendor Trust Score

Is Asana Goals a trustworthy vendor?

7.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2020-09-30
    IPO on NYSE:ASAN
  • 2022-04-22
    Asana Goals launched as dedicated OKR module
  • 2024-09-22
    Asana AI Studio launched; Goals module benefits
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Tight Asana project integration
    87% →
  • OKR + project unified workflow
    71% →
  • Bundled with Asana
    64% →
  • Public-co stability
    47% →

Complaint patterns

  • OKR depth below Quantive
    51% →
  • Requires Enterprise tier for full features
    47% →
  • Asana lock-in
    41% →
  • OKR module is not flagship
    31% →
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $15,000
200-1,000 employees $60,000
1,000+ employees $144,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP Authorized

Editorial: Strengths

  • Tight Asana project integration
  • Bundled with Asana subscription
  • Modern UX inherited from Asana
  • Strong fit for Asana customers
  • OKR + project unified workflow
  • Public-co stability

Editorial: Weaknesses

  • OKR depth below pure-play Quantive
  • Asana dependency creates lock-in
  • Requires Asana Enterprise tier for full features
  • Feature velocity follows Asana priorities
  • OKR module is not flagship
  • Less suited for non-Asana customers

Key features & integrations

  • +OKR cycle workflow (Goals)
  • +Asana project integration
  • +Task-level traceability
  • +Alignment visualization
  • +Reporting
  • +Cadence + check-ins
  • +API access
  • +270+ integrations
270+ integrations
SlackMicrosoft TeamsSalesforceHubSpotGoogle WorkspaceZoom
Geography supported
Global; strongest in US, EU, UK, AU
Best fit
50–2,000 employees · Asana customers
Editorial deep-dive

Read our full ranking of OKR Software

Asana Goals ranks #9 in our editorial review of 10 okr software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in OKR Software

#8
Lattice OKRs
Lattice performance suite OKR module, default for Lattice customers.
★ 4.6 opaque
#10
Microsoft Viva Goals
Bundled with Microsoft 365 E5, default for Microsoft customers.
★ 4.2 public
#7
OKRify
Indian-built affordable OKR for SMB and South Asian mid-market.
★ 4.7 public
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