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OKR Software · Rank #1 of 10

Quantive review and pricing

Modern pure-play OKR category leader with strategy execution depth.

By Quantive (formerly Gtmhub) · Founded 2015 · Denver, CO / Sofia, Bulgaria · private

Quantive is the pure-play OKR category leader, founded 2015 as Gtmhub. Rebranded to Quantive in 2022 to signal expansion beyond pure OKRs into strategy execution. Last raised $120M Series C 2022. The platform centers on OKR cycle workflow + strategy-execution depth + multi-quarter initiative tracking. Strengths: deepest OKR cycle workflow in pure-play category, mature strategy-execution depth (multi-quarter initiatives, weighted KR scoring), AI features (Quantive AI for KR generation and progress sentiment), integration with major HRIS/performance/work-management platforms, and strong fit for orgs treating OKRs as dedicated workflow. Best fit for B2B SaaS mid-market and enterprise (200-5,000 employees) wanting OKR depth beyond bundled alternatives. Trade-offs: pricing meaningful + scales with seat count, bundled-OKR alternatives (Lattice, Asana, Microsoft) often included in existing subscriptions, customer support quality variable as company scaled, and Gtmhub-to-Quantive rebrand created brand recognition reset.

Best for

B2B SaaS mid-market + enterprise (200-5,000 employees) treating OKRs as dedicated strategy-execution workflow with multi-quarter initiative tracking needs.

Worst for

Orgs already on Lattice/Asana/Microsoft wanting OKRs bundled (use those modules), early-stage startups (Weekdone simpler), or budget-conscious teams.

Vendor Trust Score

Is Quantive a trustworthy vendor?

7.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2022-04-22
    Series C raised $120M; rebranded Gtmhub to Quantive
  • 2024-09-22
    Quantive AI launched for KR generation
  • 2025-04-22
    Mid-market customers reported per-seat pricing escalation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest pure-play OKR cycle workflow
    87%
  • Mature strategy-execution depth
    71%
  • Quantive AI for KR generation
    51%
  • Strong fit for OKR-dedicated orgs
    47%

Complaint patterns

  • Pricing meaningful at scale
    51%
  • Bundled alternatives often free
    41%
  • Customer support quality variable
    38%
  • Gtmhub brand reset
    31%
Sentiment trend (6 months)
79/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $12,000
200-1,000 employees $38,000
1,000+ employees $96,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deepest pure-play OKR cycle workflow
  • Mature strategy-execution depth
  • Quantive AI for KR generation
  • Integration with major platforms
  • Strong fit for OKR-dedicated orgs
  • Bulgarian + US engineering culture

Editorial: Weaknesses

  • Pricing meaningful at scale
  • Bundled-OKR alternatives often free with existing tools
  • Customer support quality variable
  • Gtmhub rebrand created brand reset
  • Per-seat scaling at enterprise
  • Less suited for OKRs-as-bonus-feature buyers

Key features & integrations

  • +OKR cycle workflow
  • +Strategy execution + multi-quarter initiatives
  • +Weighted KR scoring
  • +Quantive AI for KR generation
  • +Alignment visualization
  • +Cadence + check-in rituals
  • +API access
  • +100+ integrations
100+ integrations
SalesforceHubSpotAsanaJiraSlackMicrosoft Teams
Geography supported
Global; strongest in US, EU, UK
Best fit
200–5,000 employees · B2B SaaS + enterprise OKR-led orgs
Editorial deep-dive

Read our full ranking of OKR Software

Quantive ranks #1 in our editorial review of 10 okr software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in OKR Software

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