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Lead Capture and Forms Software · Rank #1 of 10

Typeform review and pricing

Conversational form leader with category-defining UX and strong completion rates.

By Typeform · Founded 2012 · Barcelona, Spain · private

Typeform launched 2012 (founders David Okuniev, Robert Munoz) and closed a $135M Series C 2022 at $935M valuation. The platform pioneered conversational forms (one-question-at-a-time multi-step UX) and remains the category leader. Wins on completion rates, modern UX, and broad brand recognition. Loses on pricing complexity (tier escalators frustrate per customer disclosures) and submission limits on lower tiers.

Visit Typeform Vendor pricing Compare to Jotform
Best for

SMB and mid-market wanting modern conversational forms with strong completion rates.

Worst for

Salesforce-anchored enterprises (FormAssembly fit better); WordPress-native (Gravity Forms fit better).

Vendor Trust Score

Is Typeform a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
7.4
Contract fairness
Reasonable terms; no auto-renew traps
7.8
Incident response
How they handle outages and breaches
8.1
Post-acquisition behavior
Customer treatment after M&A or PE
8.6
Executive stability
Leadership churn over 24 months
8.4
Roadmap honesty
Public commitments held
7.8
Trust signal log
  • 2022-06-15
    Series C close of $135M at $935M valuation
  • 2024-08-15
    Pricing tier escalators emerged as top customer complaint
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 980 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Conversational form UX with category-leading completion rates
    87% →
  • 500+ integrations with CRMs and marketing tools
    71% →
  • Strong brand mindshare and template library
    64% →

Complaint patterns

  • Pricing complexity (tier escalators)
    51% ↑
  • Submission limits on lower tiers create budget surprises
    47% ↑
  • Enterprise feature depth less than FormAssembly + Formstack
    38% →
Sentiment trend (6 months)
80/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (10-100 employees) $600
Mid-market (100-2000 employees) $4,800
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Conversational form UX with category-leading completion rates
  • 500+ integrations with CRMs, email, payment, automation
  • Strong brand mindshare
  • Mature template library
  • Modern design and theming
  • Native Salesforce, HubSpot, Mailchimp, Slack integrations

Editorial: Weaknesses

  • Pricing complexity (tier escalators)
  • Submission limits on lower tiers create budget surprises
  • Enterprise feature depth less than FormAssembly + Formstack
  • Some customer-support quality concerns post-2022 growth

Key features & integrations

  • +Conversational form UX
  • +500+ integrations
  • +Conditional logic
  • +Payment integrations (Stripe, PayPal)
  • +Mature template library
  • +Analytics and reporting
  • +Custom branding
  • +Multi-language support
500+ integrations
SalesforceHubSpotMailchimpSlackZapierGoogle SheetsStripeNotion
Geography supported
Global
Best fit
10-2,000 employees · SMB and mid-market modern lead capture
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Typeform ranks #1 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#2
Jotform
Mature feature-broad forms platform with HIPAA-compliant tier and competitive pricing.
★ 4.7 public
#3
Tally
Modern free-forever forms with modern UX; founder-led fast-growing alternative.
★ 4.7 public
#4
Fillout
Modern conditional-logic forms with Airtable + Stripe native integration.
★ 4.8 public
Help the next buyer

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