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Lead Capture and Forms Software · Rank #3 of 10

Tally review and pricing

Modern free-forever forms with modern UX; founder-led fast-growing alternative.

By Tally · Founded 2020 · Ghent, Belgium · private

Tally launched 2020 (founders Marie Martens, Filip Minev) and has grown bootstrapped to disrupt the Typeform price-point. The platform serves SMB and modern startups with free-forever forms (unlimited responses, unlimited forms) plus paid tiers for advanced features. Wins on free-forever pricing, modern UX, and rapid growth. Loses on enterprise feature depth and brand mindshare in legacy procurement defaults.

Visit Tally Vendor pricing Compare to Jotform
Best for

SMB and modern startups wanting free or low-cost forms with modern UX.

Worst for

Enterprises requiring deep CRM integration (FormAssembly + Formstack fit better).

Vendor Trust Score

Is Tally a trustworthy vendor?

8.8/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.4
Post-acquisition behavior
Customer treatment after M&A or PE
8.8
Executive stability
Leadership churn over 24 months
8.8
Roadmap honesty
Public commitments held
8.6
Trust signal log
  • 2022-08-15
    Founder-led growth with consistent strategy; free-forever pricing disruption
  • 2024-09-15
    Tally AI Agent launched for form authoring
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 380 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Free-forever pricing genuinely disruptive
    87% →
  • Modern Notion-like editor
    78% →
  • Founder-led fast-growing alternative to Typeform
    64% ↑

Complaint patterns

  • Enterprise feature depth less than peers
    41% →
  • Brand mindshare in legacy procurement lower
    38% ↓
  • Customer-support hours limited (EU timezone)
    31% →
Sentiment trend (6 months)
90/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

86 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (1-50 employees, free tier) $0
Mid-market (50-500 employees, Pro/Business) $690
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Free-forever pricing (unlimited responses + forms)
  • Modern UX with conversational and standard form options
  • Founder-led fast-growing
  • Strong conditional logic and integrations
  • Notion-like editor experience
  • EU-data-residency native

Editorial: Weaknesses

  • Enterprise feature depth less than peers
  • Brand mindshare in legacy procurement defaults lower
  • Capital base smaller than Typeform
  • Customer-support hours limited (EU timezone)

Key features & integrations

  • +Free-forever pricing
  • +Modern Notion-like editor
  • +Conversational + standard form options
  • +Conditional logic
  • +Payment integrations (Stripe)
  • +100+ integrations
  • +Custom branding (Pro)
  • +EU-data-residency native
100+ integrations
NotionAirtableSlackZapierStripeGoogle SheetsWebhookMailchimp
Geography supported
Global
Best fit
1-500 employees · SMB and modern startups
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Tally ranks #3 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#2
Jotform
Mature feature-broad forms platform with HIPAA-compliant tier and competitive pricing.
★ 4.7 public
#4
Fillout
Modern conditional-logic forms with Airtable + Stripe native integration.
★ 4.8 public
#1
Typeform
Conversational form leader with category-defining UX and strong completion rates.
★ 4.5 public
Help the next buyer

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