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Lead Capture and Forms Software · Rank #2 of 10

Jotform review and pricing

Mature feature-broad forms platform with HIPAA-compliant tier and competitive pricing.

By Jotform · Founded 2006 · San Francisco, CA · private

Jotform launched 2006 (founder Aytekin Tank) and has grown bootstrapped to ~$50M+ ARR. The platform serves SMB and mid-market with mature feature breadth, HIPAA compliance tier, and competitive pricing versus Typeform. Wins on feature breadth, HIPAA compliance, and affordable pricing. Loses on conversational UX versus Typeform and brand mindshare in modern-SaaS procurement defaults.

Visit Jotform Vendor pricing Compare to Typeform
Best for

SMB and mid-market wanting mature feature-broad forms at competitive pricing.

Worst for

Modern conversational forms (Typeform + Tally fit better); Salesforce enterprises (FormAssembly).

Vendor Trust Score

Is Jotform a trustworthy vendor?

8.5/10
High trust
Pricing transparency
Published rates; no hidden fees
8.1
Contract fairness
Reasonable terms; no auto-renew traps
8.4
Incident response
How they handle outages and breaches
8.1
Post-acquisition behavior
Customer treatment after M&A or PE
8.8
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.4
Trust signal log
  • 2020-08-15
    Bootstrapped founder-led growth with consistent strategy through 2026
  • 2024-09-15
    Jotform AI Agent launched for conversational form authoring
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 3,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Mature feature breadth with 10,000+ templates
    87% →
  • HIPAA-compliant tier for healthcare
    71% →
  • Affordable pricing versus Typeform
    64% →

Complaint patterns

  • Conversational UX less polished than Typeform
    41% →
  • Brand mindshare in modern-SaaS procurement lower
    38% ↓
  • Enterprise feature depth less than FormAssembly
    31% →
Sentiment trend (6 months)
87/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

248 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (5-100 employees) $540
Mid-market (100-2000 employees) $2,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Mature feature breadth (10,000+ form templates)
  • HIPAA-compliant tier for healthcare
  • Affordable pricing versus Typeform
  • Bootstrapped founder-led with consistent strategy
  • 300+ integrations
  • Strong customer-support quality

Editorial: Weaknesses

  • Conversational UX less polished than Typeform
  • Brand mindshare in modern-SaaS procurement lower
  • Enterprise feature depth less than FormAssembly

Key features & integrations

  • +10,000+ form templates
  • +300+ integrations
  • +HIPAA-compliant tier
  • +Conditional logic
  • +Payment integrations
  • +PDF generation
  • +Mobile app
  • +Multi-language support
300+ integrations
SalesforceHubSpotMailchimpSlackZapierGoogle WorkspaceStripePayPal
Geography supported
Global
Best fit
5-2,000 employees · SMB and mid-market broad-feature forms
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Jotform ranks #2 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#1
Typeform
Conversational form leader with category-defining UX and strong completion rates.
★ 4.5 public
#3
Tally
Modern free-forever forms with modern UX; founder-led fast-growing alternative.
★ 4.7 public
#4
Fillout
Modern conditional-logic forms with Airtable + Stripe native integration.
★ 4.8 public
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