Skip to content
Z Zendikt
F
Lead Capture and Forms Software · Rank #4 of 10

Fillout review and pricing

Modern conditional-logic forms with Airtable + Stripe native integration.

By Fillout · Founded 2021 · San Francisco, CA · private

Fillout launched 2021 (founders Brad Vogel + Robert Lee ex-Brex) and closed a $10M Series A 2024 led by Index Ventures. The platform serves modern SMB and mid-market with conditional logic depth, Airtable + Stripe native integrations, and modern UX. Wins on conditional logic, Airtable integration, and modern developer-friendly approach. Loses on capital base and brand mindshare versus Typeform.

Visit Fillout Vendor pricing Compare to Tally
Best for

Airtable-anchored modern SMB and mid-market wanting deep conditional logic forms.

Worst for

Salesforce-anchored enterprises (FormAssembly fit better); WordPress-native.

Vendor Trust Score

Is Fillout a trustworthy vendor?

8.5/10
High trust
Pricing transparency
Published rates; no hidden fees
8.4
Contract fairness
Reasonable terms; no auto-renew traps
8.4
Incident response
How they handle outages and breaches
8.4
Post-acquisition behavior
Customer treatment after M&A or PE
8.8
Executive stability
Leadership churn over 24 months
8.6
Roadmap honesty
Public commitments held
8.4
Trust signal log
  • 2024-06-15
    Series A close of $10M led by Index Ventures
  • 2025-09-15
    AI form authoring assistant launched
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 220 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strong conditional logic with deep branching
    87% →
  • Native Airtable integration is genuinely differentiating
    78% ↑
  • Modern UX with developer-friendly approach
    64% →

Complaint patterns

  • Capital base smaller than Typeform
    41% ↓
  • Brand mindshare versus Typeform lower
    38% ↓
  • Sales motion still building
    31% ↓
Sentiment trend (6 months)
89/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

52 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (10-100 employees) $540
Mid-market (100-2000 employees) $1,800
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strong conditional logic with deep branching
  • Native Airtable integration (deepest in category)
  • Native Stripe payment integration
  • Modern UX with developer-friendly approach
  • Founder-led with consistent strategy
  • Competitive pricing

Editorial: Weaknesses

  • Capital base smaller than Typeform
  • Brand mindshare versus Typeform lower
  • Sales motion still building
  • Smaller integration ecosystem

Key features & integrations

  • +Strong conditional logic with deep branching
  • +Native Airtable integration (deepest)
  • +Native Stripe payment integration
  • +Modern UX
  • +Conversational + standard form options
  • +100+ integrations
  • +Custom branding
  • +Mobile-friendly
80+ integrations
AirtableStripeSalesforceHubSpotNotionSlackZapier
Geography supported
Global
Best fit
10-2,000 employees · Modern Airtable-anchored SMB and mid-market
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Fillout ranks #4 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#3
Tally
Modern free-forever forms with modern UX; founder-led fast-growing alternative.
★ 4.7 public
#5
FormAssembly
Salesforce-native enterprise forms with HIPAA, GDPR compliance.
★ 4.4 partial
#2
Jotform
Mature feature-broad forms platform with HIPAA-compliant tier and competitive pricing.
★ 4.7 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Fillout; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously