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Push Notification Software · Rank #3 of 10

Pushwoosh review and pricing

International mobile-first push with broad regional coverage.

By Pushwoosh Inc. · Founded 2011 · Washington, DC (US-headquartered since 2022) · private

Pushwoosh is the international mobile-first push platform with roughly 80,000 customers spanning publishers, retail, fintech, and gaming. The platform competes hardest with OneSignal on freemium and entry-tier pricing while offering deeper segmentation and a mobile-first SDK heritage. Pushwoosh has navigated a complicated 2022; the company rebranded as US-headquartered Pushwoosh Inc and restructured following questions about Russian-origin engineering raised during the Russia-Ukraine war. For most international SMB and mid-market buyers, Pushwoosh remains a credible OneSignal alternative with stronger segmentation; for US enterprise buyers running rigorous vendor diligence, the 2022 history may still come up in security review.

Visit Pushwoosh Vendor pricing Compare to Braze
Best for

International SMB and mid-market mobile-app teams wanting deeper segmentation than OneSignal at comparable price, and comfortable with the vendor history.

Worst for

US federal, defense, or regulated industries where 2022 vendor-origin questions may not clear procurement, or teams needing full multi-channel beyond push.

Vendor Trust Score

Is Pushwoosh a trustworthy vendor?

7.0/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
6.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2022-11-15
    Reuters reporting raised questions about Russian-origin engineering during Russia-Ukraine war
  • 2022-12-08
    Company restructured and clarified US headquarters under Pushwoosh Inc
  • 2024-03-19
    SOC 2 Type 2 verification renewed; expanded US-hosted infrastructure
  • 2025-08-12
    Customer Journey Builder for cross-channel automation became generally available
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Mobile-first SDK quality competes with OneSignal and Airship
    71% →
  • Behavioral segmentation deeper than OneSignal entry tiers at similar price
    64% →
  • Strong international coverage including EU and APAC
    51% ↑

Complaint patterns

  • 2022 vendor-origin questions still surface in procurement reviews
    47% ↓
  • Email and SMS channels thinner than OneSignal
    41% →
  • Brand recognition in North America trails OneSignal and Braze
    38% →
Sentiment trend (6 months)
75/100 +3 pts
12
01
02
03
04
05
Representative voices

  • “We use Pushwoosh across LATAM and EU. Coverage is real and segmentation beats what we had on OneSignal free.”

    Mobile PM, regional retailer· G2 · 2026-02-28

  • “Our security team flagged the 2022 history. We worked through it but it cost us two weeks of review.”

    Procurement Manager, US fintech· Reddit r/sysadmin · 2025-12-15

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Up to 25K devices $588
25K-200K devices $3,600
200K+ devices $14,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Mobile-first SDK heritage; deep iOS and Android push capabilities
  • Roughly 80,000 customers globally with strong international coverage
  • Behavioral segmentation deeper than OneSignal entry tiers
  • Rich push (images, video, action buttons) well-supported
  • Geo-fencing and location-triggered push
  • Affordable entry-tier pricing relative to enterprise alternatives
  • Customer Journey Builder for cross-channel automation

Editorial: Weaknesses

  • 2022 Russia-Ukraine war exposed Russian-origin engineering questions
  • Rebranded as US-headquartered Pushwoosh Inc, but history persists in some procurement reviews
  • Email and SMS channels thinner than OneSignal or Braze
  • Smaller integration ecosystem than OneSignal or Braze
  • Less recognized brand for North American enterprise procurement

Key features & integrations

  • +Mobile push (iOS APNs, Android FCM, Huawei HMS)
  • +Web push (Chrome, Firefox, Edge, Safari)
  • +In-app messaging
  • +Customer Journey Builder
  • +Behavioral segmentation
  • +Geo-fencing and location-triggered push
  • +Rich push (images, video, action buttons)
  • +A/B testing
45+ integrations
SegmentZapierAmplitudeMixpanelSalesforceAdobe Analytics
Geography supported
Global; strong in EU, LATAM, MENA, APAC
Best fit
10-1,000 employees · SMB to mid-market mobile-app and publisher
Editorial deep-dive

Read our full ranking of Push Notification Software

Pushwoosh ranks #3 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#2
Braze
The public-company multi-channel engagement leader.
★ 4.6 opaque
#4
Airship
Urban Airship heritage and the longest enterprise track record.
★ 4.4 opaque
#1
OneSignal
The freemium default for web push and mobile push.
★ 4.6 public
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