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Push Notification Software · Rank #4 of 10

Airship review and pricing

Urban Airship heritage and the longest enterprise track record.

By Airship Group, Inc. · Founded 2009 · Portland, OR · private

Airship (formerly Urban Airship) is the oldest enterprise mobile-engagement player in the list, having shipped one of the first commercial push notification platforms in 2009. The product carries the deepest enterprise heritage in the category and continues to anchor large mobile-led brands (retail, airlines, media) that have run on Airship for a decade or more. The trade-off is that Airship has been notably quiet across 2023 and 2024 on product news, AI capabilities, and competitive marketing, while Braze, MoEngage, and CleverTap have pushed harder on AI-led roadmaps. For incumbent customers and large enterprises that prioritize stability over novelty, Airship remains a credible choice; for new buyers evaluating fresh, the competitive set has moved.

Visit Airship Vendor pricing Compare to Pushwoosh
Best for

Large enterprise mobile-led brands (retail, airlines, media) that value stability, wallet integration, and a 15-year track record over AI-forward roadmaps.

Worst for

SMBs, startups, freemium buyers, or teams that explicitly want AI-first push personalization (use MoEngage or CleverTap).

Vendor Trust Score

Is Airship a trustworthy vendor?

7.3/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2018-01-29
    Urban Airship rebranded to Airship
  • 2023-03-15
    Limited product news through 2023; competitive marketing quieted
  • 2024-06-11
    Live Activities and Time Sensitive notification support shipped for iOS
  • 2025-10-08
    No new major AI roadmap announcement; trails Braze AI and MoEngage Sherpa
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Longest enterprise track record in the category
    78% →
  • Wallet integration genuinely useful for retail and travel
    64% →
  • SDK quality and SLA reliability rated highly by enterprise teams
    51% →

Complaint patterns

  • Product roadmap visibility has declined since 2023
    51% ↑
  • AI features trail competitive set in 2026
    47% ↑
  • Pricing opaque and trends high for non-enterprise teams
    41% →
Sentiment trend (6 months)
72/100 +2 pts
12
01
02
03
04
05
Representative voices

  • “We have run Airship for 12 years. Reliability is unquestioned; the product story in 2025 was thin.”

    Director Mobile, US retailer· G2 · 2026-03-04

  • “Wallet integration is the reason we stayed. For new buyers looking at push only, the market has moved.”

    VP Digital, regional airline· Capterra · 2026-01-30

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

64 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
100K-500K MAU $48,000
500K-2M MAU $120,000
2M+ MAU $300,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Longest enterprise track record in the category (Urban Airship since 2009)
  • Mature SDKs with deep iOS, Android, web, and wallet support
  • Live Activities, Time Sensitive, and Communication Notifications on iOS supported early
  • Enterprise-grade SLA, support, and global delivery infrastructure
  • App Experience Editor for in-app messages without code changes
  • Wallet (Apple Wallet, Google Wallet) integration for passes and offers
  • Strong references in retail, airlines, media, sports

Editorial: Weaknesses

  • Notably quiet on product news across 2023 and 2024
  • AI feature roadmap trails Braze, MoEngage, CleverTap
  • Pricing opaque and trends to enterprise-only
  • Less freemium momentum; not a natural OneSignal alternative
  • Brand visibility in 2026 has faded relative to newer entrants

Key features & integrations

  • +Mobile push (iOS APNs, Android FCM)
  • +Web push
  • +In-app messages and App Experience Editor
  • +Wallet (Apple Wallet, Google Wallet)
  • +Live Activities and Time Sensitive on iOS
  • +Journey orchestration
  • +Audience segmentation
  • +A/B testing
90+ integrations
SegmentSalesforceAdobe Experience PlatformmParticleSnowflakeTealium
Geography supported
Global; strong in North America, EU, ANZ
Best fit
500-50,000 employees · Enterprise mobile-led brands
Editorial deep-dive

Read our full ranking of Push Notification Software

Airship ranks #4 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#3
Pushwoosh
International mobile-first push with broad regional coverage.
★ 4.5 public
#5
MoEngage
Asian-headquartered mobile-app engagement with AI leadership.
★ 4.5 opaque
#2
Braze
The public-company multi-channel engagement leader.
★ 4.6 opaque
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