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Push Notification Software · Rank #5 of 10

MoEngage review and pricing

Asian-headquartered mobile-app engagement with AI leadership.

By MoEngage, Inc. · Founded 2014 · San Francisco, CA (Indian engineering origin) · private

MoEngage is the Asian-origin mobile-app engagement platform that has pushed hardest among the international challengers into North American and European mid-market. The platform covers push, in-app, email, SMS, WhatsApp, and on-site messaging from a single dashboard with behavioral analytics and the Sherpa AI layer for personalization, send-time, and channel selection. MoEngage raised a $77M Series E in August 2022. Strongest fit is consumer apps in BFSI, retail, media, travel, and edtech that want a Braze-level multi-channel experience at meaningfully lower price points. The platform is especially strong with India-anchored businesses given its engineering origin and INR billing options.

Visit MoEngage Vendor pricing Compare to Airship
Best for

Mid-market to enterprise consumer-app teams (BFSI, retail, media, travel) wanting Braze-level multi-channel at lower price points with strong AI personalization.

Worst for

US federal or highly conservative enterprise procurement, push-only SMB buyers (use OneSignal), or teams needing wallet integration (use Airship).

Vendor Trust Score

Is MoEngage a trustworthy vendor?

7.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2022-08-11
    $77M Series E closed; funds North American and EU expansion
  • 2023-09-21
    Sherpa AI for personalization and send-time generally available
  • 2024-11-13
    EU data residency option launched in Frankfurt region
  • 2025-12-02
    WhatsApp Business Platform channel reached general availability
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 580 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Sherpa AI personalization delivers measurable lift over rule-based segmentation
    78% ↑
  • Multi-channel coverage rivals Braze at meaningfully lower price
    71% ↑
  • India-based engineering responsive on roadmap requests
    51% →

Complaint patterns

  • Implementation services often required for full multi-channel rollout
    47% →
  • Brand recognition trails Braze in North American enterprise procurement
    41% ↓
  • Pricing opaque; quote cycle slower than self-serve alternatives
    38% →
Sentiment trend (6 months)
84/100 +4 pts
12
01
02
03
04
05
Representative voices

  • “We migrated off Braze to MoEngage and cut our contract by 45 percent with equivalent coverage. Sherpa pays for itself.”

    CRM Lead, consumer fintech APAC· G2 · 2026-03-26

  • “Implementation took longer than self-serve, but the Sherpa lift was real once we got there.”

    Mobile PM, regional media app· Capterra · 2026-02-12

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

94 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
100K-500K MAU $36,000
500K-2M MAU $96,000
2M+ MAU $240,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Sherpa AI for push personalization, send-time, and channel selection
  • Strong multi-channel coverage (push, in-app, email, SMS, WhatsApp, on-site)
  • Behavioral analytics and funnels built into the core platform
  • Mid-market pricing meaningfully below Braze for similar capability
  • $77M Series E in 2022 funds continued North American and EU expansion
  • India-based engineering and INR billing strong for South Asian buyers
  • Strong references in BFSI, retail, media, travel, edtech

Editorial: Weaknesses

  • Brand recognition in North American enterprise procurement still trails Braze
  • Pricing opaque; quote-driven for most plans
  • Implementation services often recommended for full multi-channel rollouts
  • Wallet and Live Activities iOS features lag Airship
  • Smaller integration ecosystem than Braze

Key features & integrations

  • +Push, in-app, email, SMS, WhatsApp, on-site
  • +Sherpa AI (personalization, send-time, channel selection)
  • +Behavioral analytics and funnels
  • +Customer journey orchestration
  • +Audience segmentation
  • +A/B testing
  • +Predictive churn and engagement modeling
  • +Web push and mobile push
90+ integrations
SegmentSalesforceSnowflakeBigQuerymParticleAmplitudeMixpanel
Geography supported
Global; very strong in India and APAC; growing in NA and EU
Best fit
100-10,000 employees · Mid-market to enterprise consumer apps
Editorial deep-dive

Read our full ranking of Push Notification Software

MoEngage ranks #5 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#4
Airship
Urban Airship heritage and the longest enterprise track record.
★ 4.4 opaque
#6
CleverPush
GDPR-strict European push with EU data residency.
★ 4.7 public
#3
Pushwoosh
International mobile-first push with broad regional coverage.
★ 4.5 public
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