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Push Notification Software · Rank #1 of 10

OneSignal review and pricing

The freemium default for web push and mobile push.

By OneSignal, Inc. · Founded 2014 · San Mateo, CA · private

OneSignal is the most widely adopted push notification platform in the world, primarily on the back of an aggressive free tier that covers most SMB and mid-market use cases at zero monthly cost. The product covers web push, iOS push, Android push, email, SMS, and in-app messaging from a single dashboard, with SDKs that integrate in hours. OneSignal raised a $50M Series C in September 2021. The 2023 pricing reset (tightening of the free tier and introduction of higher paid floors) created some user backlash on Reddit and G2, but the broad freemium adoption pipeline has continued. For any team starting from zero on push, OneSignal is still the default first install.

Visit OneSignal Vendor pricing Compare to Braze
Best for

SMB to mid-market teams adding push (web or mobile) as a new channel and wanting freemium pricing, fast setup, and broad SDK coverage.

Worst for

Enterprise consumer apps needing deep multi-channel lifecycle orchestration (use Braze), or mobile-app teams needing best-in-class behavioral analytics (use MoEngage or CleverTap).

Vendor Trust Score

Is OneSignal a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-09-14
    $50M Series C closed at growth-stage valuation
  • 2023-04-12
    Pricing reset tightened free tier and raised paid floors; visible Reddit and G2 backlash
  • 2024-09-04
    iOS 18 Live Activities and Time Sensitive notification support shipped on schedule
  • 2025-11-19
    OneSignal AI assist for push copy generation rolled into Professional tier
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,820 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Free tier covers real SMB use cases without forced upgrade
    87% →
  • Fastest time-to-first-push of any platform tested
    78% →
  • SDK quality across iOS, Android, web is consistent and well-documented
    71% ↑

Complaint patterns

  • 2023 pricing changes felt punitive for long-time free users
    51% ↓
  • Email and SMS channels less mature than dedicated tools
    47% →
  • Behavioral segmentation depth weaker than Braze or MoEngage
    41% →
Sentiment trend (6 months)
83/100 +4 pts
12
01
02
03
04
05
Representative voices

  • “We have been on the free tier for three years across 40,000 subscribers. No platform makes it this easy to start.”

    Founder, content publisher· G2 · 2026-03-22

  • “The 2023 pricing change cost us $300 a month for features we already had. Felt like a bait and switch.”

    Product Manager, SMB SaaS· Reddit r/webdev · 2025-12-04

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

156 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Up to 10K subscribers $0
10K-100K subscribers $2,400
100K-1M subscribers $14,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Most generous free tier in the category; covers most SMB use cases at $0
  • Broad SDK coverage across iOS, Android, web push, Huawei, Amazon, and Windows
  • Fastest time-to-first-push of any platform in the list (often under an hour)
  • Wide third-party integration ecosystem including Zapier, Segment, Shopify
  • Multi-channel from one dashboard (push, email, SMS, in-app)
  • Public roadmap and active developer community
  • Strong technical documentation for FCM, APNs, VAPID setup

Editorial: Weaknesses

  • 2023 pricing changes pushed some power users to evaluate alternatives
  • Free tier limits tightened on segmentation, journeys, and team seats
  • Email and SMS channels less mature than dedicated platforms
  • Behavioral analytics depth shallower than Braze, MoEngage, CleverTap
  • Enterprise contracts can run more expensive than equivalent Braze quotes

Key features & integrations

  • +Web push (Chrome, Firefox, Edge, Safari)
  • +Mobile push (iOS APNs, Android FCM, Huawei HMS, Amazon ADM)
  • +In-app messaging
  • +Email and SMS channels
  • +Journeys for cross-channel automation
  • +A/B testing on push content
  • +Audience segmentation by behavior and attributes
  • +Intelligent delivery (send-time optimization)
80+ integrations
SegmentZapierShopifyHubSpotAmplitudeMixpanelWordPress
Geography supported
Global; strongest in North America, EU, India
Best fit
1-500 employees · SMB to mid-market across e-commerce, media, SaaS
Editorial deep-dive

Read our full ranking of Push Notification Software

OneSignal ranks #1 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#2
Braze
The public-company multi-channel engagement leader.
★ 4.6 opaque
#3
Pushwoosh
International mobile-first push with broad regional coverage.
★ 4.5 public
#4
Airship
Urban Airship heritage and the longest enterprise track record.
★ 4.4 opaque
Help the next buyer

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