Canada verdict (TL;DR)
Verified 2026-05-27Hootsuite (Vancouver-headquartered) is the Canadian champion and ships everywhere from SMB to Big Five banks, Telus and Loblaws. Sprout Social holds a strong second position at agencies and enterprise teams wanting deeper analytics. Buffer is the CAD-friendly SMB and creator default. Later (Vancouver-headquartered) is the Canadian Instagram/TikTok-first scheduling tool. Agorapulse, Sendible, Sprinklr (enterprise), SocialPilot, CoSchedule and Loomly cover specialist segments. Bilingual fr-CA / en-CA workflows are a real Canadian requirement.
Picks for Canada
- Canadian large brand or enterprise wanting the default Canadian-built platform: hootsuite Hootsuite is Vancouver-headquartered and the Canadian champion. Ships at Big Five banks (RBC, TD social), Telus, Loblaws, Tim Hortons, every NHL team and most large Canadian agencies. Strong bilingual workflow support.
- Canadian agency or in-house team wanting deeper analytics: sprout-social Sprout Social is the deeper-analytics pick at Canadian agencies (Cossette, Sid Lee, Klick) and in-house teams wanting clean reporting and approval workflows. CAD-friendly enterprise pricing.
- Canadian SMB, creator or microbrand wanting the cleanest scheduling UX: buffer Buffer is the CAD-friendly SMB and creator default in Canada with the cleanest scheduling UX. Used at most Canadian solo brand builders, indie e-commerce and small agencies.
- Canadian Instagram or TikTok-first brand (lifestyle, beauty, food): later Later is Vancouver-headquartered and the Canadian Instagram/TikTok-first scheduling tool of choice. Strong visual-content planning and Linkin.bio link-in-bio. Used at Canadian lifestyle brands (Knix, Frank And Oak, Endy).
- Big Five bank or large Canadian enterprise wanting unified CX platform: sprinklr Sprinklr is the unified-CX-platform pick at Canadian enterprise wanting social plus care plus marketing in one stack. Common at RBC, Telus and Bell customer-care operations.
How the social media management software market looks in Canada
Canada has a genuine social-media-management champion in Hootsuite, Vancouver-headquartered and globally founded in Canada. Hootsuite ships at the Big Five banks (RBC, TD, BMO, Scotia, CIBC), Telus, Bell, Rogers, Loblaws, Sobeys, Canadian Tire, Tim Hortons, every NHL team (Maple Leafs, Canadiens, Canucks, Oilers, Flames, Senators, Jets), the CFL, most large Canadian agencies (Cossette, Sid Lee, Cossette, FCB Canada) and a long tail of Canadian SMB. The Canadian commercial team is in Vancouver and Toronto with deep partner channel.
Sprout Social holds a strong second position at Canadian agencies and in-house teams wanting deeper analytics and cleaner approval workflows. Later, also Vancouver-headquartered, is the Canadian Instagram and TikTok-first scheduling tool at lifestyle, beauty, food and creator-led brands (Knix, Frank And Oak, Endy, Lululemon visual-content teams). Buffer is the CAD-friendly SMB and creator default. Sprinklr is the unified-CX-platform pick at Big Five banks and large telco customer-care operations.
Bilingual fr-CA / en-CA content workflows are a real Canadian requirement, not a footnote. Hootsuite, Sprout Social, Sprinklr and Later all support multi-language content scheduling and team-based approval workflows that handle French Quebec content alongside English Canada. Bill 96 obliges French-language social content for Quebec audiences above set thresholds. Quebec brands (Desjardins, National Bank, Hydro-Quebec, Bombardier, Couche-Tard, Bell Media French operations) run substantial parallel fr-CA social programmes. Tim Hortons, Canadian Tire and major retail brands run integrated bilingual programmes. Agorapulse, Sendible, SocialPilot, CoSchedule and Loomly cover specialist mid-tier needs.
Canadian social media management platforms process customer engagement data, DMs, comment threads and brand-owned content that fall under PIPEDA when tied to identifiable users. Quebec Law 25 (effective 2023) applies to Quebec user data and requires a Privacy Impact Assessment for cross-border transfer, a designated privacy officer at organizations above the threshold, 72-hour breach notification to CAI and privacy-by-default for new collection. CASL applies to outbound DMs and one-to-one social messages classed as commercial electronic messages: express opt-in for commercial DMs, working unsubscribe, accurate sender identification, C$10M maximum per violation. CRTC has been clear that social DMs fall within CASL scope. Quebec Bill 96 obliges French-language social content for Quebec audiences above set thresholds; Hootsuite, Sprout Social and Later all support multi-language scheduling. PHIPA (Ontario) and HIA (Alberta) apply if social monitoring captures patient-identifiable health information from comments or DMs. CRTC and Competition Bureau both have jurisdiction over influencer marketing disclosures; #ad and #sponsored disclosure is now expected practice. Canadian or US data residency with documented sub-processors is the standard enterprise procurement bar; Hootsuite, Sprout Social, Sprinklr and Later all routinely complete OSFI B-13 / B-10 packages.
Quick comparison, ranked for Canada
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 2 Hootsuite | Mid-market and enterprise marketing teams | $99 | $99 | 4.2 | Global; strongest in US, EU, UK, AU | |
| 1 Sprout Social | Mid-market marketing teams | $249 | $249 | 4.4 | Global; strongest in US, EU, UK, AU | |
| 3 Buffer | Solo marketers and SMB teams | $0 + $0/emp | $0 | 4.3 | Global | |
| 4 Later | Visual-content brands | $25 | $25 | 4.3 | Global; strongest in US, Canada, UK, AU | |
| 7 Sprinklr | Large enterprises | Quote | - | 4.0 | Global; enterprise-grade | |
| 5 Agorapulse | European mid-market and US value buyers | $69 | $69 | 4.5 | Global; strongest in EU, UK, growing US | |
| 6 Sendible | Marketing and social agencies | $29 | $29 | 4.5 | Global; strongest in UK, US, AU | |
| 8 SocialPilot | Solo and small agencies | $30 | $30 | 4.5 | Global; strongest in US, India, UK | |
| 9 CoSchedule | Content marketing teams | $19 | $19 | 4.4 | Global; strongest in US | |
| 10 Loomly | SMBs without content strategy expertise | $42 | $42 | 4.6 | Global; strongest in US, EU |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Canada actually pay
Median annual deal size by employee band, in CAD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (CAD) | Sample | Notes |
|---|---|---|---|---|
| Hootsuite | 10-200 users | CA$18,000 | 48 | Hootsuite Business, Canadian enterprise and large agency tier |
| Sprout Social | 5-50 users | CA$22,000 | 32 | Sprout Social Professional, Canadian agency or in-house team |
| Buffer | 1-10 users | CA$1,440 | 84 | Buffer Team, Canadian SMB and creator tier |
| Later | 5-25 users | CA$3,840 | 41 | Later Growth, Canadian Instagram-first brand tier |
| Sprinklr | C$1B+ revenue | CA$185,000 | 9 | Sprinklr Modern Care + Marketing, Canadian enterprise CX |
| Agorapulse | 5-25 users | CA$6,000 | 22 | Agorapulse Professional, Canadian agency mid-tier |
Canada-built or Canada-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Canada buyers and worth a shortlist.
Hootsuite
Visit ↗Vancouver-headquartered Canadian-founded champion. Largest install base at Big Five banks, Telus, Bell, Rogers, Loblaws, Tim Hortons, every NHL team and most Canadian agencies.
Later
Visit ↗Vancouver-headquartered Canadian Instagram/TikTok-first scheduling tool. Default at Canadian lifestyle, beauty, food and creator-led brands.
All 10, ranked for Canada
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Canada market.
Hootsuite
Broadest legacy social media management installed base.
Hootsuite is the broadest-installed social media management platform, founded 2008 in Vancouver. Acquired by Plus Equity (2018), then by Permira in 2024 for $1.4B+. The product covers publishing + listening + engagement + analytics. Strengths: 18-year track record, broadest legacy installed base (200,000+ customers), strong fit for buyers wanting mature ecosystem. Trade-offs: pricing has escalated meaningfully post-Plus Equity and again post-Permira (Professional plan went from ~$49/mo to $99-$249/mo over 2018-2025), customer support quality declined consistently, and product velocity has been mixed in 2024-2025.
Mid-market and enterprise marketing teams (50-10,000 employees) wanting broadest legacy social media management installed base with mature integrations.
Modern UX seekers (Sprout/Buffer cleaner), budget-conscious SMBs (Buffer/SocialPilot cheaper), or buyers prioritizing fastest product velocity.
Strengths
- 18-year track record
- Broadest legacy installed base (200,000+ customers)
- Mature ecosystem
- OwlyWriter AI for content
- Built for buyers wanting legacy stability
- Hootsuite Academy training resources
Weaknesses
- Pricing escalated meaningfully post-Plus Equity and Permira
- Customer support quality declined consistently
- Product velocity mixed 2024-2025
- UX dated relative to modern challengers (Sprout, Buffer)
- Customer churn to Sprout/Buffer/Agorapulse
Pricing tiers
public- ProfessionalPer seat; 10 social accounts$99 /mo
- TeamPer seat; team features$249 /mo
- Business$739+/mo; advanced featuresQuote
- EnterpriseCustomQuote
- · Per-seat scaling at higher tiers
- · Annual billing for discount
- · Add-on for advanced listening (Talkwalker)
Key features
- +Publishing across major platforms
- +Streams for monitoring
- +OwlyWriter AI for content
- +Analytics dashboards
- +Inbox 2.0 for engagement
- +Hootsuite Academy
- +150+ app integrations
Sprout Social
Mid-market customer-satisfaction leader with strong analytics.
Sprout Social is the mid-market customer-satisfaction leader for social media management, founded 2010 and public since 2019. The product covers publishing + listening + engagement + analytics across all major platforms. Strengths: highest customer satisfaction in category, strong analytics depth, mature CRM-like inbox for engagement, and modern UX. Best fit for mid-market marketing teams (50-2,000 employees) wanting an integrated platform with listening + analytics. Trade-offs: per-user pricing ($249-$499+ per seat) is meaningfully higher than competitors, contracts are typically annual-only, and customer support quality has been variable as the company scaled.
Mid-market marketing teams (50-2,000 employees) wanting integrated publishing + listening + analytics with strong customer satisfaction track record.
SMBs and solo marketers (Buffer/SocialPilot cheaper), enterprise CXM (Sprinklr broader), or agencies managing many small clients (Sendible better fit).
Strengths
- Highest customer satisfaction in category
- Strong analytics depth
- Mature CRM-like inbox
- Modern UX
- Public company financial transparency
- Strong listening + Brandwatch integration
Weaknesses
- Per-user pricing meaningfully higher than competitors
- Annual-only contracts at higher tiers
- Support inconsistency reported
- Some advanced features gated to higher tiers
- TikTok depth less mature than Later
Pricing tiers
public- StandardPer seat; 5 social profiles$249 /mo
- ProfessionalPer seat; unlimited profiles$399 /mo
- AdvancedPer seat; advanced listening + automation$499 /mo
- EnterpriseCustom; advanced featuresQuote
- · Per-seat scaling adds up fast
- · Annual billing for advertised pricing
- · Brandwatch listening separate
Key features
- +Publishing across major platforms
- +Smart Inbox for engagement
- +Listening (Brandwatch tier)
- +Analytics + reporting
- +Sprout AI for content
- +Salesforce + HubSpot integration
- +40+ integrations
Buffer
Cleanest social media scheduler at SMB pricing.
Buffer is the cleanest social media scheduler, founded 2010. Notable for transparent business practices (publicly disclosed metrics, fully remote 14-year track record, founder-led). The product covers publishing + scheduling + analytics with a deliberately simple UX. Strengths: cleanest UX in category, founder-led culture with strong customer relationships, affordable SMB pricing ($6-$120/month), and strong fit for solo marketers and SMB teams. Trade-offs: feature breadth narrower than Sprout/Hootsuite (no listening, less advanced analytics), enterprise depth absent, and per-channel pricing can scale at multi-brand use.
Solo marketers, SMB teams (1-50 employees), and content creators wanting affordable simple scheduling without complexity.
Mid-market+ wanting full management platform (Sprout/Agorapulse better), agencies managing many clients (Sendible better), or enterprise (Sprinklr better fit).
Strengths
- Cleanest UX in category
- Founder-led with transparent business practices
- Affordable SMB pricing ($6-$120/mo)
- Made for solo marketers and SMB teams
- Modern AI features
- Strong customer relationships
Weaknesses
- Feature breadth narrower (no advanced listening)
- Enterprise depth absent
- Per-channel pricing scales at multi-brand
- Smaller integration ecosystem (~50)
- Less mature analytics than Sprout
Pricing tiers
public- Free3 channels; basic scheduling$0+$0 /mo +/emp
- EssentialsPer channel; full scheduling + analytics$6 /mo
- TeamPer channel; team features$12 /mo
- Agency10 channels; agency features$120 /mo
- · Per-channel scaling at higher tiers
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +AI Assistant for content
- +Analytics
- +Engagement features
- +Modern UX
- +50+ integrations
Later
Visual-first scheduler for Instagram and TikTok brands.
Later is the visual-first social media scheduler, founded 2014 in Vancouver. Merged with Mavely (creator-marketing platform) in 2024 forming combined Later-Mavely. The product covers visual-first publishing, Instagram + TikTok scheduling, link-in-bio (Linkin.bio), and influencer marketing tools. Strengths: strongest Instagram + TikTok focus, visual content calendar, mature link-in-bio, and modern UX. Best fit for visual-content brands (DTC, fashion, food, lifestyle). Trade-offs: less suited for B2B / professional services (Hootsuite/Sprout better fit), per-user pricing scales fast, and post-Mavely merger direction unclear.
Visual-content brands (DTC, fashion, food, lifestyle, beauty) wanting Instagram + TikTok-focused scheduling with link-in-bio and influencer integration.
B2B / professional services (Hootsuite/Sprout better fit), enterprise listening (Sprinklr better), or budget-conscious solo (Buffer cheaper).
Strengths
- Strongest Instagram + TikTok focus
- Visual content calendar
- Mature link-in-bio (Linkin.bio)
- Modern UX
- Influencer marketing integration (post-Mavely)
- Best for visual brands
Weaknesses
- Less suited for B2B / professional services
- Per-user pricing scales fast
- Post-Mavely merger direction unclear
- LinkedIn / Twitter/X support thinner
- Support is hit-or-miss
Pricing tiers
public- Starter1 social set; basic scheduling$25 /mo
- Growth3 social sets; advanced features$45 /mo
- Advanced6 social sets; analytics + listening$80 /mo
- Agency15 social sets; multi-brand$200 /mo
- EnterpriseCustomQuote
- · Per-social-set scaling
- · Annual billing for discount
- · Mavely add-on for influencer marketing
Key features
- +Visual content calendar
- +Instagram + TikTok focus
- +Linkin.bio (link-in-bio)
- +Influencer marketing (Mavely)
- +Analytics
- +AI Caption Writer
- +40+ integrations
Sprinklr
Enterprise customer experience management with social as one channel.
Sprinklr is the enterprise customer experience management (CXM) platform, founded 2009 and public since 2021. The product treats social as one of many channels in unified customer experience (Marketing, Sales, Service, Insights). Strengths: enterprise depth across all CXM channels, mature listening at scale, public company financial transparency, and strong fit for 10,000+ employee enterprises. Best fit for large enterprises managing 100+ accounts across multiple channels. Trade-offs: pricing meaningful ($30K-$1M+/year), implementation heavy (3-12 months), UX complexity high, and overkill for buyers wanting just social management.
Large enterprises (10,000-500,000+ employees) wanting unified CXM platform across marketing, sales, service, and insights with social as one channel.
Mid-market wanting just social management (Sprout better), SMBs (Buffer/Later cheaper), or buyers wanting fast implementation.
Strengths
- Enterprise depth across all CXM channels
- Mature listening at scale
- Public company financial transparency
- Right call for 10,000+ employee enterprises
- Multi-channel unified data
- Mature global localizations
Weaknesses
- Pricing meaningful ($30K-$1M+/year)
- Implementation heavy (3-12 months)
- UX complexity high
- Overkill for social-only buyers
- Support depends on tier
Pricing tiers
opaque- Sprinklr Modern Marketing~$30K-$200K/year typicalQuote
- Sprinklr Modern CareCustomer service moduleQuote
- Sprinklr Modern ResearchListening + insightsQuote
- Sprinklr Unified-CXM$200K-$1M+/year for full platformQuote
- · Implementation services ($25K-$200K)
- · Per-module add-ons
- · Annual price increases
Key features
- +Unified-CXM platform (Marketing + Service + Sales + Research)
- +Mature listening at scale
- +Multi-channel publishing
- +Custom workflows
- +Enterprise compliance
- +500+ integrations
Agorapulse
Mid-market value alternative to Sprout Social.
Agorapulse is the mid-market value alternative to Sprout Social, founded 2011 in Paris. The product covers publishing + listening + engagement + analytics. Strengths: strong feature parity with Sprout Social at meaningfully lower price ($69-$159 per user/mo), GDPR-native, founder-led, and strong agency-friendly features. Best fit for European mid-market and US value buyers (50-500 employees) wanting Sprout-class features at lower price. Trade-offs: less penetration in US than Sprout/Hootsuite, Uneven support quality, and innovation pace below Sprout.
European mid-market and US value buyers (50-500 employees) wanting Sprout-class features at meaningfully lower price.
US buyers wanting deepest established US ecosystem (Sprout/Hootsuite better), enterprise (Sprinklr better), or solo SMBs (Buffer cheaper).
Strengths
- Strong feature parity with Sprout at lower price
- GDPR-native compliance
- Founder-led
- Agency-friendly features
- Mature inbox for engagement
- Modern UX
Weaknesses
- Less penetration in US than Sprout/Hootsuite
- Support depends on tier
- Innovation pace below Sprout
- Smaller integration ecosystem (~30)
- AI features less mature than Hootsuite OwlyWriter
Pricing tiers
public- StandardPer user; 10 social profiles$69 /mo
- ProfessionalPer user; 20 profiles + advanced$99 /mo
- AdvancedPer user; 40 profiles + listening$159 /mo
- CustomEnterpriseQuote
- · Per-user scaling
- · Annual billing for discount
- · Listening tier upgrade for advanced
Key features
- +Publishing across major platforms
- +Inbox for engagement
- +Listening + sentiment
- +Analytics + reporting
- +Agency multi-brand support
- +AI Writing Assistant
- +30+ integrations
Sendible
Strongest agency-friendly multi-client management.
Sendible is the agency-friendly social media management platform, founded 2009 in London. The product covers publishing + listening + engagement with strong multi-client / multi-brand workflows. Strengths: strongest agency-friendly multi-client management, white-label reporting, mature client-approval workflows, and affordable agency pricing. Best fit for agencies managing 10-100+ client brands. Trade-offs: less suited for in-house mid-market (Sprout/Hootsuite better), feature depth narrower than Sprout, and Support response times vary.
Marketing and social agencies (1-50 employees) managing 10-100+ client brands wanting strongest agency-friendly multi-client features.
In-house mid-market (Sprout/Hootsuite better), enterprise (Sprinklr better), or solo SMBs (Buffer cheaper).
Strengths
- Strongest agency-friendly multi-client management
- White-label reporting
- Mature client-approval workflows
- Affordable agency pricing
- Founder-led
- UK-based, GDPR-native
Weaknesses
- Less suited for in-house mid-market
- Feature depth narrower than Sprout
- Support is hit-or-miss
- Smaller integration ecosystem (~40)
- Innovation pace below Sprout
Pricing tiers
public- Creator1 user; 6 social profiles$29 /mo
- Traction4 users; 24 profiles$89 /mo
- White Label10 users; 60 profiles + white-label$240 /mo
- CustomEnterpriseQuote
- · Per-user scaling
- · Annual billing for discount
- · Per-profile overages
Key features
- +Multi-client management
- +White-label reporting
- +Client-approval workflows
- +Publishing across major platforms
- +Listening + monitoring
- +40+ integrations
SocialPilot
Affordable SMB scheduler at $30-$200/mo.
SocialPilot is the affordable SMB social media scheduler, founded 2014 in India. The product covers publishing + scheduling + analytics at meaningfully lower price than Buffer/Later. Strengths: affordable SMB pricing ($30-$200/mo for unlimited posts and many social accounts), strong fit for solo and small agency budget-conscious buyers, modern UX, and per-account-included pricing model. Best fit for SMBs and small agencies (1-25 employees) wanting affordable scheduling without per-channel scaling. Trade-offs: feature depth below Sprout/Hootsuite, Support inconsistency reported, and brand recognition lower in US.
Solo marketers, small agencies (1-25 employees), and budget-conscious SMBs wanting affordable scheduling with per-account-included pricing.
Mid-market+ wanting full management platform (Sprout/Agorapulse better), enterprise (Sprinklr better fit), or buyers wanting deepest US ecosystem integration.
Strengths
- Affordable SMB pricing
- Per-account-included pricing model
- Works for solo and small agencies
- Modern UX
- Founder-led
- Indian-built (cost advantage)
Weaknesses
- Feature depth below Sprout/Hootsuite
- Support response times vary
- Brand recognition lower in US
- Smaller integration ecosystem (~30)
- Innovation pace below Sprout
Pricing tiers
public- Professional10 accounts; basic features$30 /mo
- Small Team25 accounts; team features$50 /mo
- Agency50 accounts; multi-brand$100 /mo
- Agency+100 accounts; advanced features$200 /mo
- · Per-account overages
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +Analytics + reporting
- +Multi-brand support
- +White-label option
- +AI Pilot for content
- +30+ integrations
CoSchedule
Marketing calendar with integrated social scheduling.
CoSchedule is the marketing calendar platform with integrated social scheduling, founded 2013 in North Dakota. The product is anchored on the marketing calendar (content + social + email + ads in one calendar view) rather than social-first scheduling. Strengths: strongest marketing calendar in category, strong fit for content teams unifying calendar + social, mature WordPress integration. Best fit for content marketing teams (5-100 employees) wanting unified calendar across content channels. Trade-offs: not a fit for social-only use cases (Buffer/Later better), feature breadth narrower for advanced social management, and innovation pace measured.
Content marketing teams (5-100 employees) wanting unified marketing calendar across content + social + email + ads in one platform.
Social-only buyers (Buffer/Later better), enterprise listening (Sprinklr better), or agencies managing many client brands (Sendible better).
Strengths
- Strongest marketing calendar in category
- Made for content teams unifying calendar + social
- Mature WordPress integration
- Founder-led
- Headline Studio for content optimization
Weaknesses
- Not a fit for social-only use cases
- Feature breadth narrower for advanced social
- Innovation pace measured
- Uneven support quality
- Smaller integration ecosystem (~40)
Pricing tiers
public- Social CalendarPer user; basic social$19 /mo
- Content CalendarPer user; content + social calendar$29 /mo
- Marketing SuitePer user; full marketing calendarQuote
- · Per-user scaling
- · Annual billing for discount
- · Headline Studio separate product
Key features
- +Marketing calendar
- +Social scheduling
- +Content marketing integration
- +WordPress integration
- +Headline Studio
- +40+ integrations
Loomly
SMB scheduler with content suggestion engine.
Loomly is the SMB scheduler with built-in content suggestion engine, founded 2015. The product covers publishing + scheduling + content ideas + analytics. Strengths: built-in content suggestion engine (date-based + RSS-fed), affordable SMB pricing ($42-$369/mo), modern UX, and strong fit for SMBs without content strategy expertise. Best fit for SMBs (1-50 employees) wanting content ideas + scheduling combined. Trade-offs: feature depth below Sprout/Hootsuite, Support depends on tier, and content suggestion quality varies.
SMBs (1-50 employees) wanting content ideas + scheduling combined without dedicated content strategy team.
Mid-market+ wanting full management platform (Sprout better), enterprise (Sprinklr better), or buyers needing listening and engagement depth.
Strengths
- Built-in content suggestion engine
- Affordable SMB pricing
- Modern UX
- Right call for SMBs without content strategy expertise
- Approval workflows for client/team sign-off
- Founder-led
Weaknesses
- Feature depth below Sprout/Hootsuite
- Support inconsistency reported
- Content suggestion quality varies
- Smaller integration ecosystem (~25)
- Listening features absent
Pricing tiers
public- Base2 users; 10 social accounts$42 /mo
- Standard6 users; 20 accounts$80 /mo
- Advanced14 users; 35 accounts$175 /mo
- Premium30 users; 50 accounts$369 /mo
- EnterpriseCustomQuote
- · Per-user and per-account overages
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +Content suggestion engine
- +Approval workflows
- +Analytics
- +Modern UX
- +25+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
Why is Hootsuite the Canadian default?
Hootsuite vs Sprout Social for a Canadian agency?
Does Bill 96 affect social content scheduling for Quebec audiences?
Sprout Social vs Hootsuite, which one for mid-market?
How does this differ from Marketing Automation?
How much should I budget for social media management?
How long does social media management implementation take?
What about AI features in 2026?
Should I use one tool or multiple?
Can I evaluate via free trial?
How does this overlap with content marketing tools?
Final word
Looking at a different market? See the global Social Media Management Software ranking, or pick another country at the top of this page.
Last updated 2026-05-27. Local pricing reverified quarterly. Found something inaccurate? Tell us.