Australia verdict (TL;DR)
Verified 2026-05-24Sprout Social dominates Aussie enterprise social-media management at CBA, Westpac, Telstra and FMCG corporates. Hootsuite holds the long-standing Aussie SMB and agency segment despite competitive pressure. Sprinklr is the deepest Aussie enterprise platform at global corporates with Aussie operations. Buffer and Later cover Aussie SMB and creator-led teams. Agorapulse handles Aussie mid-market team workflows. Sendible covers Aussie agencies managing client portfolios. SocialPilot, CoSchedule and Loomly sit in the SMB tier. SafetyCulture and Canva both run unusual in-house social-management workflows worth noting. Aussie regulation now includes Online Safety Act 2021 takedown response and Privacy Act reform considerations.
Picks for Australia
- Aussie enterprise social management at CBA, Telstra, Coles-tier brands: sprout-social Sprout Social is the default at Aussie large enterprise. Strongest Aussie brand-and-engagement workflows, deep analytics and a Sydney commercial team.
- Aussie SMB and agencies wanting the long-standing default: hootsuite Hootsuite has the largest Aussie SMB and agency install base accumulated since the 2010s. AUD-friendly mid-tier pricing and broad social network coverage.
- Aussie creator-led and visual-first brands: buffer Buffer is the AUD-friendly clean-UX choice at Aussie creator-led brands, freelancers and small marketing teams. Strong Instagram and TikTok workflows.
- Aussie e-commerce and visual-first Instagram brands: later Later is Aussie-popular at Instagram-first brands and Shopify retailers. Visual scheduling, link-in-bio and TikTok integration fit Aussie e-commerce DTC sellers.
- Aussie mid-market with multi-channel team workflows: agorapulse Agorapulse is the Aussie mid-market default with inbox, scheduling, listening and reporting in one workflow. AUD-friendly team pricing.
- Aussie global enterprise needing deepest social platform: sprinklr Sprinklr is the deepest enterprise social CX platform at global corporates with Aussie operations. Strong at Aussie banks, telcos and global brands.
How the social media management software market looks in Australia
Aussie social-media management splits cleanly into three buyer clusters. The first is large enterprise (CBA, Westpac, NAB, ANZ, Telstra, Optus, Coles, Woolworths, BHP, Rio Tinto, AMP, Suncorp, IAG, Medibank, REA Group, Seek) running Sprout Social, Sprinklr or Hootsuite Enterprise at scale. The second is Aussie SMB and agencies (the long Aussie agency belt) running Hootsuite, Sendible, Agorapulse, Buffer or SocialPilot. The third is Aussie SaaS and creator brands (Atlassian, Canva, SafetyCulture, Linktree, Bigtincan, Employment Hero, Go1) running a mix of Sprout Social, Buffer and Later depending on team size and channel mix.
Sprout Social leads the Aussie enterprise segment with the strongest brand-and-engagement workflows and a Sydney commercial team. Hootsuite holds Aussie SMB and agency by long-standing incumbency despite competitive pressure from Buffer and Agorapulse. Sprinklr is the deepest enterprise CX platform at global corporates with Aussie operations. Buffer and Later cover the creator-led and visual-first segments. Agorapulse is the credible Aussie mid-market default for team workflows. Sendible is the Aussie agency client-management favourite.
SafetyCulture's in-house community-management approach is widely studied in Aussie SaaS marketing circles. Canva's social-media management is similarly notable as an Aussie B2B SaaS that runs unusual scale-and-care community workflows. Aussie regulation now matters more for social-management buyers than three years ago. The Online Safety Act 2021 and the eSafety Commissioner have escalated expectations on takedown response, harmful-content moderation and duty of care for employees and customers. Privacy Act 1988 APP 11 and the upcoming reform catch personal-data handling inside inbox-and-engagement workflows.
Australian social-media management deployments touch several regulations. The Privacy Act 1988 and the 13 Australian Privacy Principles govern personal-data handling inside inbox, engagement and CRM-style features, with APP 6 (use and disclosure) and APP 11 (security) the most relevant. APP 8 governs cross-border transfer when US-headquartered tools process Aussie social data overseas. Privacy Act reform expected in 2026 may tighten lawful-basis requirements and introduce a direct right of action. The Online Safety Act 2021 and the eSafety Commissioner expect brands to detect and respond to harmful content, cyberbullying and image-based abuse, including for employees, which puts social-management platforms inside duty-of-care workflows. Australian Consumer Law applies to claims made in social content. ASIC RG 234 governs financial-services social advertising. TGA rules constrain medical-device and pharma social content. The Notifiable Data Breaches scheme catches eligible breaches of social-platform data. ACMA spam rules touch the boundary where social-management tools generate outbound DM or messaging campaigns. Modern Slavery Act 2018 reporting picks up vendor selection for revenue >A$100M. ATO record-keeping rules apply where social engagement evidences customer interactions used in tax or compliance.
Quick comparison, ranked for Australia
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Sprout Social | Mid-market marketing teams | $249 | $249 | 4.4 | Global; strongest in US, EU, UK, AU | |
| 2 Hootsuite | Mid-market and enterprise marketing teams | $99 | $99 | 4.2 | Global; strongest in US, EU, UK, AU | |
| 3 Buffer | Solo marketers and SMB teams | $0 + $0/emp | $0 | 4.3 | Global | |
| 4 Later | Visual-content brands | $25 | $25 | 4.3 | Global; strongest in US, Canada, UK, AU | |
| 5 Agorapulse | European mid-market and US value buyers | $69 | $69 | 4.5 | Global; strongest in EU, UK, growing US | |
| 7 Sprinklr | Large enterprises | Quote | - | 4.0 | Global; enterprise-grade | |
| 6 Sendible | Marketing and social agencies | $29 | $29 | 4.5 | Global; strongest in UK, US, AU | |
| 8 SocialPilot | Solo and small agencies | $30 | $30 | 4.5 | Global; strongest in US, India, UK | |
| 9 CoSchedule | Content marketing teams | $19 | $19 | 4.4 | Global; strongest in US | |
| 10 Loomly | SMBs without content strategy expertise | $42 | $42 | 4.6 | Global; strongest in US, EU |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Australia actually pay
Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (AUD) | Sample | Notes |
|---|---|---|---|---|
| Sprout Social | 50-500 employees | A$28,000 | 34 | Sprout Social Professional, Aussie enterprise tier |
| Hootsuite | 20-200 employees | A$12,000 | 38 | Hootsuite Team, Aussie SMB and mid-market tier |
| Buffer | 5-50 employees | A$1,800 | 42 | Buffer Team, Aussie creator and SMB tier |
| Later | 5-50 employees | A$2,200 | 27 | Later Advanced, Aussie e-commerce DTC tier |
| Agorapulse | 20-150 employees | A$8,400 | 22 | Agorapulse Pro, Aussie mid-market tier |
| Sprinklr | 500-5,000 employees | A$145,000 | 11 | Sprinklr Modern Engagement, Aussie global-enterprise tier |
Australia-built or Australia-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.
Sprout Social ANZ
Visit ↗Sydney commercial team. The default Aussie enterprise social-management choice at large brands and ASX-listed corporates.
Hootsuite ANZ
Visit ↗Sydney commercial presence. Long-standing Aussie SMB and agency social-management leader.
Canva (in-house pattern)
Visit ↗Not a social-management tool but its in-house community-management approach is studied by Aussie SaaS marketing teams. Canva's design tool is widely used inside Aussie social workflows.
All 10, ranked for Australia
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.
Sprout Social
Mid-market customer-satisfaction leader with strong analytics.
Sprout Social is the mid-market customer-satisfaction leader for social media management, founded 2010 and public since 2019. The product covers publishing + listening + engagement + analytics across all major platforms. Strengths: highest customer satisfaction in category, strong analytics depth, mature CRM-like inbox for engagement, and modern UX. Best fit for mid-market marketing teams (50-2,000 employees) wanting an integrated platform with listening + analytics. Trade-offs: per-user pricing ($249-$499+ per seat) is meaningfully higher than competitors, contracts are typically annual-only, and customer support quality has been variable as the company scaled.
Mid-market marketing teams (50-2,000 employees) wanting integrated publishing + listening + analytics with strong customer satisfaction track record.
SMBs and solo marketers (Buffer/SocialPilot cheaper), enterprise CXM (Sprinklr broader), or agencies managing many small clients (Sendible better fit).
Strengths
- Highest customer satisfaction in category
- Strong analytics depth
- Mature CRM-like inbox
- Modern UX
- Public company financial transparency
- Strong listening + Brandwatch integration
Weaknesses
- Per-user pricing meaningfully higher than competitors
- Annual-only contracts at higher tiers
- Support inconsistency reported
- Some advanced features gated to higher tiers
- TikTok depth less mature than Later
Pricing tiers
public- StandardPer seat; 5 social profiles$249 /mo
- ProfessionalPer seat; unlimited profiles$399 /mo
- AdvancedPer seat; advanced listening + automation$499 /mo
- EnterpriseCustom; advanced featuresQuote
- · Per-seat scaling adds up fast
- · Annual billing for advertised pricing
- · Brandwatch listening separate
Key features
- +Publishing across major platforms
- +Smart Inbox for engagement
- +Listening (Brandwatch tier)
- +Analytics + reporting
- +Sprout AI for content
- +Salesforce + HubSpot integration
- +40+ integrations
Hootsuite
Broadest legacy social media management installed base.
Hootsuite is the broadest-installed social media management platform, founded 2008 in Vancouver. Acquired by Plus Equity (2018), then by Permira in 2024 for $1.4B+. The product covers publishing + listening + engagement + analytics. Strengths: 18-year track record, broadest legacy installed base (200,000+ customers), strong fit for buyers wanting mature ecosystem. Trade-offs: pricing has escalated meaningfully post-Plus Equity and again post-Permira (Professional plan went from ~$49/mo to $99-$249/mo over 2018-2025), customer support quality declined consistently, and product velocity has been mixed in 2024-2025.
Mid-market and enterprise marketing teams (50-10,000 employees) wanting broadest legacy social media management installed base with mature integrations.
Modern UX seekers (Sprout/Buffer cleaner), budget-conscious SMBs (Buffer/SocialPilot cheaper), or buyers prioritizing fastest product velocity.
Strengths
- 18-year track record
- Broadest legacy installed base (200,000+ customers)
- Mature ecosystem
- OwlyWriter AI for content
- Built for buyers wanting legacy stability
- Hootsuite Academy training resources
Weaknesses
- Pricing escalated meaningfully post-Plus Equity and Permira
- Customer support quality declined consistently
- Product velocity mixed 2024-2025
- UX dated relative to modern challengers (Sprout, Buffer)
- Customer churn to Sprout/Buffer/Agorapulse
Pricing tiers
public- ProfessionalPer seat; 10 social accounts$99 /mo
- TeamPer seat; team features$249 /mo
- Business$739+/mo; advanced featuresQuote
- EnterpriseCustomQuote
- · Per-seat scaling at higher tiers
- · Annual billing for discount
- · Add-on for advanced listening (Talkwalker)
Key features
- +Publishing across major platforms
- +Streams for monitoring
- +OwlyWriter AI for content
- +Analytics dashboards
- +Inbox 2.0 for engagement
- +Hootsuite Academy
- +150+ app integrations
Buffer
Cleanest social media scheduler at SMB pricing.
Buffer is the cleanest social media scheduler, founded 2010. Notable for transparent business practices (publicly disclosed metrics, fully remote 14-year track record, founder-led). The product covers publishing + scheduling + analytics with a deliberately simple UX. Strengths: cleanest UX in category, founder-led culture with strong customer relationships, affordable SMB pricing ($6-$120/month), and strong fit for solo marketers and SMB teams. Trade-offs: feature breadth narrower than Sprout/Hootsuite (no listening, less advanced analytics), enterprise depth absent, and per-channel pricing can scale at multi-brand use.
Solo marketers, SMB teams (1-50 employees), and content creators wanting affordable simple scheduling without complexity.
Mid-market+ wanting full management platform (Sprout/Agorapulse better), agencies managing many clients (Sendible better), or enterprise (Sprinklr better fit).
Strengths
- Cleanest UX in category
- Founder-led with transparent business practices
- Affordable SMB pricing ($6-$120/mo)
- Made for solo marketers and SMB teams
- Modern AI features
- Strong customer relationships
Weaknesses
- Feature breadth narrower (no advanced listening)
- Enterprise depth absent
- Per-channel pricing scales at multi-brand
- Smaller integration ecosystem (~50)
- Less mature analytics than Sprout
Pricing tiers
public- Free3 channels; basic scheduling$0+$0 /mo +/emp
- EssentialsPer channel; full scheduling + analytics$6 /mo
- TeamPer channel; team features$12 /mo
- Agency10 channels; agency features$120 /mo
- · Per-channel scaling at higher tiers
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +AI Assistant for content
- +Analytics
- +Engagement features
- +Modern UX
- +50+ integrations
Later
Visual-first scheduler for Instagram and TikTok brands.
Later is the visual-first social media scheduler, founded 2014 in Vancouver. Merged with Mavely (creator-marketing platform) in 2024 forming combined Later-Mavely. The product covers visual-first publishing, Instagram + TikTok scheduling, link-in-bio (Linkin.bio), and influencer marketing tools. Strengths: strongest Instagram + TikTok focus, visual content calendar, mature link-in-bio, and modern UX. Best fit for visual-content brands (DTC, fashion, food, lifestyle). Trade-offs: less suited for B2B / professional services (Hootsuite/Sprout better fit), per-user pricing scales fast, and post-Mavely merger direction unclear.
Visual-content brands (DTC, fashion, food, lifestyle, beauty) wanting Instagram + TikTok-focused scheduling with link-in-bio and influencer integration.
B2B / professional services (Hootsuite/Sprout better fit), enterprise listening (Sprinklr better), or budget-conscious solo (Buffer cheaper).
Strengths
- Strongest Instagram + TikTok focus
- Visual content calendar
- Mature link-in-bio (Linkin.bio)
- Modern UX
- Influencer marketing integration (post-Mavely)
- Best for visual brands
Weaknesses
- Less suited for B2B / professional services
- Per-user pricing scales fast
- Post-Mavely merger direction unclear
- LinkedIn / Twitter/X support thinner
- Support is hit-or-miss
Pricing tiers
public- Starter1 social set; basic scheduling$25 /mo
- Growth3 social sets; advanced features$45 /mo
- Advanced6 social sets; analytics + listening$80 /mo
- Agency15 social sets; multi-brand$200 /mo
- EnterpriseCustomQuote
- · Per-social-set scaling
- · Annual billing for discount
- · Mavely add-on for influencer marketing
Key features
- +Visual content calendar
- +Instagram + TikTok focus
- +Linkin.bio (link-in-bio)
- +Influencer marketing (Mavely)
- +Analytics
- +AI Caption Writer
- +40+ integrations
Agorapulse
Mid-market value alternative to Sprout Social.
Agorapulse is the mid-market value alternative to Sprout Social, founded 2011 in Paris. The product covers publishing + listening + engagement + analytics. Strengths: strong feature parity with Sprout Social at meaningfully lower price ($69-$159 per user/mo), GDPR-native, founder-led, and strong agency-friendly features. Best fit for European mid-market and US value buyers (50-500 employees) wanting Sprout-class features at lower price. Trade-offs: less penetration in US than Sprout/Hootsuite, Uneven support quality, and innovation pace below Sprout.
European mid-market and US value buyers (50-500 employees) wanting Sprout-class features at meaningfully lower price.
US buyers wanting deepest established US ecosystem (Sprout/Hootsuite better), enterprise (Sprinklr better), or solo SMBs (Buffer cheaper).
Strengths
- Strong feature parity with Sprout at lower price
- GDPR-native compliance
- Founder-led
- Agency-friendly features
- Mature inbox for engagement
- Modern UX
Weaknesses
- Less penetration in US than Sprout/Hootsuite
- Support depends on tier
- Innovation pace below Sprout
- Smaller integration ecosystem (~30)
- AI features less mature than Hootsuite OwlyWriter
Pricing tiers
public- StandardPer user; 10 social profiles$69 /mo
- ProfessionalPer user; 20 profiles + advanced$99 /mo
- AdvancedPer user; 40 profiles + listening$159 /mo
- CustomEnterpriseQuote
- · Per-user scaling
- · Annual billing for discount
- · Listening tier upgrade for advanced
Key features
- +Publishing across major platforms
- +Inbox for engagement
- +Listening + sentiment
- +Analytics + reporting
- +Agency multi-brand support
- +AI Writing Assistant
- +30+ integrations
Sprinklr
Enterprise customer experience management with social as one channel.
Sprinklr is the enterprise customer experience management (CXM) platform, founded 2009 and public since 2021. The product treats social as one of many channels in unified customer experience (Marketing, Sales, Service, Insights). Strengths: enterprise depth across all CXM channels, mature listening at scale, public company financial transparency, and strong fit for 10,000+ employee enterprises. Best fit for large enterprises managing 100+ accounts across multiple channels. Trade-offs: pricing meaningful ($30K-$1M+/year), implementation heavy (3-12 months), UX complexity high, and overkill for buyers wanting just social management.
Large enterprises (10,000-500,000+ employees) wanting unified CXM platform across marketing, sales, service, and insights with social as one channel.
Mid-market wanting just social management (Sprout better), SMBs (Buffer/Later cheaper), or buyers wanting fast implementation.
Strengths
- Enterprise depth across all CXM channels
- Mature listening at scale
- Public company financial transparency
- Right call for 10,000+ employee enterprises
- Multi-channel unified data
- Mature global localizations
Weaknesses
- Pricing meaningful ($30K-$1M+/year)
- Implementation heavy (3-12 months)
- UX complexity high
- Overkill for social-only buyers
- Support depends on tier
Pricing tiers
opaque- Sprinklr Modern Marketing~$30K-$200K/year typicalQuote
- Sprinklr Modern CareCustomer service moduleQuote
- Sprinklr Modern ResearchListening + insightsQuote
- Sprinklr Unified-CXM$200K-$1M+/year for full platformQuote
- · Implementation services ($25K-$200K)
- · Per-module add-ons
- · Annual price increases
Key features
- +Unified-CXM platform (Marketing + Service + Sales + Research)
- +Mature listening at scale
- +Multi-channel publishing
- +Custom workflows
- +Enterprise compliance
- +500+ integrations
Sendible
Strongest agency-friendly multi-client management.
Sendible is the agency-friendly social media management platform, founded 2009 in London. The product covers publishing + listening + engagement with strong multi-client / multi-brand workflows. Strengths: strongest agency-friendly multi-client management, white-label reporting, mature client-approval workflows, and affordable agency pricing. Best fit for agencies managing 10-100+ client brands. Trade-offs: less suited for in-house mid-market (Sprout/Hootsuite better), feature depth narrower than Sprout, and Support response times vary.
Marketing and social agencies (1-50 employees) managing 10-100+ client brands wanting strongest agency-friendly multi-client features.
In-house mid-market (Sprout/Hootsuite better), enterprise (Sprinklr better), or solo SMBs (Buffer cheaper).
Strengths
- Strongest agency-friendly multi-client management
- White-label reporting
- Mature client-approval workflows
- Affordable agency pricing
- Founder-led
- UK-based, GDPR-native
Weaknesses
- Less suited for in-house mid-market
- Feature depth narrower than Sprout
- Support is hit-or-miss
- Smaller integration ecosystem (~40)
- Innovation pace below Sprout
Pricing tiers
public- Creator1 user; 6 social profiles$29 /mo
- Traction4 users; 24 profiles$89 /mo
- White Label10 users; 60 profiles + white-label$240 /mo
- CustomEnterpriseQuote
- · Per-user scaling
- · Annual billing for discount
- · Per-profile overages
Key features
- +Multi-client management
- +White-label reporting
- +Client-approval workflows
- +Publishing across major platforms
- +Listening + monitoring
- +40+ integrations
SocialPilot
Affordable SMB scheduler at $30-$200/mo.
SocialPilot is the affordable SMB social media scheduler, founded 2014 in India. The product covers publishing + scheduling + analytics at meaningfully lower price than Buffer/Later. Strengths: affordable SMB pricing ($30-$200/mo for unlimited posts and many social accounts), strong fit for solo and small agency budget-conscious buyers, modern UX, and per-account-included pricing model. Best fit for SMBs and small agencies (1-25 employees) wanting affordable scheduling without per-channel scaling. Trade-offs: feature depth below Sprout/Hootsuite, Support inconsistency reported, and brand recognition lower in US.
Solo marketers, small agencies (1-25 employees), and budget-conscious SMBs wanting affordable scheduling with per-account-included pricing.
Mid-market+ wanting full management platform (Sprout/Agorapulse better), enterprise (Sprinklr better fit), or buyers wanting deepest US ecosystem integration.
Strengths
- Affordable SMB pricing
- Per-account-included pricing model
- Works for solo and small agencies
- Modern UX
- Founder-led
- Indian-built (cost advantage)
Weaknesses
- Feature depth below Sprout/Hootsuite
- Support response times vary
- Brand recognition lower in US
- Smaller integration ecosystem (~30)
- Innovation pace below Sprout
Pricing tiers
public- Professional10 accounts; basic features$30 /mo
- Small Team25 accounts; team features$50 /mo
- Agency50 accounts; multi-brand$100 /mo
- Agency+100 accounts; advanced features$200 /mo
- · Per-account overages
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +Analytics + reporting
- +Multi-brand support
- +White-label option
- +AI Pilot for content
- +30+ integrations
CoSchedule
Marketing calendar with integrated social scheduling.
CoSchedule is the marketing calendar platform with integrated social scheduling, founded 2013 in North Dakota. The product is anchored on the marketing calendar (content + social + email + ads in one calendar view) rather than social-first scheduling. Strengths: strongest marketing calendar in category, strong fit for content teams unifying calendar + social, mature WordPress integration. Best fit for content marketing teams (5-100 employees) wanting unified calendar across content channels. Trade-offs: not a fit for social-only use cases (Buffer/Later better), feature breadth narrower for advanced social management, and innovation pace measured.
Content marketing teams (5-100 employees) wanting unified marketing calendar across content + social + email + ads in one platform.
Social-only buyers (Buffer/Later better), enterprise listening (Sprinklr better), or agencies managing many client brands (Sendible better).
Strengths
- Strongest marketing calendar in category
- Made for content teams unifying calendar + social
- Mature WordPress integration
- Founder-led
- Headline Studio for content optimization
Weaknesses
- Not a fit for social-only use cases
- Feature breadth narrower for advanced social
- Innovation pace measured
- Uneven support quality
- Smaller integration ecosystem (~40)
Pricing tiers
public- Social CalendarPer user; basic social$19 /mo
- Content CalendarPer user; content + social calendar$29 /mo
- Marketing SuitePer user; full marketing calendarQuote
- · Per-user scaling
- · Annual billing for discount
- · Headline Studio separate product
Key features
- +Marketing calendar
- +Social scheduling
- +Content marketing integration
- +WordPress integration
- +Headline Studio
- +40+ integrations
Loomly
SMB scheduler with content suggestion engine.
Loomly is the SMB scheduler with built-in content suggestion engine, founded 2015. The product covers publishing + scheduling + content ideas + analytics. Strengths: built-in content suggestion engine (date-based + RSS-fed), affordable SMB pricing ($42-$369/mo), modern UX, and strong fit for SMBs without content strategy expertise. Best fit for SMBs (1-50 employees) wanting content ideas + scheduling combined. Trade-offs: feature depth below Sprout/Hootsuite, Support depends on tier, and content suggestion quality varies.
SMBs (1-50 employees) wanting content ideas + scheduling combined without dedicated content strategy team.
Mid-market+ wanting full management platform (Sprout better), enterprise (Sprinklr better), or buyers needing listening and engagement depth.
Strengths
- Built-in content suggestion engine
- Affordable SMB pricing
- Modern UX
- Right call for SMBs without content strategy expertise
- Approval workflows for client/team sign-off
- Founder-led
Weaknesses
- Feature depth below Sprout/Hootsuite
- Support inconsistency reported
- Content suggestion quality varies
- Smaller integration ecosystem (~25)
- Listening features absent
Pricing tiers
public- Base2 users; 10 social accounts$42 /mo
- Standard6 users; 20 accounts$80 /mo
- Advanced14 users; 35 accounts$175 /mo
- Premium30 users; 50 accounts$369 /mo
- EnterpriseCustomQuote
- · Per-user and per-account overages
- · Annual billing for discount
Key features
- +Publishing and scheduling
- +Content suggestion engine
- +Approval workflows
- +Analytics
- +Modern UX
- +25+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
Sprout Social vs Hootsuite for an Aussie 100-person brand?
Does the Online Safety Act 2021 affect social-management tool selection?
Buffer vs Later for Aussie creator-led brands?
Do Aussie regulated brands need different social-management tooling?
Sprout Social vs Hootsuite, which one for mid-market?
How does this differ from Marketing Automation?
How much should I budget for social media management?
How long does social media management implementation take?
What about AI features in 2026?
Should I use one tool or multiple?
Can I evaluate via free trial?
How does this overlap with content marketing tools?
Final word
Looking at a different market? See the global Social Media Management Software ranking, or pick another country at the top of this page.
Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.