Canada verdict (TL;DR)
Verified 2026-05-27CASL makes Canada the strictest CAN-SPAM-class regime in the English-speaking world for sales engagement: express opt-in for commercial email and SMS, $10M maximum per violation, CRTC actively enforcing. Outreach and Salesloft lead at Canadian enterprise and SaaS scale-up outbound at Shopify partners, Wealthsimple and Hootsuite. Apollo is the SMB and seed-Series-B default thanks to CAD-friendly bundled data + engagement. Cognism has built a Canadian presence on compliance-first positioning. Reply.io, Mixmax, Lemlist and Yesware sit at the lighter end. Groove (Clari) and ZoomInfo Engage trail.
Picks for Canada
- Shopify-tier Canadian SaaS scale-up outbound at scale: outreach Outreach is the default at large Canadian SaaS rev-ops teams (Shopify ecosystem, Wealthsimple, Vidyard, Ada). Strong cadence design, deep Salesforce hooks, and clean CASL unsubscribe/consent handling when configured properly.
- Canadian SaaS standardising sales engagement on Salesforce: salesloft Salesloft holds meaningful Canadian share at SaaS scale-ups wanting tightly Salesforce-coupled engagement. Used at 1Password, Top Hat and Clio-tier orgs.
- Canadian SMB and seed-Series-B outbound budgets: apollo Apollo bundles prospect data, engagement and basic CI in one CAD-friendly subscription. The default at sub-50-rep Canadian SaaS sales teams across Toronto, Montreal and Vancouver.
- Compliance-led Canadian outbound to enterprise buyers: cognism Cognism's CASL-aware data hygiene and verified mobile data make it the compliant-outbound choice for Canadian sellers worried about CRTC enforcement and Quebec Law 25.
- Canadian agency or consultancy outbound at moderate scale: reply-io Reply.io is the CAD-friendly multi-channel cadence tool of choice for Canadian agencies and B2B services firms running outbound at 5-50 reps.
- Canadian SMB on Google Workspace or HubSpot: mixmax Mixmax is the Gmail-extension cadence tool that fits Canadian SMB and professional services running on Google Workspace, with adequate CASL unsubscribe handling.
How the sales engagement software market looks in Canada
Canadian sales-engagement spend concentrates in the Toronto-Waterloo SaaS belt, Montreal AI/SaaS, Vancouver SaaS (Hootsuite, Klue, Clio) and the Big Five banks plus Telus/Bell/Rogers commercial sales orgs. Outreach takes the largest enterprise Canadian footprint at Shopify ecosystem partners, Wealthsimple, Vidyard, Ada, League and Top Hat. Salesloft holds parity-class share at SaaS scale-ups standardising on Salesforce. Apollo dominates the SMB and seed-Series-B segment with CAD-friendly bundled data + engagement.
CASL is the single most important constraint on Canadian outbound. Section 6 requires express or implied consent before sending a commercial electronic message (email, SMS, social DMs in some interpretations). Express consent must be opt-in (not pre-checked), with the sender clearly identified and a working unsubscribe; implied consent is narrower than US-built tools assume and largely covers existing business relationships within 24 months and conspicuous-publication contexts. Penalties reach C$10M per violation for organizations, with CRTC actively issuing notices of violation and undertakings. Compu-Finder, Kellogg Canada and others have paid material settlements. Sellers exporting outbound from US-based engagement tools into Canadian inboxes are still subject to CASL.
Big Five banks and Telstra-class telco SDR teams run a mixed stack: Outreach or Salesloft for outbound, LinkedIn Sales Navigator for social selling, ZoomInfo or Cognism for contact data, Gong or Chorus for conversation intelligence. Canadian SaaS scale-ups run a similar stack with Apollo at the SMB end. Bilingual outbound into Quebec adds Bill 96 French-language obligations on top of CASL: Apollo, Outreach and Salesloft all support French templates, but governance falls to the buyer.
Canadian sales-engagement programs must satisfy CASL (CRTC enforcement, plus Competition Bureau and OPC partial jurisdiction), PIPEDA (OPC), Quebec Law 25 (CAI) and CRTC unsolicited telecommunications rules. CASL is the dominant constraint: Section 6 requires express or implied consent for commercial electronic messages sent from or to Canada, accurate sender identification and a working unsubscribe processed within 10 business days. Express consent must be unambiguous, opt-in (no pre-checked boxes), and the request must clearly state the purpose; implied consent largely tracks existing business relationships within 24 months plus conspicuous-publication exceptions narrower than CAN-SPAM. Maximum penalties are C$10M per violation for organizations and C$1M for individuals. The CRTC has been actively enforcing through notices of violation, undertakings and naming-and-shaming; Compu-Finder paid a C$1.1M penalty and Kellogg Canada paid C$60K plus undertakings. Outbound calling falls under the National Do Not Call List (DNCL) administered by the CRTC, with exemptions for existing business relationships and B2B; mobile numbers create real ambiguity. PIPEDA and APP-style principles cover the personal information held in engagement tools. Quebec Law 25 requires a PIA when Quebec resident data is processed, plus a privacy officer and 72-hour breach notification. Quebec Bill 96 adds French-language obligations for templates sent to Quebec recipients above set thresholds.
Quick comparison, ranked for Canada
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Outreach | Enterprise sales orgs | Quote | - | 4.3 | Global; strongest in US, EU, UK | |
| 2 Salesloft | Mid-market sales orgs on Salesforce | Quote | - | 4.5 | Global; strongest in US, EU, UK | |
| 3 Apollo.io | SMB-mid-market outbound teams | $0 + $0/emp | $0 | 4.7 | Global; strongest in US; data weaker in EU | |
| 5 Cognism | European outbound teams | Quote | - | 4.6 | Global; strongest in UK, EU, expanding US | |
| 8 Reply.io | AI-first outbound teams | $59 | $59 | 4.6 | Global; strongest in US, EU | |
| 7 Mixmax | SMB sales teams | $0 + $0/emp | $0 | 4.6 | Global; strongest in US, EU | |
| 9 Lemlist | Cold-only outbound teams | $39 | $39 | 4.5 | Global; strongest in EU, US, UK | |
| 4 Groove (Clari) | Salesforce-anchored mid-market | Quote | - | 4.6 | Global; strongest in US, UK | |
| 6 ZoomInfo Engage | Enterprise outbound on ZoomInfo | Quote | - | 4.0 | Global; strongest in US | |
| 10 Yesware | Solo reps and very small teams | $19 | $19 | 4.4 | Primarily US, UK |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Canada actually pay
Median annual deal size by employee band, in CAD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (CAD) | Sample | Notes |
|---|---|---|---|---|
| Outreach | 50-300 reps | CA$158,000 | 22 | Outreach Enterprise, Canadian SaaS scale-up tier |
| Salesloft | 50-300 reps | CA$142,000 | 17 | Salesloft Premier, Canadian SaaS tier |
| Apollo.io | 10-100 reps | CA$32,000 | 41 | Apollo Professional with data + engagement |
| Cognism | 50-200 reps | CA$74,000 | 18 | Cognism Platinum with mobile data, Canadian tier |
| Reply.io | 5-50 reps | CA$14,000 | 19 | Reply.io Business plan, Canadian agency tier |
| Mixmax | 5-50 reps | CA$11,000 | 15 | Mixmax Growth, Canadian SMB Gmail-first |
Canada-built or Canada-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Canada buyers and worth a shortlist.
Cognism Canada
Visit ↗Cognism has positioned its CASL-aware data hygiene and verified mobile data as the compliant-outbound choice for Canadian sellers. Common in OSFI-adjacent and regulated-industry sales motions.
Apollo Canada
Visit ↗Apollo dominates the CAD-friendly SMB and scale-up Canadian outbound market with bundled data + engagement pricing.
All 10, ranked for Canada
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Canada market.
Outreach
Deepest cadence and analytics for enterprise sales orgs.
Outreach is the enterprise sales engagement leader, founded 2014, last valued $4.4B (2021). The product's strengths: deepest cadence and sequence customization, strongest analytics depth, and the largest installed base in enterprise (5,000+ customers). Best fit for sales orgs with 100+ reps requiring workflow customization. Trade-offs: pricing escalated meaningfully ($130-$230/seat/mo typical mid-market), AI features arrived later than Apollo and Reply.io, and customer support quality has declined as the company scaled.
Enterprise sales orgs (100+ reps) requiring workflow customization, deep analytics, and proven enterprise scale.
SMB sales teams under 50 reps (Apollo/Mixmax cheaper), Salesforce-native teams (Groove cleaner integration), or AI-first cold outbound (AI SDR agents better).
Strengths
- Deepest cadence and sequence customization
- Strongest analytics and reporting depth
- Largest enterprise installed base (5,000+ customers)
- Strong workflow customization for complex orgs
- Mature integration ecosystem (300+)
- Established AI features (Outreach Kaia, Outreach AI)
Weaknesses
- Pricing escalated meaningfully ($130-$230/seat/mo)
- AI features arrived later than challengers
- Customer support quality declined as company scaled
- Implementation complexity meaningful for mid-market
- Dialer requires separate purchase for some tiers
Pricing tiers
opaque- Standard~$100-$130/seat/mo typicalQuote
- Professional$160-$200/seat/mo with analyticsQuote
- Enterprise$200-$280/seat/mo with custom workflowsQuote
- · Implementation fee ($10K-$50K)
- · Annual price increases of 8-12%
- · Outreach Kaia (conversation AI) separate
- · Dialer add-on at lower tiers
Key features
- +Cadence/sequence builder
- +Dialer (most tiers)
- +Email tracking and templates
- +AI features (Kaia, Outreach AI)
- +Analytics and reporting
- +Workflow customization
- +300+ integrations
- +Mobile apps
Salesloft
Salesforce-anchored mid-market sales engagement default.
Salesloft is the mid-market sales engagement default for Salesforce-anchored teams. Acquired Drift (conversation AI) and now bundles Cadence + Dialer + Conversations + Deals into one platform. The product's strengths: cleanest Salesforce integration, mid-market price point ($125-$165/seat/mo), and one-platform consolidation. Trade-offs: pricing creep post-Vista acquisition (2022), some Drift integration friction, and AI features less mature than Apollo or Reply.io.
Mid-market sales orgs (50-500 reps) anchored on Salesforce, wanting one-platform consolidation (cadence + dialer + conversations + deals).
Enterprise (1,000+ reps) needing deepest workflow customization (Outreach better), HubSpot-anchored teams (Apollo better fit), or SMB under 25 reps (Mixmax/Yesware cheaper).
Strengths
- Cleanest Salesforce integration in category
- Mid-market price point ($125-$165/seat/mo)
- One-platform: Cadence + Dialer + Conversations + Deals
- Mature integration ecosystem (250+)
- Best for SFDC-anchored mid-market
- Drift acquisition added conversational AI
Weaknesses
- Pricing creep post-Vista acquisition (2022)
- Drift integration still has friction
- AI features less mature than Apollo/Reply.io
- Support response times vary
- Analytics depth thinner than Outreach Pro+
Pricing tiers
opaque- Essentials~$75-$125/seat/mo typicalQuote
- Advanced$125-$165/seat/mo with dialerQuote
- Premier$200+/seat/mo with ConversationsQuote
- · Implementation fee ($5K-$25K)
- · Annual price increases
- · Conversations (Drift) at higher tier
- · Deals module separate
Key features
- +Cadence/sequence builder
- +Dialer with local presence
- +Conversations (Drift) for call recording
- +Deals (forecasting)
- +Analytics dashboards
- +Salesforce-native architecture
- +250+ integrations
- +Mobile apps
Apollo.io
All-in-one sales intelligence + engagement at $79-$149/seat.
Apollo.io is the strongest all-in-one sales intelligence + engagement platform. Combines a 275M+ B2B contact database with cadence + dialer + email tracking + AI features at $79-$149/seat/mo, meaningfully cheaper than Outreach/Salesloft for comparable depth. Best fit for SMB-mid-market outbound teams (10-200 reps) wanting consolidated tooling. Trade-offs: contact data quality variable in non-US markets (Cognism better in EU), some advanced cadence features thinner than Outreach, and the Apollo AI add-on is the AI SDR product (covered separately as `apollo-ai`).
SMB-mid-market outbound teams (10-200 reps) wanting consolidated sales intelligence + engagement at sub-Outreach pricing.
Enterprise (500+ reps) needing deepest workflow customization (Outreach better), EU-anchored outbound (Cognism better data), or Salesforce-native teams (Groove better fit).
Strengths
- All-in-one: contacts + cadence + dialer + email
- Best value at $79-$149/seat/mo
- 275M+ B2B contact database built in
- Strong AI features (Apollo AI for SDR)
- Mature integration ecosystem (200+)
- Free tier with 50 sequences/mo
Weaknesses
- Contact data quality variable in non-US markets
- Cadence depth thinner than Outreach Pro+
- Apollo AI sold as separate product (AI SDR)
- Support is hit-or-miss
- Per-seat scaling adds up at higher tiers
Pricing tiers
public- FreeUp to 50 sequences/mo, 10K contact credits$0+$0 /mo +/emp
- BasicPer seat; basic cadence$49 /mo
- ProfessionalPer seat; dialer, AI features$79 /mo
- OrganizationPer seat; advanced reporting, SSO$149 /mo
- · Per-contact credit limits
- · Apollo AI (SDR agent) separate product
- · Dialer minutes overage
Key features
- +275M+ B2B contact database
- +Cadence/sequence builder
- +Dialer with local presence
- +Email tracking
- +AI writing features
- +Chrome extension
- +200+ integrations
- +Mobile apps
Cognism
European-leading B2B contact data + engagement.
Cognism is the European-leading B2B contact data platform with sales engagement features. Founded 2015 in London. The product's strengths: GDPR-compliant European contact data, strong mobile number coverage in EMEA, and integrated cadence + dialer. Best fit for European outbound teams or US-based teams selling into EMEA. Trade-offs: US contact data quality not as deep as Apollo/ZoomInfo, pricing higher than Apollo, and engagement depth thinner than Outreach.
European outbound teams or US-based teams selling into EMEA, prioritizing GDPR-compliant data and mobile number coverage.
US-only outbound (Apollo cheaper, deeper US data), enterprise (Outreach/Salesloft better), or budget-conscious SMB (Apollo Free tier cheaper).
Strengths
- GDPR-compliant European contact data
- Strong mobile number coverage in EMEA
- Integrated cadence + dialer + intelligence
- Works for European outbound
- Founder-led; product velocity strong
Weaknesses
- US contact data quality less deep than Apollo
- Pricing higher than Apollo
- Engagement depth thinner than Outreach
- Smaller integration ecosystem (~120)
- Support depends on tier
Pricing tiers
opaque- Platinum~$1,500-$2,500/seat/year typicalQuote
- Diamond$2,500-$4,000/seat/year with dialerQuote
- · Implementation fee ($5K-$15K)
- · Per-contact credits at lower tiers
- · Dialer minutes overage
Key features
- +GDPR-compliant B2B contact data
- +Mobile number coverage (EMEA strongest)
- +Cadence/sequence builder
- +Dialer
- +Intent data
- +120+ integrations
Reply.io
AI-led outbound automation at $59-$99/seat.
Reply.io is the AI-first sales engagement challenger. The product moved aggressively into AI features (AI sequence generation, AI replies, AI SDR agent) earlier than Outreach/Salesloft. Best fit for outbound teams wanting AI-led automation at $59-$99/seat/mo. Trade-offs: cadence depth thinner than Outreach, contact data not built in (must integrate Apollo/Cognism), and Support inconsistency reported.
AI-first outbound teams (5-100 reps) wanting AI-led automation and multi-channel cadence at sub-Outreach pricing.
Enterprise needing deepest workflow customization (Outreach better), all-in-one buyers (Apollo includes contacts), or Salesforce-native teams (Groove better).
Strengths
- Aggressive AI-led product (sequences, replies, SDR agent)
- Affordable per-seat pricing ($59-$99/seat/mo)
- Multi-channel: email + LinkedIn + calls
- Right call for AI-first outbound teams
- Clean modern UX
Weaknesses
- Cadence depth thinner than Outreach
- Contact data not built in
- Support response times vary
- Smaller integration ecosystem (~70)
- Some AI features oversold vs reality
Pricing tiers
public- Email VolumePer seat; multichannel sequences$59 /mo
- MultichannelPer seat; AI features, calls, LinkedIn$99 /mo
- AgencyCustom; multiple workspacesQuote
- · Annual billing for discount
- · AI Agent add-on costs
- · Email warmup add-on
Key features
- +AI sequence generation
- +AI replies
- +Multi-channel: email + LinkedIn + calls
- +AI SDR agent (separate add-on)
- +Email warmup
- +70+ integrations
Mixmax
Lightweight Salesforce-native engagement at $34-$69/seat.
Mixmax is the lightweight Salesforce-native sales engagement platform at SMB pricing. Founded 2014 in San Francisco. The product's strengths: clean Gmail-native UX, Salesforce sync, calendar scheduling, and affordable per-seat pricing ($34-$69/seat/mo). Best fit for SMB sales teams (5-50 reps) wanting basic cadence without Outreach/Salesloft complexity. Trade-offs: feature depth limited vs Outreach, scaling above 50 reps gets challenging, and AI features less mature.
SMB sales teams (5-50 reps) wanting basic cadence + calendar scheduling at SMB pricing without Outreach/Salesloft complexity.
Enterprise (Outreach/Salesloft better), AI-first outbound (Apollo/Reply.io better), or Salesforce-anchored requiring native architecture (Groove better).
Strengths
- Clean Gmail-native UX
- Salesforce sync (not native architecture)
- Calendar scheduling built in
- Affordable per-seat pricing ($34-$69/seat/mo)
- Best for SMB sales teams
- Free tier available
Weaknesses
- Feature depth limited vs Outreach
- Scaling above 50 reps challenging
- AI features less mature
- Salesforce sync (not native like Groove)
- Smaller integration ecosystem (~80)
Pricing tiers
public- Free100 emails/day, basic tracking$0+$0 /mo +/emp
- SMBPer seat; cadence + scheduling$29 /mo
- GrowthPer seat; Salesforce sync, AI$49 /mo
- Growth + SalesforcePer seat; advanced Salesforce features$69 /mo
- EnterpriseCustom; advanced securityQuote
- · Annual billing for discount
- · Per-seat scaling adds up
Key features
- +Gmail-native UX
- +Cadence/sequence builder
- +Calendar scheduling
- +Email tracking
- +Salesforce sync
- +Dialer add-on
- +80+ integrations
Lemlist
Cold email + image personalization for cold-only outbound.
Lemlist is the cold-email-focused engagement platform built in France. The product's strengths: image and video personalization in cold emails (the original Lemlist differentiator), warming network (Lemwarm), and lempod community engagement. Best fit for cold-only outbound teams (1-50 reps) prioritizing creative personalization. Trade-offs: cadence depth thinner than Outreach, no built-in dialer, and engagement layer narrower than Apollo.
Cold-only outbound teams (1-50 reps) prioritizing creative image/video personalization and warming network.
Multi-channel outbound (Reply.io/Outreach better), enterprise (Outreach/Salesloft better), or all-in-one buyers (Apollo cheaper with contacts).
Strengths
- Image and video personalization in cold emails
- Lemwarm email warming network
- Fits cold-only outbound
- Affordable pricing ($55-$129/seat/mo)
- European-built, GDPR-native
Weaknesses
- Cadence depth thinner than Outreach
- No built-in dialer
- Engagement layer narrower than Apollo
- Smaller integration ecosystem (~50)
- AI features less mature than Reply.io
Pricing tiers
public- Email StarterPer seat; basic cold email$39 /mo
- Email ProPer seat; campaigns, AI$69 /mo
- Multichannel ExpertPer seat; LinkedIn, calls$99 /mo
- Outreach ScalePer seat; advanced features$159 /mo
- · Lemwarm add-on for warmup
- · Annual billing for discount
Key features
- +Image and video personalization
- +Cold email campaigns
- +Lemwarm email warming
- +Multi-channel (Pro+)
- +AI features (Pro+)
- +50+ integrations
Groove (Clari)
Salesforce-native sales engagement (no sync architecture).
Groove is the Salesforce-native sales engagement platform, built directly on Salesforce architecture rather than syncing to it. Acquired by Clari in 2022, now positioned as part of the Clari Revenue Platform. The product's strengths: zero sync issues with Salesforce, native security model, and tight Clari forecasting integration. Best fit for sales orgs deeply anchored on Salesforce (50-500 reps). Trade-offs: outside Salesforce ecosystem the product is meaningfully weaker, post-Clari direction has shifted toward enterprise, and pricing has escalated.
Sales orgs deeply anchored on Salesforce (50-500 reps) wanting native architecture and tight Clari forecasting integration.
Non-Salesforce shops (Apollo/Outreach better), AI-first outbound (Apollo AI/Reply.io better), or budget-conscious SMB (Mixmax/Yesware cheaper).
Strengths
- Salesforce-native architecture (no sync)
- Tight Clari forecasting integration
- Native Salesforce security model
- Right call for SFDC-anchored mid-market
- Established brand with 1,500+ customers
Weaknesses
- Outside Salesforce ecosystem weaker
- Post-Clari direction shifted to enterprise
- Pricing escalated post-acquisition
- Product velocity slower than Apollo/Reply.io
- AI features less mature
Pricing tiers
opaque- Groove Plus~$95-$125/seat/mo typicalQuote
- Groove Premier$125-$170/seat/mo with dialerQuote
- Groove Enterprise$170+/seat/mo with Clari integrationQuote
- · Implementation fee ($5K-$25K)
- · Clari Revenue Platform separate
- · Annual price increases
Key features
- +Salesforce-native architecture
- +Cadence/sequence builder
- +Dialer
- +Email tracking
- +Clari forecasting integration (Premier+)
- +Analytics dashboards
- +150+ integrations
ZoomInfo Engage
Engagement bundled with ZoomInfo intelligence.
ZoomInfo Engage (formerly Tellwise/Chorus engagement) is ZoomInfo's sales engagement layer, bundled with their B2B intelligence platform. The product's primary advantage: tight integration with ZoomInfo contact and intent data, a default choice for ZoomInfo-committed buyers. Trade-offs: outside the ZoomInfo ecosystem weaker, pricing meaningful (ZoomInfo bundles start $15K-$80K/year), product velocity has slowed post-MarketSource consolidation, and rep UX inferior to Outreach/Salesloft.
Enterprise outbound teams already on ZoomInfo wanting bundled intelligence + engagement (50-500 reps).
Non-ZoomInfo buyers (Apollo cheaper all-in-one), best-of-breed buyers (Outreach + ZoomInfo separate), or budget-conscious SMB.
Strengths
- Tight ZoomInfo intelligence integration
- Default choice for ZoomInfo-committed buyers
- Public company financial transparency
- Mature integration with Chorus (conversation AI)
- Made for enterprise outbound on ZoomInfo
Weaknesses
- Outside ZoomInfo ecosystem weaker
- Pricing meaningful ($15K-$80K bundled)
- Product velocity slowed post-consolidation
- Rep UX inferior to Outreach/Salesloft
- Customer support quality declined
Pricing tiers
opaque- EngageBundled with ZoomInfo SalesOS; $15K-$80K+/year typicalQuote
- Engage ProAdvanced cadence + dialerQuote
- · Bundled with ZoomInfo SalesOS subscription
- · Implementation fee
- · Annual price increases of 8-12%
Key features
- +Cadence/sequence builder
- +Dialer
- +ZoomInfo intelligence integration
- +Chorus conversation AI integration
- +Email tracking
- +180+ integrations
Yesware
Cheapest credible email tracking + sequences at $19-$65/seat.
Yesware is the cheapest credible email tracking + light sequences platform, founded 2010 in Boston, acquired by Vendasta in 2022. Best fit for solo reps and very small teams (1-10) wanting basic email tracking + sequences without paying Outreach/Salesloft prices. Trade-offs: feature depth significantly limited vs full sales engagement platforms, no dialer, no AI to speak of, and post-Vendasta acquisition product velocity has slowed.
Solo reps and very small teams (1-10 reps) wanting basic email tracking + light sequences at the lowest credible pricing.
Anyone needing real cadence depth (Mixmax/Apollo better), enterprise (Outreach/Salesloft better), or AI-first outbound (Reply.io better).
Strengths
- Cheapest credible email tracking + sequences ($19-$65/seat/mo)
- Built for solo reps and very small teams
- Gmail and Outlook native
- Email tracking and templates
- Established brand
Weaknesses
- Feature depth significantly limited
- No built-in dialer
- No AI features to speak of
- Post-Vendasta product velocity slowed
- Smaller integration ecosystem (~40)
Pricing tiers
public- ProPer seat; tracking, templates$19 /mo
- PremiumPer seat; campaigns, reports$35 /mo
- EnterprisePer seat; CRM sync, advanced$65 /mo
- · Annual billing for discount
Key features
- +Email tracking
- +Email templates
- +Light sequences (Premium+)
- +Gmail and Outlook native
- +40+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
How does CASL apply to cold B2B email cadences in Canada?
Does the National Do Not Call List apply to B2B SDR cold calls?
Outreach vs Salesloft for a Canadian 200-rep SaaS?
Is Apollo enough for a 30-rep Canadian SaaS?
Outreach vs Salesloft, which one for mid-market?
How does sales engagement differ from AI SDR?
How much should I budget for sales engagement?
Will my sales engagement work with my CRM?
How long does sales engagement implementation take?
Should I use the dialer included or buy a separate one?
How does this overlap with conversation intelligence (Gong, Chorus)?
What about AI features in 2026?
Final word
Looking at a different market? See the global Sales Engagement Software ranking, or pick another country at the top of this page.
Last updated 2026-05-27. Local pricing reverified quarterly. Found something inaccurate? Tell us.