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Australia edition · 10 products ranked · Verified 2026-05-24

Top 10 Sales Engagement Platforms in Australia for 2026

Independent Australian sales engagement ranking, AUD pricing, Spam Act 2003 and Do Not Call Register Act 2006 reality, Cognism Aussie data, HubSpot and Salesforce-anchored SDR stacks.

Australia verdict (TL;DR)

Verified 2026-05-24

Outreach Australia and Salesloft dominate ASX-listed and Atlassian-tier outbound at scale, with Outreach taking the larger Aussie share. Apollo is the default at Aussie SMB and seed-Series-B SaaS thanks to AUD-friendly pricing and bundled prospect data. Cognism's mobile-data positioning has made it the Aussie favourite for compliant outbound, particularly for buyers worried about Privacy Act reform. Reply.io covers cold-outbound automation for smaller teams. HubSpot Sales Hub holds the SMB segment running on HubSpot CRM. Mixmax, Lemlist and Yesware sit at the lighter Gmail-extension end. Groove (now Clari) and ZoomInfo Engage trail.

Picks for Australia

  • Atlassian, Canva, SafetyCulture-tier Aussie SaaS outbound at scale: outreach Outreach Australia is the default at large Aussie SaaS rev-ops teams. Strong cadence and sequence design, deep Salesforce integration and a Sydney commercial team.
  • Aussie SaaS scale-ups standardising sales engagement: salesloft Salesloft holds significant ANZ share at SaaS firms wanting tightly Salesforce-coupled engagement, cadence-led pipeline and Drift-style buyer signals.
  • Aussie SMB and seed-Series-B SaaS outbound budgets: apollo Apollo is AUD-friendly, bundles prospect data with engagement and ships free-tier-to-paid conversion well. The default at sub-50-rep Aussie SaaS sales teams.
  • Compliance-led Aussie outbound to enterprise and regulated buyers: cognism Cognism's mobile-data positioning and Diamond Data verification suits Aussie buyers worried about Privacy Act reform and Do Not Call Register Act 2006 exposure.
  • Cold-outbound automation for Aussie agencies and consultancies: reply-io Reply.io is the AUD-friendly multi-channel cadence tool of choice for Aussie agencies, consultancies and B2B services firms running outbound at moderate scale.
  • Aussie SMB on HubSpot or Gmail-first sales motion: mixmax Mixmax is the Gmail-extension cadence tool that fits Aussie SMB and professional-services sales teams running on Google Workspace.
Market context

How the sales engagement software market looks in Australia

Aussie sales-engagement spend concentrates in the Sydney and Melbourne B2B SaaS belt and the Big Four banks plus tier-one insurance and telco SDR teams. Outreach Australia, with a Sydney commercial team, runs the largest enterprise Aussie deployment count at Atlassian, Canva, SafetyCulture, Employment Hero, Culture Amp and TechnologyOne. Salesloft maintains parity-class ANZ presence and wins where Salesforce-native engagement is the priority. Apollo and Cognism take the SMB-to-mid-market segment, with Cognism increasingly the compliant-outbound choice given Privacy Act reform.

Aussie outbound now operates in a tighter regulatory window than three years ago. The Spam Act 2003 (administered by ACMA) requires consent, sender identification and unsubscribe on commercial electronic messages, including B2B email; inferred consent under the conspicuous-publication rule is narrower than many US-built tools assume. The Do Not Call Register Act 2006 covers SDR calling, and ACMA has been actively issuing infringement notices, including multi-million-dollar penalties on Optus and DoorDash. The Privacy Act reform expected in 2026 will tighten lawful-basis requirements and likely introduce a direct right of action, which will catch SDR-team data sources.

Big Four banks and Telstra-tier enterprise typically run a mixed stack: Outreach or Salesloft for outbound, LinkedIn Sales Navigator for social-selling, ZoomInfo or Cognism for contact data, and Gong or Chorus for conversation intelligence. Aussie SaaS scale-ups tend to a similar stack with Apollo and HubSpot Sales Hub at the SMB end. Mining, energy and government-adjacent sellers run lighter cadence motion with heavier LinkedIn and event-driven outreach.

Compliance & local rules

Australian sales-engagement programs must satisfy the Spam Act 2003 (ACMA), the Do Not Call Register Act 2006 (ACMA) and the Privacy Act 1988 (OAIC). The Spam Act requires consent (express or inferred under the conspicuous-publication exception), accurate sender identification and a functional unsubscribe on all commercial electronic messages, including B2B email and SMS. ACMA has been issuing high-value infringement notices, including multi-million-dollar penalties on Optus and others, so unsubscribe handling, consent records and sender-identification copy must be airtight. The Do Not Call Register Act 2006 prohibits unsolicited calls to numbers on the register, with a B2B exemption for purely business numbers but real ambiguity around mobile numbers. The Privacy Act 1988 and APP 7 govern direct marketing using personal information, with the upcoming reform (expected 2026) introducing a fair-and-reasonable test and likely a direct right of action. APP 8 governs cross-border transfer when engagement platforms process Australian contact data overseas. Modern Slavery Act 2018 reporting captures vendor selection for revenue >A$100M. ACMA, OAIC and ASIC have collectively escalated scrutiny of SDR-team data sources since the Optus and Medibank breaches.

At a glance

Quick comparison, ranked for Australia

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Outreach
Enterprise sales orgs
Quote - 4.3 Global; strongest in US, EU, UK
2 Salesloft
Mid-market sales orgs on Salesforce
Quote - 4.5 Global; strongest in US, EU, UK
3 Apollo.io
SMB-mid-market outbound teams
$0 + $0/emp $0 4.7 Global; strongest in US; data weaker in EU
5 Cognism
European outbound teams
Quote - 4.6 Global; strongest in UK, EU, expanding US
8 Reply.io
AI-first outbound teams
$59 $59 4.6 Global; strongest in US, EU
7 Mixmax
SMB sales teams
$0 + $0/emp $0 4.6 Global; strongest in US, EU
9 Lemlist
Cold-only outbound teams
$39 $39 4.5 Global; strongest in EU, US, UK
4 Groove (Clari)
Salesforce-anchored mid-market
Quote - 4.6 Global; strongest in US, UK
6 ZoomInfo Engage
Enterprise outbound on ZoomInfo
Quote - 4.0 Global; strongest in US
10 Yesware
Solo reps and very small teams
$19 $19 4.4 Primarily US, UK

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in Australia actually pay

Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (AUD) Sample Notes
Outreach 50-300 reps A$132,000 24 Outreach Enterprise, Aussie SaaS scale-up tier
Salesloft 50-300 reps A$118,000 19 Salesloft Premier, Aussie SaaS tier
Apollo.io 10-100 reps A$28,000 38 Apollo Professional with data + engagement
Cognism 50-200 reps A$62,000 22 Cognism Platinum with mobile data
Reply.io 5-50 reps A$12,000 17 Reply.io Business plan, Aussie agency tier
Mixmax 5-50 reps A$9,800 14 Mixmax Growth, Aussie SMB Gmail-first
Local challengers

Australia-built or Australia-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.

Outreach Australia

Visit ↗

Sydney commercial team. The largest Aussie enterprise sales-engagement install base across Atlassian-tier SaaS and ASX-listed buyers.

Cognism ANZ

Visit ↗

Sydney presence. The compliance-led contact-data plus engagement choice for Aussie outbound teams worried about Privacy Act reform.

Apollo ANZ

Visit ↗

Strong Aussie SMB and scale-up share with AUD-friendly pricing and bundled prospect data.

The Australia ranking

All 10, ranked for Australia

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.

#1

Outreach

Deepest cadence and analytics for enterprise sales orgs.

Founded 2014 · Seattle, WA · private · 100–10,000 employees
G2 4.3 (3,640)
Capterra 4.4
Custom quote
○ Sales call required
Visit Outreach

Outreach is the enterprise sales engagement leader, founded 2014, last valued $4.4B (2021). The product's strengths: deepest cadence and sequence customization, strongest analytics depth, and the largest installed base in enterprise (5,000+ customers). Best fit for sales orgs with 100+ reps requiring workflow customization. Trade-offs: pricing escalated meaningfully ($130-$230/seat/mo typical mid-market), AI features arrived later than Apollo and Reply.io, and customer support quality has declined as the company scaled.

Best for

Enterprise sales orgs (100+ reps) requiring workflow customization, deep analytics, and proven enterprise scale.

Worst for

SMB sales teams under 50 reps (Apollo/Mixmax cheaper), Salesforce-native teams (Groove cleaner integration), or AI-first cold outbound (AI SDR agents better).

Strengths

  • Deepest cadence and sequence customization
  • Strongest analytics and reporting depth
  • Largest enterprise installed base (5,000+ customers)
  • Strong workflow customization for complex orgs
  • Mature integration ecosystem (300+)
  • Established AI features (Outreach Kaia, Outreach AI)

Weaknesses

  • Pricing escalated meaningfully ($130-$230/seat/mo)
  • AI features arrived later than challengers
  • Customer support quality declined as company scaled
  • Implementation complexity meaningful for mid-market
  • Dialer requires separate purchase for some tiers

Pricing tiers

opaque
  • Standard
    ~$100-$130/seat/mo typical
    Quote
  • Professional
    $160-$200/seat/mo with analytics
    Quote
  • Enterprise
    $200-$280/seat/mo with custom workflows
    Quote
Watch for
  • · Implementation fee ($10K-$50K)
  • · Annual price increases of 8-12%
  • · Outreach Kaia (conversation AI) separate
  • · Dialer add-on at lower tiers

Key features

  • +Cadence/sequence builder
  • +Dialer (most tiers)
  • +Email tracking and templates
  • +AI features (Kaia, Outreach AI)
  • +Analytics and reporting
  • +Workflow customization
  • +300+ integrations
  • +Mobile apps
300+ integrations
SalesforceHubSpotMicrosoft DynamicsLinkedIn Sales NavigatorGongSlack
Geography
Global; strongest in US, EU, UK
#2

Salesloft

Salesforce-anchored mid-market sales engagement default.

Founded 2011 · Atlanta, GA · private · 50–2,000 employees
G2 4.5 (4,280)
Capterra 4.4
Custom quote
○ Sales call required
Visit Salesloft

Salesloft is the mid-market sales engagement default for Salesforce-anchored teams. Acquired Drift (conversation AI) and now bundles Cadence + Dialer + Conversations + Deals into one platform. The product's strengths: cleanest Salesforce integration, mid-market price point ($125-$165/seat/mo), and one-platform consolidation. Trade-offs: pricing creep post-Vista acquisition (2022), some Drift integration friction, and AI features less mature than Apollo or Reply.io.

Best for

Mid-market sales orgs (50-500 reps) anchored on Salesforce, wanting one-platform consolidation (cadence + dialer + conversations + deals).

Worst for

Enterprise (1,000+ reps) needing deepest workflow customization (Outreach better), HubSpot-anchored teams (Apollo better fit), or SMB under 25 reps (Mixmax/Yesware cheaper).

Strengths

  • Cleanest Salesforce integration in category
  • Mid-market price point ($125-$165/seat/mo)
  • One-platform: Cadence + Dialer + Conversations + Deals
  • Mature integration ecosystem (250+)
  • Best for SFDC-anchored mid-market
  • Drift acquisition added conversational AI

Weaknesses

  • Pricing creep post-Vista acquisition (2022)
  • Drift integration still has friction
  • AI features less mature than Apollo/Reply.io
  • Support response times vary
  • Analytics depth thinner than Outreach Pro+

Pricing tiers

opaque
  • Essentials
    ~$75-$125/seat/mo typical
    Quote
  • Advanced
    $125-$165/seat/mo with dialer
    Quote
  • Premier
    $200+/seat/mo with Conversations
    Quote
Watch for
  • · Implementation fee ($5K-$25K)
  • · Annual price increases
  • · Conversations (Drift) at higher tier
  • · Deals module separate

Key features

  • +Cadence/sequence builder
  • +Dialer with local presence
  • +Conversations (Drift) for call recording
  • +Deals (forecasting)
  • +Analytics dashboards
  • +Salesforce-native architecture
  • +250+ integrations
  • +Mobile apps
250+ integrations
SalesforceHubSpotMicrosoft DynamicsLinkedIn Sales NavigatorGongSlack
Geography
Global; strongest in US, EU, UK
#3

Apollo.io

All-in-one sales intelligence + engagement at $79-$149/seat.

Founded 2015 · San Francisco, CA · private · 10–500 employees
G2 4.7 (6,840)
Capterra 4.6
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Apollo.io

Apollo.io is the strongest all-in-one sales intelligence + engagement platform. Combines a 275M+ B2B contact database with cadence + dialer + email tracking + AI features at $79-$149/seat/mo, meaningfully cheaper than Outreach/Salesloft for comparable depth. Best fit for SMB-mid-market outbound teams (10-200 reps) wanting consolidated tooling. Trade-offs: contact data quality variable in non-US markets (Cognism better in EU), some advanced cadence features thinner than Outreach, and the Apollo AI add-on is the AI SDR product (covered separately as `apollo-ai`).

Best for

SMB-mid-market outbound teams (10-200 reps) wanting consolidated sales intelligence + engagement at sub-Outreach pricing.

Worst for

Enterprise (500+ reps) needing deepest workflow customization (Outreach better), EU-anchored outbound (Cognism better data), or Salesforce-native teams (Groove better fit).

Strengths

  • All-in-one: contacts + cadence + dialer + email
  • Best value at $79-$149/seat/mo
  • 275M+ B2B contact database built in
  • Strong AI features (Apollo AI for SDR)
  • Mature integration ecosystem (200+)
  • Free tier with 50 sequences/mo

Weaknesses

  • Contact data quality variable in non-US markets
  • Cadence depth thinner than Outreach Pro+
  • Apollo AI sold as separate product (AI SDR)
  • Support is hit-or-miss
  • Per-seat scaling adds up at higher tiers

Pricing tiers

public
  • Free
    Up to 50 sequences/mo, 10K contact credits
    $0+$0 /mo +/emp
  • Basic
    Per seat; basic cadence
    $49 /mo
  • Professional
    Per seat; dialer, AI features
    $79 /mo
  • Organization
    Per seat; advanced reporting, SSO
    $149 /mo
Watch for
  • · Per-contact credit limits
  • · Apollo AI (SDR agent) separate product
  • · Dialer minutes overage

Key features

  • +275M+ B2B contact database
  • +Cadence/sequence builder
  • +Dialer with local presence
  • +Email tracking
  • +AI writing features
  • +Chrome extension
  • +200+ integrations
  • +Mobile apps
200+ integrations
SalesforceHubSpotLinkedIn Sales NavigatorGmailOutlookSlack
Geography
Global; strongest in US; data weaker in EU
#5

Cognism

European-leading B2B contact data + engagement.

Founded 2015 · London, UK · private · 20–500 employees
G2 4.6 (880)
Capterra 4.5
Custom quote
○ Sales call required
Visit Cognism

Cognism is the European-leading B2B contact data platform with sales engagement features. Founded 2015 in London. The product's strengths: GDPR-compliant European contact data, strong mobile number coverage in EMEA, and integrated cadence + dialer. Best fit for European outbound teams or US-based teams selling into EMEA. Trade-offs: US contact data quality not as deep as Apollo/ZoomInfo, pricing higher than Apollo, and engagement depth thinner than Outreach.

Best for

European outbound teams or US-based teams selling into EMEA, prioritizing GDPR-compliant data and mobile number coverage.

Worst for

US-only outbound (Apollo cheaper, deeper US data), enterprise (Outreach/Salesloft better), or budget-conscious SMB (Apollo Free tier cheaper).

Strengths

  • GDPR-compliant European contact data
  • Strong mobile number coverage in EMEA
  • Integrated cadence + dialer + intelligence
  • Works for European outbound
  • Founder-led; product velocity strong

Weaknesses

  • US contact data quality less deep than Apollo
  • Pricing higher than Apollo
  • Engagement depth thinner than Outreach
  • Smaller integration ecosystem (~120)
  • Support depends on tier

Pricing tiers

opaque
  • Platinum
    ~$1,500-$2,500/seat/year typical
    Quote
  • Diamond
    $2,500-$4,000/seat/year with dialer
    Quote
Watch for
  • · Implementation fee ($5K-$15K)
  • · Per-contact credits at lower tiers
  • · Dialer minutes overage

Key features

  • +GDPR-compliant B2B contact data
  • +Mobile number coverage (EMEA strongest)
  • +Cadence/sequence builder
  • +Dialer
  • +Intent data
  • +120+ integrations
120+ integrations
SalesforceHubSpotOutreachSalesloftLinkedIn Sales Navigator
Geography
Global; strongest in UK, EU, expanding US
#8

Reply.io

AI-led outbound automation at $59-$99/seat.

Founded 2014 · Mountain View, CA · private · 5–200 employees
G2 4.6 (1,180)
Capterra 4.5
From $59 /mo
● Transparent pricing
Visit Reply.io

Reply.io is the AI-first sales engagement challenger. The product moved aggressively into AI features (AI sequence generation, AI replies, AI SDR agent) earlier than Outreach/Salesloft. Best fit for outbound teams wanting AI-led automation at $59-$99/seat/mo. Trade-offs: cadence depth thinner than Outreach, contact data not built in (must integrate Apollo/Cognism), and Support inconsistency reported.

Best for

AI-first outbound teams (5-100 reps) wanting AI-led automation and multi-channel cadence at sub-Outreach pricing.

Worst for

Enterprise needing deepest workflow customization (Outreach better), all-in-one buyers (Apollo includes contacts), or Salesforce-native teams (Groove better).

Strengths

  • Aggressive AI-led product (sequences, replies, SDR agent)
  • Affordable per-seat pricing ($59-$99/seat/mo)
  • Multi-channel: email + LinkedIn + calls
  • Right call for AI-first outbound teams
  • Clean modern UX

Weaknesses

  • Cadence depth thinner than Outreach
  • Contact data not built in
  • Support response times vary
  • Smaller integration ecosystem (~70)
  • Some AI features oversold vs reality

Pricing tiers

public
  • Email Volume
    Per seat; multichannel sequences
    $59 /mo
  • Multichannel
    Per seat; AI features, calls, LinkedIn
    $99 /mo
  • Agency
    Custom; multiple workspaces
    Quote
Watch for
  • · Annual billing for discount
  • · AI Agent add-on costs
  • · Email warmup add-on

Key features

  • +AI sequence generation
  • +AI replies
  • +Multi-channel: email + LinkedIn + calls
  • +AI SDR agent (separate add-on)
  • +Email warmup
  • +70+ integrations
70+ integrations
SalesforceHubSpotLinkedInGmailOutlook
Geography
Global; strongest in US, EU
#7

Mixmax

Lightweight Salesforce-native engagement at $34-$69/seat.

Founded 2014 · San Francisco, CA · private · 5–100 employees
G2 4.6 (1,280)
Capterra 4.6
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Mixmax

Mixmax is the lightweight Salesforce-native sales engagement platform at SMB pricing. Founded 2014 in San Francisco. The product's strengths: clean Gmail-native UX, Salesforce sync, calendar scheduling, and affordable per-seat pricing ($34-$69/seat/mo). Best fit for SMB sales teams (5-50 reps) wanting basic cadence without Outreach/Salesloft complexity. Trade-offs: feature depth limited vs Outreach, scaling above 50 reps gets challenging, and AI features less mature.

Best for

SMB sales teams (5-50 reps) wanting basic cadence + calendar scheduling at SMB pricing without Outreach/Salesloft complexity.

Worst for

Enterprise (Outreach/Salesloft better), AI-first outbound (Apollo/Reply.io better), or Salesforce-anchored requiring native architecture (Groove better).

Strengths

  • Clean Gmail-native UX
  • Salesforce sync (not native architecture)
  • Calendar scheduling built in
  • Affordable per-seat pricing ($34-$69/seat/mo)
  • Best for SMB sales teams
  • Free tier available

Weaknesses

  • Feature depth limited vs Outreach
  • Scaling above 50 reps challenging
  • AI features less mature
  • Salesforce sync (not native like Groove)
  • Smaller integration ecosystem (~80)

Pricing tiers

public
  • Free
    100 emails/day, basic tracking
    $0+$0 /mo +/emp
  • SMB
    Per seat; cadence + scheduling
    $29 /mo
  • Growth
    Per seat; Salesforce sync, AI
    $49 /mo
  • Growth + Salesforce
    Per seat; advanced Salesforce features
    $69 /mo
  • Enterprise
    Custom; advanced security
    Quote
Watch for
  • · Annual billing for discount
  • · Per-seat scaling adds up

Key features

  • +Gmail-native UX
  • +Cadence/sequence builder
  • +Calendar scheduling
  • +Email tracking
  • +Salesforce sync
  • +Dialer add-on
  • +80+ integrations
80+ integrations
GmailSalesforceHubSpotSlackLinkedIn
Geography
Global; strongest in US, EU
#9

Lemlist

Cold email + image personalization for cold-only outbound.

Founded 2018 · Paris, France · private · 1–50 employees
G2 4.5 (740)
Capterra 4.6
From $39 /mo
● Transparent pricing
Visit Lemlist

Lemlist is the cold-email-focused engagement platform built in France. The product's strengths: image and video personalization in cold emails (the original Lemlist differentiator), warming network (Lemwarm), and lempod community engagement. Best fit for cold-only outbound teams (1-50 reps) prioritizing creative personalization. Trade-offs: cadence depth thinner than Outreach, no built-in dialer, and engagement layer narrower than Apollo.

Best for

Cold-only outbound teams (1-50 reps) prioritizing creative image/video personalization and warming network.

Worst for

Multi-channel outbound (Reply.io/Outreach better), enterprise (Outreach/Salesloft better), or all-in-one buyers (Apollo cheaper with contacts).

Strengths

  • Image and video personalization in cold emails
  • Lemwarm email warming network
  • Fits cold-only outbound
  • Affordable pricing ($55-$129/seat/mo)
  • European-built, GDPR-native

Weaknesses

  • Cadence depth thinner than Outreach
  • No built-in dialer
  • Engagement layer narrower than Apollo
  • Smaller integration ecosystem (~50)
  • AI features less mature than Reply.io

Pricing tiers

public
  • Email Starter
    Per seat; basic cold email
    $39 /mo
  • Email Pro
    Per seat; campaigns, AI
    $69 /mo
  • Multichannel Expert
    Per seat; LinkedIn, calls
    $99 /mo
  • Outreach Scale
    Per seat; advanced features
    $159 /mo
Watch for
  • · Lemwarm add-on for warmup
  • · Annual billing for discount

Key features

  • +Image and video personalization
  • +Cold email campaigns
  • +Lemwarm email warming
  • +Multi-channel (Pro+)
  • +AI features (Pro+)
  • +50+ integrations
50+ integrations
SalesforceHubSpotPipedriveLinkedInSlack
Geography
Global; strongest in EU, US, UK
#4

Groove (Clari)

Salesforce-native sales engagement (no sync architecture).

Founded 2014 · Sunnyvale, CA · private · 50–500 employees
G2 4.6 (1,440)
Capterra 4.5
Custom quote
○ Sales call required
Visit Groove (Clari)

Groove is the Salesforce-native sales engagement platform, built directly on Salesforce architecture rather than syncing to it. Acquired by Clari in 2022, now positioned as part of the Clari Revenue Platform. The product's strengths: zero sync issues with Salesforce, native security model, and tight Clari forecasting integration. Best fit for sales orgs deeply anchored on Salesforce (50-500 reps). Trade-offs: outside Salesforce ecosystem the product is meaningfully weaker, post-Clari direction has shifted toward enterprise, and pricing has escalated.

Best for

Sales orgs deeply anchored on Salesforce (50-500 reps) wanting native architecture and tight Clari forecasting integration.

Worst for

Non-Salesforce shops (Apollo/Outreach better), AI-first outbound (Apollo AI/Reply.io better), or budget-conscious SMB (Mixmax/Yesware cheaper).

Strengths

  • Salesforce-native architecture (no sync)
  • Tight Clari forecasting integration
  • Native Salesforce security model
  • Right call for SFDC-anchored mid-market
  • Established brand with 1,500+ customers

Weaknesses

  • Outside Salesforce ecosystem weaker
  • Post-Clari direction shifted to enterprise
  • Pricing escalated post-acquisition
  • Product velocity slower than Apollo/Reply.io
  • AI features less mature

Pricing tiers

opaque
  • Groove Plus
    ~$95-$125/seat/mo typical
    Quote
  • Groove Premier
    $125-$170/seat/mo with dialer
    Quote
  • Groove Enterprise
    $170+/seat/mo with Clari integration
    Quote
Watch for
  • · Implementation fee ($5K-$25K)
  • · Clari Revenue Platform separate
  • · Annual price increases

Key features

  • +Salesforce-native architecture
  • +Cadence/sequence builder
  • +Dialer
  • +Email tracking
  • +Clari forecasting integration (Premier+)
  • +Analytics dashboards
  • +150+ integrations
150+ integrations
SalesforceClariLinkedIn Sales NavigatorGongOutreach (replacement)
Geography
Global; strongest in US, UK
#6

ZoomInfo Engage

Engagement bundled with ZoomInfo intelligence.

Founded 2007 · Vancouver, WA · public · 50–5,000 employees
G2 4.0 (940)
Capterra 4.1
Custom quote
○ Sales call required
Visit ZoomInfo Engage

ZoomInfo Engage (formerly Tellwise/Chorus engagement) is ZoomInfo's sales engagement layer, bundled with their B2B intelligence platform. The product's primary advantage: tight integration with ZoomInfo contact and intent data, a default choice for ZoomInfo-committed buyers. Trade-offs: outside the ZoomInfo ecosystem weaker, pricing meaningful (ZoomInfo bundles start $15K-$80K/year), product velocity has slowed post-MarketSource consolidation, and rep UX inferior to Outreach/Salesloft.

Best for

Enterprise outbound teams already on ZoomInfo wanting bundled intelligence + engagement (50-500 reps).

Worst for

Non-ZoomInfo buyers (Apollo cheaper all-in-one), best-of-breed buyers (Outreach + ZoomInfo separate), or budget-conscious SMB.

Strengths

  • Tight ZoomInfo intelligence integration
  • Default choice for ZoomInfo-committed buyers
  • Public company financial transparency
  • Mature integration with Chorus (conversation AI)
  • Made for enterprise outbound on ZoomInfo

Weaknesses

  • Outside ZoomInfo ecosystem weaker
  • Pricing meaningful ($15K-$80K bundled)
  • Product velocity slowed post-consolidation
  • Rep UX inferior to Outreach/Salesloft
  • Customer support quality declined

Pricing tiers

opaque
  • Engage
    Bundled with ZoomInfo SalesOS; $15K-$80K+/year typical
    Quote
  • Engage Pro
    Advanced cadence + dialer
    Quote
Watch for
  • · Bundled with ZoomInfo SalesOS subscription
  • · Implementation fee
  • · Annual price increases of 8-12%

Key features

  • +Cadence/sequence builder
  • +Dialer
  • +ZoomInfo intelligence integration
  • +Chorus conversation AI integration
  • +Email tracking
  • +180+ integrations
180+ integrations
ZoomInfo SalesOSChorus.aiSalesforceHubSpotMicrosoft Dynamics
Geography
Global; strongest in US
#10

Yesware

Cheapest credible email tracking + sequences at $19-$65/seat.

Founded 2010 · Boston, MA · private · 1–25 employees
G2 4.4 (940)
Capterra 4.3
From $19 /mo
● Transparent pricing
Visit Yesware

Yesware is the cheapest credible email tracking + light sequences platform, founded 2010 in Boston, acquired by Vendasta in 2022. Best fit for solo reps and very small teams (1-10) wanting basic email tracking + sequences without paying Outreach/Salesloft prices. Trade-offs: feature depth significantly limited vs full sales engagement platforms, no dialer, no AI to speak of, and post-Vendasta acquisition product velocity has slowed.

Best for

Solo reps and very small teams (1-10 reps) wanting basic email tracking + light sequences at the lowest credible pricing.

Worst for

Anyone needing real cadence depth (Mixmax/Apollo better), enterprise (Outreach/Salesloft better), or AI-first outbound (Reply.io better).

Strengths

  • Cheapest credible email tracking + sequences ($19-$65/seat/mo)
  • Built for solo reps and very small teams
  • Gmail and Outlook native
  • Email tracking and templates
  • Established brand

Weaknesses

  • Feature depth significantly limited
  • No built-in dialer
  • No AI features to speak of
  • Post-Vendasta product velocity slowed
  • Smaller integration ecosystem (~40)

Pricing tiers

public
  • Pro
    Per seat; tracking, templates
    $19 /mo
  • Premium
    Per seat; campaigns, reports
    $35 /mo
  • Enterprise
    Per seat; CRM sync, advanced
    $65 /mo
Watch for
  • · Annual billing for discount

Key features

  • +Email tracking
  • +Email templates
  • +Light sequences (Premium+)
  • +Gmail and Outlook native
  • +40+ integrations
40+ integrations
GmailOutlookSalesforceHubSpot
Geography
Primarily US, UK

Frequently asked questions

The questions buyers actually ask before they sign.

How does the Spam Act 2003 apply to B2B email cadences in Australia?
The Spam Act covers commercial electronic messages sent with an Australian link, including B2B email. Consent can be express or inferred. Inferred consent under the conspicuous-publication exception applies to publicly listed business addresses where the message relates directly to the recipient's work function, which is the lawful basis most B2B SDR motions rely on. ACMA has been active issuing penalties (multi-million-dollar fines on Optus and DoorDash), so unsubscribe handling, sender-identification copy and consent records must be defensible. Privacy Act reform expected in 2026 will likely tighten this further.
Does the Do Not Call Register Act 2006 apply to SDR cold calls?
The DNC Register applies to unsolicited calls to numbers on the register. There is an exemption for purely business numbers, but mobile numbers used as personal-and-business hybrids create real ambiguity. Aussie SDR teams typically scrub against the DNC Register before dialling, particularly for mobile numbers, and use research-call exemptions cautiously. Cognism, ZoomInfo and Apollo all support Aussie DNC suppression but configuration is a buyer-side responsibility.
Outreach vs Salesloft for an Atlassian-style 200-rep Aussie SaaS?
Both are credible. Outreach Australia has the larger Aussie enterprise install base and the Sydney commercial team, which makes it the default first-shortlist entry. Salesloft is the better pick if Salesforce-native engagement, Drift-style buyer signals and Gong-style conversation overlap matter more than the Outreach AI cadence depth. At 200 reps, both will land within 10-15% on AUD pricing.
Is Apollo enough for a 30-rep Aussie SaaS?
Yes, often. Apollo bundles prospect data, engagement and basic CI in one AUD-friendly subscription that suits sub-100-rep Aussie SaaS sales teams. The data quality on Aussie contacts has improved materially since 2024 but still trails Cognism for mobile numbers. Most 30-rep Aussie SaaS teams run Apollo as the engagement and data layer until somewhere between 50-100 reps, then re-evaluate Outreach or Salesloft.
Outreach vs Salesloft, which one for mid-market?
Salesloft if your bottleneck is Salesforce integration cleanliness and you want one-platform consolidation (cadence + dialer + Conversations + Deals). Outreach if your bottleneck is workflow customization depth or you operate at enterprise scale (1,000+ reps). Both are credible for mid-market 100-500 reps. Salesloft typically wins on price; Outreach typically wins on enterprise depth.
How does sales engagement differ from AI SDR?
Sales engagement is human-rep-driven cadence, your reps run the sequences. AI SDR (Top 10 AI SDR Software) is autonomous outbound where the AI agent runs sequences without rep involvement. Most companies in 2026 will run both: engagement for warm-outbound and account orchestration, AI SDR for cold-outbound at scale. Don't pick one and skip the other.
How much should I budget for sales engagement?
SMB (1-10 reps): $19-$65/seat/mo (Yesware, Mixmax). Mid-market (10-100 reps): $59-$149/seat/mo (Apollo, Reply.io, Mixmax Growth). Enterprise (100+ reps): $130-$280/seat/mo (Outreach, Salesloft Premier, Groove Enterprise). Most mid-market lands at $80-$150/seat all-in.
Will my sales engagement work with my CRM?
All quality sales engagement integrates with Salesforce, HubSpot, and Microsoft Dynamics. Salesloft has the cleanest Salesforce integration. Groove is Salesforce-native (no sync). Apollo and Outreach work well with both Salesforce and HubSpot. Mixmax is Gmail-native with Salesforce sync.
How long does sales engagement implementation take?
Yesware, Mixmax: under 1 day. Apollo, Lemlist, Reply.io: 1-3 days. Salesloft: 2-4 weeks (with proper Salesforce mapping). Outreach: 4-8 weeks (mid-market) to 12-16 weeks (enterprise). Groove: 2-6 weeks (Salesforce-native simplifies). Plan change management, rep adoption is the bottleneck.
Should I use the dialer included or buy a separate one?
Most quality sales engagement includes a dialer at higher tiers (Outreach Pro+, Salesloft Advanced+, Apollo Pro+, Groove Premier+). Standalone dialers (Aircall, Dialpad) are better for high-volume call teams (1,000+ calls/day) but most outbound teams are fine with the built-in dialer.
How does this overlap with conversation intelligence (Gong, Chorus)?
Conversation intelligence (Gong, Chorus) records and analyzes sales calls, distinct from sales engagement (which sends and tracks them). Most teams run both: engagement for cadence + dialer, CI for call coaching and forecasting. Salesloft Conversations and Outreach Kaia bundle CI but Gong remains the category leader for standalone CI.
What about AI features in 2026?
AI in sales engagement 2026: (1) AI sequence generation, Reply.io, Apollo, Outreach. (2) AI replies, Reply.io, Salesloft. (3) AI call summarization, Salesloft Conversations, Outreach Kaia. (4) AI SDR agent, separate category (see Top 10 AI SDR Software). Reply.io and Apollo lead AI features at SMB pricing.

Final word

Looking at a different market? See the global Sales Engagement Software ranking, or pick another country at the top of this page.

Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.