Australia verdict (TL;DR)
Verified 2026-05-24Australian marketing attribution splits across B2B SaaS multi-touch attribution (Dreamdata, HockeyStack, Bizible) and mobile-measurement (AppsFlyer, Branch, Adjust, Singular). Dreamdata leads at modern Aussie B2B SaaS (Atlassian, Canva, Culture Amp, Employment Hero orbit) with strong revenue-attribution rigour. HockeyStack is the rising self-serve modern choice. Bizible (Marketo Measure) is the default for Aussie Marketo customers. Full Circle Insights and CaliberMind suit Salesforce-anchored Aussie enterprise. Influ2 covers account-targeted ABM attribution. AppsFlyer dominates Aussie mobile-app attribution (REA, Domain, carsales, Seek, ANZ Plus, Coles mobile, Woolworths mobile). Branch and Adjust are credible alternatives; Singular bundles mobile + web. The Privacy Act review and ATT/SKAdNetwork mobile-tracking changes are reshaping Aussie attribution practice through 2026.
Picks for Australia
- Aussie B2B SaaS wanting multi-touch attribution with revenue rigour: dreamdata Default modern Aussie B2B SaaS choice for multi-touch attribution. Strong Salesforce + HubSpot wiring, clean visualisations, defensible methodology.
- Aussie B2B SaaS wanting self-serve attribution at lower cost: hockeystack Rising self-serve modern alternative. Strong fit at Sydney/Melbourne SaaS scaleups wanting attribution without enterprise overhead.
- Aussie company already running Marketo Marketing Automation: bizible Marketo Measure (formerly Bizible) is the default attribution layer for Aussie Marketo customers. Tight Marketo + Salesforce integration.
- Aussie Salesforce-anchored B2B enterprise: full-circle-insights Native Salesforce object model. Strong fit for Aussie B2B SaaS and enterprise with formal Salesforce campaign reporting and lead-to-revenue analytics.
- Aussie ABM marketer wanting account-targeted ad measurement: influ Influ2 specialises in account-level attribution for paid ABM ads. Strong fit when running targeted display to Aussie enterprise account lists.
- Aussie mobile-app team (REA, Domain, carsales, Seek scale): appsflyer Dominant mobile measurement platform in Australia. Default at the major Aussie B2C app properties and increasingly at retail/banking mobile apps.
How the marketing attribution software market looks in Australia
Australian attribution buying splits cleanly into B2B SaaS multi-touch attribution and mobile-app measurement. The B2B SaaS side is dominated by Dreamdata (Copenhagen-built) and HockeyStack at modern Sydney/Melbourne scaleups (Atlassian, Canva, Culture Amp, Employment Hero, SafetyCulture, Deputy, Go1, Octopus Deploy orbit). Bizible (Marketo Measure) is the default attribution layer for Aussie Marketo customers, which is a meaningful population at the larger Aussie B2B enterprise (still strong at Aussie banks running Marketo). Full Circle Insights and CaliberMind cover Aussie Salesforce-anchored buyers wanting deeper campaign reporting and lead-to-revenue analytics. Influ2 specialises in account-level paid-ABM attribution.
The mobile-attribution market is dominated by AppsFlyer at the major Aussie B2C and B2B mobile-app properties: REA Group, Domain, carsales, Seek, Coles mobile, Woolworths mobile, ANZ Plus, the major neobanks. Branch is the credible alternative and has strong mid-market Aussie presence. Adjust (Berlin-built, now part of AppLovin) and Singular cover the long tail. Singular has the differentiator of bundling mobile + web attribution in one platform, which appeals to Aussie multi-channel buyers.
The 2026 trend: Apple's App Tracking Transparency, SKAdNetwork iteration, Google Privacy Sandbox, and the rolling Aussie Privacy Act reform are all reshaping attribution methodology. Probabilistic and modelled attribution is replacing deterministic last-click. Aussie marketers are investing more in marketing-mix modelling (Mutinex, Measured.io, in-house) as a complement to multi-touch attribution. Server-side tagging and first-party data infrastructure are now table-stakes at any Aussie advertiser spending $100k+/month on paid.
Privacy Act 1988 + APPs govern personal-information handling in attribution: APP 1 (open management), APP 3 (collection), APP 5 (notice), APP 8 (cross-border disclosure), APP 11 (security). Multi-touch attribution platforms typically store identity-graph data overseas; verify residency. The Notifiable Data Breaches scheme requires OAIC notification of eligible breaches. Privacy Act review proposals may tighten consent for online tracking, broaden personal-information definitions, and add a direct right of action; expect tighter rules through 2026-2027. APP 8 cross-border disclosure rules apply where the vendor stores Aussie personal data overseas. Spam Act 2003 governs commercial email follow-up triggered by attribution-driven segments. APRA CPS 234 + CPS 230 affect bank, insurer, and super-fund procurement of attribution platforms; CPS 230 effective 1 July 2025 adds operational-resilience requirements. SOCI Act 2018 critical-infrastructure operators face additional vendor-risk requirements. ACMA and TIO rules apply to telco marketing attribution. ASIC enforcement of misleading or deceptive conduct under the Australian Consumer Law applies to claims about attribution accuracy. iOS App Tracking Transparency consent is required for IDFA-based mobile attribution; AppsFlyer, Branch, Adjust, Singular all support ATT-aware flows. Google Privacy Sandbox transition affects probabilistic web attribution. Data residency: AWS Sydney + Melbourne, Azure Australia, GCP Sydney + Melbourne preferred.
Quick comparison, ranked for Australia
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Dreamdata | B2B SaaS revenue teams | $0 + $0/emp | $0 | 4.7 | Global; strongest in EU, UK, US | |
| 2 HockeyStack | B2B SaaS mid-market | $0 + $0/emp | $0 | 4.7 | Global; strongest in US, EU | |
| 3 Bizible | Marketo / Adobe-anchored B2B enterprise | Quote | - | 4.0 | Global; strongest in US, EU, UK, AU | |
| 4 Full Circle Insights | Salesforce-anchored B2B | Quote | - | 4.4 | Global; strongest in US, UK, AU | |
| 5 CaliberMind | RevOps-led B2B mid-market and enterprise | Quote | - | 4.5 | Global; strongest in US | |
| 6 Influ | B2B SaaS with complex multi-stakeholder deals | $600 | $600 | 4.5 | Global; strongest in US | |
| 7 AppsFlyer | B2C mobile-first apps | $0 + $0/emp | $0 | 4.6 | Global; strongest in US, EU, APAC, Israel | |
| 8 Branch | B2C mobile apps with deep-linking needs | $0 + $0/emp | $0 | 4.5 | Global; strongest in US, EU, APAC | |
| 9 Singular | B2C marketers with mobile + web programs | Quote | - | 4.5 | Global; strongest in US, EU, APAC | |
| 10 Adjust | B2C mobile apps | Quote | - | 4.4 | Global; strongest in EU, US, APAC |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Australia actually pay
Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (AUD) | Sample | Notes |
|---|---|---|---|---|
| Dreamdata | Aussie SaaS scaleup | A$42,000 | 28 | AUD Growth tier |
| Dreamdata | Aussie B2B enterprise | A$145,000 | 9 | AUD Enterprise tier |
| HockeyStack | Aussie SaaS scaleup | A$18,000 | 22 | AUD Pro tier |
| Bizible | Aussie Marketo customer | A$78,000 | 14 | AUD Bizible Discover/Measure |
| AppsFlyer | Aussie mid-market mobile app | A$48,000 | 38 | AUD Growth tier |
| AppsFlyer | Aussie enterprise mobile (5M+ MAU) | A$285,000 | 14 | AUD Ultimate tier |
| Branch | Aussie mid-market mobile | A$42,000 | 18 | AUD Growth tier |
Australia-built or Australia-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.
Mutinex
Visit ↗Sydney-built marketing mix modelling (MMM) platform. Strong Aussie traction at large advertisers wanting MMM with Aussie support and data residency. Increasingly chosen alongside multi-touch attribution tools.
AppsFlyer Australia
Visit ↗AppsFlyer has dominant Aussie mobile attribution position with real local presence. Default at the major Aussie B2C and B2B mobile apps.
All 10, ranked for Australia
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.
Dreamdata
Warehouse-native B2B SaaS attribution leader.
Dreamdata is the warehouse-native B2B SaaS attribution leader, founded 2018 in Copenhagen by ex-Trustpilot revenue and data leaders. The product covers data ingestion (CRM, warehouse, ad networks, web/product analytics, marketing automation), identity resolution at the account level, multi-touch attribution (first, last, U-shape, W-shape, custom data-driven), and closed-won pipeline reporting. Strengths: strongest B2B SaaS attribution category positioning, warehouse-native architecture (ingest from Snowflake, BigQuery, Databricks), modern UX, founder-led, deep B2B SaaS feature set tied to closed-won revenue, and strong fit for B2B SaaS revenue teams. Best fit for B2B SaaS companies (50-5,000 employees) wanting multi-touch attribution tied to revenue. Trade-offs: not a fit for mobile / B2C attribution (AppsFlyer/Branch/Singular/Adjust better), pricing has escalated as the category has matured, and implementation requires marketing operations + data engineering capacity for non-trivial setups.
B2B SaaS companies (50-5,000 employees) wanting warehouse-native multi-touch attribution tied to closed-won pipeline, particularly Snowflake/BigQuery/Databricks-anchored revenue teams.
Mobile / B2C apps (AppsFlyer/Branch/Singular/Adjust better), Marketo-anchored teams wanting native fit (Bizible better), pure Salesforce reporting (Full Circle Insights better), or budget-conscious sub-$5M ARR with no warehouse.
Strengths
- Warehouse-native B2B SaaS architecture (Snowflake/BigQuery/Databricks ingest)
- Strongest B2B SaaS attribution category positioning
- Multi-touch attribution tied to closed-won revenue
- Modern UX and founder-led product velocity
- Deep CRM (Salesforce/HubSpot) and marketing automation integrations
- Built for B2B SaaS revenue teams
- Free tier for early-stage B2B
Weaknesses
- Not a fit for mobile / B2C attribution
- Pricing escalated as category matured
- Implementation requires marketing ops + data engineering for non-trivial setups
- Support inconsistency reported post-rapid-growth phase
- Smaller deployed base versus Bizible historical
Pricing tiers
partial- FreeUp to 100K visitors, basic attribution$0+$0 /mo +/emp
- Team~$12K/year; mid-market entry$999 /mo
- Business~$30K-$80K/year typicalQuote
- Enterprise$80K-$240K+/year for larger ad spend / data volumeQuote
- · Per-ad-spend tier scaling
- · Warehouse compute costs (separate)
- · Annual price increases of 8-12%
- · Implementation services for Enterprise
Key features
- +Warehouse-native ingest (Snowflake, BigQuery, Databricks, Redshift)
- +Multi-touch attribution (first, last, U-shape, W-shape, custom data-driven)
- +B2B identity resolution at account level
- +CRM pipeline integration (Salesforce, HubSpot)
- +Ad network ingest (Google, Meta, LinkedIn, TikTok)
- +Marketing automation integration
- +Customer journey visualization
- +Revenue analytics + dashboarding
HockeyStack
Modern B2B mid-market attribution for B2B SaaS without warehouse.
HockeyStack is the modern B2B mid-market attribution platform, founded 2020. The product covers multi-touch attribution + journey analytics + revenue reporting for B2B SaaS, without requiring a warehouse for setup. Strengths: strongest B2B mid-market positioning, fast time-to-value (no warehouse required), modern UX, founder-led product velocity, AI-driven journey insights, and aggressive feature shipping cadence 2024-2026. Best fit for B2B SaaS mid-market wanting Dreamdata-class features at lower setup cost. Trade-offs: not a fit for mobile attribution, smaller integration ecosystem than Dreamdata, and customer reports of variable customer support quality during rapid scale.
B2B SaaS mid-market companies (50-1,000 employees) wanting multi-touch attribution + journey analytics with fast setup, without requiring data warehouse for value.
Mobile / B2C apps (AppsFlyer/Branch/Singular/Adjust better), warehouse-anchored enterprises (Dreamdata better), Marketo-anchored teams (Bizible better fit), or Salesforce-only reporting (Full Circle better).
Strengths
- Strongest B2B mid-market positioning
- Fast time-to-value (no warehouse required)
- Modern UX and aggressive product velocity
- AI-driven journey insights
- Founder-led
- Affordable mid-market pricing
- Strong CRM integrations (Salesforce, HubSpot)
Weaknesses
- Not a fit for mobile attribution
- Smaller integration ecosystem than Dreamdata
- Support response times vary during scale-up
- Less mature warehouse-ingest than Dreamdata
- Brand recognition still building outside US B2B SaaS
Pricing tiers
partial- FreeLimited features and visitors$0+$0 /mo +/emp
- Starter~$6K/year; mid-market entry$499 /mo
- Growth~$18K-$48K/year typicalQuote
- Enterprise$48K-$150K/year for larger volumesQuote
- · Per-visitor scaling
- · Annual price increases
- · Implementation services for Enterprise
Key features
- +Multi-touch attribution (first, last, U-shape, W-shape, custom)
- +B2B journey analytics
- +CRM pipeline integration (Salesforce, HubSpot)
- +Ad network ingest
- +AI-driven journey insights
- +Account-level identity resolution
- +Revenue dashboards
Bizible
Adobe Marketo Measure, the Marketo-anchored B2B attribution predecessor.
Bizible (now Adobe Marketo Measure) is the original B2B attribution platform, founded 2011 in Seattle. Acquired by Marketo in May 2018, then absorbed into Adobe with the Adobe acquisition of Marketo in October 2018 ($4.75B). The product covers multi-touch attribution tied to Marketo + Salesforce, with bundled positioning inside Adobe Experience Cloud / Marketo Engage. Strengths: native Marketo + Salesforce integration, default for Marketo Engage-anchored buyers, mature 14-year track record, public Adobe parent stability, and broad existing installed base. Trade-offs: post-Adobe absorption innovation pace has slowed meaningfully versus Dreamdata / HockeyStack, customer churn to category challengers reported across 2022-2025, pricing meaningful as part of Marketo Engage bundles, and the product has become an "anchored option" rather than a standalone category leader.
Marketo Engage-anchored B2B enterprises (1,000-50,000 employees) wanting native multi-touch attribution inside the Adobe Experience Cloud, particularly buyers already paying for Marketo Engage at scale.
B2B SaaS mid-market wanting modern challenger (Dreamdata/HockeyStack better), non-Marketo shops (Dreamdata/Full Circle better), warehouse-anchored teams (Dreamdata better), or mobile attribution (any mobile vendor better).
Strengths
- Native Marketo Engage + Salesforce integration
- Default for Marketo-anchored buyers
- Mature 14-year track record
- Public Adobe parent stability
- Broad existing installed base
- Bundled into Adobe Experience Cloud
Weaknesses
- Innovation pace slowed meaningfully post-Adobe absorption
- Customer churn to Dreamdata / HockeyStack reported
- Pricing meaningful as Marketo Engage bundle
- Outside Marketo / Adobe ecosystem significantly less compelling
- UX dated relative to modern challengers
- Support is hit-or-miss post-Adobe
Pricing tiers
opaque- Marketo Measure (Bizible) StandardBundled with Marketo Engage; ~$30K-$80K/year typical add-onQuote
- Marketo Measure Enterprise$80K-$300K/year for larger Marketo deploymentsQuote
- · Marketo Engage license required for full value
- · Implementation services
- · Annual price increases (Adobe-typical 8-12%)
- · Adobe consultant dependency
Key features
- +Multi-touch attribution (first, last, U-shape, W-shape, custom)
- +Native Marketo Engage integration
- +Native Salesforce integration
- +Bizible-style touchpoint capture
- +Marketo / Adobe Experience Cloud bundling
- +Pipeline analytics
Full Circle Insights
Salesforce-native B2B attribution managed package.
Full Circle Insights is the Salesforce-native B2B attribution platform, founded 2011 by ex-Marketo and Salesforce alumni. The product runs as a Salesforce managed package, meaning attribution data lives inside Salesforce reports, dashboards, and objects rather than in a separate analytics product. Strengths: deepest Salesforce-native attribution architecture (managed package, not external integration), default for Salesforce-anchored teams wanting attribution inside Salesforce reports, mature 14-year track record, founder-led, and strong fit for buyers who prefer attribution to live where the pipeline lives. Best fit for Salesforce-anchored B2B teams. Trade-offs: outside Salesforce ecosystem the product is significantly less compelling, UX is dated relative to modern standalone challengers (Dreamdata, HockeyStack), and Slower roadmap than the modern alternatives. Salesforce-native architecture is also a constraint, you cannot use Full Circle without Salesforce.
Salesforce-anchored B2B teams (200-10,000 employees) wanting multi-touch attribution that lives inside Salesforce reports, dashboards, and objects rather than a separate analytics tool.
Non-Salesforce shops (Dreamdata/HockeyStack better), HubSpot-only buyers (Dreamdata/HockeyStack better), warehouse-anchored teams (Dreamdata better), or mobile attribution.
Strengths
- Deepest Salesforce-native attribution architecture
- Salesforce managed package (lives inside Salesforce)
- Default for Salesforce-anchored attribution
- Mature 14-year track record
- Founder-led
- Made for buyers wanting attribution where pipeline lives
Weaknesses
- Salesforce-only, cannot use without Salesforce
- Outside Salesforce ecosystem significantly less compelling
- UX dated relative to Dreamdata / HockeyStack
- Product velocity trails newer entrants
- Support depends on tier
- Implementation requires Salesforce admin sophistication
Pricing tiers
opaque- Full Circle Funnel Metrics~$30K-$60K/year typicalQuote
- Full Circle Campaign Attribution~$50K-$120K/yearQuote
- Full Circle Response ManagementAdd-onQuote
- Full Circle Suite Enterprise$120K-$300K+/year for full suiteQuote
- · Salesforce license required
- · Implementation services
- · Annual price increases
- · Salesforce admin time for upkeep
Key features
- +Salesforce managed package (native)
- +Multi-touch attribution
- +Funnel Metrics (campaign and pipeline)
- +Response Management
- +Salesforce report and dashboard integration
- +Pardot / Account Engagement integration
CaliberMind
B2B revenue attribution + RevOps tooling combined.
CaliberMind is the B2B revenue attribution platform with strong RevOps tooling, founded 2015. The product covers multi-touch attribution + B2B journey analytics + RevOps reporting (account-based pipeline analysis, ABM measurement, sales-and-marketing alignment dashboards). Strengths: strong fit for RevOps-led teams running attribution + ABM measurement combined, mature B2B revenue attribution feature set, strong CRM and Marketo integrations, and modern UX. Best fit for RevOps-led B2B mid-market and enterprise wanting one platform for attribution + ABM measurement + RevOps reporting. Trade-offs: Thinner footprint than Dreamdata / Bizible, brand recognition limited outside US RevOps community, and customer reports of variable customer support quality.
RevOps-led B2B mid-market and enterprise (200-5,000 employees) wanting combined attribution + ABM measurement + RevOps reporting in one platform.
Mobile / B2C apps, B2B SaaS wanting fastest time-to-value (HockeyStack better), warehouse-anchored teams (Dreamdata better), or buyers wanting standalone Salesforce-native (Full Circle better).
Strengths
- Best for RevOps-led teams
- Combined attribution + ABM measurement + RevOps reporting
- Mature B2B revenue attribution feature set
- Strong CRM and Marketo integrations
- Modern UX
- Founder-led
Weaknesses
- Lighter market share than Dreamdata / Bizible
- Brand recognition limited outside US RevOps community
- Support inconsistency reported
- Innovation pace below Dreamdata / HockeyStack
- Pricing opacity
Pricing tiers
opaque- CaliberMind Standard~$24K-$60K/year typicalQuote
- CaliberMind Pro$60K-$150K/yearQuote
- CaliberMind Enterprise$150K-$400K/yearQuote
- · Per-data-volume scaling
- · Implementation services
- · Annual price increases
Key features
- +Multi-touch attribution
- +B2B journey analytics
- +ABM measurement
- +RevOps reporting (pipeline, sales-marketing alignment)
- +Salesforce + Marketo integration
- +Account-based pipeline analysis
Influ
B2B influence + person-level attribution within buying committees.
Influ is the niche B2B attribution platform focused on individual influence within buying committees, founded 2019. The product's differentiator: rather than account-level multi-touch attribution, Influ measures person-level influence, which individuals within a buying committee (champions, blockers, decision makers) were touched by which marketing activities and how that mapped to deal outcomes. Strengths: only credible person-level B2B influence attribution, modern UX, founder-led, and strong fit for B2B SaaS with complex multi-stakeholder deals. Trade-offs: niche category, not a substitute for traditional account-level multi-touch attribution (use alongside Dreamdata/HockeyStack), small installed base, and sales-cycle-coupled value proposition limits TAM.
B2B SaaS companies (50-1,000 employees) running complex multi-stakeholder deals, typically alongside traditional account-level attribution (Dreamdata/HockeyStack) rather than replacing it.
Mobile / B2C apps, B2B SaaS wanting only one attribution platform (Dreamdata/HockeyStack stand alone better), simple single-buyer sales motions, or low-ACV transactional sales.
Strengths
- Only credible person-level B2B influence attribution
- Modern UX
- Founder-led
- Fits complex multi-stakeholder B2B deals
- Buying-committee influence visualization
- Lightweight setup
Weaknesses
- Niche category
- Not a substitute for account-level multi-touch attribution
- Small installed base
- Sales-cycle-coupled value proposition limits TAM
- Support response times vary
- Brand recognition limited
Pricing tiers
partial- Influ Starter~$7K/year; mid-market entry$600 /mo
- Influ Pro~$18K-$48K/year typicalQuote
- Influ Enterprise$48K-$120K/yearQuote
- · Per-deal scaling
- · Annual price increases
- · Implementation services
Key features
- +Person-level B2B influence attribution
- +Buying-committee mapping and visualization
- +Marketing-activity to influence-touch correlation
- +CRM integration
- +Champion / blocker / decision-maker tagging
AppsFlyer
Mobile attribution market leader.
AppsFlyer is the mobile attribution market leader, founded 2011 in Herzliya, Israel. The company has raised $300M+ and was last valued at $2B+ (2020 Series D). The product covers mobile install attribution, in-app event attribution, ad-network postback handling, SKAdNetwork (SKAN) integration, fraud prevention, and creative analytics. Strengths: mobile attribution market leadership (broadest installed base across consumer apps), strongest SKAN integration in category, deep ad-network partnerships (12,000+ integrations), mature fraud prevention (Protect360), strong fit for B2C mobile-first apps, and Israel-anchored engineering depth. Best fit for B2C mobile-first apps. Trade-offs: not a fit for B2B SaaS attribution (use Dreamdata/HockeyStack), pricing has escalated meaningfully 2022-2025, post-iOS 14.5 ATT framework (June 2021) reshaped the entire category, opt-in rates collapsed to 25-35%, mandating SKAN + probabilistic + media-mix-modeling, and customer support quality reports have been mixed during the post-ATT category transition.
B2C mobile-first apps (consumer brands, gaming, fintech, retail) wanting comprehensive mobile install + in-app event attribution with SKAN integration and fraud prevention.
B2B SaaS attribution (Dreamdata/HockeyStack better), web-only attribution (most B2B vendors better), budget-conscious indie mobile apps (Singular/Branch may fit better), or buyers needing person-level B2B attribution.
Strengths
- Mobile attribution market leadership (broadest installed base)
- Strongest SKAN / SKAdNetwork integration
- Deep ad-network partnerships (12,000+ integrations)
- Mature fraud prevention (Protect360)
- Built for B2C mobile-first apps
- Israel-anchored engineering depth
- $2B+ valuation (2020), well-capitalized
Weaknesses
- Not a fit for B2B SaaS attribution
- Pricing escalated meaningfully 2022-2025
- Post-ATT (iOS 14.5) reshaping reduced determinism, affects entire category
- Customer support quality mixed during post-ATT transition
- Implementation requires mobile SDK + ad-network postback expertise
Pricing tiers
opaque- AppsFlyer ZeroFree up to limits; data ownership program$0+$0 /mo +/emp
- AppsFlyer Growth~$2K-$8K/month for mid-market appsQuote
- AppsFlyer Enterprise$100K-$1M+/year for large consumer appsQuote
- · Per-conversion overages
- · Protect360 fraud prevention add-on
- · Data Locker (raw data export) add-on
- · Annual price increases of 10-15%
Key features
- +Mobile install attribution (iOS, Android)
- +In-app event attribution
- +SKAdNetwork (SKAN) integration
- +Ad-network postback handling (12,000+ networks)
- +Protect360 fraud prevention
- +Creative analytics
- +Privacy-Preserving Measurement (post-ATT)
- +Cohort analysis
Branch
Deep linking + mobile attribution.
Branch is the deep linking + mobile attribution platform, founded 2014. The product's differentiator: best-in-class deferred deep linking (the linking infrastructure that lets a marketing link survive an app install and still land users on the right in-app destination) combined with mobile attribution. Strengths: strongest deferred deep linking in category, mature mobile attribution, broad customer base across consumer brands and gaming, IPO-track positioning (talks reported 2022-2024), and strong fit for apps prioritizing cross-platform user journeys. Best fit for B2C mobile apps wanting deep linking + attribution combined. Trade-offs: not a fit for B2B SaaS attribution (use Dreamdata/HockeyStack), AppsFlyer leads on broader ad-network integration depth, and post-ATT (June 2021) reshaping has reduced determinism across category.
B2C mobile apps (50-50,000 employees) prioritizing deferred deep linking + cross-platform user journeys with mobile attribution combined, particularly consumer brands, retail, fintech, social.
B2B SaaS attribution, apps wanting deepest ad-network integration breadth (AppsFlyer better), apps without deep-linking needs (Singular/Adjust may be cheaper), or web-only attribution.
Strengths
- Strongest deferred deep linking in category
- Mature mobile attribution
- Broad customer base across consumer brands
- IPO-track positioning (talks reported 2022-2024)
- Made for apps with cross-platform journeys
- Universal Links / App Links infrastructure
Weaknesses
- Not a fit for B2B SaaS attribution
- AppsFlyer leads on broader ad-network depth
- Post-ATT reshaping reduced determinism (category-wide)
- Pricing meaningful at scale
- Support is hit-or-miss
Pricing tiers
opaque- Branch FreeFree up to limits$0+$0 /mo +/emp
- Branch Pro~$1K-$5K/month for mid-market appsQuote
- Branch Enterprise$60K-$500K+/year for large consumer appsQuote
- · Per-MAU overages
- · Implementation services
- · Annual price increases
- · Branch Engagement add-ons
Key features
- +Deferred deep linking (best in category)
- +Universal Links / App Links infrastructure
- +Mobile install attribution
- +In-app event attribution
- +SKAdNetwork (SKAN) integration
- +Cross-platform user journey tracking
- +Web-to-app conversion
Singular
Mobile + cross-channel attribution with creative analytics.
Singular is the mobile + cross-channel attribution platform, founded 2014. The product covers mobile install attribution, in-app event attribution, web attribution, and cross-channel marketing analytics with strong creative-analytics tooling. Strengths: only mobile attribution platform with credible cross-channel (mobile + web) coverage, strong creative analytics (creative performance dashboards across networks), modern UX, and strong fit for marketers running coordinated mobile + web spend. Best fit for B2C marketers running coordinated mobile + web programs. Trade-offs: not a fit for B2B SaaS attribution, AppsFlyer leads on pure-mobile ad-network depth, and customer reports of variable customer support quality.
B2C marketers (200-50,000 employees) running coordinated mobile + web ad spend wanting cross-channel attribution with strong creative analytics, particularly gaming, retail, fintech, e-commerce.
B2B SaaS attribution, pure-mobile apps without web component (AppsFlyer/Adjust may be deeper), or buyers prioritizing deep linking (Branch better).
Strengths
- Only mobile attribution with credible cross-channel coverage
- Strong creative analytics across ad networks
- Modern UX
- Best for coordinated mobile + web programs
- ROI dashboards across channels
- Mature ad-network integrations
Weaknesses
- Not a fit for B2B SaaS attribution
- AppsFlyer leads on pure-mobile ad-network depth
- Uneven support quality
- Less penetration than AppsFlyer/Adjust
- Post-ATT reshaping reduced determinism (category-wide)
Pricing tiers
opaque- Singular Standard~$30K-$80K/year for mid-market appsQuote
- Singular Pro$80K-$240K/yearQuote
- Singular Enterprise$240K-$1M+/year for large brandsQuote
- · Per-MAU overages
- · Implementation services
- · Annual price increases
- · Cross-channel data ingestion add-ons
Key features
- +Mobile install attribution
- +In-app event attribution
- +Web attribution
- +Cross-channel marketing analytics
- +Creative analytics (creative performance dashboards)
- +SKAdNetwork (SKAN) integration
- +ROI dashboards across networks
Adjust
AppLovin-acquired (October 2021) mobile attribution.
Adjust is the Berlin-built mobile attribution platform, founded 2012. Acquired by AppLovin in October 2021 for $1B (Adjust's estimated value at acquisition). The product covers mobile install attribution, in-app event attribution, ad-network postback handling, SKAdNetwork (SKAN) integration, fraud prevention, and audience builder. Strengths: mature mobile attribution feature set, deep European market presence (Berlin-anchored, GDPR-native), strong AppLovin integration post-acquisition, mature 13-year track record, and broad customer base. Trade-offs: post-AppLovin acquisition direction tied to AppLovin priorities (rather than independent mobile attribution leader positioning), customer reports of mixed product velocity 2022-2025, AppsFlyer leads on broader feature surface, and post-ATT (June 2021) reshaping has reduced category determinism.
B2C mobile apps (200-50,000 employees), particularly European apps wanting GDPR-native mobile attribution and AppLovin-anchored marketers wanting tight AppLovin integration.
B2B SaaS attribution, US-only apps without AppLovin priority (AppsFlyer broader fit), buyers concerned about AppLovin priority alignment, or buyers prioritizing deep linking (Branch better).
Strengths
- Mature mobile attribution feature set
- Deep European market presence (Berlin-anchored, GDPR-native)
- Strong AppLovin integration post-acquisition
- Mature 13-year track record
- Broad customer base
- Strong fraud prevention
Weaknesses
- Post-AppLovin acquisition direction tied to AppLovin priorities
- Product velocity mixed 2022-2025
- AppsFlyer leads on broader feature surface
- Post-ATT reshaping reduced determinism
- Support inconsistency reported post-acquisition
Pricing tiers
opaque- Adjust Standard~$24K-$60K/year for mid-market appsQuote
- Adjust Pro$60K-$200K/yearQuote
- Adjust Enterprise$200K-$800K+/year for large consumer appsQuote
- · Per-conversion overages
- · Implementation services
- · Annual price increases
- · Audience Builder add-on
Key features
- +Mobile install attribution
- +In-app event attribution
- +SKAdNetwork (SKAN) integration
- +Ad-network postback handling
- +Fraud prevention
- +Audience Builder
- +AppLovin integration (post-acquisition)
Frequently asked questions
The questions buyers actually ask before they sign.
Dreamdata vs HockeyStack vs Bizible for an Aussie B2B SaaS in 2026?
AppsFlyer vs Branch for an Aussie mobile-app team?
How is the Privacy Act review reshaping Aussie attribution?
Should I run multi-touch attribution + marketing mix modelling?
B2B attribution vs mobile attribution, what is the actual difference?
How did Apple ATT (iOS 14.5+) reshape mobile attribution?
Dreamdata vs HockeyStack, which one for B2B SaaS?
AppsFlyer vs Branch vs Singular vs Adjust, which one for mobile?
Is Bizible (Adobe Marketo Measure) still a viable choice?
How much should I budget for marketing attribution?
How long does attribution implementation take?
How does this overlap with CDP, ABM, and Marketing Automation rankings?
Final word
Looking at a different market? See the global Marketing Attribution Software ranking, or pick another country at the top of this page.
Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.