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United Kingdom edition · 10 products ranked · Verified 2026-05-19

Top 10 Conversation Intelligence Software in the United Kingdom for 2026

Independent UK ranking of conversation intelligence platforms: GBP pricing, UK GDPR and RIPA call recording rules, and Jiminny as the UK-built champion.

United Kingdom verdict (TL;DR)

Verified 2026-05-19

UK conversation intelligence is shaped by two frameworks: UK GDPR (post-Brexit, ICO-enforced) and RIPA (Regulation of Investigatory Powers Act 2000) for lawful call interception and recording. The practical UK compliance default is to announce recording at call start and obtain implied consent by continuation of the call; implied consent is legally accepted in the UK for business calls but must be documented. Gong and Chorus dominate UK enterprise (London fintech, SaaS scaleups). Jiminny (London-built, ~$10M+ funded) is the legitimate UK champion: flat-rate pricing, UK-first customer success, and GDPR-native design. Avoma and Fireflies serve UK SMB at accessible price points. CallMiner has UK FCA and PCI-DSS regulated-industry customers in financial services.

Picks for United Kingdom

  • UK enterprise sales orgs (100+ reps): gong Deepest deal analytics and revenue forecast intelligence. Used by UK fintech (Checkout.com, GoCardless-tier), SaaS scaleups, and London-listed enterprise. UK GDPR data processing addendum available.
  • UK SaaS mid-market wanting a Gong alternative at lower cost: jiminny London-built revenue intelligence platform. Transparent flat-rate pricing vs. Gong's complex seat + platform fee model. GBP billing, UK-based customer success, and UK GDPR-native. ~$10M+ funded, 300+ UK customers.
  • UK teams on ZoomInfo contract: chorus Bundled inside ZoomInfo Revenue OS. Best when ZoomInfo is the intelligence layer of record. Cheaper than Gong for teams already on ZoomInfo enterprise contract.
  • UK Salesloft revenue platform customers: salesloft-conversations Native inside Salesloft platform. Avoids separate contract. Salesloft has a London office and strong UK SaaS fintech adoption (Deliveroo, GoCardless).
  • UK mid-market (20-200 employees): avoma USD pricing accessible at £45-£115/seat/mo equivalent. Covers recording, transcript search, and CRM sync. Correct fit for UK SaaS companies that cannot justify Gong pricing pre-Series B.
  • UK FCA-regulated financial services call recording: callminer FCA COBS 11.8 requires investment firms to record relevant telephone conversations; CallMiner supports MiFID II-compliant 7-year retention and audit trails. Not a sales tool; an FCA compliance tool.
Market context

How the conversation intelligence software market looks in United Kingdom

UK conversation intelligence tracks the US closely at the enterprise tier: London fintech, SaaS scaleups, and UK-listed enterprise run on Gong and Chorus in essentially the same pattern as their US peers. The London scaleup cohort (Checkout.com, GoCardless, Wise, Monzo, Starling) is predominantly Gong with a growing Jiminny tail.

Jiminny is the single most important UK-specific factor in this market. Founded in London 2016, it has built a genuine UK mid-market customer base of 300+ companies with a transparent, flat-rate pricing model that avoids Gong's platform fee plus per-seat structure. For UK SaaS at 10-100 reps, Jiminny is a credible peer evaluation against Gong, not a consolation prize. GBP billing and UK-based customer success are meaningful advantages for UK-first buyers.

UK GDPR and RIPA compliance for call recording: implied consent (announcement at call start, continuation equals consent) is the UK standard for business call recording and is ICO-accepted. Personal call recording (not for business purposes) requires explicit consent under RIPA. All vendors in this ranking support announcement-at-call-start workflows. The post-Brexit UK GDPR is now operationally separate from EU GDPR; data transferred to the US requires a UK IDTA (International Data Transfer Agreement) or an adequacy decision; Gong and Chorus have UK IDTA documentation.

FCA COBS 11.8 / MiFID II retained in UK law mandates that FCA-authorised investment firms record and retain relevant telephone conversations for 7 years. This is a separate regulatory regime from RIPA and applies to M&D, execution, and advisory calls in financial services; CallMiner and Gong both have FCA-aware configurations.

Compliance & local rules

UK GDPR and DPA 2018: call recording must have a lawful basis; legitimate interest (for own business quality monitoring) or consent (for third-party disclosure) most common. ICO guidance permits implied consent for business calls when recording is announced at call start and the caller continues. RIPA 2000: lawful interception rules apply; business call recording under RIPA Part I is lawful when announced. UK IDTA: for data transfers to US-based vendors (Gong, Chorus, Fireflies), ensure a UK IDTA or UK adequacy mechanism is in place; standard SCCs do not automatically apply post-Brexit. FCA COBS 11.8 / MiFID II (UK): investment firms must record and retain relevant telephone conversations for 7 years; verify your chosen vendor supports FCA-compliant retention and audit export. PCI-DSS: if credit card data is discussed on calls, use pause-and-resume recording or automated redaction; Gong and CallMiner support this; Otter and Fireflies do not.

At a glance

Quick comparison, ranked for United Kingdom

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Gong
Enterprise sales orgs
Quote - 4.7 Global; strongest in US, EU, UK
10 Jiminny
Salesforce-anchored mid-market
Quote - 4.7 Global; strongest in UK, EU, US
2 Chorus.ai
ZoomInfo-anchored sales orgs
Quote - 4.5 Global; strongest in US
3 Salesloft Conversations
Salesloft-anchored mid-market
Quote - 4.4 Global; strongest in US, EU, UK
5 Avoma
SMB to mid-market sales orgs
$0 + $0/emp $0 4.7 Global; strongest in US
6 Fireflies.ai
SMB and general meeting use
$0 + $0/emp $0 4.7 Global
4 Clari Copilot
Mid-market sales orgs
Quote - 4.7 Global; strongest in US, UK
8 CallMiner
Enterprise contact centers
Quote - 4.4 Global; strongest in US, UK
9 Salesken
APAC mid-market
Quote - 4.6 Global; strongest in India, APAC, growing US
7 Otter.ai
Solo and very small teams
$0 + $0/emp $0 4.4 Global

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in United Kingdom actually pay

Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (GBP) Sample Notes
Gong 50-200 reps £58,000 74 GBP billed via UK entity; platform + per-seat
Jiminny 10-100 reps £18,000 89 GBP flat-rate; transparent per-seat; UK-billed
Chorus.ai 50-200 reps £31,000 52 Bundled inside ZoomInfo Revenue OS; GBP billed
Avoma 10-50 reps £12,000 61 USD to GBP; Business tier
Fireflies.ai 5-25 reps £3,200 88 Business plan; USD billed; GBP equivalent
CallMiner FCA-regulated contact center £140,000 18 Enterprise license; FCA-compliant retention module
Local challengers

United Kingdom-built or United Kingdom-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.

Jiminny

Visit ↗

London-built revenue intelligence and conversation intelligence platform. The legitimate UK champion. Flat-rate GBP pricing, UK-based customer success, UK GDPR-native. ~$10M+ funded. 300+ UK customers. Direct Gong alternative for UK SaaS mid-market at 30-40% lower TCO.

Refract (now Allego)

Visit ↗

Edinburgh-founded sales coaching and call review platform; acquired by Allego 2021. Historical UK customer base in financial services and insurance. Now part of Allego's US-led platform.

The United Kingdom ranking

All 10, ranked for United Kingdom

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.

#1

Gong

Conversation intelligence market leader for enterprise sales orgs.

Founded 2015 · Palo Alto, CA · private · 50–10,000+ employees
G2 4.7 (6,280)
Capterra 4.7
Custom quote
○ Sales call required
Visit Gong

Gong is the conversation intelligence market leader, founded 2015, last valued $7.25B (2021). The product covers call recording + transcription + AI-driven coaching + deal intelligence + forecasting. Strengths: deepest coaching workflows (call review, scoring, cadence-tied coaching plans), strongest deal intelligence (deal warnings, pipeline analytics), broadest enterprise install base, and Gong Engage (added 2024) bringing engagement layer into the platform. Trade-offs: pricing has escalated meaningfully ($150-$300+/seat/mo typical), customer support quality has declined as the company scaled, and Gong Engage has crossed competitive lines with Outreach/Salesloft creating tension.

Best for

Enterprise sales orgs (100+ reps) requiring deepest coaching, deal intelligence, and forecasting integration with proven enterprise scale.

Worst for

SMB sales teams under 25 reps (Avoma/Fireflies cheaper), Salesloft-anchored shops (Salesloft Conversations cleaner integration), or ZoomInfo-anchored buyers (Chorus better fit).

Strengths

  • Deepest coaching workflows in category
  • Strongest deal intelligence and forecasting
  • Broadest enterprise install base
  • Gong Engage added engagement layer (2024)
  • Mature integration ecosystem (200+)
  • Built for 100+ rep enterprise sales orgs

Weaknesses

  • Pricing escalated meaningfully ($150-$300+/seat/mo)
  • Customer support quality declined
  • Gong Engage created tension with Outreach/Salesloft
  • Some power-user features gated to higher tiers
  • Per-seat pricing scales meaningfully

Pricing tiers

opaque
  • Gong Standard
    ~$135-$165/seat/mo typical
    Quote
  • Gong Pro
    $165-$220/seat/mo
    Quote
  • Gong Premium
    $220-$300+/seat/mo with advanced features
    Quote
Watch for
  • · Implementation fees ($10K-$50K)
  • · Annual price increases of 8-12%
  • · Per-seat scaling adds up at 100+ reps

Key features

  • +Call recording + transcription
  • +AI-driven coaching
  • +Deal intelligence (warnings, pipeline)
  • +Forecasting
  • +Gong Engage (engagement layer)
  • +Sales playbooks
  • +Salesforce native integration
  • +200+ integrations
200+ integrations
SalesforceHubSpotMicrosoft DynamicsOutreachSalesloftSlack
Geography
Global; strongest in US, EU, UK
#10

Jiminny

Salesforce-native conversation intelligence for SFDC mid-market.

Founded 2018 · London, UK · private · 50–500 employees
G2 4.7 (240)
Capterra 4.7
Custom quote
○ Sales call required
Visit Jiminny

Jiminny is the Salesforce-native conversation intelligence platform, founded 2018 in the UK. The product covers call recording + transcription + coaching + Salesforce-native dashboards. Strengths: Salesforce-native architecture, strong fit for SFDC-anchored mid-market sales orgs (50-500 reps), and modern UX. Best fit for Salesforce-committed mid-market buyers. Trade-offs: outside Salesforce ecosystem the product is less compelling, brand recognition lower, and integration ecosystem narrower (~50).

Best for

Salesforce-anchored mid-market sales orgs (50-500 reps) wanting Salesforce-native conversation intelligence with strong coaching workflows.

Worst for

Non-Salesforce shops (Gong/Avoma better), enterprise (Gong better depth), or SMBs (Avoma/Fireflies cheaper).

Strengths

  • Salesforce-native architecture
  • Right call for SFDC-anchored mid-market
  • Modern UX
  • UK-based, founder-led
  • Strong coaching workflows
  • GDPR-native

Weaknesses

  • Outside Salesforce ecosystem less compelling
  • Brand recognition lower
  • Integration ecosystem narrower (~50)
  • Innovation pace below Gong/Clari Copilot
  • Uneven support quality

Pricing tiers

opaque
  • Standard
    ~$85-$125/seat/mo typical
    Quote
  • Pro
    $125-$200/seat/mo
    Quote
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Implementation fees
  • · Annual price increases
  • · Per-seat scaling

Key features

  • +Call recording + transcription
  • +Coaching workflows
  • +Salesforce-native dashboards
  • +Deal intelligence
  • +Sales scoring
  • +50+ integrations
50+ integrations
SalesforceHubSpotMicrosoft DynamicsOutreachSlackZoom
Geography
Global; strongest in UK, EU, US
#2

Chorus.ai

Native ZoomInfo integration; default for ZoomInfo-bundled buyers.

Founded 2014 · San Francisco, CA · public · 50–10,000+ employees
G2 4.5 (1,480)
Capterra 4.6
Custom quote
○ Sales call required
Visit Chorus.ai

Chorus.ai is the conversation intelligence product owned by ZoomInfo (acquired 2021 for $575M). The product covers call recording + transcription + coaching + deal intelligence. Strengths: native ZoomInfo intelligence integration (contact + intent + engagement data alongside conversations), ZoomInfo enterprise sales motion, and bundled positioning with ZoomInfo SalesOS. Best fit for ZoomInfo-committed buyers wanting unified intelligence + conversations. Trade-offs: outside ZoomInfo ecosystem the product is significantly less compelling, post-ZoomInfo product velocity has slowed, and customer reports of coaching depth below Gong.

Best for

ZoomInfo-committed enterprise sales orgs (50-2,000 reps) wanting unified ZoomInfo intelligence + Chorus conversation intelligence in one platform.

Worst for

Non-ZoomInfo buyers (Gong/Clari Copilot better best-of-breed), SMBs under 25 reps (Avoma/Fireflies cheaper), or Salesloft-anchored shops (Salesloft Conversations better fit).

Strengths

  • Native ZoomInfo intelligence integration
  • Bundled positioning with ZoomInfo SalesOS
  • Public company financial transparency
  • Mature transcription accuracy
  • Strong for ZoomInfo-committed buyers

Weaknesses

  • Outside ZoomInfo ecosystem less compelling
  • Post-ZoomInfo product velocity slowed
  • Coaching depth below Gong
  • Support response times vary
  • Innovation pace below Gong/Clari Copilot

Pricing tiers

opaque
  • Chorus Conversation Intelligence
    Bundled with ZoomInfo SalesOS
    Quote
  • Chorus Coaching
    Add-on for coaching workflows
    Quote
  • Chorus Deal Intelligence
    Add-on for deal pipeline insights
    Quote
Watch for
  • · Bundled with ZoomInfo SalesOS subscription
  • · Per-module pricing
  • · Annual price increases

Key features

  • +Call recording + transcription
  • +ZoomInfo intelligence integration
  • +Coaching workflows
  • +Deal intelligence
  • +Salesforce integration
  • +Forecasting (with ZoomInfo Engage)
  • +150+ integrations
150+ integrations
ZoomInfo SalesOSSalesforceHubSpotMicrosoft DynamicsOutreachSalesloft
Geography
Global; strongest in US
#3

Salesloft Conversations

Drift-acquired conversation intelligence native to Salesloft.

Founded 2024 · Atlanta, GA · private · 50–2,000 employees
G2 4.4 (880)
Capterra 4.4
Custom quote
○ Sales call required
Visit Salesloft Conversations

Salesloft Conversations is the conversation intelligence layer of the Salesloft platform, built on Drift's call recording and conversational AI capabilities (Drift acquired by Salesloft in 2024). The product covers call recording + transcription + coaching + deal insights, native to the Salesloft cadence + dialer + deals platform. Strengths: native Salesloft integration (no separate vendor relationship), strong fit for Salesloft-bundled cadence + coaching workflows, and unified billing. Trade-offs: outside Salesloft ecosystem the product is less compelling, Drift integration friction during the 2024 transition impacted some customers, and coaching depth below Gong.

Best for

Salesloft-anchored mid-market sales orgs (50-1,000 reps) wanting bundled cadence + dialer + coaching + deals on one platform.

Worst for

Non-Salesloft shops (Gong/Chorus better best-of-breed), Outreach-anchored teams (less integrated), or buyers needing deepest coaching workflows (Gong better).

Strengths

  • Native Salesloft platform integration
  • Bundled with Salesloft cadence + dialer + deals
  • Made for SFDC-anchored mid-market on Salesloft
  • Drift legacy conversational AI
  • Unified billing across the Salesloft suite

Weaknesses

  • Outside Salesloft ecosystem less compelling
  • 2024 Drift transition friction impacted customers
  • Coaching depth below Gong
  • Vista Equity Partners ownership (post-2022)
  • Innovation pace below Gong

Pricing tiers

opaque
  • Salesloft Conversations
    Bundled with Salesloft Premier ($200+/seat/mo)
    Quote
  • Standalone CI
    Available separately for some buyers
    Quote
Watch for
  • · Bundled with Salesloft Premier subscription
  • · Annual price increases

Key features

  • +Call recording + transcription
  • +Coaching workflows
  • +Deal insights
  • +Native Salesloft cadence integration
  • +Salesforce native integration
  • +Forecasting
  • +150+ integrations
150+ integrations
SalesloftSalesforceHubSpotMicrosoft DynamicsSlack
Geography
Global; strongest in US, EU, UK
#5

Avoma

All-in-one CI + meeting notes + scheduling for SMB to mid-market.

Founded 2017 · Palo Alto, CA · private · 5–500 employees
G2 4.7 (880)
Capterra 4.6
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Avoma

Avoma is the all-in-one meeting intelligence platform, founded 2017. The product covers AI meeting notes + conversation intelligence + scheduling + coaching at SMB-friendly pricing ($19-$129/seat/mo). Strengths: all-in-one positioning (CI + scheduling + notes), strong fit for SMB to mid-market sales orgs (5-200 reps), and modern UX. Best fit for buyers wanting Gong-class capabilities at SMB pricing. Trade-offs: enterprise depth below Gong/Clari Copilot, brand recognition lower than Gong/Chorus, and Support inconsistency reported.

Best for

SMB to mid-market sales orgs (5-200 reps) wanting all-in-one CI + meeting notes + scheduling at SMB-friendly pricing.

Worst for

Enterprise (Gong better depth), Salesloft-anchored shops (Salesloft Conversations better fit), or pure transcription buyers (Otter cheaper).

Strengths

  • All-in-one CI + meeting notes + scheduling
  • SMB-friendly pricing ($19-$129/seat/mo)
  • Fits SMB to mid-market
  • Modern UX
  • Founder-led
  • Per-seat pricing transparency

Weaknesses

  • Enterprise depth below Gong/Clari Copilot
  • Brand recognition lower
  • Support response times vary
  • Smaller integration ecosystem (~70)
  • AI features less mature than Gong

Pricing tiers

public
  • Free
    Limited features
    $0+$0 /mo +/emp
  • Starter
    Per seat; basic CI
    $19 /mo
  • Plus
    Per seat; team features
    $49 /mo
  • Business
    Per seat; advanced CI
    $79 /mo
  • Enterprise
    Per seat; full platform
    $129 /mo
Watch for
  • · Annual billing for discount
  • · Per-seat scaling at higher tiers

Key features

  • +Call recording + transcription
  • +AI meeting notes
  • +Scheduling
  • +Coaching workflows
  • +Deal intelligence (Business+)
  • +Salesforce integration
  • +70+ integrations
70+ integrations
SalesforceHubSpotOutreachSalesloftSlackZoom
Geography
Global; strongest in US
#6

Fireflies.ai

AI meeting notes for sales + customer + general use at SMB pricing.

Founded 2016 · San Francisco, CA · private · 1–500 employees
G2 4.7 (580)
Capterra 4.5
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Fireflies.ai

Fireflies.ai is the AI meeting notes platform, founded 2016. The product covers meeting recording + transcription + AI summaries across general use cases (sales, customer success, internal meetings). Strengths: affordable pricing ($10-$39/seat/mo), strong fit for general meeting use beyond sales, and clean modern UX. Best fit for SMB sales + customer success teams + general meeting use cases. Trade-offs: not a fit for serious sales coaching (Gong/Avoma better), AI accuracy variable, and Support is hit-or-miss.

Best for

SMBs and general meeting use (1-200 employees) wanting AI meeting notes across sales + customer success + internal meetings at affordable pricing.

Worst for

Serious sales coaching (Gong/Avoma better), enterprise scale (Gong better), or buyers needing deepest deal intelligence.

Strengths

  • Affordable pricing ($10-$39/seat/mo)
  • Works for general meeting use
  • Clean modern UX
  • Free tier available
  • 60+ integrations
  • Multi-language support

Weaknesses

  • Not a fit for serious sales coaching
  • AI accuracy variable
  • Uneven support quality
  • Smaller integration ecosystem than Gong
  • Coaching depth thin

Pricing tiers

public
  • Free
    Limited features
    $0+$0 /mo +/emp
  • Pro
    Per seat; basic features
    $10 /mo
  • Business
    Per seat; team features
    $19 /mo
  • Enterprise
    Per seat; advanced features
    $39 /mo
Watch for
  • · Annual billing for discount

Key features

  • +Meeting recording + transcription
  • +AI meeting notes
  • +Topic detection
  • +CRM integration
  • +Multi-language support
  • +60+ integrations
  • +Mobile apps
60+ integrations
SalesforceHubSpotSlackMicrosoft TeamsZoomGoogle Meet
Geography
Global
#4

Clari Copilot

Mid-market value alternative to Gong (formerly Wingman).

Founded 2018 · Sunnyvale, CA · private · 50–2,000 employees
G2 4.7 (1,280)
Capterra 4.7
Custom quote
○ Sales call required
Visit Clari Copilot

Clari Copilot is the conversation intelligence product from Clari, formerly Wingman (Wingman acquired by Clari in 2022 and rebranded). The product covers call recording + transcription + coaching + deal intelligence, natively integrated with Clari's revenue platform. Strengths: strong feature parity with Gong at meaningfully lower mid-market pricing ($115-$200/seat/mo), tight Clari forecasting integration, and aggressive product velocity. Best fit for mid-market sales orgs (50-500 reps) wanting Gong-class CI at lower pricing. Trade-offs: enterprise depth below Gong, brand recognition lower (post-Wingman rebrand), and Support is hit-or-miss.

Best for

Mid-market sales orgs (50-500 reps) wanting Gong-class conversation intelligence at meaningfully lower pricing, especially Clari forecasting customers.

Worst for

Large enterprise (1,000+ reps) needing deepest workflow customization (Gong better), Salesloft-anchored teams (Salesloft Conversations better fit), or SMBs (Avoma/Fireflies cheaper).

Strengths

  • Strong feature parity with Gong at lower price ($115-$200/seat/mo)
  • Tight Clari forecasting integration
  • Aggressive product velocity
  • Right call for mid-market sales orgs
  • Modern UX
  • AI features competitive with Gong

Weaknesses

  • Enterprise depth below Gong
  • Brand recognition lower post-Wingman rebrand
  • Uneven support quality
  • Smaller integration ecosystem (~120)
  • Less mature than Gong on call coaching workflows

Pricing tiers

opaque
  • Standard
    ~$95-$120/seat/mo typical
    Quote
  • Pro
    $120-$165/seat/mo
    Quote
  • Premium
    $165-$220/seat/mo
    Quote
Watch for
  • · Implementation fees
  • · Annual price increases
  • · Clari platform separate at full Revenue Platform tier

Key features

  • +Call recording + transcription
  • +AI coaching
  • +Deal intelligence
  • +Clari forecasting integration
  • +Salesforce integration
  • +120+ integrations
120+ integrations
SalesforceHubSpotOutreachSalesloftSlackClari Revenue Platform
Geography
Global; strongest in US, UK
#8

CallMiner

Enterprise customer support call analytics for contact centers.

Founded 2002 · Waltham, MA · private · 100–10,000+ employees
G2 4.4 (380)
Capterra 4.4
Custom quote
○ Sales call required
Visit CallMiner

CallMiner is the enterprise customer support call analytics platform, founded 2002. The product covers customer call recording, transcription, sentiment analysis, and quality monitoring, distinct from sales-focused CI tools. Strengths: deepest customer support call analytics, enterprise contact center integration, and strong fit for 100+ agent contact centers. Trade-offs: not a sales tool (use Gong/Chorus for sales), pricing meaningful (call-for-quote), and UX dated vs modern CI tools.

Best for

Enterprise contact centers (100-10,000 agents) needing deep customer support call analytics, sentiment analysis, and quality monitoring.

Worst for

Sales coaching (Gong/Chorus better), SMBs (CallMiner overkill), or buyers wanting modern UX.

Strengths

  • Deepest customer support call analytics
  • Enterprise contact center integration
  • 20+ year track record
  • Built for 100+ agent contact centers
  • Sentiment + quality monitoring
  • Mature compliance features

Weaknesses

  • Not a sales tool
  • Pricing meaningful
  • UX dated vs modern CI
  • Slower roadmap than the modern alternatives
  • Implementation heavy

Pricing tiers

opaque
  • CallMiner Eureka
    Enterprise; ~$50K-$300K/year typical
    Quote
  • CallMiner Engage
    Real-time + post-call
    Quote
  • CallMiner Coach
    Agent coaching workflows
    Quote
Watch for
  • · Implementation fees
  • · Annual price increases
  • · Per-module pricing

Key features

  • +Call recording + transcription (customer support)
  • +Sentiment analysis
  • +Quality monitoring
  • +Agent coaching workflows
  • +Real-time + post-call
  • +60+ integrations
60+ integrations
Salesforce Service CloudZendeskGenesysNICE
Geography
Global; strongest in US, UK
#9

Salesken

India-built sales coaching with real-time conversation guidance.

Founded 2018 · Bangalore, India · private · 50–500 employees
G2 4.6 (280)
Capterra 4.7
Custom quote
○ Sales call required
Visit Salesken

Salesken is the India-built conversation intelligence platform, founded 2018. The product covers call recording + real-time conversation guidance + coaching + scoring. Strengths: real-time conversation guidance (in-call prompts during live calls), strong fit for APAC and India-anchored sales orgs, and competitive pricing for emerging market buyers. Best fit for India-anchored mid-market sales orgs (50-500 reps). Trade-offs: brand recognition lower outside India/APAC, Support inconsistency reported, and integration ecosystem narrower (~50).

Best for

India-anchored mid-market sales orgs (50-500 reps) and APAC buyers wanting real-time conversation guidance and competitive pricing.

Worst for

US/EU enterprises (Gong/Clari Copilot better), Salesloft-anchored shops (Salesloft Conversations better fit), or SMBs (Avoma/Fireflies cheaper).

Strengths

  • Real-time conversation guidance (in-call prompts)
  • Made for APAC and India-anchored
  • Competitive pricing for emerging markets
  • India-built, founder-led
  • Series B backed

Weaknesses

  • Brand recognition lower outside India/APAC
  • Support response times vary
  • Integration ecosystem narrower (~50)
  • AI features less mature than Gong
  • Smaller community

Pricing tiers

opaque
  • Standard
    ~$80-$120/seat/mo typical
    Quote
  • Pro
    $120-$180/seat/mo
    Quote
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Implementation fees
  • · Annual price increases
  • · Add-on for advanced features

Key features

  • +Call recording + transcription
  • +Real-time conversation guidance (in-call prompts)
  • +Coaching workflows
  • +Sales scoring
  • +Salesforce integration
  • +50+ integrations
50+ integrations
SalesforceHubSpotZoho CRMOutreachSlack
Geography
Global; strongest in India, APAC, growing US
#7

Otter.ai

Cheapest credible AI meeting notes for solo and small team.

Founded 2016 · Mountain View, CA · private · 1–500 employees
G2 4.4 (1,280)
Capterra 4.5
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Otter.ai

Otter.ai is the AI meeting notes leader for general-purpose use, founded 2016. The product covers meeting recording + transcription + AI summaries, broadest use case beyond sales. Strengths: cheapest credible pricing ($8-$30/seat/mo), strong general-purpose meeting note workflows, and clean mobile-first UX. Best fit for solo professionals, very small teams, and general meeting use. Trade-offs: not a sales coaching tool (Gong/Avoma better), AI accuracy variable for noisy environments, and limited customer/sales-specific features.

Best for

Solo professionals, very small teams (1-25 employees), and general meeting use wanting AI meeting notes at the cheapest credible pricing.

Worst for

Sales coaching workflows (Gong/Avoma better), team analytics (Fireflies better), or enterprise scale (Gong/Chorus better).

Strengths

  • Cheapest credible AI meeting notes ($8-$30/seat/mo)
  • Strong general-purpose use
  • Clean mobile-first UX
  • Free tier available
  • Real-time transcription
  • Easy onboarding

Weaknesses

  • Not a sales coaching tool
  • AI accuracy variable in noisy environments
  • Limited sales-specific features
  • Smaller CRM integration footprint
  • Support depends on tier

Pricing tiers

public
  • Basic
    300 minutes/month
    $0+$0 /mo +/emp
  • Pro
    Per seat; 1,200 minutes/month
    $8.33 /mo
  • Business
    Per seat; 6,000 minutes/month
    $20 /mo
  • Enterprise
    Per seat; SSO, advanced features
    $30 /mo
Watch for
  • · Per-minute overages
  • · Annual billing for discount

Key features

  • +Real-time transcription
  • +AI meeting notes
  • +Otter AI Chat
  • +Mobile apps
  • +Live captions
  • +Speaker identification
30+ integrations
ZoomMicrosoft TeamsGoogle MeetSlackSalesforce
Geography
Global

Frequently asked questions

The questions buyers actually ask before they sign.

Is call recording legal for UK B2B sales calls?
Yes, with proper notice. UK GDPR and RIPA permit business call recording when the recording is announced at the start of the call (standard "this call may be recorded" notice) and the caller continues the conversation, which constitutes implied consent under ICO guidance. You must document your lawful basis (legitimate interest for quality monitoring is standard), inform your own employees that calls are recorded (RIPA employer obligation), and comply with UK GDPR data subject rights (call recordings can be subject to Subject Access Requests). All vendors in this ranking support announcement-at-call-start configuration. Confirm your vendor has a UK IDTA for US-based data transfers.
Why is Jiminny ranked ahead of Chorus for UK buyers?
For UK-first buyers evaluating conversation intelligence without an existing ZoomInfo contract, Jiminny offers: GBP flat-rate pricing (predictable budget), UK-based customer success (faster support), UK GDPR-native design (less configuration required for ICO compliance), and comparable core features (call recording, transcript search, AI coaching, CRM integration). Chorus's advantage is exclusively within the ZoomInfo Revenue OS bundle; if you are not buying ZoomInfo, Chorus has no meaningful edge over Jiminny for a UK buyer. Jiminny is a legitimate peer evaluation against Gong for UK teams at 10-100 reps, not a fallback.
What does FCA COBS 11.8 require for call recording?
FCA COBS 11.8 (implementing MiFID II as retained in UK law) requires FCA-authorised investment firms to record and retain telephone conversations and electronic communications related to relevant transactions (orders, execution, portfolio management advice) for a minimum of 7 years. The recordings must be retrievable and auditable. CallMiner and Gong both offer FCA-compliant 7-year retention and audit-export capabilities; verify at contract stage that the vendor can produce recordings in an FCA-acceptable format for supervisory review. This obligation applies to investment firms, not general B2B sales teams; if you are not FCA-authorised, COBS 11.8 does not apply to your sales calls.
Gong vs Chorus, which one?
Gong if your bottleneck is coaching depth and deal intelligence, Gong remains the gold standard for serious sales coaching workflows. Chorus if your bottleneck is ZoomInfo integration, for ZoomInfo-committed buyers, Chorus is bundled or near-bundled with significant cost advantages. For non-ZoomInfo enterprises, Gong typically wins on product depth. For ZoomInfo-anchored shops, Chorus wins on TCO.
How does this differ from sales engagement?
Sales engagement (Outreach, Salesloft, Apollo, see Top 10 Sales Engagement Software) runs the cadence, sequenced emails, calls, LinkedIn touches. Conversation intelligence (this ranking) records and analyzes what happens on the calls. The categories are complementary, most enterprise sales orgs run both. Salesloft + Salesloft Conversations is one bundled combo; Outreach + Gong is a common best-of-breed combo.
How much should I budget for conversation intelligence?
SMB / general use (1-25 reps): $10-$50/seat/mo (Otter, Fireflies, Avoma). Mid-market (25-200 reps): $50-$150/seat/mo (Avoma Business, Clari Copilot, Jiminny). Enterprise (200+ reps): $150-$300+/seat/mo (Gong, Chorus, Salesloft Conversations). Most enterprise sales orgs underbudget Gong by 25-40% within 12 months.
Should I use sales-CI or general meeting notes?
Sales-CI (Gong, Chorus, Avoma, Clari Copilot, Jiminny) is purpose-built for sales coaching, deal intelligence, and pipeline analytics. General meeting notes (Otter, Fireflies, Granola) is broader-use AI transcription. For serious sales orgs, sales-CI is essential. For general meeting use across teams, general meeting notes is sufficient. Many companies run both.
How long does CI implementation take?
Otter, Fireflies: under 1 day. Avoma: 1-2 weeks. Clari Copilot, Jiminny, Salesloft Conversations: 2-4 weeks (with Salesforce mapping). Gong, Chorus: 4-8 weeks (mid-market) to 12-16 weeks (enterprise). Plan for change management, rep adoption is the bottleneck, especially when reps are skeptical of being "recorded."
What about AI features and real-time coaching in 2026?
AI in CI 2026: (1) Real-time in-call prompts (Salesken leads, Gong added 2024). (2) AI deal warnings (Gong, Clari Copilot). (3) AI call summaries (table-stakes across all credible vendors). (4) AI coaching playbooks (Gong, Clari Copilot, Avoma Business). (5) AI agentic coaching (real-time guidance during calls), emerging. Vendors stuck on post-call summary alone are commoditized.
How does this overlap with AI SDR and recruiting?
AI SDR (Top 10 AI SDR Software) replaces human SDRs with autonomous outbound agents, distinct from CI. Recruiting CI (BrightHire, Metaview) is conversation intelligence for interviews, distinct from sales CI. Some companies use Gong for sales + BrightHire for recruiting + AI SDR for cold outbound. The categories don't overlap technically but the AI/transcription pieces are converging.
Can I evaluate via free trial?
Free trials: Otter (free tier permanent + 14-day Pro), Fireflies (free tier permanent), Avoma (free tier + 14-day Pro). Demo only: Gong, Chorus, Salesloft Conversations, Clari Copilot, Jiminny, Salesken, CallMiner. For mid-market+, run a 30-60 day proof-of-value with your real reps and pipeline before signing.

Final word

Looking at a different market? See the global Conversation Intelligence Software ranking, or pick another country at the top of this page.

Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.