United States verdict (TL;DR)
Verified 2026-05-18Datadog leads the US APM market on feature breadth but at premium pricing that routinely shocks mid-market buyers at renewal. New Relic is the value alternative at equivalent depth, 30-50% cheaper via ingestion-based pricing. Dynatrace is the AI-driven enterprise default for Fortune 500 SRE teams who want answers, not dashboards. AppDynamics (Cisco) holds entrenched Fortune 500 incumbency and now integrates Splunk Observability under the Cisco umbrella. Honeycomb leads distributed-trace debugging for senior engineering teams with high-cardinality workloads. Grafana Cloud is the open-source-first choice for Prometheus teams. For federal buyers: Datadog, Dynatrace, and Splunk Observability all carry FedRAMP authorizations. The 2026 shift: SEC cyber disclosure rule pressure has elevated observability budgets at public companies; AI-driven anomaly detection (Watchdog, Davis, NRAI) is now table-stakes, not premium.
Picks for United States
- Comprehensive observability with broadest feature surface: datadog Most complete US platform across APM, infrastructure, logs, RUM, synthetics, CSPM. $23-34/host APM plus separate billing for each product.
- Best-value observability for US mid-market (100-5,000 employees): newrelic Ingestion-based pricing ($0.30-0.55/GB) is 30-50% cheaper than Datadog at equivalent observability depth. Single bundle for APM, infrastructure, logs, traces.
- Fortune 500 SRE teams wanting AI-driven answers, not dashboards: dynatrace Davis AI engine genuinely superior for root-cause analysis across 1,000+ services. FedRAMP authorized. DACH-rooted but strong US enterprise penetration.
- Cisco-anchored enterprise (banks, insurance, manufacturing): appdynamics Deep Cisco enterprise relationships plus Splunk integration post-2024 acquisition. Best for traditional enterprises already on Cisco infrastructure.
- Engineering-led error tracking plus performance: sentry Best-in-class error grouping, generous free tier, founder-led. Strong US SaaS and product company adoption.
- Senior engineers debugging complex microservices: honeycomb Event-based high-cardinality querying. Best for US cloud-native product teams where pre-built dashboards miss failure dimensions.
- OSS-first teams already on Prometheus: grafana-cloud Built on Prometheus, Loki, Tempo. No vendor data lock-in. Generous free tier. Right for teams already running Grafana on-prem.
- Splunk-anchored enterprise needing unified observability plus security: splunk-observability Deep Splunk Enterprise integration. FedRAMP authorized. Cisco-owned post-2024. Best only for existing Splunk customers.
How the apm software market looks in United States
The US is the largest and deepest APM market globally, home to the headquarters of every significant vendor except Dynatrace (Waltham, MA but Austria-founded). The US market is the first contact for every observability pricing model shift, and the Datadog versus New Relic pricing debate is the dominant buyer conversation in 2026.
For US cloud-native teams, the choice often reduces to cloud-provider anchor: AWS-heavy shops frequently land on Datadog or Grafana Cloud (via AWS Marketplace); Google Cloud-primary shops explore Google Cloud Monitoring or New Relic; Azure-anchored enterprises look at Dynatrace or AppDynamics alongside Azure Monitor. The $200K-$500K+ annual Datadog bill that arrives at renewal for mid-market companies is now so well documented on Reddit and Hacker News that New Relic has made it a core selling motion.
Federal civilian and defense buyers must navigate FedRAMP: Datadog (FedRAMP Moderate authorized), Dynatrace (FedRAMP Moderate authorized), and Splunk Observability (FedRAMP Moderate authorized) are the three viable options. Elastic APM has pursued federal deployments via self-hosted options. New Relic and Honeycomb are not FedRAMP authorized as of 2026.
The SEC cybersecurity incident disclosure rule (effective December 2023) requires public companies to report material incidents within four business days and disclose risk management in annual filings. This has directly elevated observability budgets at SEC-reporting companies: you cannot meet a four-day disclosure window without production observability tooling in place.
FedRAMP: Datadog (Moderate), Dynatrace (Moderate), Splunk Observability (Moderate) are authorized; New Relic and Honeycomb are not. HIPAA BAAs available from Datadog, New Relic, Dynatrace, Splunk, Elastic; required for any APM sampling healthcare-context data. PCI DSS 4.0 (effective 2025): log-integrity and real-time alert requirements are relevant for any APM ingesting payment-context data. SEC cyber disclosure rule (2023): observability platforms used for incident detection should integrate with legal/compliance ticketing (ServiceNow, Jira) to support four-day disclosure SLA. CCPA applies to any platform capturing end-user behavioral data via RUM or session replay; Datadog, Dynatrace, and New Relic all have CCPA DPA templates available.
Quick comparison, ranked for United States
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 Datadog | Mid-market and enterprise with serious observability budgets | $23/emp | $230 | 4.4 | Global; data centers in US, EU, Japan, Australia | |
| 2 New Relic | Mid-market and enterprise; cost-conscious | $0 | $0 | 4.3 | Global; data centers in US, EU | |
| 3 Dynatrace | Enterprise SRE teams | Quote | - | 4.4 | Global; data centers in US, EU, APAC | |
| 4 AppDynamics | Cisco-anchored traditional enterprise | Quote | - | 4.3 | Global | |
| 5 Sentry | Engineering teams across all sizes | $0 + $0/emp | $0 | 4.5 | Global; data centers in US, EU | |
| 6 Honeycomb | Senior engineering teams; mid-market+ | $100 | $100 | 4.6 | Global | |
| 7 Grafana Cloud | Engineering teams on Grafana/Prometheus | $0 + $0/emp | $0 | 4.4 | Global; data centers in US, EU, APAC | |
| 8 Splunk Observability Cloud | Splunk-anchored enterprise | Quote | - | 4.3 | Global | |
| 9 Elastic APM | Engineering teams on ELK Stack | $0 + $0/emp | $0 | 4.4 | Global | |
| 10 Sumo Logic | Logs-led mid-market and enterprise | $0 + $0/emp | $0 | 4.3 | Global |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United States actually pay
Median annual deal size by employee band, in USD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (USD) | Sample | Notes |
|---|---|---|---|---|
| Datadog | 50-200 employees | $60,000 | 87 | APM Pro + infrastructure; multi-product USD billing |
| Datadog | 200-1,000 employees | $240,000 | 98 | Full-stack observability; multi-product |
| New Relic | 50-200 employees | $36,000 | 84 | Data Plus at scale; USD ingestion-based |
| New Relic | 200-1,000 employees | $144,000 | 78 | Full observability bundle |
| Dynatrace | 500-2,000 employees | $240,000 | 32 | Full-stack; custom enterprise quote |
| Honeycomb | 50-200 employees | $12,000 | 32 | Pro tier; event-based |
| Grafana Cloud | 50-200 employees | $12,000 | 64 | Pro tier; per-metric + per-GB logs |
| Splunk Observability Cloud | 500-2,000 employees | $240,000 | 28 | SVC-based enterprise; USD |
United States-built or United States-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United States buyers and worth a shortlist.
SigNoz
Visit ↗Bangalore-founded but increasingly US-deployed open-source observability (traces, metrics, logs) built on ClickHouse and OpenTelemetry. Self-hosted alternative to Datadog with no per-host licensing. Growing US adoption in cost-conscious cloud-native teams.
Middleware
Visit ↗San Francisco-based (Indian-founded) full-stack observability platform. OpenTelemetry-native, unified agent, competitive on pricing versus Datadog. Growing US mid-market traction.
Coralogix
Visit ↗US-headquartered (Israel-founded) logs, metrics, and traces platform. Streaming architecture allows analyze-without-indexing to cut costs. Growing US SaaS mid-market.
Global picks that don't fit here
- Sumo LogicSumo Logic is primarily a log analytics and SIEM platform with an APM bolt-on; US buyers evaluating full APM observability should prioritize Datadog, New Relic, or Dynatrace. Sumo Logic remains relevant for US buyers whose primary need is log analytics plus security with APM as a secondary requirement.
All 10, ranked for United States
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United States market.
Datadog
Most comprehensive observability platform; premium pricing.
Datadog is the most comprehensive observability platform in the market. Public since 2019. The product spans APM, infrastructure monitoring, logs, RUM, synthetics, security (Cloud SIEM), database monitoring, and CI visibility, all on unified data with shared tagging, dashboarding, and alerting. The trade-offs: premium pricing model with separate billing for each product ($23-34/host APM, separate logs, separate RUM, separate synthetics) means total cost can exceed $200K-$500K+ annually for mid-market deployments.
Mid-market and enterprise (50-10,000 employees) with serious observability budgets ($100K-$2M+) wanting the most comprehensive platform.
Cost-conscious teams (New Relic 30-50% cheaper), open-source-leaning teams (Grafana Cloud preferred), or anyone wanting predictable monthly bills.
Strengths
- Most comprehensive observability platform
- Strong UX consistently praised
- Watchdog AI for anomaly detection
- 700+ integrations
- Public company financial transparency
- Battle-tested at extreme scale (Airbnb, Stripe, Salesforce)
- Database Monitoring product market-leading
Weaknesses
- Premium pricing model with separate billing per product
- Total cost often exceeds $200K-$500K+ annually for mid-market
- Cost predictability difficult, usage spikes drive surprise bills
- Multi-product billing creates complex cost management
- Logs ingestion priced aggressively at scale
Pricing tiers
public- APM ProPer host/month; APM only$23 /emp/mo
- APM EnterprisePer host/month; APM with advanced features$34 /emp/mo
- Logs$0.10/GB ingested + retention fees$0 /emp/mo
- InfrastructurePer host/month$15 /emp/mo
- RUM$1-1.50 per 1K sessions$0 /emp/mo
- Synthetics$5 per 10K test runs$0 /emp/mo
- · Multi-product billing creates complex cost management
- · Log retention fees beyond default
- · Usage spikes drive surprise bills
- · Annual contracts standard
Key features
- +APM with distributed tracing
- +Infrastructure monitoring
- +Log management
- +Real User Monitoring (RUM)
- +Synthetic monitoring
- +Cloud SIEM
- +Database Monitoring
- +CI Visibility
- +Watchdog AI anomaly detection
New Relic
Best-value observability with ingestion-based pricing.
New Relic took itself private in 2023 (acquired by Francisco Partners and TPG for $6.5B) and pivoted to a single ingestion-based pricing model: pay $0.30/GB Standard or $0.55/GB Data Plus for everything (APM, infrastructure, logs, traces). The result: 30-50% cheaper than Datadog at equivalent observability depth, especially as scale grows. The trade-offs: PE-driven product changes have created customer concerns, AI features lag Datadog Watchdog and Dynatrace Davis, and the single-pricing model means low-volume customers can subsidize high-volume.
Cost-conscious mid-market and enterprise (100-10,000 employees) wanting comprehensive observability at 30-50% Datadog cost.
Buyers prioritizing modern UX over cost savings, organizations needing the deepest AI features, or those concerned about PE-driven changes.
Strengths
- Single ingestion-based pricing for entire platform
- 30-50% cheaper than Datadog at equivalent depth
- Mature platform (founded 2008, pre-Datadog)
- Strong APM heritage
- 500+ integrations
Weaknesses
- PE-driven product roadmap has created customer concerns
- AI features lag Datadog Watchdog or Dynatrace Davis
- UX feels older than Datadog
- Free tier was reduced post-PE acquisition
- Support response times vary
Pricing tiers
public- Standard$0.30/GB ingested; basic features$0 /mo
- Data Plus$0.55/GB ingested; advanced features, longer retention$0 /mo
- FreeUp to 100 GB/month; 1 user$0+$0 /mo +/emp
- · Per-user fees on Standard ($99-$549/user)
- · Higher retention costs
- · Free tier was reduced post-PE acquisition
Key features
- +APM with distributed tracing
- +Infrastructure monitoring
- +Log management
- +Browser monitoring (RUM)
- +Synthetic monitoring
- +AI assistant
- +500+ integrations
Dynatrace
AI-driven enterprise observability with Davis engine.
Dynatrace is the AI-driven enterprise observability platform, the Davis AI engine genuinely surfaces root causes that competitors require human analysis to identify. Public since 2019. The product's strength is "answers, not dashboards", for enterprise SREs running 1,000+ services where dashboard fatigue is real, Dynatrace's causal AI is differentiating. The trade-offs: pricing is opaque and enterprise-only ($50K-$5M+ annually), implementation is complex (4-12 weeks via certified partners), and the platform is overbuilt for organizations under 500 employees.
Enterprise SRE teams (1,000+ services, 500+ employees) where dashboard fatigue is real and AI-driven root-cause analysis is mission-critical.
Mid-market under 500 employees, cost-conscious teams (New Relic 50-70% cheaper), or anyone wanting transparent pricing.
Strengths
- Davis AI engine genuinely superior for root-cause analysis
- "Answers, not dashboards" UX paradigm
- Mature enterprise security posture
- Best for Fortune 500 SRE teams
- Battle-tested at extreme scale
- OneAgent auto-instrumentation simplifies deployment
Weaknesses
- Pricing opaque, enterprise-only ($50K-$5M+)
- Implementation 4-12 weeks via partners
- Overbuilt for organizations under 500 employees
- Multi-year contracts standard
- Customization limited compared to Datadog
- OneAgent licensing complexity
Pricing tiers
opaque- Full-stack monitoringIndustry estimate $50K-$300K annually mid-enterpriseQuote
- EnterpriseIndustry estimate $300K-$5M+ annually for Fortune 500Quote
- · Implementation: $50K-$500K+ via certified partners
- · Multi-year contracts standard
- · Add-on modules (Cloud Application Security) priced separately
Key features
- +Davis AI engine
- +OneAgent auto-instrumentation
- +Distributed tracing
- +Infrastructure monitoring
- +Log management
- +Application security
- +Real User Monitoring
- +Cloud-native automation
AppDynamics
Cisco-anchored enterprise APM with Splunk integration.
AppDynamics was acquired by Cisco in 2017 for $3.7B and remains the enterprise APM for Cisco-anchored organizations. The product provides comprehensive APM, infrastructure monitoring, and end-user experience monitoring with deep enterprise customizability. Now integrated with Splunk (Cisco acquired Splunk 2024) for unified observability + security. The trade-offs: pricing opaque and enterprise-only, brand momentum has slowed since acquisition, customer support reportedly declined post-Cisco.
Traditional enterprises (banks, insurance, manufacturing) already running Cisco network/security/observability stack who want unified Cisco observability portfolio.
Modern cloud-native teams (Datadog wins), startups/scaleups (New Relic better value), or organizations not on Cisco infrastructure.
Strengths
- Deep Cisco enterprise relationships
- Splunk integration (Cisco acquired Splunk 2024) for unified observability + security
- Mature APM at extreme scale
- Right call for traditional enterprise (banks, insurance, manufacturing)
- Multi-cloud support
Weaknesses
- Pricing opaque, enterprise-only
- Brand momentum slowed since 2017 Cisco acquisition
- Customer support quality flagged post-Cisco
- UI feels older than Datadog or Dynatrace
- Best-fit narrowed to Cisco-anchored enterprises
Pricing tiers
opaque- PremiumIndustry estimate $80K-$500K annuallyQuote
- EnterpriseIndustry estimate $500K-$5M+ for Fortune 500Quote
- · Multi-year contracts standard
- · Implementation services
Key features
- +APM with distributed tracing
- +Infrastructure monitoring
- +End-user experience monitoring
- +Splunk Observability integration
- +Multi-cloud support
- +Mobile app monitoring
- +Database visibility
- +Business iQ analytics
Sentry
Best-in-class error tracking with performance monitoring.
Sentry started as the dominant error-tracking platform for engineering teams (especially Python and JavaScript shops) and expanded into performance monitoring. The product's defining strength is error grouping, the algorithm that automatically clusters similar errors is genuinely best-in-class. Sentry has resisted PE acquisition and remains founder-led with a generous open-source heritage. The trade-offs: not a full observability platform (no infrastructure monitoring, weaker logs), best-fit narrowed to engineering teams not full SRE/ops.
Engineering teams (especially SaaS, web apps, mobile) where error tracking is the primary observability need.
SRE/Ops teams needing infrastructure monitoring, full observability buyers (Datadog/New Relic better), or enterprise with broader observability needs.
Strengths
- Best-in-class error grouping algorithm
- Generous free tier (5K errors/month)
- Fits Python, JavaScript, mobile teams
- Founder-led, no PE pressure
- Open-source heritage (Sentry self-hosted available)
- Modern UX
Weaknesses
- Not full observability platform (no infrastructure monitoring)
- Logs less mature than Datadog
- Best-fit narrowed to engineering, not full SRE/ops
- Performance monitoring less deep than Datadog APM
- Smaller integration ecosystem
Pricing tiers
public- DeveloperFree; 5K errors, 10K performance units$0+$0 /mo +/emp
- TeamPer month; unlimited users; 50K errors$26 /mo
- BusinessPer month; advanced features; 100K errors$80 /mo
- EnterpriseCustom enterprise pricingQuote
- · Event overage pricing
- · Performance unit overage
- · Annual billing for published rates
Key features
- +Error tracking and grouping
- +Performance monitoring
- +Distributed tracing
- +Session replay
- +Profiling
- +Crash reporting
- +Mobile and web SDKs
- +Open-source self-hosted option
Honeycomb
Distributed tracing leader for high-cardinality debugging.
Honeycomb pioneered event-based observability, instead of pre-aggregating metrics like Datadog and Grafana, Honeycomb stores high-cardinality events that can be queried in real-time. The result: best-in-class debugging for distributed microservice architectures where failure modes aren't predictable and pre-built dashboards don't capture the right dimensions. The product is opinionated and engineering-led. The trade-offs: not a full observability platform (lighter on infrastructure metrics), pricing scales with event volume, and steeper learning curve.
Senior engineering teams (50-1,000 engineers) debugging complex microservice architectures where pre-built dashboards don't capture the right dimensions.
Junior engineering teams expecting dashboards, organizations needing infrastructure monitoring, or anyone preferring traditional metrics-led observability.
Strengths
- Best-in-class distributed tracing for complex microservices
- High-cardinality event storage and querying
- Query Assistant lets engineers ask questions in plain English
- Built for senior engineering teams debugging unpredictable failures
- Modern engineering-led culture (founder Charity Majors)
Weaknesses
- Not full observability platform (lighter infrastructure metrics)
- Pricing scales with event volume
- Steeper learning curve for engineers used to dashboards
- Smaller integration ecosystem
- Best-fit narrowed to mid-market+ with mature SRE practices
Pricing tiers
partial- ProUp to 20M events/month$100 /mo
- EnterpriseCustom for higher volumesQuote
- Free20M events/month$0+$0 /mo +/emp
- · Event overage pricing
- · Pricing scales with engineering team complexity
Key features
- +Event-based observability
- +Distributed tracing
- +High-cardinality querying
- +Query Assistant (natural language)
- +BubbleUp for anomaly detection
- +OpenTelemetry support
- +API for custom workflows
- +Triggers and alerting
Grafana Cloud
Open-source-based observability with no vendor data lock-in.
Grafana Cloud is the managed cloud version of the Grafana ecosystem (Prometheus, Loki, Tempo, Mimir), built on open-source standards that prevent vendor data lock-in. The product covers metrics, logs, and traces with broad open-source compatibility. Best-fit for teams already running Grafana on-premises who want managed cloud without rebuilding. The trade-offs: assembly required (vs Datadog's integrated platform), best-fit assumes engineering team comfortable with Prometheus/PromQL, and mid-market deployments often hit cost predictability issues.
Engineering teams (50-2,000 employees) already running Grafana on-premises or on Prometheus, who want managed cloud without vendor data lock-in.
Teams without Prometheus expertise, buyers wanting integrated platform out-of-box (Datadog wins), or those needing the deepest AI features.
Strengths
- Built on open-source standards (Prometheus, Loki, Tempo)
- No vendor data lock-in
- Made for teams already on Grafana
- Generous free tier (10K series, 50GB logs)
- Modern UX
- Public company growth
Weaknesses
- Assembly required vs Datadog integrated platform
- Assumes Prometheus/PromQL comfort
- Mid-market cost predictability issues
- Support is hit-or-miss for self-serve tier
- AI features less mature than Datadog Watchdog
Pricing tiers
public- Free10K series, 50GB logs/traces$0+$0 /mo +/emp
- ProPer-volume; pay-as-you-go pricing$0 /mo
- AdvancedIncludes 30 days retention, advanced features$299 /mo
- EnterpriseCustom enterprise tierQuote
- · Volume overage pricing can spike unexpectedly
- · Log retention beyond default
Key features
- +Prometheus-compatible metrics
- +Loki log aggregation
- +Tempo distributed tracing
- +Mimir time-series storage
- +Grafana dashboards
- +OpenTelemetry support
- +Alerting and AI
- +Cloud-native deployment
Splunk Observability Cloud
Splunk-anchored observability now part of Cisco.
Splunk Observability Cloud (formerly SignalFx, acquired by Splunk 2019, now Cisco-owned via 2024 acquisition) provides full-stack observability tightly integrated with Splunk Enterprise security and log analytics. The product's strength is unified security + observability for organizations already on Splunk. The trade-offs: pricing high, organization through three acquisitions has created complexity, and best-fit narrowed to existing Splunk customers.
Enterprises already running Splunk Enterprise (security + log analytics) who want unified observability + security on the same platform.
Organizations not on Splunk, modern cloud-native teams (Datadog wins), or anyone wanting transparent pricing.
Strengths
- Deep Splunk Enterprise integration for security + observability
- Cisco-anchored enterprise relationships (post-2024 acquisition)
- Real-time streaming metrics architecture (SignalFx heritage)
- Strong log management (Splunk core competency)
- Battle-tested at extreme scale
Weaknesses
- Pricing high
- Three acquisitions have created organizational complexity
- Best-fit narrowed to existing Splunk customers
- UI complex for non-Splunk users
- Customer support has been flagged through transitions
Pricing tiers
opaque- StandardIndustry estimate $50K-$200K annuallyQuote
- EnterpriseIndustry estimate $200K-$2M+ annuallyQuote
- · Splunk Enterprise log analytics priced separately
- · Multi-year contracts standard
- · Implementation services
Key features
- +APM with distributed tracing
- +Infrastructure monitoring
- +Real User Monitoring
- +Synthetic monitoring
- +Splunk Enterprise integration
- +AI assistant
- +Streaming metrics architecture
- +AppDynamics convergence
Elastic APM
Open-source-aligned APM with Elasticsearch heritage.
Elastic APM is the application performance monitoring component of the Elastic Stack (Elasticsearch + Kibana + Beats + Logstash). Best-fit for teams already running Elasticsearch for search or log analytics who want APM on the same platform. Free open-source tier available. The trade-offs: APM features less mature than Datadog or Dynatrace, scaling Elasticsearch self-hosted requires expertise, customer support has been flagged through ELK→Elastic licensing changes.
Engineering teams already running Elasticsearch for search or log analytics who want APM on the same platform.
Teams without Elasticsearch infrastructure, buyers wanting modern observability UX (Datadog wins), or anyone burned by the AWS OpenSearch fork.
Strengths
- Free open-source tier
- Native Elasticsearch + Kibana integration
- Right call for teams already on ELK Stack
- Public company financial transparency
- OpenTelemetry support
Weaknesses
- APM features less mature than Datadog or Dynatrace
- Scaling Elasticsearch self-hosted requires expertise
- Customer support flagged through licensing changes
- AWS OpenSearch vs Elastic licensing controversy created customer confusion
- Mid-market and enterprise pricing can spike at scale
Pricing tiers
public- Free OSSSelf-hosted Elastic Stack with APM$0+$0 /mo +/emp
- StandardPer resource unit (cloud-managed)$16 /mo
- GoldAdds machine learning, alerting$80 /mo
- PlatinumAdds JDBC, anomaly detection$175 /mo
- EnterpriseCustom enterprise tierQuote
- · Self-hosted requires Elasticsearch expertise
- · Cloud pricing scales with resource units
- · Multi-year contracts at enterprise tier
Key features
- +APM with distributed tracing
- +Log analytics (Elasticsearch)
- +Metrics monitoring
- +Synthetic monitoring
- +OpenTelemetry support
- +Kibana dashboards
- +Machine learning anomaly detection (Gold+)
- +Self-hosted or cloud
Sumo Logic
Logs-led observability with APM bolt-on.
Sumo Logic is the log analytics platform that has expanded into full observability. Taken private by Francisco Partners in 2023 for $1.7B. Best-fit for teams where log analytics is the primary observability need with APM as a useful add-on. The trade-offs: APM less mature than dedicated APM products, PE-driven roadmap concerns, and the platform feels less integrated than Datadog or New Relic.
Mid-market and enterprise teams (200-5,000 employees) where log analytics is the primary observability need with APM as a useful complement.
Pure-play APM buyers (Datadog or New Relic better), modern engineering teams (Honeycomb wins), or anyone concerned about PE-driven product changes.
Strengths
- Strong log analytics heritage
- Cloud-native architecture from day one
- Security + observability use cases combined
- Good at high-volume log ingestion
- Mature enterprise customer base
Weaknesses
- APM less mature than dedicated APM products
- PE-driven roadmap concerns post-2023 acquisition
- Brand momentum slowed
- Pricing requires sales engagement at higher tiers
- Support depends on tier
Pricing tiers
partial- Free1GB/day ingestion, basic features$0+$0 /mo +/emp
- EssentialsVolume-based; pay per GB$0 /mo
- EnterpriseCustom enterprise tierQuote
- · Volume overage pricing
- · Multi-year contracts at higher tiers
Key features
- +Log management
- +APM with distributed tracing
- +Infrastructure monitoring
- +Cloud SIEM (security observability)
- +Real User Monitoring
- +Synthetic monitoring
- +AI assistant
- +Cloud-native architecture
Frequently asked questions
The questions buyers actually ask before they sign.
Which APM platforms are FedRAMP authorized for US federal buyers?
Is Datadog really that much more expensive than New Relic?
Should I choose Honeycomb or Datadog for distributed tracing?
How does the SEC cyber disclosure rule affect APM selection?
How much should I budget for APM/observability software?
Datadog vs New Relic, which one?
What's the difference between APM, observability, and monitoring?
Should I pick a comprehensive platform or best-of-breed?
How long does APM implementation take?
What about open-source alternatives?
How does AI fit into APM?
Can I evaluate via free trial?
Final word
Looking at a different market? See the global APM Software ranking, or pick another country at the top of this page.
Last updated 2026-05-18. Local pricing reverified quarterly. Found something inaccurate? Tell us.