Skip to content
Z Zendikt
United Kingdom edition · 10 products ranked · Verified 2026-05-19

Top 10 AI Search Visibility Optimization Tools in the United Kingdom for 2026

Independent UK ranking of GEO and LLM-citation tracking tools, GBP pricing, UK GDPR compliance, UK AI Bill 2024 context, and B2B SaaS adoption patterns.

United Kingdom verdict (TL;DR)

Verified 2026-05-19

The UK is the most active GEO and LLM-citation tracking market outside the US. UK B2B SaaS scaleups (Monzo, Wise, Penfold, Multiverse-tier) and UK digital agencies have adopted GEO monitoring earlier than their European peers. Profound and Peec.ai are the two dominant tools among UK B2B SaaS teams. Ahrefs Brand Radar benefits from Ahrefs's strong UK agency ecosystem. BrightEdge Generative reaches UK enterprise via existing BrightEdge enterprise contracts. Semrush AI Tracking is used by UK full-service agencies already on Semrush. No UK-native pure-play GEO platform exists with meaningful market share. UK GDPR governs data handling in GEO tool deployments; the UK AI Opportunities Action Plan 2024 and forthcoming UK AI governance framework create a regulatory backdrop that UK enterprise buyers are monitoring.

Picks for United Kingdom

  • UK B2B SaaS teams wanting comprehensive LLM-citation tracking: Profound The category leader for UK B2B SaaS marketing teams wanting to track citation presence in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Best multi-model coverage. GBP billing available on request. Growing UK customer base.
  • UK SaaS teams wanting competitive citation tracking at competitive price: Peec.ai Strongest challenger to Profound for UK mid-market SaaS. Competitor-citation tracking and brand presence monitoring across ChatGPT and Perplexity. Clean dashboard. Used by UK Series A-C SaaS marketing teams.
  • UK agencies and marketing teams wanting easy GEO pilot entry: Otterly The lowest-friction GEO pilot tool for UK agencies and in-house marketing teams. Fast setup, focused on ChatGPT and Perplexity citation monitoring. Best starting point before committing to Profound or Peec.ai.
  • UK teams already on Ahrefs wanting bundled AI-citation data: Ahrefs Brand Radar Native Ahrefs AI-citation tracking with strong UK agency ecosystem integration. Zero incremental cost on Ahrefs Advanced plans. The right first GEO data source for the large UK Ahrefs user base.
  • UK enterprise already on BrightEdge wanting AI-citation data inside existing platform: BrightEdge Generative AI Overview and ChatGPT citation tracking inside the existing BrightEdge enterprise platform. Best for UK FTSE 100/250 enterprises on BrightEdge who want GEO data without adding a separate tool.
Market context

How the ai search visibility optimization market looks in United Kingdom

The UK GEO market is the most developed outside the US. UK B2B SaaS companies and London-based digital agencies adopted AI-citation monitoring earlier than German or French peers, partly because UK B2B marketing culture tracks US marketing trends closely and partly because the UK B2B SaaS scaleup cohort (Monzo, Wise, GoCardless, Multiverse, Penfold, Cleo, Zego) is highly growth-marketing-sophisticated.

Profound has the strongest UK commercial momentum of any GEO platform as of mid-2026; it has UK B2B SaaS customers in the 50-500 employee range and a growing UK enterprise pipeline. GBP billing is available on request. Peec.ai is the primary alternative; several UK SaaS marketing teams have evaluated both Profound and Peec.ai in parallel pilot and chosen Peec.ai on UX and price grounds.

Ahrefs Brand Radar benefits from the UK's extremely strong Ahrefs adoption; the UK is one of Ahrefs's largest markets by user count (BrightonSEO attendee surveys consistently rank Ahrefs as the most used UK SEO tool). UK teams already paying for Ahrefs Advanced ($449/mo) get Brand Radar AI-citation tracking at no additional cost, making it the default first GEO data source for UK SEO practitioners.

The UK AI Opportunities Action Plan (published January 2025) and the forthcoming UK AI governance framework (the UK AI Bill is in consultation as of 2026) create a regulatory backdrop that UK enterprise marketing teams are monitoring. The primary near-term impact for GEO tools: UK enterprises using AI-citation data in marketing claims ("leading brand in ChatGPT for fintech compliance") may face Advertising Standards Authority (ASA) scrutiny if claims are not substantiated with methodology documentation.

UK digital agencies (Impression, Propellernet, Brainlabs, and the BrightonSEO agency cluster) have begun offering GEO audits and citation-optimization services to clients, creating an agency-channel adoption path for Profound, Peec.ai, and Otterly.ai that does not exist to the same degree in France or Germany.

Compliance & local rules

UK GDPR and Data Protection Act 2018: GEO tools processing UK-resident personal data must have Data Processing Agreements in place. LLM-citation tracking tools that process query data rather than personal data have lower UK GDPR compliance burden; verify with your vendor whether user-identifiable data is ever processed. UK AI Opportunities Action Plan 2024 and forthcoming UK AI governance framework: UK enterprise buyers are monitoring AI governance requirements; GEO tool vendors should be able to provide transparency on how AI queries are generated and how citation data is attributed. ASA (Advertising Standards Authority): UK marketing claims using AI-citation data ("most-cited brand in ChatGPT for X category") must be substantiated; request methodology documentation from GEO vendors before using citation data in advertising. ICO guidance on AI systems: the ICO has issued guidance on AI and data protection; UK companies using AI-powered tools (including GEO platforms) should review ICO AI guidance for data-minimisation and transparency obligations.

At a glance

Quick comparison, ranked for United Kingdom

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Profound
Enterprises and large brands
Quote - 4.6 Global; strongest in US, EU
2 Peec AI
European mid-market
$89 $89 4.6 Global; strongest in EU, UK
3 Otterly.ai
SMBs and SEO agencies
$29 $29 4.5 Global
5 Ahrefs Brand Radar
Existing Ahrefs customers
Quote - 4.4 Global
7 Semrush AI Tracking
Existing Semrush customers
$49 $49 4.3 Global
4 AthenaHQ
Marketing teams with competitive focus
$99 $99 4.5 Global; strongest in US
6 BrightEdge Generative
BrightEdge enterprise customers
Quote - 4.4 Global; strongest in US, EU, UK
8 Writesonic AI Search
Content teams writing for AI search
$0 + $0/emp $0 4.4 Global
9 Goodie AI
Engineering teams DIY-ing tracking
$0 + $0/emp $0 4.4 Global
10 Scrunch AI
Marketing teams with competitive focus
$79 $79 4.4 Global; strongest in US

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in United Kingdom actually pay

Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (GBP) Sample Notes
Profound UK B2B SaaS mid-market £15,000 22 Estimated $1,500/mo; GBP billing available; approx £14,000/year
Peec AI UK Series A-B SaaS entry £7,600 17 Estimated $800/mo; GBP equivalent; approx £7,500/year
Otterly.ai UK agency pilot entry £2,900 29 Estimated $300/mo; GBP equivalent; approx £2,700/year
Ahrefs Brand Radar Bundled in Ahrefs Advanced (UK) £4,300 98 $449/mo annual Ahrefs Advanced; Brand Radar included; GBP equivalent ~£4,200/year
Semrush AI Tracking Bundled in Semrush Business (UK) £4,800 74 $499/mo annual Semrush Business; GBP equivalent; GBP billing available
BrightEdge Generative UK enterprise (FTSE 100/250) £95,000 11 Bundled in BrightEdge enterprise; GBP billing; approx £90,000/year mid-range
Local challengers

United Kingdom-built or United Kingdom-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.

Profound (UK team)

Visit ↗

US-founded but with active UK sales and UK customer base. GBP billing available on request. Strongest GEO platform in the UK market for B2B SaaS citation tracking. No UK-native competitor at equivalent depth.

Scrunch.ai

Visit ↗

AI brand intelligence platform tracking LLM-citation presence and sentiment. Growing UK adoption among brand-first companies monitoring AI-generated brand narrative. Estimated $200-$1,000/month.

The United Kingdom ranking

All 10, ranked for United Kingdom

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.

#1

Profound

Most mature pure-play AI search visibility platform.

Founded 2024 · New York, NY · private · 500–500,000 employees
G2 4.6 (87)
Capterra 4.5
Custom quote
○ Sales call required
Visit Profound

Profound (formerly Brand AI) is the most mature pure-play AI search visibility platform, founded 2024. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot, with competitive analysis and topic-level visibility scoring. Strengths: deepest engine coverage in pure-play category, strong enterprise customer adoption, founder-led, and aggressive product velocity. Best fit for enterprises (1,000+ employees) and large brands prioritizing AI search visibility tracking. Trade-offs: pricing meaningful (call-for-quote with reported costs $30K-$150K+/year), category is genuinely new (18 months old) so methodology and stability are still maturing, and actionable optimization features less mature than tracking.

Best for

Enterprises (1,000+ employees) and large consumer brands prioritizing the most mature pure-play AI search visibility tracking with deepest engine coverage.

Worst for

SMBs and price-sensitive mid-market (Otterly/Peec cheaper), buyers wanting strong actionable optimization (legacy SEO platforms with AI add-ons may be more practical), or buyers risk-averse to early-category vendors.

Strengths

  • Most mature pure-play in category
  • Deepest engine coverage (ChatGPT, Perplexity, Google AI, Claude, Copilot)
  • Strong enterprise customer adoption
  • Founder-led; aggressive product velocity
  • Topic-level visibility scoring
  • Competitive share-of-voice analysis

Weaknesses

  • Pricing meaningful ($30K-$150K+/year)
  • Category is 18 months old; methodology maturing
  • Actionable optimization less mature than tracking
  • ROI measurement harder than traditional SEO
  • Thinner footprint than legacy SEO platforms

Pricing tiers

opaque
  • Standard
    ~$30K-$60K/year typical
    Quote
  • Pro
    $60K-$100K/year
    Quote
  • Enterprise
    $100K-$150K+/year with advanced analytics
    Quote
Watch for
  • · Implementation services
  • · Per-prompt query costs at higher tiers
  • · Annual price increases

Key features

  • +AI search citation tracking (ChatGPT, Perplexity, Google AI, Claude, Copilot)
  • +Topic-level visibility scoring
  • +Competitive share-of-voice analysis
  • +Sentiment analysis
  • +Custom prompt sets
  • +API access
  • +Reporting dashboards
30+ integrations
Looker StudioTableauSlackCSV export
Geography
Global; strongest in US, EU
#2

Peec AI

European-built AI search visibility tracker.

Founded 2024 · Berlin, Germany · private · 50–1,000 employees
G2 4.6 (47)
Capterra 4.5
From $89 /mo
● Transparent pricing
Visit Peec AI

Peec AI is the European-built AI search visibility platform, founded 2024 in Berlin. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Strengths: GDPR-native, strong fit for EU mid-market and GDPR-anchored buyers, modern UX, and aggressive product velocity. Best fit for European mid-market companies (50-1,000 employees) wanting AI search visibility tracking with GDPR-native compliance. Trade-offs: less penetration in US, smaller community than Profound, and like all category vendors, methodology and stability still maturing.

Best for

European mid-market companies (50-1,000 employees) and GDPR-anchored buyers wanting AI search visibility with EU data residency and modern UX.

Worst for

US-only enterprises (Profound better fit), buyers wanting deepest enterprise feature set (Profound better), or risk-averse buyers preferring legacy SEO platforms with AI add-ons.

Strengths

  • GDPR-native compliance
  • Works for EU mid-market
  • Modern UX
  • Aggressive product velocity
  • Founder-led
  • European market positioning

Weaknesses

  • Less penetration in US
  • Smaller community than Profound
  • Methodology still maturing (category-wide)
  • Support depends on tier
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Small workspace; basic tracking
    $89 /mo
  • Growth
    Mid-market; advanced features
    $249 /mo
  • Enterprise
    Custom; dedicated support
    Quote
Watch for
  • · Per-prompt query overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Multi-engine coverage (ChatGPT, Perplexity, Google AI, Gemini)
  • +Topic-level scoring
  • +Competitive analysis
  • +GDPR-native
  • +Modern UX
20+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in EU, UK
#3

Otterly.ai

SMB and agency-friendly AI search visibility tracker.

Founded 2024 · San Francisco, CA · private · 5–500 employees
G2 4.5 (38)
Capterra 4.6
From $29 /mo
● Transparent pricing
Visit Otterly.ai

Otterly.ai is the SMB and agency-friendly AI search visibility platform, founded 2024. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini at affordable per-prompt pricing. Strengths: affordable pricing for SMB and agencies, transparent per-prompt pricing model, modern UX, and good agency white-label support. Best fit for SMBs (5-200 employees) and SEO agencies wanting AI search tracking at SMB pricing. Trade-offs: enterprise depth below Profound, methodology still maturing (category-wide), and smaller community.

Best for

SMBs (5-200 employees) and SEO agencies wanting AI search visibility tracking at affordable per-prompt pricing with agency-friendly features.

Worst for

Enterprises wanting deepest tracking depth (Profound better), buyers needing full SEO + AI search integrated (Ahrefs Brand Radar / BrightEdge better fit), or risk-averse buyers.

Strengths

  • Affordable per-prompt pricing for SMB/agencies
  • Transparent pricing model
  • Modern UX
  • Agency white-label support
  • Made for SMB and agencies

Weaknesses

  • Enterprise depth below Profound
  • Methodology still maturing (category-wide)
  • Smaller community
  • Support inconsistency reported
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    50 prompts/month
    $29 /mo
  • Pro
    500 prompts/month
    $99 /mo
  • Agency
    2,500 prompts/month + white-label
    $299 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Multi-engine coverage
  • +Per-prompt pricing model
  • +Agency white-label
  • +CSV export
  • +Modern UX
15+ integrations
Looker StudioSlackCSV export
Geography
Global
#5

Ahrefs Brand Radar

AI search visibility module from Ahrefs.

Founded 2025 · Singapore · private · 5–10,000 employees
G2 4.4 (64)
Capterra 4.5
Custom quote
● Transparent pricing
Visit Ahrefs Brand Radar

Ahrefs Brand Radar is the AI search visibility module from Ahrefs (covered in our Top 10 SEO Software ranking), launched 2025. The product extends Ahrefs' SEO research platform with AI search citation tracking. Strengths: native Ahrefs integration (no separate vendor), default for existing Ahrefs customers extending into AI search, founder-led parent company, and bundled with Ahrefs subscriptions. Best fit for existing Ahrefs customers wanting AI search visibility alongside traditional SEO. Trade-offs: depth below pure-play Profound, only available with Ahrefs subscription, and feature set narrower than Profound.

Best for

Existing Ahrefs customers wanting AI search visibility alongside traditional SEO without adding a separate vendor.

Worst for

Non-Ahrefs customers (pure-plays better fit), buyers needing deepest AI search tracking (Profound better), or SMBs not on Ahrefs (Otterly cheaper).

Strengths

  • Native Ahrefs integration
  • Default for existing Ahrefs customers
  • Founder-led parent (no PE pressure)
  • Bundled with Ahrefs subscriptions
  • Mature parent company stability

Weaknesses

  • Depth below pure-play Profound
  • Only available with Ahrefs subscription
  • Feature set narrower than Profound
  • Newer module (2025)
  • Less innovation focus than pure-plays

Pricing tiers

public
  • Brand Radar (with Ahrefs)
    Bundled with Ahrefs Standard+ ($249+/mo)
    Quote
  • Brand Radar Enterprise
    Bundled with Ahrefs Enterprise
    Quote
Watch for
  • · Ahrefs subscription required
  • · Per-credit overages on lower tiers

Key features

  • +AI search citation tracking
  • +Native Ahrefs integration
  • +Brand mention monitoring
  • +Topic-level visibility
  • +Competitive tracking
30+ integrations
AhrefsGoogle Search ConsoleGoogle AnalyticsLooker Studio
Geography
Global
#7

Semrush AI Tracking

AI search visibility add-on from Semrush.

Founded 2024 · Boston, MA · public · 5–10,000 employees
G2 4.3 (87)
Capterra 4.4
From $49 /mo
● Transparent pricing
Visit Semrush AI Tracking

Semrush AI Tracking is the AI search visibility add-on from Semrush (covered in our Top 10 SEO Software ranking), launched 2024. The product extends Semrush's all-in-one digital marketing suite with AI search citation tracking. Strengths: native Semrush integration, default for existing Semrush customers, public company stability, and bundled with Semrush AI features. Best fit for existing Semrush customers extending into AI search. Trade-offs: depth below pure-play Profound, only available with Semrush subscription, and Semrush's broad-but-shallow approach extends to AI search tracking.

Best for

Existing Semrush customers (especially marketing teams using all-in-one Semrush suite) wanting AI search visibility without adding a separate vendor.

Worst for

Non-Semrush customers (Profound or Ahrefs Brand Radar better), buyers wanting deepest AI search tracking (Profound better), or buyers prioritizing pure-play innovation.

Strengths

  • Native Semrush integration
  • Default for existing Semrush customers
  • Public company stability
  • Bundled with Semrush AI features
  • Single-vendor all-in-one

Weaknesses

  • Depth below pure-play Profound
  • Only with Semrush subscription
  • Broad-but-shallow approach extends to AI
  • Innovation pace below pure-plays
  • Per-add-on pricing scales fast

Pricing tiers

public
  • AI Tracking (with Pro+)
    Per workspace; bundled
    $49 /mo
  • AI Tracking (with Business)
    Per workspace; advanced
    $99 /mo
  • Enterprise
    Custom; bundled
    Quote
Watch for
  • · Semrush subscription required
  • · Per-prompt overages
  • · Add-on costs add to Semrush pricing

Key features

  • +AI search citation tracking
  • +Native Semrush integration
  • +Topic-level scoring
  • +Competitive tracking
  • +Bundled with Semrush dashboards
80+ integrations
SemrushGoogle Search ConsoleGoogle AnalyticsLooker Studio
Geography
Global
#4

AthenaHQ

AI search visibility plus competitive analysis.

Founded 2024 · San Francisco, CA · private · 10–500 employees
G2 4.5 (28)
Capterra 4.5
From $99 /mo
● Transparent pricing
Visit AthenaHQ

AthenaHQ is the AI search visibility platform anchored on competitive analysis and share-of-voice tracking, founded 2024. The product covers ChatGPT, Perplexity, Google AI Overviews, and Claude with strong competitive benchmarking. Strengths: strongest competitive analysis in pure-play category, share-of-voice tracking across competitors, modern UX, and strong fit for marketers wanting visibility + share-of-voice. Best fit for marketing teams (10-500 employees) prioritizing competitive AI search benchmarking. Trade-offs: enterprise depth below Profound, smaller community, and like all category vendors methodology still maturing.

Best for

Marketing teams (10-500 employees) prioritizing competitive AI search benchmarking and share-of-voice tracking across competitors.

Worst for

Enterprises wanting deepest tracking (Profound better), SMBs without competitive focus (Otterly cheaper), or buyers needing full SEO + AI integration.

Strengths

  • Strongest competitive analysis in pure-play category
  • Share-of-voice tracking across competitors
  • Modern UX
  • Right call for marketing teams
  • Founder-led

Weaknesses

  • Enterprise depth below Profound
  • Smaller community
  • Methodology still maturing
  • Support response times vary
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Basic tracking + competitive
    $99 /mo
  • Pro
    Advanced share-of-voice
    $299 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Competitive share-of-voice
  • +Topic-level scoring
  • +Modern UX
  • +CSV export
  • +Custom prompt sets
20+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in US
#6

BrightEdge Generative

AI search visibility module from BrightEdge.

Founded 2024 · Foster City, CA · private · 1,000–500,000+ employees
G2 4.4 (47)
Capterra 4.4
Custom quote
○ Sales call required
Visit BrightEdge Generative

BrightEdge Generative is the AI search visibility module from BrightEdge (covered in our Top 10 SEO Software ranking), launched 2024. The product extends BrightEdge's enterprise SEO platform with AI search citation tracking. Strengths: native BrightEdge integration, default for existing BrightEdge enterprise customers, mature parent company, and enterprise-grade feature set. Best fit for existing BrightEdge enterprise customers extending into AI search. Trade-offs: only available with BrightEdge enterprise subscription ($50K-$500K/year), feature depth below pure-play Profound in pure AI search work, and slower product velocity than pure-play challengers.

Best for

Existing BrightEdge enterprise customers wanting AI search visibility alongside traditional enterprise SEO without adding a separate vendor.

Worst for

Non-BrightEdge customers (Profound or Ahrefs Brand Radar better), SMBs (BrightEdge overpriced), or buyers wanting fastest pure-play velocity.

Strengths

  • Native BrightEdge integration
  • Default for existing BrightEdge enterprises
  • Enterprise-grade feature set
  • Mature parent company
  • Single-vendor SEO + AI search

Weaknesses

  • Only with BrightEdge enterprise subscription ($50K-$500K)
  • Pure AI search depth below Profound
  • Slower product velocity than pure-plays
  • Innovation pace below challengers
  • Implementation heavy

Pricing tiers

opaque
  • BrightEdge Generative (Standard)
    Bundled with BrightEdge Standard ($50K-$100K/year)
    Quote
  • BrightEdge Generative (Enterprise)
    Bundled with BrightEdge Enterprise ($300K+/year)
    Quote
Watch for
  • · BrightEdge platform license required
  • · Implementation services
  • · Annual price increases

Key features

  • +AI search citation tracking
  • +Native BrightEdge integration
  • +Enterprise dashboards
  • +Workflow management
  • +Mature analytics
50+ integrations
BrightEdgeSalesforceAdobe AnalyticsTableau
Geography
Global; strongest in US, EU, UK
#9

Goodie AI

Open-source-friendly AI search visibility tracker.

Founded 2024 · San Francisco, CA · private · 5–500 employees
G2 4.4 (19)
Capterra 4.4
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Goodie AI

Goodie AI is the open-source-friendly AI search visibility tracker, founded 2024. The product covers tracking citations across major AI engines with engineering-friendly tooling. Strengths: engineering-friendly tooling, open-source-leaning approach, transparent methodology, and modern API-first design. Best fit for engineering teams DIY-ing AI search tracking or wanting deep methodology transparency. Trade-offs: not a polished marketing tool (engineering-leaning), smaller community, and feature set narrower than Profound.

Best for

Engineering teams (5-200 engineers) DIY-ing AI search tracking or wanting deep methodology transparency with API-first integration.

Worst for

Marketing teams wanting polished UX (Profound/AthenaHQ better), SMBs without engineering capacity (Otterly better), or enterprise needing deep tracking depth (Profound better).

Strengths

  • Engineering-friendly tooling
  • Open-source-leaning approach
  • Transparent methodology
  • Modern API-first design
  • Founder-led

Weaknesses

  • Not a polished marketing tool
  • Smaller community
  • Feature set narrower than Profound
  • Support is hit-or-miss
  • Methodology still maturing (category-wide)

Pricing tiers

public
  • Open Source
    Self-hosted; bring your own
    $0+$0 /mo +/emp
  • Hosted
    Per workspace; managed
    $79 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · LLM API costs separate
  • · Per-query overages on hosted

Key features

  • +AI search citation tracking
  • +Open-source approach
  • +API-first design
  • +Engineering-friendly tooling
  • +Transparent methodology
  • +Self-hostable
20+ integrations
GitHubSlackLooker StudioCSV export
Geography
Global
#10

Scrunch AI

Granular AI search share-of-voice and competitive tracking.

Founded 2024 · San Francisco, CA · private · 10–500 employees
G2 4.4 (19)
Capterra 4.4
From $79 /mo
● Transparent pricing
Visit Scrunch AI

Scrunch AI is the granular AI search share-of-voice and competitive tracking platform, founded 2024. The product covers detailed competitive AI search benchmarking across ChatGPT, Perplexity, Google AI Overviews, and Claude. Strengths: granular share-of-voice tracking, strong competitive analysis, modern UX. Best fit for buyers prioritizing granular competitive AI search benchmarking. Trade-offs: enterprise depth below Profound, smaller community, and methodology still maturing (category-wide).

Best for

Marketing teams (10-500 employees) prioritizing granular competitive AI search benchmarking and share-of-voice tracking against named competitors.

Worst for

Enterprises wanting deepest tracking (Profound better), SMBs without competitive focus (Otterly cheaper), or buyers wanting all-in-one with content generation (Writesonic better fit).

Strengths

  • Granular share-of-voice tracking
  • Strong competitive analysis
  • Modern UX
  • Founder-led
  • Works for competitive benchmarking

Weaknesses

  • Enterprise depth below Profound
  • Smaller community
  • Methodology still maturing
  • Uneven support quality
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Basic share-of-voice tracking
    $79 /mo
  • Pro
    Advanced competitive analysis
    $249 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +Share-of-voice tracking
  • +Competitive analysis
  • +Multi-engine coverage
  • +Modern UX
  • +CSV export
  • +Custom prompt sets
15+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in US

Frequently asked questions

The questions buyers actually ask before they sign.

What UK regulatory considerations apply when using AI-citation data in marketing claims?
UK companies using GEO citation data in marketing claims (e.g., "the most-mentioned brand in ChatGPT for B2B payments") must be prepared to substantiate those claims under ASA (Advertising Standards Authority) rules. The ASA requires that comparative and superlative advertising claims be verifiable and not misleading. AI citation frequency is a new data type with no established measurement standard, so the risk of ASA challenge increases when claims are made without methodology documentation. The practical safeguard: obtain written methodology documentation from your GEO vendor explaining how citation frequency is calculated, which queries were used, which AI models were included, and what time period the data covers, before using citation data in external marketing. UK enterprise legal teams are increasingly aware of this ASA risk and some have restricted use of GEO citation data in external marketing pending clearer industry standards.
Profound vs Ahrefs Brand Radar for UK B2B SaaS teams in 2026?
For UK B2B SaaS teams already on Ahrefs, Brand Radar is the right starting point: it provides AI-citation tracking (Google AI Overviews and ChatGPT mentions) at no incremental cost within the existing Ahrefs subscription. Use Brand Radar for 60-90 days to establish a baseline of your current AI-citation presence before evaluating whether Profound or Peec.ai's deeper multi-model tracking and more frequent query cadence justifies the additional investment of approximately £14,000/year (Profound) or £7,500/year (Peec.ai). For UK teams where AI-citation share-of-voice is a primary marketing KPI rather than a supplementary data point, Profound's depth (more AI models, higher query frequency, better competitor tracking) justifies the cost over Ahrefs Brand Radar.
Is AI search visibility actually a real category, or marketing hype?
Both. The shift in user behavior is real, search traffic is moving toward AI-generated answers (ChatGPT Search, Perplexity, Google AI Overviews, Claude with web access, Microsoft Copilot). The software category is also real, vendors are building credible products. But: the category is 18-30 months old; methodology is not standardized; many vendors oversell "optimization" capabilities that may not actually influence LLM outputs; ROI measurement is harder than traditional SEO. Treat it as an additional signal, not a replacement for traditional SEO.
How does this differ from traditional SEO?
Traditional SEO (Top 10 SEO Software) tracks Google rankings for blue links and links + on-page content. AI search visibility (this ranking) tracks brand citations in LLM-generated answers. Different optimization tactics: traditional SEO is about ranking; AI search visibility is about being cited or linked in AI answers. Most teams in 2026 should run both, they're complementary, not competitive.
Profound vs Ahrefs Brand Radar, which one?
Profound if you want the most mature pure-play with deepest engine coverage and you're willing to pay $30K-$150K/year for enterprise tracking. Ahrefs Brand Radar if you're already an Ahrefs customer wanting to extend into AI search without adding a separate vendor, bundled with Ahrefs subscription, less depth than Profound but adequate for most buyers. Most companies do not need pure-play depth; existing-vendor add-ons cover 70-80% of value at zero or near-zero marginal cost.
How much should I budget for AI search visibility?
SMB / agency (5-50 employees): $30-$300/mo (Otterly Starter to Agency, Peec AI Starter). Mid-market (50-500 employees): $200-$1,500/mo (Otterly Pro/Agency, Peec AI Growth, AthenaHQ Pro, Goodie AI Hosted). Enterprise (500+ employees): $30K-$150K+/year (Profound, BrightEdge Generative, Semrush Enterprise). Plus: existing Ahrefs/Semrush customers can extend with their AI modules at marginal cost.
Can I actually optimize what AI search engines cite?
Partially. You can influence citations through: (1) traditional SEO (good content, authoritative backlinks), (2) structured data (Schema.org), (3) being cited by Wikipedia and high-authority sources, (4) consistent brand mentions across the web. You cannot reliably optimize for any single LLM's answer, outputs vary across engines, vary across sessions, and most LLMs use opaque retrieval. Vendors that promise reliable "AI search optimization" are usually overselling. Focus on tracking + traditional SEO best practices.
Should I worry about LLM training data vs LLM retrieval?
Different problems. LLM training data influences general "background knowledge" responses (e.g. "What is Snowflake?"). LLM retrieval (RAG) influences answers to questions where the LLM searches the web (e.g. "What's the latest pricing for Snowflake?"). AI search visibility tools track *retrieval* citations primarily, they don't directly measure training data presence. Both matter; tracking tools cover the visible part.
How long does AI search visibility implementation take?
Otterly, Peec AI, AthenaHQ, Goodie AI: under 1 week. Profound: 1-3 weeks (with prompt set design). Ahrefs Brand Radar / Semrush AI Tracking: under 1 week (extends existing contract). BrightEdge Generative: 4-8 weeks (with full BrightEdge implementation). Plan for prompt set design, what queries to track is the most important decision.
Should I commit multi-year on a fast-evolving category?
No. AI search visibility is 18-30 months old as a software category. Vendors are still establishing methodology, pricing models, and feature sets. Multi-year commitments lock you out of the rapid evolution. Annual or quarterly contracts preserve flexibility. The category will look very different in 2027-2028; budget for re-evaluation.

Final word

Looking at a different market? See the global AI Search Visibility Optimization ranking, or pick another country at the top of this page.

Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.