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France edition · 10 products ranked · Verified 2026-05-19

Top 10 AI Search Visibility Optimization Tools in France for 2026

Independent French ranking of GEO and LLM-citation tracking tools, EUR pricing, RGPD compliance, EU AI Act context, ANSSI guidance.

France verdict (TL;DR)

Verified 2026-05-19

France's AI search visibility optimization market is in early-adopter phase. French SaaS companies building for international markets (Qonto, Pennylane, Doctrine.fr, Contentsquare-tier) are beginning to evaluate LLM-citation tracking as part of their global marketing strategy. Profound and Peec.ai are the two tools with early French B2B SaaS adopters. Semrush AI Tracking is used by French digital agencies already on Semrush. No French-native pure-play GEO platform exists in 2026. RGPD (GDPR) and CNIL enforcement apply to GEO tool data processing; the EU AI Act (effective August 2024 for high-risk provisions) and ANSSI's guidance on AI system security create a compliance backdrop that French enterprise buyers are monitoring when evaluating AI-powered marketing tools.

Picks for France

  • French SaaS companies building for international markets wanting LLM-citation tracking: Profound The most complete LLM-citation tracking platform for French companies tracking their AI-citation presence in US/EU markets. Multi-model coverage including Google AI Overviews, ChatGPT, Perplexity. EUR billing available. Growing French international SaaS customer base.
  • French marketing teams wanting competitive citation tracking at mid-market price: Peec.ai The strongest challenger to Profound for French B2B SaaS at Series A-B stage. Competitor-brand citation tracking alongside own-brand monitoring. EUR equivalent pricing at lower commitment than Profound.
  • French digital agencies already on Semrush wanting bundled AI-citation data: Semrush AI Tracking The natural GEO entry for the large French Semrush user base. AI Overviews and ChatGPT citation monitoring inside the existing Semrush Business plan. French-language Semrush interface. EUR billing.
  • French teams piloting GEO for the first time: Otterly Lowest-friction GEO pilot tool. Fast setup, focused on ChatGPT and Perplexity citation monitoring. The right pilot entry point for French agencies and marketing teams before committing to Profound or Peec.ai.
  • French teams already on Ahrefs wanting bundled AI-citation data: Ahrefs Brand Radar Native Ahrefs AI-citation tracking for French teams already paying for Ahrefs Advanced. Zero incremental cost. The default first GEO data source for French agencies on Ahrefs.
Market context

How the ai search visibility optimization market looks in France

France's GEO market is developing more slowly than the US or UK, but faster than Germany. The French B2B SaaS ecosystem (Qonto, Pennylane, Doctrine.fr, PayFit, Contentsquare) includes a cohort of international-facing companies whose marketing teams track US marketing trends closely; these companies are in the evaluation or early-pilot phase for GEO tools in 2026.

French digital agencies (iProspect France, Havas Digital, Fifty-Five, Artefact) are beginning to offer GEO audits as part of their SEO and content services, following US and UK agency leads. This agency-channel adoption is likely to be the primary vector for French market GEO tool penetration in 2026-2027, similar to how French agencies drove Ahrefs and Semrush adoption in the 2015-2020 period.

The EU AI Act creates a compliance consideration that French enterprise marketing buyers are aware of but that does not materially restrict GEO tool use for most B2B marketing purposes. GEO tools themselves are not high-risk AI systems under the EU AI Act; however, French enterprise legal teams are adding AI tool governance reviews to procurement processes, which may slow GEO tool adoption in large French enterprises compared to French scale-ups.

ANSSI (Agence Nationale de la Securite des Systemes d'Information), France's cybersecurity agency, has issued guidance on AI system security that French regulated-sector companies (banking, insurance, defense contractors) are applying to AI tool procurement, including marketing AI tools. This does not prohibit GEO tool use but adds a security review step for French regulated-sector buyers.

CNIL (Commission Nationale de l'Informatique et des Libertes) applies to any GEO tool that processes personally-attributable query data from French users. Most GEO tools (Profound, Peec.ai, Otterly) generate queries programmatically and do not collect personal data from French end users, so CNIL compliance burden is lower than for visitor-identification or analytics tools.

Compliance & local rules

RGPD (GDPR) and CNIL: GEO tools that process personally-attributable query data from French users require RGPD-compliant Data Processing Agreements. Most GEO tools process programmatically-generated queries and brand-mention data rather than personal data, so CNIL compliance burden is relatively low. EU AI Act (effective August 2024 for prohibited AI, phased provisions through 2027): GEO and LLM-citation tracking tools are not classified as high-risk AI systems under Annex III, but French enterprise procurement teams are adding AI governance reviews to all AI tool purchases. ANSSI guidance on AI system security applies to French regulated-sector buyers; GEO tool vendors should be able to provide security documentation on data handling, query generation methodology, and API access controls. CNIL guidance on AI and personal data: if GEO tools are configured to track named individual citations (e.g., specific company spokesperson mentions in AI answers), this creates personal data processing obligations under RGPD.

At a glance

Quick comparison, ranked for France

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
1 Profound
Enterprises and large brands
Quote - 4.6 Global; strongest in US, EU
2 Peec AI
European mid-market
$89 $89 4.6 Global; strongest in EU, UK
7 Semrush AI Tracking
Existing Semrush customers
$49 $49 4.3 Global
3 Otterly.ai
SMBs and SEO agencies
$29 $29 4.5 Global
5 Ahrefs Brand Radar
Existing Ahrefs customers
Quote - 4.4 Global
4 AthenaHQ
Marketing teams with competitive focus
$99 $99 4.5 Global; strongest in US
8 Writesonic AI Search
Content teams writing for AI search
$0 + $0/emp $0 4.4 Global
6 BrightEdge Generative
BrightEdge enterprise customers
Quote - 4.4 Global; strongest in US, EU, UK
9 Goodie AI
Engineering teams DIY-ing tracking
$0 + $0/emp $0 4.4 Global
10 Scrunch AI
Marketing teams with competitive focus
$79 $79 4.4 Global; strongest in US

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in France actually pay

Median annual deal size by employee band, in EUR. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (EUR) Sample Notes
Profound French international SaaS (50-500 employees) €16,500 14 Estimated $1,500/mo; EUR billing available; approx €16,500/year
Peec AI French Series A-B SaaS entry €8,800 11 Estimated $800/mo; EUR equivalent; approx €8,800/year
Semrush AI Tracking Bundled in Semrush Business (EUR) €5,400 58 $499/mo annual Semrush Business; EUR billing; approx €5,400/year
Otterly.ai French agency pilot entry €3,300 24 Estimated $300/mo; EUR equivalent; approx €3,300/year
Ahrefs Brand Radar Bundled in Ahrefs Advanced (EUR) €4,900 72 $449/mo annual Ahrefs Advanced; EUR equivalent; approx €4,900/year
BrightEdge Generative French enterprise entry (large) €110,000 7 BrightEdge enterprise; EUR billing; minimal France footprint
Local challengers

France-built or France-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for France buyers and worth a shortlist.

Goodie.ai

Visit ↗

US-based AI search monitoring tool with EUR billing and growing European adoption. Focused on actionable recommendations to improve LLM-citation frequency. Accessible pricing for French SMB and agency use cases.

Otterly.ai

Visit ↗

US-based but with EUR-equivalent pricing and simple setup. Growing French agency adoption for ChatGPT and Perplexity citation monitoring. Best low-cost GEO pilot entry for French marketing teams.

Excluded for France

Global picks that don't fit here

  • BrightEdge Generative
    BrightEdge enterprise pricing ($50K-$500K/year USD) and US-centric go-to-market limit its France relevance to the largest French multinationals. French enterprise SaaS should evaluate Profound or Semrush Business AI Tracking first.
The France ranking

All 10, ranked for France

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the France market.

#1

Profound

Most mature pure-play AI search visibility platform.

Founded 2024 · New York, NY · private · 500–500,000 employees
G2 4.6 (87)
Capterra 4.5
Custom quote
○ Sales call required
Visit Profound

Profound (formerly Brand AI) is the most mature pure-play AI search visibility platform, founded 2024. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot, with competitive analysis and topic-level visibility scoring. Strengths: deepest engine coverage in pure-play category, strong enterprise customer adoption, founder-led, and aggressive product velocity. Best fit for enterprises (1,000+ employees) and large brands prioritizing AI search visibility tracking. Trade-offs: pricing meaningful (call-for-quote with reported costs $30K-$150K+/year), category is genuinely new (18 months old) so methodology and stability are still maturing, and actionable optimization features less mature than tracking.

Best for

Enterprises (1,000+ employees) and large consumer brands prioritizing the most mature pure-play AI search visibility tracking with deepest engine coverage.

Worst for

SMBs and price-sensitive mid-market (Otterly/Peec cheaper), buyers wanting strong actionable optimization (legacy SEO platforms with AI add-ons may be more practical), or buyers risk-averse to early-category vendors.

Strengths

  • Most mature pure-play in category
  • Deepest engine coverage (ChatGPT, Perplexity, Google AI, Claude, Copilot)
  • Strong enterprise customer adoption
  • Founder-led; aggressive product velocity
  • Topic-level visibility scoring
  • Competitive share-of-voice analysis

Weaknesses

  • Pricing meaningful ($30K-$150K+/year)
  • Category is 18 months old; methodology maturing
  • Actionable optimization less mature than tracking
  • ROI measurement harder than traditional SEO
  • Thinner footprint than legacy SEO platforms

Pricing tiers

opaque
  • Standard
    ~$30K-$60K/year typical
    Quote
  • Pro
    $60K-$100K/year
    Quote
  • Enterprise
    $100K-$150K+/year with advanced analytics
    Quote
Watch for
  • · Implementation services
  • · Per-prompt query costs at higher tiers
  • · Annual price increases

Key features

  • +AI search citation tracking (ChatGPT, Perplexity, Google AI, Claude, Copilot)
  • +Topic-level visibility scoring
  • +Competitive share-of-voice analysis
  • +Sentiment analysis
  • +Custom prompt sets
  • +API access
  • +Reporting dashboards
30+ integrations
Looker StudioTableauSlackCSV export
Geography
Global; strongest in US, EU
#2

Peec AI

European-built AI search visibility tracker.

Founded 2024 · Berlin, Germany · private · 50–1,000 employees
G2 4.6 (47)
Capterra 4.5
From $89 /mo
● Transparent pricing
Visit Peec AI

Peec AI is the European-built AI search visibility platform, founded 2024 in Berlin. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Strengths: GDPR-native, strong fit for EU mid-market and GDPR-anchored buyers, modern UX, and aggressive product velocity. Best fit for European mid-market companies (50-1,000 employees) wanting AI search visibility tracking with GDPR-native compliance. Trade-offs: less penetration in US, smaller community than Profound, and like all category vendors, methodology and stability still maturing.

Best for

European mid-market companies (50-1,000 employees) and GDPR-anchored buyers wanting AI search visibility with EU data residency and modern UX.

Worst for

US-only enterprises (Profound better fit), buyers wanting deepest enterprise feature set (Profound better), or risk-averse buyers preferring legacy SEO platforms with AI add-ons.

Strengths

  • GDPR-native compliance
  • Works for EU mid-market
  • Modern UX
  • Aggressive product velocity
  • Founder-led
  • European market positioning

Weaknesses

  • Less penetration in US
  • Smaller community than Profound
  • Methodology still maturing (category-wide)
  • Support depends on tier
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Small workspace; basic tracking
    $89 /mo
  • Growth
    Mid-market; advanced features
    $249 /mo
  • Enterprise
    Custom; dedicated support
    Quote
Watch for
  • · Per-prompt query overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Multi-engine coverage (ChatGPT, Perplexity, Google AI, Gemini)
  • +Topic-level scoring
  • +Competitive analysis
  • +GDPR-native
  • +Modern UX
20+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in EU, UK
#7

Semrush AI Tracking

AI search visibility add-on from Semrush.

Founded 2024 · Boston, MA · public · 5–10,000 employees
G2 4.3 (87)
Capterra 4.4
From $49 /mo
● Transparent pricing
Visit Semrush AI Tracking

Semrush AI Tracking is the AI search visibility add-on from Semrush (covered in our Top 10 SEO Software ranking), launched 2024. The product extends Semrush's all-in-one digital marketing suite with AI search citation tracking. Strengths: native Semrush integration, default for existing Semrush customers, public company stability, and bundled with Semrush AI features. Best fit for existing Semrush customers extending into AI search. Trade-offs: depth below pure-play Profound, only available with Semrush subscription, and Semrush's broad-but-shallow approach extends to AI search tracking.

Best for

Existing Semrush customers (especially marketing teams using all-in-one Semrush suite) wanting AI search visibility without adding a separate vendor.

Worst for

Non-Semrush customers (Profound or Ahrefs Brand Radar better), buyers wanting deepest AI search tracking (Profound better), or buyers prioritizing pure-play innovation.

Strengths

  • Native Semrush integration
  • Default for existing Semrush customers
  • Public company stability
  • Bundled with Semrush AI features
  • Single-vendor all-in-one

Weaknesses

  • Depth below pure-play Profound
  • Only with Semrush subscription
  • Broad-but-shallow approach extends to AI
  • Innovation pace below pure-plays
  • Per-add-on pricing scales fast

Pricing tiers

public
  • AI Tracking (with Pro+)
    Per workspace; bundled
    $49 /mo
  • AI Tracking (with Business)
    Per workspace; advanced
    $99 /mo
  • Enterprise
    Custom; bundled
    Quote
Watch for
  • · Semrush subscription required
  • · Per-prompt overages
  • · Add-on costs add to Semrush pricing

Key features

  • +AI search citation tracking
  • +Native Semrush integration
  • +Topic-level scoring
  • +Competitive tracking
  • +Bundled with Semrush dashboards
80+ integrations
SemrushGoogle Search ConsoleGoogle AnalyticsLooker Studio
Geography
Global
#3

Otterly.ai

SMB and agency-friendly AI search visibility tracker.

Founded 2024 · San Francisco, CA · private · 5–500 employees
G2 4.5 (38)
Capterra 4.6
From $29 /mo
● Transparent pricing
Visit Otterly.ai

Otterly.ai is the SMB and agency-friendly AI search visibility platform, founded 2024. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini at affordable per-prompt pricing. Strengths: affordable pricing for SMB and agencies, transparent per-prompt pricing model, modern UX, and good agency white-label support. Best fit for SMBs (5-200 employees) and SEO agencies wanting AI search tracking at SMB pricing. Trade-offs: enterprise depth below Profound, methodology still maturing (category-wide), and smaller community.

Best for

SMBs (5-200 employees) and SEO agencies wanting AI search visibility tracking at affordable per-prompt pricing with agency-friendly features.

Worst for

Enterprises wanting deepest tracking depth (Profound better), buyers needing full SEO + AI search integrated (Ahrefs Brand Radar / BrightEdge better fit), or risk-averse buyers.

Strengths

  • Affordable per-prompt pricing for SMB/agencies
  • Transparent pricing model
  • Modern UX
  • Agency white-label support
  • Made for SMB and agencies

Weaknesses

  • Enterprise depth below Profound
  • Methodology still maturing (category-wide)
  • Smaller community
  • Support inconsistency reported
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    50 prompts/month
    $29 /mo
  • Pro
    500 prompts/month
    $99 /mo
  • Agency
    2,500 prompts/month + white-label
    $299 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Multi-engine coverage
  • +Per-prompt pricing model
  • +Agency white-label
  • +CSV export
  • +Modern UX
15+ integrations
Looker StudioSlackCSV export
Geography
Global
#5

Ahrefs Brand Radar

AI search visibility module from Ahrefs.

Founded 2025 · Singapore · private · 5–10,000 employees
G2 4.4 (64)
Capterra 4.5
Custom quote
● Transparent pricing
Visit Ahrefs Brand Radar

Ahrefs Brand Radar is the AI search visibility module from Ahrefs (covered in our Top 10 SEO Software ranking), launched 2025. The product extends Ahrefs' SEO research platform with AI search citation tracking. Strengths: native Ahrefs integration (no separate vendor), default for existing Ahrefs customers extending into AI search, founder-led parent company, and bundled with Ahrefs subscriptions. Best fit for existing Ahrefs customers wanting AI search visibility alongside traditional SEO. Trade-offs: depth below pure-play Profound, only available with Ahrefs subscription, and feature set narrower than Profound.

Best for

Existing Ahrefs customers wanting AI search visibility alongside traditional SEO without adding a separate vendor.

Worst for

Non-Ahrefs customers (pure-plays better fit), buyers needing deepest AI search tracking (Profound better), or SMBs not on Ahrefs (Otterly cheaper).

Strengths

  • Native Ahrefs integration
  • Default for existing Ahrefs customers
  • Founder-led parent (no PE pressure)
  • Bundled with Ahrefs subscriptions
  • Mature parent company stability

Weaknesses

  • Depth below pure-play Profound
  • Only available with Ahrefs subscription
  • Feature set narrower than Profound
  • Newer module (2025)
  • Less innovation focus than pure-plays

Pricing tiers

public
  • Brand Radar (with Ahrefs)
    Bundled with Ahrefs Standard+ ($249+/mo)
    Quote
  • Brand Radar Enterprise
    Bundled with Ahrefs Enterprise
    Quote
Watch for
  • · Ahrefs subscription required
  • · Per-credit overages on lower tiers

Key features

  • +AI search citation tracking
  • +Native Ahrefs integration
  • +Brand mention monitoring
  • +Topic-level visibility
  • +Competitive tracking
30+ integrations
AhrefsGoogle Search ConsoleGoogle AnalyticsLooker Studio
Geography
Global
#4

AthenaHQ

AI search visibility plus competitive analysis.

Founded 2024 · San Francisco, CA · private · 10–500 employees
G2 4.5 (28)
Capterra 4.5
From $99 /mo
● Transparent pricing
Visit AthenaHQ

AthenaHQ is the AI search visibility platform anchored on competitive analysis and share-of-voice tracking, founded 2024. The product covers ChatGPT, Perplexity, Google AI Overviews, and Claude with strong competitive benchmarking. Strengths: strongest competitive analysis in pure-play category, share-of-voice tracking across competitors, modern UX, and strong fit for marketers wanting visibility + share-of-voice. Best fit for marketing teams (10-500 employees) prioritizing competitive AI search benchmarking. Trade-offs: enterprise depth below Profound, smaller community, and like all category vendors methodology still maturing.

Best for

Marketing teams (10-500 employees) prioritizing competitive AI search benchmarking and share-of-voice tracking across competitors.

Worst for

Enterprises wanting deepest tracking (Profound better), SMBs without competitive focus (Otterly cheaper), or buyers needing full SEO + AI integration.

Strengths

  • Strongest competitive analysis in pure-play category
  • Share-of-voice tracking across competitors
  • Modern UX
  • Right call for marketing teams
  • Founder-led

Weaknesses

  • Enterprise depth below Profound
  • Smaller community
  • Methodology still maturing
  • Support response times vary
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Basic tracking + competitive
    $99 /mo
  • Pro
    Advanced share-of-voice
    $299 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +AI search citation tracking
  • +Competitive share-of-voice
  • +Topic-level scoring
  • +Modern UX
  • +CSV export
  • +Custom prompt sets
20+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in US
#6

BrightEdge Generative

AI search visibility module from BrightEdge.

Founded 2024 · Foster City, CA · private · 1,000–500,000+ employees
G2 4.4 (47)
Capterra 4.4
Custom quote
○ Sales call required
Visit BrightEdge Generative

BrightEdge Generative is the AI search visibility module from BrightEdge (covered in our Top 10 SEO Software ranking), launched 2024. The product extends BrightEdge's enterprise SEO platform with AI search citation tracking. Strengths: native BrightEdge integration, default for existing BrightEdge enterprise customers, mature parent company, and enterprise-grade feature set. Best fit for existing BrightEdge enterprise customers extending into AI search. Trade-offs: only available with BrightEdge enterprise subscription ($50K-$500K/year), feature depth below pure-play Profound in pure AI search work, and slower product velocity than pure-play challengers.

Best for

Existing BrightEdge enterprise customers wanting AI search visibility alongside traditional enterprise SEO without adding a separate vendor.

Worst for

Non-BrightEdge customers (Profound or Ahrefs Brand Radar better), SMBs (BrightEdge overpriced), or buyers wanting fastest pure-play velocity.

Strengths

  • Native BrightEdge integration
  • Default for existing BrightEdge enterprises
  • Enterprise-grade feature set
  • Mature parent company
  • Single-vendor SEO + AI search

Weaknesses

  • Only with BrightEdge enterprise subscription ($50K-$500K)
  • Pure AI search depth below Profound
  • Slower product velocity than pure-plays
  • Innovation pace below challengers
  • Implementation heavy

Pricing tiers

opaque
  • BrightEdge Generative (Standard)
    Bundled with BrightEdge Standard ($50K-$100K/year)
    Quote
  • BrightEdge Generative (Enterprise)
    Bundled with BrightEdge Enterprise ($300K+/year)
    Quote
Watch for
  • · BrightEdge platform license required
  • · Implementation services
  • · Annual price increases

Key features

  • +AI search citation tracking
  • +Native BrightEdge integration
  • +Enterprise dashboards
  • +Workflow management
  • +Mature analytics
50+ integrations
BrightEdgeSalesforceAdobe AnalyticsTableau
Geography
Global; strongest in US, EU, UK
#9

Goodie AI

Open-source-friendly AI search visibility tracker.

Founded 2024 · San Francisco, CA · private · 5–500 employees
G2 4.4 (19)
Capterra 4.4
From $0 + $0 /mo + /employee
● Transparent pricing
Visit Goodie AI

Goodie AI is the open-source-friendly AI search visibility tracker, founded 2024. The product covers tracking citations across major AI engines with engineering-friendly tooling. Strengths: engineering-friendly tooling, open-source-leaning approach, transparent methodology, and modern API-first design. Best fit for engineering teams DIY-ing AI search tracking or wanting deep methodology transparency. Trade-offs: not a polished marketing tool (engineering-leaning), smaller community, and feature set narrower than Profound.

Best for

Engineering teams (5-200 engineers) DIY-ing AI search tracking or wanting deep methodology transparency with API-first integration.

Worst for

Marketing teams wanting polished UX (Profound/AthenaHQ better), SMBs without engineering capacity (Otterly better), or enterprise needing deep tracking depth (Profound better).

Strengths

  • Engineering-friendly tooling
  • Open-source-leaning approach
  • Transparent methodology
  • Modern API-first design
  • Founder-led

Weaknesses

  • Not a polished marketing tool
  • Smaller community
  • Feature set narrower than Profound
  • Support is hit-or-miss
  • Methodology still maturing (category-wide)

Pricing tiers

public
  • Open Source
    Self-hosted; bring your own
    $0+$0 /mo +/emp
  • Hosted
    Per workspace; managed
    $79 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · LLM API costs separate
  • · Per-query overages on hosted

Key features

  • +AI search citation tracking
  • +Open-source approach
  • +API-first design
  • +Engineering-friendly tooling
  • +Transparent methodology
  • +Self-hostable
20+ integrations
GitHubSlackLooker StudioCSV export
Geography
Global
#10

Scrunch AI

Granular AI search share-of-voice and competitive tracking.

Founded 2024 · San Francisco, CA · private · 10–500 employees
G2 4.4 (19)
Capterra 4.4
From $79 /mo
● Transparent pricing
Visit Scrunch AI

Scrunch AI is the granular AI search share-of-voice and competitive tracking platform, founded 2024. The product covers detailed competitive AI search benchmarking across ChatGPT, Perplexity, Google AI Overviews, and Claude. Strengths: granular share-of-voice tracking, strong competitive analysis, modern UX. Best fit for buyers prioritizing granular competitive AI search benchmarking. Trade-offs: enterprise depth below Profound, smaller community, and methodology still maturing (category-wide).

Best for

Marketing teams (10-500 employees) prioritizing granular competitive AI search benchmarking and share-of-voice tracking against named competitors.

Worst for

Enterprises wanting deepest tracking (Profound better), SMBs without competitive focus (Otterly cheaper), or buyers wanting all-in-one with content generation (Writesonic better fit).

Strengths

  • Granular share-of-voice tracking
  • Strong competitive analysis
  • Modern UX
  • Founder-led
  • Works for competitive benchmarking

Weaknesses

  • Enterprise depth below Profound
  • Smaller community
  • Methodology still maturing
  • Uneven support quality
  • Smaller integration ecosystem

Pricing tiers

public
  • Starter
    Basic share-of-voice tracking
    $79 /mo
  • Pro
    Advanced competitive analysis
    $249 /mo
  • Enterprise
    Custom; advanced features
    Quote
Watch for
  • · Per-prompt overages
  • · Annual billing for discount

Key features

  • +Share-of-voice tracking
  • +Competitive analysis
  • +Multi-engine coverage
  • +Modern UX
  • +CSV export
  • +Custom prompt sets
15+ integrations
Looker StudioSlackCSV export
Geography
Global; strongest in US

Frequently asked questions

The questions buyers actually ask before they sign.

Does the EU AI Act restrict GEO or LLM-citation tracking tool use in France?
For B2B marketing use cases, no. GEO and LLM-citation tracking tools (Profound, Peec.ai, Otterly, Semrush AI Tracking) do not fall into the EU AI Act high-risk AI system categories defined in Annex III. The Act's prohibited-AI provisions (effective August 2024) target social scoring, real-time biometric surveillance, and similar applications; programmatic LLM-query generation for brand-citation monitoring is not in scope. The practical impact for French buyers: EU AI Act will not block GEO tool procurement, but French enterprise legal and compliance teams are adding AI governance review steps to all AI tool purchases, which adds 4-8 weeks to procurement cycles. Prepare a one-page AI system description document from your GEO vendor covering: what AI models are queried, how queries are generated, what data is stored, and where data is hosted in the EU.
Which GEO tool should a French SaaS company use when targeting US and EU markets?
French B2B SaaS companies tracking AI-citation presence for US-market-targeting campaigns should prioritize Profound for its breadth of US-market AI model coverage (ChatGPT, Perplexity, Bing Copilot are most important for US B2B buyer behavior). For EU-market tracking (European buyers using Google AI Overviews and ChatGPT in French or English), Profound also covers Google AI Overviews. If budget is constrained, start with Ahrefs Brand Radar (if your team is already on Ahrefs Advanced) for a free baseline, then evaluate Peec.ai at an estimated €8,800/year as the mid-tier option before committing to Profound at €16,500/year. French teams primarily targeting the French domestic market should note that French-language AI search behavior is less developed than English-language, making GEO ROI harder to demonstrate in purely French-market campaigns in 2026.
Is AI search visibility actually a real category, or marketing hype?
Both. The shift in user behavior is real, search traffic is moving toward AI-generated answers (ChatGPT Search, Perplexity, Google AI Overviews, Claude with web access, Microsoft Copilot). The software category is also real, vendors are building credible products. But: the category is 18-30 months old; methodology is not standardized; many vendors oversell "optimization" capabilities that may not actually influence LLM outputs; ROI measurement is harder than traditional SEO. Treat it as an additional signal, not a replacement for traditional SEO.
How does this differ from traditional SEO?
Traditional SEO (Top 10 SEO Software) tracks Google rankings for blue links and links + on-page content. AI search visibility (this ranking) tracks brand citations in LLM-generated answers. Different optimization tactics: traditional SEO is about ranking; AI search visibility is about being cited or linked in AI answers. Most teams in 2026 should run both, they're complementary, not competitive.
Profound vs Ahrefs Brand Radar, which one?
Profound if you want the most mature pure-play with deepest engine coverage and you're willing to pay $30K-$150K/year for enterprise tracking. Ahrefs Brand Radar if you're already an Ahrefs customer wanting to extend into AI search without adding a separate vendor, bundled with Ahrefs subscription, less depth than Profound but adequate for most buyers. Most companies do not need pure-play depth; existing-vendor add-ons cover 70-80% of value at zero or near-zero marginal cost.
How much should I budget for AI search visibility?
SMB / agency (5-50 employees): $30-$300/mo (Otterly Starter to Agency, Peec AI Starter). Mid-market (50-500 employees): $200-$1,500/mo (Otterly Pro/Agency, Peec AI Growth, AthenaHQ Pro, Goodie AI Hosted). Enterprise (500+ employees): $30K-$150K+/year (Profound, BrightEdge Generative, Semrush Enterprise). Plus: existing Ahrefs/Semrush customers can extend with their AI modules at marginal cost.
Can I actually optimize what AI search engines cite?
Partially. You can influence citations through: (1) traditional SEO (good content, authoritative backlinks), (2) structured data (Schema.org), (3) being cited by Wikipedia and high-authority sources, (4) consistent brand mentions across the web. You cannot reliably optimize for any single LLM's answer, outputs vary across engines, vary across sessions, and most LLMs use opaque retrieval. Vendors that promise reliable "AI search optimization" are usually overselling. Focus on tracking + traditional SEO best practices.
Should I worry about LLM training data vs LLM retrieval?
Different problems. LLM training data influences general "background knowledge" responses (e.g. "What is Snowflake?"). LLM retrieval (RAG) influences answers to questions where the LLM searches the web (e.g. "What's the latest pricing for Snowflake?"). AI search visibility tools track *retrieval* citations primarily, they don't directly measure training data presence. Both matter; tracking tools cover the visible part.
How long does AI search visibility implementation take?
Otterly, Peec AI, AthenaHQ, Goodie AI: under 1 week. Profound: 1-3 weeks (with prompt set design). Ahrefs Brand Radar / Semrush AI Tracking: under 1 week (extends existing contract). BrightEdge Generative: 4-8 weeks (with full BrightEdge implementation). Plan for prompt set design, what queries to track is the most important decision.
Should I commit multi-year on a fast-evolving category?
No. AI search visibility is 18-30 months old as a software category. Vendors are still establishing methodology, pricing models, and feature sets. Multi-year commitments lock you out of the rapid evolution. Annual or quarterly contracts preserve flexibility. The category will look very different in 2027-2028; budget for re-evaluation.

Final word

Looking at a different market? See the global AI Search Visibility Optimization ranking, or pick another country at the top of this page.

Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.