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Project Management Software · Rank #8 of 10

Wrike review and pricing

Marketing agencies and creative teams with proofing.

By Citrix Systems · Founded 2006 · San Jose, CA · pe backed

Wrike is the work management platform with the strongest fit for marketing agencies and creative teams needing proofing and approval workflows. Acquired by Citrix in 2021 for $2.25B, then divested to Symphony Technology Group (STG). Trade-offs: pricing per-user scales aggressively, brand momentum has slowed through ownership changes, customer support has been variable.

Visit Wrike Vendor pricing Compare to Smartsheet
Best for

Marketing agencies, creative teams, and mid-market organizations (50-1,000 employees) needing proofing/approval workflows.

Worst for

Engineering teams (Jira wins), simple Kanban needs (Trello cheaper), or teams concerned about ownership uncertainty.

Vendor Trust Score

Is Wrike a trustworthy vendor?

6.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
5.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-01-19
    Citrix acquired Wrike for $2.25B
  • 2023-12-15
    Citrix divested Wrike to Symphony Technology Group (STG); ownership uncertainty
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 3,680 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Works for marketing agencies
    78% →
  • Proofing and approval workflows
    64% →
  • Workload management
    51% →

Complaint patterns

  • Pricing scales aggressively
    58% ↑
  • Brand momentum slowed through ownership changes
    51% ↑
  • UI complexity
    47% →
Sentiment trend (6 months)
76/100 0 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

134 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
50-200 users $18,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Fits marketing agencies and creative teams
  • Proofing and approval workflows
  • Workload management
  • Custom dashboards
  • Wrike AI launched 2024
  • Multi-folder hierarchies for complex orgs

Editorial: Weaknesses

  • Pricing per-user scales aggressively
  • Brand momentum slowed through ownership changes (Citrix → STG)
  • Uneven support quality
  • UI complexity vs Asana
  • Best-fit ceiling around 1,000 users

Key features & integrations

  • +Project management with custom hierarchies
  • +Proofing and approvals
  • +Workload management
  • +Custom dashboards
  • +Wrike AI
  • +Forms and requests
  • +Mobile apps
  • +Time tracking
400+ integrations
Microsoft 365Google WorkspaceSalesforceSlackAdobe Creative Cloud
Geography supported
Global
Best fit
50–1,000 employees · Marketing agencies, creative teams, mid-market
Vendor trust

Wrike trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Wrike

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Wrike alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Project Management Software

Wrike ranks #8 in our editorial review of 10 project management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Project Management Software

#7
Smartsheet
Spreadsheet-led traditional PMOs.
★ 4.4 public
#9
Airtable
Database-led project management for ops teams.
★ 4.6 public
#6
Trello
Simplest Kanban for small teams.
★ 4.4 public
Help the next buyer

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