Skip to content
Z Zendikt
V
Nonprofit CRM & Fundraising Software · Rank #10 of 10

Virtuous review and pricing

CRM plus responsive fundraising marketing automation on one platform.

By Virtuous CRM, Inc. · Founded 2014 · Phoenix, AZ · private

Virtuous is the rare nonprofit CRM that has invested heavily in marketing automation as a first-class capability rather than a bolt-on, the platform combines donor management with what Virtuous calls "responsive fundraising," personalised donor journey automation based on engagement signals. Founded in Phoenix in 2014 and backed by $40M+ in funding through 2023, Virtuous has carved out a mid-market position between Bloomerang/Neon (CRM-first, marketing-light) and Bonterra (advocacy-heavy, marketing automation included but bumpy post-merger). The product is best understood as CRM + marketing automation + online giving on one platform. The honest constraints: pricing is opaque, the product is heavier than Bloomerang or Little Green Light, and the responsive-fundraising thesis works best for mid-market nonprofits actually willing to invest in personalised donor journeys, not all are.

Visit Virtuous Vendor pricing Compare to Little Green Light
Best for

Mid-market US nonprofits ($2M-$50M revenue) committed to investing in personalised donor journeys and unified CRM + marketing automation on one platform.

Worst for

Small nonprofits where Givebutter or Little Green Light fit better, or large nonprofits where Blackbaud or Salesforce Nonprofit Cloud ecosystem matters more.

Verified Pricing

What buyers actually pay

No verified data yet

Contribute your deal price

No verified pricing data yet for Virtuous.

Be the first to contribute →
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.

Editorial: Strengths

  • CRM + marketing automation + online giving unified on one platform
  • Responsive fundraising thesis (personalised donor journeys) is differentiated in the category
  • $40M+ funding through 2023 provides financial stability and product investment
  • Strong fit for mid-market nonprofits ($2M-$50M) willing to invest in donor journey automation
  • Modern UX relative to legacy nonprofit CRMs

Editorial: Weaknesses

  • Pricing opaque; sales-led evaluation
  • Marketing automation depth is wasted on nonprofits not actually running personalised donor journeys
  • Smaller integration ecosystem than Salesforce or Blackbaud
  • Implementation cost higher than Bloomerang or Little Green Light

Key features & integrations

  • +Donor and constituent management
  • +Responsive fundraising marketing automation
  • +Online giving forms
  • +Donor journey personalisation
  • +Email marketing
  • +Reporting and analytics
  • +Major-gift and pledge tracking
  • +Mobile app
80+ integrations
MailchimpQuickBooksStripeDonorSearchDouble the DonationZapier
Geography supported
United States primary; Canada secondary
Best fit
10-200 employees · Mid-market US nonprofits, $2M-$50M revenue
Editorial deep-dive

Read our full ranking of Nonprofit CRM & Fundraising Software

Virtuous ranks #10 in our editorial review of 10 nonprofit crm & fundraising software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Nonprofit CRM & Fundraising Software

#9
Little Green Light
Owner-operated SMB nonprofit CRM; deliberately not enterprise.
★ 4.8 public
#8
Kindful
Bloomerang-acquired in 2021; product remains separate, roadmap convergence underway.
★ 4.6 partial
#7
Givebutter
Free CRM and fundraising platform; revenue from payment processing margin.
★ 4.8 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Virtuous; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously