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Nonprofit CRM & Fundraising Software · Rank #8 of 10

Kindful review and pricing

Bloomerang-acquired in 2021; product remains separate, roadmap convergence underway.

By Bloomerang, LLC (acquired 2021) · Founded 2011 · Nashville, TN · private

Kindful was founded in Nashville in 2011 and became a credible mid-market nonprofit CRM alternative to DonorPerfect and Bloomerang before Bloomerang acquired it in 2021. Bloomerang has operated Kindful as a separate product since acquisition, but roadmap convergence is visible through 2024-2026, new feature investment increasingly favours the Bloomerang platform, and Bloomerang's public messaging suggests Kindful customers will eventually have a migration path. Existing Kindful customers should validate the convergence timeline at every renewal. New buyers should default to Bloomerang itself unless an existing Kindful integration (with QuickBooks, Mailchimp, or a specific donor ETL pipeline) is load-bearing for their stack.

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Best for

Existing Kindful customers with load-bearing integrations, or specific mid-market US nonprofits where Kindful's QuickBooks heritage integration is meaningfully better than Bloomerang's.

Worst for

New buyers without an existing Kindful dependency, who should default to Bloomerang itself given the convergence trajectory.

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Editorial: Strengths

  • Mid-market nonprofit CRM with solid donor management, online giving, and reporting
  • Strong native integrations with QuickBooks, Mailchimp, and Constant Contact (heritage integration depth)
  • Bloomerang ownership (since 2021) provides financial stability
  • Existing customer base is engaged and Kindful remains under active support

Editorial: Weaknesses

  • Roadmap convergence with Bloomerang creates uncertainty for new buyers; Bloomerang itself is usually the better default
  • Feature velocity on Kindful has slowed since acquisition relative to Bloomerang
  • UX feels dated relative to Bloomerang and Neon CRM

Key features & integrations

  • +Donor management
  • +Online giving forms
  • +QuickBooks native integration
  • +Mailchimp integration
  • +Recurring giving
  • +Reporting and segmentation
  • +Tax-receipt issuance
  • +Email marketing
50+ integrations
QuickBooksMailchimpConstant ContactZapierStripe
Geography supported
United States primary
Best fit
2-50 employees · Mid-market US nonprofits, $0.5M-$10M revenue
Editorial deep-dive

Read our full ranking of Nonprofit CRM & Fundraising Software

Kindful ranks #8 in our editorial review of 10 nonprofit crm & fundraising software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Nonprofit CRM & Fundraising Software

#7
Givebutter
Free CRM and fundraising platform; revenue from payment processing margin.
★ 4.8 public
#9
Little Green Light
Owner-operated SMB nonprofit CRM; deliberately not enterprise.
★ 4.8 public
#6
Bonterra Donor Engagement
EveryAction + Salsa + Network for Good + Apricot, merged 2021-2022; integration risk real.
★ 4.0 opaque
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