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Givebutter review and pricing

Free CRM and fundraising platform; revenue from payment processing margin.

By Givebutter, Inc. · Founded 2016 · Washington, DC · private

Givebutter is the most visible "free for nonprofits" platform of the last five years, founded in 2016 and grown to broad SMB nonprofit adoption with a $50M Series A in 2023. The product covers CRM, online giving forms, peer-to-peer fundraising pages, event ticketing, and text-to-give. The business model is unambiguous: Givebutter does not charge subscription fees; revenue comes from payment processing margin (typically 2.9% + 30¢ via Stripe, with donor-covered fees as the default option that pushes processing cost onto the giver). The math works under $1M annual giving where subscription savings exceed processing premiums; above that, larger nonprofits typically find Bloomerang, Neon, or DonorPerfect cost less in total. The honest constraint: Givebutter is best understood as a fundraising platform with CRM features, not a moves-management or major-gift CRM.

Best for

Small nonprofits under $1M annual revenue, grassroots campaigns, school PTAs, and event-driven fundraising organisations that need modern pages more than deep CRM.

Worst for

Mid-market or large nonprofits where moves-management depth matters, or organisations that need detailed segmentation and major-gift workflow.

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Editorial: Strengths

  • No subscription fees; revenue from payment processing margin
  • Donor-covered fee option pushes processing cost onto giver (commonly accepted by US donors)
  • Modern UX for fundraising pages, peer-to-peer campaigns, and event ticketing
  • $50M Series A in 2023 provides financial stability and continued product investment
  • Best-in-class fundraising page design and mobile checkout in the under-$1M segment

Editorial: Weaknesses

  • CRM functionality is shallower than purpose-built nonprofit CRMs (Bloomerang, DonorPerfect, Neon)
  • Payment processing margin economics work under $1M giving; above that, total cost can exceed subscription-based alternatives
  • No major-gift moves-management workflow
  • Reporting and segmentation lag category leaders

Key features & integrations

  • +Online giving forms and donation pages
  • +Peer-to-peer fundraising campaigns
  • +Event ticketing and registration
  • +Text-to-give (SMS)
  • +Basic CRM with donor records
  • +Email marketing
  • +Mobile-first fundraising checkout
  • +Tax-receipt issuance (US 501(c)(3))
30+ integrations
MailchimpZapierQuickBooksStripe (native)Constant Contact
Geography supported
United States primary; Canada secondary
Best fit
1-25 employees · Small US nonprofits under $1M revenue
Editorial deep-dive

Read our full ranking of Nonprofit CRM & Fundraising Software

Givebutter ranks #7 in our editorial review of 10 nonprofit crm & fundraising software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Nonprofit CRM & Fundraising Software

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