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Video Marketing and Hosting Software · Rank #1 of 10

Vidyard review and pricing

B2B sales and revenue video leader with the deepest CRM signal capture in the category.

By Vidyard · Founded 2010 · Kitchener, ON, Canada · private

Vidyard is the most mature platform for async sales video and revenue-anchored use cases in 2026. Founded 2010 in Kitchener (Ontario, Canada), Vidyard has raised over $80M across multiple rounds (Bessemer, Battery, OMERS Ventures, BDC, others) and stayed focused on B2B sales rather than chasing the creator market or the OTT market. The product covers screen and webcam recording, video hosting, branded landing pages, in-video CTAs, AI script and personalization features, and (the differentiating capability) deep signal capture into Salesforce, HubSpot, Outreach, Salesloft, Gong, and the broader B2B revenue stack. Strengths: deepest CRM and revenue-tool integration in the category, mature reporting on per-prospect watch behavior, strong fit for outbound SDR and account-executive workflows, AI Avatar and AI personalization features shipped through 2024 and 2025, and a culture of incremental product velocity rather than feature churn. Best fit for B2B sales and revenue teams (50 to 5,000 employees) that anchor on Salesforce or HubSpot and run video at meaningful volume. Trade-offs: pricing is opaque above the SMB tier, the marketing-led brand-video story is thinner than Wistia, the consumer or creator experience is intentionally underbuilt (Vidyard does not want that buyer), and seat economics get expensive once large revenue teams roll out company-wide.

Visit Vidyard Vendor pricing Compare to Wistia
Best for

B2B sales and revenue teams (50 to 5,000 employees) running async sales video at volume, anchored on Salesforce or HubSpot, who care more about signal capture and CRM workflows than brand-video aesthetics.

Worst for

Marketing teams wanting deep brand video and gated landing pages (Wistia better), creator-led teams wanting modern editing UX (Tella better), or OTT and broadcast operators (Brightcove, Kaltura, JW Player better).

Vendor Trust Score

Is Vidyard a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2019-08-13
    Series C raised $15M led by Battery Ventures, total funding tops $60M
  • 2022-04-19
    Vidyard crosses $80M in lifetime funding with continued Bessemer and BDC participation
  • 2023-09-12
    AI Avatar and AI script personalization shipped, anchored on B2B sales use case rather than creator hype
  • 2025-06-10
    Continued profitability progress reported, ARR growth maintained, no layoffs in 2024 or 2025
    Vidyard has stayed disciplined through the post-2022 SaaS reset and remains one of the most stable independent vendors in the category.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 820 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest CRM and revenue-tool integration in category
    87% →
  • Per-prospect watch analytics flow into Salesforce and HubSpot
    78% →
  • Strong fit for outbound SDR and AE workflows
    71% →
  • AI Avatar and personalization features genuinely useful
    51% ↑

Complaint patterns

  • Pricing opaque above SMB Pro tier
    47% →
  • Seat economics expensive at company-wide rollout
    41% ↑
  • AI features gated as add-ons at higher tiers
    38% ↑
  • Player customization shallow vs Wistia
    31% →
Sentiment trend (6 months)
86/100 +2 pts
12
01
02
03
04
05
Representative voices

  • “Vidyard is the only platform that actually surfaces per-prospect watch signal back into Salesforce in a way our AEs trust. We tried Loom and Sendspark; we came back. The CRM integration is in a different league.”

    Director of Sales Operations, mid-market SaaS· g2 · 2026-03-12

  • “AI Avatar is genuinely useful for outbound at scale, we 5x personalized video output. The complaint is that AI features keep landing on the higher tier, so our seat cost crept up.”

    SDR Manager· g2 · 2026-04-04

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $12,000
200-1,000 employees $38,000
1,000+ employees $94,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deepest CRM and revenue-tool integration in the category
  • Mature signal capture on per-prospect watch behavior
  • Strong fit for outbound SDR and AE workflows
  • AI Avatar and AI script personalization shipped through 2024 and 2025
  • Long history of focus on B2B sales, not creator or OTT
  • Reliable hosting with consistent player quality
  • Salesforce, HubSpot, Outreach, Salesloft native integrations

Editorial: Weaknesses

  • Pricing opaque above the SMB Pro tier
  • Marketing-led brand video story thinner than Wistia
  • Seat economics expensive at company-wide rollout
  • AI features priced as add-ons at higher tiers
  • Limited fit for OTT, live streaming, or large media use cases
  • Player customization shallow vs Wistia or JW Player

Key features & integrations

  • +Screen and webcam recording (browser + desktop)
  • +Branded video landing pages and microsites
  • +In-video CTAs and forms
  • +AI Avatar and AI script personalization
  • +Per-prospect watch analytics
  • +Salesforce, HubSpot, Outreach, Salesloft native integrations
  • +Team folders, permissions, and SSO
  • +API for embedded video workflows
80+ integrations
SalesforceHubSpotOutreachSalesloftGongMarketoLinkedIn Sales Navigator
Geography supported
Global; strongest in US, Canada, UK, EU, ANZ
Best fit
50-5,000 employees · B2B sales and revenue teams anchored on Salesforce or HubSpot
Editorial deep-dive

Read our full ranking of Video Marketing and Hosting Software

Vidyard ranks #1 in our editorial review of 10 video marketing and hosting software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Video Marketing and Hosting Software

#2
Wistia
Bootstrapped Boston marketing-led video hosting that kept its strategy when nobody else did.
★ 4.4 public
#3
Loom
Async video messaging leader, acquired by Atlassian October 2023 for $975M.
★ 4.6 public
#4
Bonjoro
Australian specialist for personalized one-to-one sales and onboarding video at SMB volume.
★ 4.7 public
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