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Video Marketing and Hosting Software · Rank #3 of 10

Loom review and pricing

Async video messaging leader, acquired by Atlassian October 2023 for $975M.

By Loom (Atlassian) · Founded 2015 · San Francisco, CA · public

Loom is the async video messaging category leader, founded 2015 in San Francisco, acquired by Atlassian in October 2023 for $975M. The product covers screen and webcam recording, instant share links, transcripts, comments, viewer signal, and (post-acquisition) integration into the Atlassian Cloud surface alongside Jira, Confluence, and Trello. Strengths: defined the category for one-click async video sharing, fastest record-to-share UX in the market, viewer signal (views, watch percentage, reactions) flows back into Slack and Atlassian tools, broad bottom-up adoption inside engineering and product teams, and Atlassian-parent stability eliminates startup-stage vendor risk. Best fit for Atlassian-anchored organizations (50 to 50,000 employees) where async video messaging is part of how engineering, product, and customer-success teams already work. Trade-offs: the Atlassian acquisition is positive for stability and negative for buyers who picked Loom precisely because it was not part of a big collaboration suite; pricing has been adjusted post-acquisition; the standalone Loom roadmap has been visibly slowed in favor of Atlassian Cloud integration; non-Atlassian shops should weigh whether buying Loom now is effectively a vote for Atlassian as a strategic vendor; and the B2B sales signal capture is thinner than Vidyard.

Visit Loom Vendor pricing Compare to Wistia
Best for

Atlassian-anchored organizations (50 to 50,000 employees) where async video messaging is integrated into Jira, Confluence, and engineering and product workflows.

Worst for

B2B sales teams running outbound async video at scale (Vidyard better), marketing teams running gated brand video (Wistia better), or shops actively trying to avoid Atlassian as a strategic vendor.

Vendor Trust Score

Is Loom a trustworthy vendor?

7.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2021-05-25
    Series C raised $130M led by Andreessen Horowitz at $1.53B valuation
  • 2023-10-12
    Atlassian acquires Loom for $975M
    The largest single acquisition in the async video messaging category; positive for vendor stability, but signals end of Loom as an independent roadmap and raises questions for non-Atlassian shops.
  • 2024-04-10
    Post-acquisition layoffs reported across Loom team
    Consistent with acquisition-integration patterns; some Loom team departures flagged on social.
  • 2024-11-18
    Loom integrated into Atlassian Cloud, Jira and Confluence native embeds shipped
  • 2025-08-22
    Pricing tiers adjusted, Loom AI moved to dedicated tier, reviewer concern about feature gating
    Reviewers flagged that previously-included AI features moved to a higher-priced tier post-acquisition.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,080 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Fastest record-to-share UX in the market
    87% →
  • Atlassian-parent stability eliminates startup risk
    71% ↑
  • Bottom-up adoption inside engineering and product teams
    64% →
  • Transcripts and comments are mature
    51% →

Complaint patterns

  • Standalone Loom roadmap slowed in favor of Atlassian integration
    47% ↑
  • Post-acquisition pricing and tier adjustments
    41% ↑
  • AI features gated to higher tier post-acquisition
    38% ↑
  • B2B sales signal capture thinner than Vidyard
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Representative voices

  • “Loom is still the fastest way to record and share a screen video, full stop. The Atlassian integration in Confluence and Jira is genuinely useful for us. The concern is the standalone roadmap has slowed, and AI features moved to the higher tier.”

    Engineering Manager, Atlassian-anchored shop· g2 · 2026-03-18

  • “We use Loom across the company. Post-Atlassian, the product still works, but the pricing changes in 2025 stung. If you are not on Atlassian, you should think about whether Loom is the right strategic bet for your stack in 2026.”

    Director of Engineering Operations· g2 · 2026-04-06

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $3,600
200-1,000 employees $18,000
1,000+ employees $74,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Defined the category for one-click async video sharing
  • Fastest record-to-share UX in the market
  • Atlassian-parent stability eliminates startup-stage vendor risk
  • Viewer signal integrates cleanly with Slack and Atlassian tools
  • Broad bottom-up adoption in engineering and product teams
  • Transcripts, comments, and reactions are mature
  • Native integration into Jira, Confluence, Trello post-acquisition

Editorial: Weaknesses

  • Atlassian acquisition is mixed signal for non-Atlassian shops
  • Standalone Loom roadmap visibly slowed in favor of Atlassian Cloud integration
  • Post-acquisition pricing adjustments flagged by reviewers
  • B2B sales signal capture thinner than Vidyard
  • Marketing-led brand video story below Wistia
  • AI feature pace mixed signal post-acquisition

Key features & integrations

  • +Browser and desktop screen + webcam recording
  • +Instant share links and embed
  • +Transcripts and AI summaries (Loom AI)
  • +Comments, reactions, and emoji on video timeline
  • +Viewer signal and analytics
  • +Jira, Confluence, Slack, GitHub integrations
  • +SSO and team admin controls (Enterprise)
  • +API and Atlassian Cloud integration
60+ integrations
JiraConfluenceSlackGitHubNotionSalesforceHubSpot
Geography supported
Global; strongest in US, UK, EU, ANZ, India
Best fit
50-50,000 employees · Atlassian-anchored organizations and engineering / product teams
Editorial deep-dive

Read our full ranking of Video Marketing and Hosting Software

Loom ranks #3 in our editorial review of 10 video marketing and hosting software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Video Marketing and Hosting Software

#2
Wistia
Bootstrapped Boston marketing-led video hosting that kept its strategy when nobody else did.
★ 4.4 public
#4
Bonjoro
Australian specialist for personalized one-to-one sales and onboarding video at SMB volume.
★ 4.7 public
#1
Vidyard
B2B sales and revenue video leader with the deepest CRM signal capture in the category.
★ 4.5 partial
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