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Influencer Marketing Software · Rank #6 of 10

Upfluence review and pricing

French-headquartered influencer platform with EU compliance positioning.

By Upfluence · Founded 2013 · Paris, France · private

Upfluence is the French-headquartered influencer marketing platform, founded 2013 in Paris with offices in New York and Lyon. The platform centers on AI-powered creator discovery across the open web (not just opted-in marketplace creators) combined with end-to-end campaign management. Strengths: open-web creator discovery (search across the public web with AI-powered relevance, not vendor-curated marketplace), EU compliance positioning (GDPR-native, headquartered in France, strong DSA awareness), AI-powered creator-matching, mature integration with ecommerce platforms (Shopify, WooCommerce, Magento), and creator-affiliate workflow blending influencer plus affiliate. Best fit for EU advertisers prioritizing GDPR alignment and brands wanting open-web creator discovery rather than marketplace-curated pools. Trade-offs: less US brand recognition than Aspire and CreatorIQ, creator-data depth varies (strongest in EU, weaker in emerging markets), per-program pricing meaningful and opaque, implementation 4-8 weeks, and customer support quality variable across regions.

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Best for

EU advertisers (50-1,000 employees) prioritizing GDPR alignment, brands wanting open-web creator discovery rather than marketplace-curated pools, and ecommerce brands blending influencer with affiliate.

Worst for

US-only enterprise brands wanting deepest US creator data (Aspire or CreatorIQ better), DTC Shopify-anchored brands wanting deepest commerce workflow (GRIN better), or budget-conscious SMB.

Vendor Trust Score

Is Upfluence a trustworthy vendor?

7.4/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2022-05-18
    AI-powered creator discovery launched
  • 2024-04-22
    DSA compliance workflow released for European campaigns
  • 2025-07-15
    US market expansion announced; New York office expansion
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 380 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Open-web creator discovery
    78% →
  • EU compliance positioning
    71% →
  • AI-powered creator-matching
    64% →
  • Creator-affiliate workflow
    47% →

Complaint patterns

  • Less US brand recognition
    47% →
  • Creator-data depth varies by market
    41% →
  • Implementation 4-8 weeks
    38% →
  • Support quality variable across regions
    31% →
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $36,000
200-1,000 employees $84,000
1,000 plus employees $192,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Open-web creator discovery (not marketplace-curated)
  • EU compliance positioning (GDPR-native, France HQ)
  • AI-powered creator-matching
  • Mature ecommerce integrations
  • Creator-affiliate workflow blending influencer and affiliate
  • DSA awareness for European campaigns

Editorial: Weaknesses

  • Less US brand recognition than Aspire and CreatorIQ
  • Creator-data depth varies by market
  • Per-program pricing meaningful and opaque
  • Implementation 4-8 weeks
  • Customer support quality variable across regions
  • Enterprise depth below CreatorIQ for global programs

Key features & integrations

  • +Open-web creator discovery with AI-matching
  • +Creator vetting and audience-authenticity scoring
  • +Outreach automation
  • +Contract and payment automation
  • +Creator-affiliate workflow
  • +Performance measurement
  • +Shopify and WooCommerce integration
  • +80 plus integrations
80+ integrations
ShopifyWooCommerceMagentoSalesforceHubSpotKlaviyoGoogle Analytics
Geography supported
Global; strongest in EU, FR, UK, US
Best fit
50-1,000 employees · EU advertisers and brands wanting open-web discovery
Editorial deep-dive

Read our full ranking of Influencer Marketing Software

Upfluence ranks #6 in our editorial review of 10 influencer marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Influencer Marketing Software

#5
Tagger
Sprout Social-owned influencer platform integrated into Sprout suite.
★ 4.4 opaque
#7
Traackr
Mature enterprise influencer-relationship management with deep analytics.
★ 4.3 opaque
#4
Klear
Meltwater-owned influencer platform with brand-protection positioning.
★ 4.3 opaque
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