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Influencer Marketing Software · Rank #5 of 10

Tagger review and pricing

Sprout Social-owned influencer platform integrated into Sprout suite.

By Sprout Social (Tagger Media) · Founded 2015 · Los Angeles, CA · public

Tagger Media is the influencer marketing platform acquired by Sprout Social in August 2023 for $140M, founded 2015 in Los Angeles. Sprout Social (public, NASDAQ: SPT) integrated Tagger into the broader Sprout platform during 2024, repositioning Tagger from a standalone influencer platform to the influencer module inside Sprout Social. Strengths: integrated with Sprout Social customer base (one of largest mid-market social management installed bases), unified workflow with Sprout Smart Inbox and listening, mature creator discovery and measurement, public-company financial transparency, and shared data model across owned-channel and influencer programs. Best fit for existing Sprout Social customers expanding to influencer marketing. Trade-offs: standalone Tagger sales have been deprioritized post-acquisition (Sprout sells Tagger as a Sprout add-on, not standalone), implementation tied to Sprout contract terms, creator data depth below CreatorIQ for enterprise, AI velocity below Aspire and CreatorIQ, and influencer-only buyers see Sprout bundle pricing pressure (typically need Sprout Advanced plan plus Tagger add-on, $499 plus per seat per month base before Tagger).

Visit Tagger Vendor pricing Compare to Klear
Best for

Existing Sprout Social customers (50-5,000 employees) expanding from owned-channel social management into influencer marketing within the same platform.

Worst for

Standalone influencer buyers without Sprout Social (Aspire or CreatorIQ better), DTC Shopify-anchored brands (GRIN better), or buyers wanting deepest enterprise creator data (CreatorIQ better).

Vendor Trust Score

Is Tagger a trustworthy vendor?

7.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2023-08-22
    Sprout Social acquired Tagger Media for $140M
  • 2024-06-15
    Tagger integrated into Sprout Social platform; standalone sales deprioritized
  • 2025-10-12
    Influencer-only buyer pricing pressure reported (forced bundle with Sprout Advanced)
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 320 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Integrated with Sprout Social
    87% →
  • Unified workflow with Smart Inbox
    78% →
  • Mature creator discovery and measurement
    64% →
  • Public-company transparency
    47% →

Complaint patterns

  • Standalone sales deprioritized
    51% ↑
  • Bundle pricing pressure
    47% ↑
  • Creator data depth below CreatorIQ
    41% →
  • AI velocity below Aspire
    31% ↑
Sentiment trend (6 months)
75/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $48,000
200-1,000 employees $120,000
1,000 plus employees $288,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Integrated with Sprout Social customer base
  • Unified workflow with Sprout Smart Inbox and listening
  • Mature creator discovery and measurement
  • Public-company financial transparency
  • Shared data model across owned and earned channels
  • Strong fit for existing Sprout customers

Editorial: Weaknesses

  • Standalone Tagger sales deprioritized
  • Implementation tied to Sprout contract terms
  • Creator data depth below CreatorIQ for enterprise
  • AI velocity below Aspire and CreatorIQ
  • Influencer-only buyers face Sprout bundle pricing pressure
  • Less suited for non-Sprout customers

Key features & integrations

  • +Creator discovery integrated with Sprout
  • +Unified Smart Inbox across owned and influencer
  • +Listening integration via Brandwatch tier
  • +Contract and payment automation
  • +Performance measurement
  • +Salesforce and HubSpot integration
  • +60 plus integrations
60+ integrations
Sprout SocialBrandwatchSalesforceHubSpotMicrosoft DynamicsGoogle Analytics
Geography supported
Global; strongest in US, EU, UK, AU
Best fit
50-5,000 employees · Existing Sprout Social mid-market and enterprise customers
Editorial deep-dive

Read our full ranking of Influencer Marketing Software

Tagger ranks #5 in our editorial review of 10 influencer marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Influencer Marketing Software

#4
Klear
Meltwater-owned influencer platform with brand-protection positioning.
★ 4.3 opaque
#6
Upfluence
French-headquartered influencer platform with EU compliance positioning.
★ 4.4 opaque
#3
CreatorIQ
Enterprise influencer-relationship management with deepest measurement.
★ 4.4 opaque
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