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Live Chat Software · Rank #6 of 10

Tawk.to review and pricing

Genuinely free live chat with optional paid live-agent services.

By Tawk.to, Inc. · Founded 2012 · Las Vegas, NV · private

Tawk.to is a genuinely free live chat platform founded in 2012. The free model is sustainable through paid add-on services (hired live chat agents at $1 per hour, premium AI assistance, branding removal at $19 per month, video plus voice). Strengths: free tier is genuinely usable for unlimited agents and unlimited chats, no per-seat fee, paid services are genuinely optional, and the platform has scaled to 6 million-plus businesses worldwide. Trade-offs: free model means feature depth is intentionally narrower than paid competitors, support is community-driven for free users, AI capability is limited compared to Intercom Fin or paid LiveChat, and the brand presence on chat widget is the trade-off for free use (removable at $19 per month).

Visit Tawk.to Vendor pricing Compare to Crisp
Best for

SMBs, solopreneurs, non-profits, and budget-constrained companies (1 to 100 employees) wanting genuinely free live chat with optional paid live-agent help.

Worst for

Enterprise buyers (no enterprise SLAs on free tier), companies needing best-in-class AI (Intercom Fin or paid LiveChat better), or buyers needing branded widget by default.

Vendor Trust Score

Is Tawk.to a trustworthy vendor?

8.2/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2012-06-22
    Founded; free model sustained for 12+ years
  • 2024-09-15
    Free tier remained unlimited as competitors monetized free users
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,980 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-05-01

Praise patterns

  • Genuinely free at scale
    87% →
  • Unlimited agents and chats
    78% →
  • Hired live agents at $1 per hour
    64% →

Complaint patterns

  • Feature depth narrower than paid competitors
    51% →
  • Tawk.to branding on free tier
    41% →
  • AI capability limited
    38% ↑
Sentiment trend (6 months)
86/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

487 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1 to 10 employees (free) $0
10 to 100 employees (with paid add-ons) $228
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Genuinely free tier with unlimited agents and chats
  • Sustainable free model (paid services are real revenue)
  • Hired live chat agents at $1 per hour
  • Scaled to 6 million-plus businesses
  • Simple deployment
  • No per-seat fee surprises

Editorial: Weaknesses

  • Feature depth narrower than paid competitors
  • Free tier shows Tawk.to branding on widget
  • Support community-driven for free users
  • AI capability limited vs Intercom Fin
  • Reporting and analytics less mature

Key features & integrations

  • +Free live chat widget
  • +Unlimited agents and chats
  • +Visitor monitoring
  • +Mobile apps (iOS, Android)
  • +Ticketing system
  • +Knowledge base
  • +Hired live agents marketplace
  • +AI assist (paid)
60+ integrations
WordPressShopifyWixSquarespaceWooCommerceJoomlaMagento
Geography supported
Global; available in 45+ languages
Best fit
1 to 100 employees · SMBs, solopreneurs, non-profits
Editorial deep-dive

Read our full ranking of Live Chat Software

Tawk.to ranks #6 in our editorial review of 10 live chat software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Live Chat Software

#5
Crisp
Modern French-headquartered live chat plus helpdesk for SMBs.
★ 4.5 public
#7
ChatBot
LiveChat Inc-owned chatbot product designed to pair with LiveChat for human handoff.
★ 4.5 public
#4
Olark
Founder-led live chat with transparent pricing and no AI upsell games.
★ 4.3 public
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