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SMS Marketing · Rank #4 of 10

SimpleTexting review and pricing

SMB SMS with carrier-grade Sinch deliverability.

By Sinch (parent) · Founded 2010 · Miami, FL · public

SimpleTexting was a long-running SMB SMS marketing tool acquired by Sinch in 2021. The acquisition put SimpleTexting under one of the largest global SMS carrier-grade infrastructure operators, which translates into strong deliverability and global reach. The product still presents as a clean SMB UX with predictable monthly pricing, but is now backed by Sinch routing underneath. Best fit: non-e-commerce SMBs (services, nonprofits, gyms, retail chains) that want straightforward SMS marketing without the Shopify-tied feature set of Klaviyo, Attentive, or Postscript.

Visit SimpleTexting Vendor pricing Compare to Postscript
Best for

Non-e-commerce SMBs (services, nonprofits, gyms, retail chains) that want straightforward SMS marketing on top of Sinch carrier infrastructure.

Worst for

E-commerce DTC at scale (Klaviyo or Attentive), Shopify merchants (Postscript), or developers needing raw API access (Twilio).

Vendor Trust Score

Is SimpleTexting a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-04-29
    Sinch acquired SimpleTexting for $59M
  • 2023-06-12
    Post-Sinch pricing increase reported by SMB customers
  • 2024-11-04
    Sinch carrier-grade SMS routing rolled into all tiers
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,140 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Clean SMB UX; predictable monthly pricing
    78% →
  • Sinch infrastructure delivers strong global reach
    51% ↑
  • Two-way SMS shared inbox useful for service teams
    47% →

Complaint patterns

  • Pricing has crept up post-Sinch acquisition
    51% ↑
  • Innovation pace slower than Postscript or Attentive
    41% →
  • CRM integrations shallower than Salesmsg
    38% →
Sentiment trend (6 months)
81/100 +2 pts
12
01
02
03
04
05
Representative voices

  • “SimpleTexting just works for our nonprofit. We send appointment reminders and event blasts and it has not failed us.”

    Operations Director, nonprofit· Capterra · 2026-03-29

  • “Pricing has gone up twice since Sinch bought them. Still cheaper than EZ Texting at our volume though.”

    Marketing Manager, fitness chain· G2 · 2026-02-11

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB 1-10 users $936
SMB 10-50 users $2,400
Mid-market 50-200 users $7,200
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Sinch-owned since 2021; carrier-grade global SMS deliverability
  • Clean SMB UX with predictable monthly pricing
  • Strong fit for non-e-commerce SMBs (services, nonprofits, gyms)
  • Two-way SMS conversations with shared team inbox
  • Native MMS support with picture and video messages
  • Mobile keyword and short code support
  • 10DLC registration handled in-platform

Editorial: Weaknesses

  • Post-Sinch acquisition pricing has crept up year over year
  • Less differentiated for e-commerce than category leaders
  • CRM integrations shallower than Salesmsg or Klaviyo
  • No bundled email channel; SMS-only by design
  • Innovation pace slower than Postscript or Attentive

Key features & integrations

  • +Two-way SMS conversations
  • +Shared team inbox
  • +MMS picture and video messages
  • +Mobile keywords for opt-in
  • +Drip campaigns and autoresponders
  • +Contact segmentation
  • +10DLC and short code provisioning
  • +Zapier and native integrations
70+ integrations
HubSpotSalesforceMailchimpZapierShopifyConstant Contact
Geography supported
North America primary; global Sinch infrastructure underneath
Best fit
1-100 employees · SMB and small mid-market
Editorial deep-dive

Read our full ranking of SMS Marketing

SimpleTexting ranks #4 in our editorial review of 10 sms marketing platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in SMS Marketing

#3
Postscript
Shopify-anchored SMS for modern DTC.
★ 4.7 public
#5
EZ Texting
Long-running mid-market SMS at predictable pricing.
★ 4.5 public
#2
Attentive Mobile
The standalone e-commerce SMS leader.
★ 4.7 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for SimpleTexting; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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