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SMS Marketing · Rank #5 of 10

EZ Texting review and pricing

Long-running mid-market SMS at predictable pricing.

By EZ Texting · Founded 2004 · Santa Monica, CA · private

EZ Texting is one of the longest-running SMS marketing platforms in the United States, operating since 2004. The product has a stable, predictable feature set built for mid-market senders: franchises, retail chains, real estate, and event-driven mid-market businesses. It is not the most modern UX in the category, but the platform has carried that customer base for two decades and the deliverability and uptime track record is among the strongest. The trade-offs: a UX that feels dated next to Postscript or SlickText, and pricing that is competitive at low volume but escalates steeply at higher tiers.

Visit EZ Texting Vendor pricing Compare to SimpleTexting
Best for

Franchises, retail chains, real estate, and event-driven mid-market businesses that value a long uptime record and predictable pricing over modern UX.

Worst for

E-commerce DTC at scale (Klaviyo, Attentive, Postscript), teams that want modern conversational AI, or buyers prioritizing UX over track record.

Vendor Trust Score

Is EZ Texting a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-07-14
    Majority recapitalization by Sumeru Equity Partners
  • 2023-09-19
    10DLC registration support rolled into all tiers
  • 2024-12-03
    Pricing increase on Boost and Scale tiers; first since 2021
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Long uptime and deliverability track record
    71% →
  • Predictable monthly pricing easy for finance to forecast
    64% →
  • Strong fit for franchise and retail chain use cases
    47% →

Complaint patterns

  • UX feels dated next to newer entrants
    51% ↑
  • Higher-tier pricing escalates steeply
    41% ↑
  • AI features behind Postscript or Attentive
    38% ↑
Sentiment trend (6 months)
78/100 +2 pts
12
01
02
03
04
05
Representative voices

  • “We have run EZ Texting across 240 franchise locations for eight years. It has never been the sexiest tool, but it has never been down.”

    Director of Marketing, franchise· Capterra · 2026-03-08

  • “The UX feels like 2015. The reliability feels like 2025. We are not switching.”

    Operations Manager· G2 · 2026-02-22

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB 1-10 users $600
SMB 10-50 users $1,800
Mid-market 50-200 users $6,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Operating since 2004; long deliverability and uptime track record
  • Strong fit for franchises, retail chains, and event-driven mid-market
  • Predictable monthly pricing with included message buckets
  • Two-way conversational SMS with shared inbox
  • MMS with picture and video included on most tiers
  • Native integrations with Mailchimp, Constant Contact, HubSpot, Salesforce
  • 10DLC registration handled in-platform

Editorial: Weaknesses

  • UX feels dated next to Postscript, SlickText, or Salesmsg
  • Higher-tier pricing escalates steeply
  • Less differentiated for e-commerce than category leaders
  • AI features behind newer entrants
  • CRM integration depth shallower than Salesmsg

Key features & integrations

  • +Two-way SMS conversations
  • +Shared team inbox
  • +MMS picture and video
  • +Mobile keywords for opt-in
  • +Drip campaigns and autoresponders
  • +Contact list segmentation
  • +10DLC and short code provisioning
  • +CRM and email tool integrations
55+ integrations
MailchimpConstant ContactHubSpotSalesforceZapierShopify
Geography supported
United States primary; limited international
Best fit
5-500 employees · SMB to mid-market
Editorial deep-dive

Read our full ranking of SMS Marketing

EZ Texting ranks #5 in our editorial review of 10 sms marketing platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in SMS Marketing

#4
SimpleTexting
SMB SMS with carrier-grade Sinch deliverability.
★ 4.6 public
#6
Textedly
Affordable entry-level SMS for very small teams.
★ 4.3 public
#3
Postscript
Shopify-anchored SMS for modern DTC.
★ 4.7 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for EZ Texting; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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