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SMS Marketing · Rank #2 of 10

Attentive Mobile review and pricing

The standalone e-commerce SMS leader.

By Attentive Mobile, Inc. · Founded 2016 · New York, NY · private

Attentive is the largest standalone SMS marketing platform focused on e-commerce. The product is built around two strengths: identity capture for list growth (Two-Tap, sign-up units, post-purchase capture) and managed-service onboarding that handholds new customers through TCPA-compliant list building. Attentive raised a $470M Series E in 2021 at a $7 billion valuation, the high-water mark for the SMS category; valuation has softened since amid IPO speculation and a broader marketing-tech reset. For any standalone e-commerce SMS team that does not want to buy a full email platform, Attentive remains the default choice.

Visit Attentive Mobile Vendor pricing Compare to Klaviyo SMS
Best for

Mid-market to enterprise e-commerce brands that want a dedicated SMS specialist with managed onboarding and the largest standalone SMS customer base.

Worst for

Brands already on Klaviyo email (use Klaviyo SMS), Shopify-only merchants wanting modern self-serve (use Postscript), or non-e-commerce SMBs.

Vendor Trust Score

Is Attentive Mobile a trustworthy vendor?

7.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-03-01
    Series E at $7B valuation; high-water mark for SMS category
  • 2023-11-15
    Workforce reduction announced; broader marketing-tech reset
  • 2024-09-10
    IPO speculation widely reported; no S-1 filed
  • 2025-08-22
    Attentive AI Pro launched with two-way conversational agent
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Identity capture and Two-Tap units drive measurable list growth
    78% →
  • Managed onboarding gets brands to first send quickly
    71% →
  • Two-way conversational SMS at scale is mature
    64% ↑

Complaint patterns

  • Annual contracts and opaque pricing frustrate procurement
    51% →
  • Coordination with separate email vendor adds friction
    47% ↑
  • Workforce reduction left some customers with new CSM rotations
    38% ↓
Sentiment trend (6 months)
84/100 +3 pts
12
01
02
03
04
05
Representative voices

  • “Attentive grew our list 4x in the first six months. The onboarding team genuinely earned the contract.”

    VP Marketing, DTC beauty· G2 · 2026-03-22

  • “The product is great; the procurement experience is the worst part. Annual lock-in with no month-to-month.”

    E-commerce Director· Reddit r/ecommerce · 2026-01-15

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

156 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
5K-25K SMS subscribers $12,000
25K-100K SMS subscribers $36,000
100K+ SMS subscribers $96,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Largest standalone e-commerce SMS customer base
  • Best-in-class identity capture and list-growth units
  • Managed-service onboarding handholds TCPA-compliant launch
  • Mature two-way conversational SMS at scale
  • Strong creative services and template library
  • Native Shopify, BigCommerce, Magento, Salesforce Commerce Cloud integration
  • Robust 10DLC and short code provisioning

Editorial: Weaknesses

  • 2021 Series E valuation has softened amid IPO speculation
  • Annual contracts typical; less month-to-month flexibility
  • Pricing opaque; quote-driven for most plans
  • Standalone SMS means coordination with separate email vendor
  • Best fit narrows to e-commerce; weak for non-DTC use cases

Key features & integrations

  • +Two-Tap and Tap-to-Subscribe sign-up units
  • +Post-purchase and on-site identity capture
  • +Two-way conversational SMS
  • +AI-powered journey builder
  • +Managed creative services
  • +Cross-channel SMS and email orchestration (via Attentive Email)
  • +TCPA-compliant consent management
  • +10DLC and short code provisioning
110+ integrations
ShopifyBigCommerceMagentoSalesforce Commerce CloudKlaviyoRechargeYotpo
Geography supported
North America primary; UK, Australia, EU expanding
Best fit
20-2,000 employees · Mid-market to enterprise e-commerce
Editorial deep-dive

Read our full ranking of SMS Marketing

Attentive Mobile ranks #2 in our editorial review of 10 sms marketing platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in SMS Marketing

#1
Klaviyo SMS
Bundled SMS for the Klaviyo email customer base.
★ 4.6 public
#3
Postscript
Shopify-anchored SMS for modern DTC.
★ 4.7 public
#4
SimpleTexting
SMB SMS with carrier-grade Sinch deliverability.
★ 4.6 public
Help the next buyer

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